UX Consulting Services
Turn visitors into buyers with expert UX consulting
Your ecommerce store loses revenue every day friction exists between intent and purchase. Our UX consultants find the leaks, redesign the journey, and prove results with data, not guesswork.
Research-led. Ecommerce-specific. Results-tied.
Scoped before work starts · audit delivered in 5 days · no long-term contracts
Submit your brief → call within 48 hours → audit delivered in 5 days → optimization roadmap within 1 week
Your team's involvement across a typical engagement is 2 to 3 hours per week: one review call, async feedback on findings, and a final implementation sign-off. We handle the research and analysis.
Average 34% conversion lift
UX audit delivered in 5 days
Zero long-term contracts
Live Audit: In Progress Analyzing
Checkout flow
78%
Mobile product page
41%
Navigation depth
62%
The Cost of Bad UX
Your competitors are winning on design
Bad user experience is invisible to you, but your visitors feel every friction point. Here is what separates stores that stagnate from stores that scale.
Old Way
Product pages are designed around what looks good: no user research, no heatmap data, no funnel insight. Bounce rates stay high and nobody knows why.
Redefine UX
Every layout decision is backed by heatmaps, session recordings, and funnel analysis. Your product page is engineered for the exact buyer in your category.
Old Way
Mobile checkout is an afterthought: a compressed desktop experience on a phone screen. Cart abandonment on mobile sits above 80%.
Redefine UX
We design mobile-first. Every tap target, form field, and checkout step is optimized for thumb reach and one-handed use. Mobile conversion follows.
Old Way
A/B tests run without a hypothesis. Wins are random and cannot be replicated. Design debt compounds sprint over sprint with no clear system.
Redefine UX
Every test starts with a research-backed hypothesis and a measurable success metric. Winners become the design system baseline. Knowledge compounds.
UX Readiness Check
Is your store leaving revenue on the table?
Select every statement that describes your ecommerce store. Your score reveals where user experience friction is costing you the most.
UX risk score0 of 8 issues identified
Low riskHigh risk
Select issues above to see your risk level.
Your next step
Your store has significant user experience risk. Book a free 30-minute audit call and we will walk through your top 3 revenue leaks with you.
Book Free Audit CallNo commitment. No pitch. Just clarity on what to fix first.
My mobile conversion rate is below 2%
Industry average is 2.3%: below this signals checkout or product page friction
Visitors drop off on product pages before adding to cart
Add-to-cart rate under 8% on product detail pages is a red flag for layout or trust issues
Cart abandonment is above 70%
High abandonment often means checkout friction, not price sensitivity
Navigation has more than 3 levels deep
Deep navigation increases cognitive load and drives users to exit rather than search
No consistent design system across pages
Inconsistent visual patterns erode trust and slow engineering velocity
Homepage does not communicate value within 5 seconds
If a new visitor cannot answer "why buy here?" instantly, they leave
Page load time exceeds 3 seconds on mobile
Each additional second of load time reduces mobile conversions by approximately 4%
No user testing data in the past 6 months
You are optimizing blind without real session and usability data
What We Deliver
UX consulting built for ecommerce outcomes
Every capability below is applied with one lens: does it move your core ecommerce metric? If not, we do not do it.
UX Audit and Research
We analyze every user touchpoint with heatmaps, session recordings, funnel data, and accessibility reviews. You receive a prioritized list of revenue-impacting fixes ranked by effort-to-impact.
14
Critical Issues
28
Improvements
+34%
Est. Conversion Lift
Conversion-First Design
High-fidelity wireframes and prototypes built around your buyer's decision-making pattern, not a generic template.
Product page layoutsCheckout flowsCart UXNavigation IA
Typical product page wireframe coverage
Hero and CTA
Trust signals
Upsells
Social proof
Mobile-First Optimization
Over 65% of ecommerce traffic is mobile. We audit and redesign every interaction for thumb ergonomics, one-handed use, and tap target precision.
Mobile conversion before1.4%
Mobile conversion after3.1%
Thumb zones
Tap target sizing
One-hand use
Reach pattern analysis
User Testing and Validation
Moderated and unmoderated testing sessions with real shoppers in your target demographic. We record, analyze, and translate behavior into design directives.
- Moderated session recording
- Real shoppers, your demographic
- Behavior-to-directive translation
- Heatmap and click-path analysis
- Insight report delivered in 48 hours
Accessibility and Inclusive Commerce
WCAG-aligned audits across product pages, cart, and checkout so every shopper can complete a purchase, reducing legal risk while expanding reachable revenue.
- Screen reader and keyboard flow testing
- Color contrast and focus-state review
- Form labels, errors, and checkout clarity
- Prioritized fix list by revenue impact
Design Systems for Ecommerce
A shared library of tokens, components, and patterns that gives your engineering and design teams one source of truth. Ship faster. Break less. Scale with confidence.
- Single source of truth across teams
- Figma and code parity out of the box
- Built for Shopify and headless stacks
Tokens
Color, spacing, type
Components
Button, card, input
Patterns
Product page, checkout, navigation
Docs
Usage guidelines
A/B Testing and Conversion Rate Optimization
Structured hypothesis-driven experimentation with statistical significance thresholds. Every win becomes permanent; every loss teaches the next test.
Variant A
2.1%
Conversion rate
Winner
Variant B
3.4%
Conversion rate
Statistical confidence95%+
UX Tools and Methodology
The research stack behind every recommendation
We instrument your store with best-in-class research tools, analyze behavioral data across every device, and connect user experience decisions directly to revenue metrics.
Heatmaps
Session Recording
Funnel Analytics
User Testing
Accessibility
Performance
Client Result
UX improvements that moved real revenue
Corporate Branding and Apparel: Ecommerce
A mid-market corporate branding and apparel retailer serving businesses nationwide, operating a high-SKU ecommerce store across Shopify.
The Problem
The website had deep usability issues that suppressed lead generation and conversion. Navigation was unclear, accessibility gaps blocked segments of their audience, and optimization efforts were unstructured. Despite strong traffic, the site was not converting at the level the business demanded.
What We Delivered
- Full heuristic UX audit across the Shopify storefront: product, cart, and checkout
- Navigation and information architecture redesign to reduce drop-off
- WCAG 2.1 AA remediation across all key user flows
- Ongoing A/B and multivariate testing programme tied to revenue key performance indicators
The Result
A systematic user experience optimization engagement covering A/B testing, navigation redesign, conversion rate optimization, and website personalization. Every change was validated through data before it shipped.
Conversion and revenue lift
0
%Sustained lift in conversion rate via conversion rate optimization and user experience redesign
Lead generation
Significant
increase in qualified leads
A/B Tests
Multivariate
layout and messaging tests
Accessibility
WCAG 2.1
AA compliance achieved
Personalization
Segment-led
audience-specific journeys
Why Redefine
UX consulting that earns its fee
Other UX consulting agencies deliver beautiful deliverables. We deliver measurable revenue outcomes. Here is the difference in how we work.
Research-led, not opinion-led
Every recommendation comes from session data, heatmaps, or user testing. We do not guess about what shoppers want. We ask them and watch them.
Ecommerce-specific, not generic
Our UX consultants have worked exclusively on ecommerce for over a decade. Checkout flows, product discovery, merchandising user experience, and cart psychology are what we do all day.
Results-tied, not deliverable-tied
We measure success by your conversion rate, not by the number of Figma screens we hand off. Every engagement includes a baseline metric and a 90-day outcome checkpoint.
Fast start, real output
Your UX audit is in your hands within 5 business days of kickoff. No six-week discovery phases, no strategy decks that sit in a folder. Action-ready output from day one.
Design and development in one team
Our UX consultants and engineers sit on the same project. No handoff friction. What gets designed, gets built, on specification, on schedule, and tested before it ships.
ADA and WCAG included
Accessibility is not a separate line item. Every UX engagement includes WCAG 2.1 AA review. Reach more customers and reduce legal exposure simultaneously.
Related Redefine services:
Frequently Asked
Questions about UX consulting
Still deciding? Here are the questions ecommerce operators ask us most before starting a user experience engagement.
Every engagement starts with a user experience audit covering heatmaps, session recordings, funnel analysis, and accessibility review. Depending on your scope, we then move into wireframing, prototyping, user testing, A/B testing, or design system development. You choose the scope based on your priority metric.
A full user experience audit is delivered within 5 business days of access to your analytics, session recording tool, and store. You receive a prioritized report with friction points ranked by revenue impact, effort, and confidence level, not just a list of design opinions.
Yes. Our UX consulting services are platform-agnostic. We have deep experience with Shopify, Shopify Plus, BigCommerce, and custom headless ecommerce architectures. User experience recommendations are always implementation-aware: we know what it costs to build what we recommend.
We baseline your conversion rate, average order value, and session-to-purchase funnel at the start of every engagement. At 30, 60, and 90 days post-implementation, we review movement against those baselines and adjust the optimization roadmap accordingly.
We are ecommerce-only UX consultants with implementation capability. Other UX consulting companies hand off a deck and walk away. We stay through implementation, validate results in production, and iterate based on live performance, not just research findings.
Is This A Good Fit?
Know before you brief us
We deliver the most value in specific situations. Here is where our model works well, and where it may not.
Good fit for your store
- You have meaningful ecommerce traffic, at least 5,000 monthly sessions, and want to convert more of it without increasing ad spend.
- You want research before redesign: heatmaps, session data, and user testing that explains why your store is not converting.
- You need measurable outcomes, not deliverable counts. You want conversion rate, average order value, and funnel movement tracked over 90 days.
- Your team can contribute 2 to 3 hours per week for reviews and feedback, with one internal decision-maker available for sign-off.
Not a fit if your situation matches these
- Your store launched fewer than 3 months ago and you need to validate product-market fit before optimizing conversion.
- You need a one-time Figma redesign file with no research, no testing, and no implementation support.
- Your conversion drop is driven by pricing or product-market problems, not user experience friction.
- There is no internal stakeholder who can approve design decisions, access analytics, or unblock implementation.
Not sure? Tell us your situation and we will be straight with you.
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Start Your Engagement
Your UX audit is 5 days away
Submit your brief. We will review your funnel together, identify your top friction points, and outline a user experience consulting plan built for your store, not a template.
Submit your brief → call within 48 hours → audit delivered in 5 days → optimization roadmap within 1 week
No commitment. No pitch. Just clarity on what to fix first.
UX audit delivered within 5 business days
Friction points ranked by revenue impact, effort, and confidence
Average 34% conversion lift across engagements
Measured at 30, 60, and 90 days post-implementation
Design and development in one team
No handoff gaps between research, design, and implementation
Zero long-term contracts
Engage per project or sprint. No annual retainer required.
Your audit roadmap Live
Day 1 to 2
Funnel and analytics instrumentation
GA4, session recording, heatmap setup
Day 2 to 4
Behavior analysis and friction mapping
Heatmaps, recordings, funnel drop-off
Day 5
Prioritized audit report delivered
Impact-ranked fix list and 90-day roadmap
Engagement timeline5 business days
Brief received
We will review your funnel and send a user experience audit plan within 48 hours.
Call within 48 hours · audit in 5 days · roadmap within 1 week