Azure development
company
Azure development services
Azure applications architected to scale, not just deployed to run.
We build cloud-native applications on Azure with the right services chosen for your workload, infrastructure managed as code, and DevOps pipelines that ship on every commit. App Service, AKS, Azure SQL, Entra ID, Key Vault. Architecture decisions made before any resource is deployed.
Azure reference architecture • production
Client
User / App
CI/CD
Azure DevOps
Compute
App Service
Database
Azure SQL
Secrets
Key Vault
Identity
Entra ID
Observability
Monitor
All services healthy • 99.97% uptime • Azure West Europe •
DR: North Europe
Hero · cloud development team reviewing Azure architecture documentation on large monitors
Replace: cloud dev team at workstations with Azure Portal on large monitors, natural office window light, behind-shoulder wide · 1600×520
The Azure Architecture Problem
Most Azure projects are deployed correctly. They are designed incorrectly from the start.
0%
of cloud projects experience significant cost overruns due to
over-provisioning or wrong service selection
0x
higher cost to rearchitect a production Azure application than
to design it correctly from Sprint 1
0%
of Azure deployments that were clicked together in the portal,
not managed as infrastructure as code, require manual recreation
after incidents
How most Azure projects fail
Services selected for familiarity, not workload fit
App Service chosen for a workload that needed AKS. Azure SQL
chosen for a document workload. Wrong foundation, expensive
rewrite later.
Infrastructure clicked together in the portal
No Bicep or Terraform. Environments cannot be recreated. An
incident requires manual reconstruction from memory.
Secrets in application config, not Key Vault
Connection strings and application programming interface
keys committed to code or stored in app settings. First
security audit fails on secrets management.
How Redefine approaches Azure from Sprint 1
Architecture Decision Record before any resource is created
Every Azure service choice is documented with rationale,
alternatives considered, and cost model. You approve before
we deploy.
100% infrastructure as code from day one
Bicep or Terraform. All environments are reproducible in
under 20 minutes from the repo. Portal changes are never the
source of truth.
Key Vault for every secret from Sprint 1
Managed identities for service-to-service auth. Key Vault
references in app configuration. Zero secrets in code or
config files.
Azure Service Map
Every Azure service we implement — expand each to see how we configure it and when we choose the alternative.
This is the same architecture reference we start every Azure engagement with. Expand each service to see how we configure it, what alternatives we considered, and when we choose them.
PaaS hosting for web applications, REST APIs, and background
WebJobs. We configure custom domains, SSL, auto-scale rules
based on CPU or HTTP queue depth, and deployment slots for
zero-downtime releases. Standard tier or higher for production
to get the 99.95% SLA.
How we configure it: Bicep + App Service Plan · Deployment slots · Application Insights · Custom autoscale rules
When we choose the alternative: Azure Kubernetes Service — for containerized microservices or heavy traffic workloads
Managed Kubernetes for containerized applications requiring
fine-grained control over resource allocation, multi-container
workloads, or service mesh networking. We configure node
pools, Horizontal Pod Autoscaler, Azure Container Registry,
and AGIC for ingress.
How we configure it: AKS + ACR + AGIC · Helm charts · Azure Monitor for containers · Workload Identity
When we choose the alternative: App Service — for single-container or simpler apps that don't need Kubernetes complexity
Event-driven serverless compute for triggers, webhooks, timer
jobs, and queue processing. Consumption plan for sporadic
workloads, Premium plan for VNet integration and warm
instances. Durable Functions for long-running orchestrations.
How we configure it: Bicep + Function App · Service Bus or Event Grid triggers · Managed Identity · Key Vault references
When we choose the alternative: Logic Apps — for integration workflows without custom code; App Service WebJobs for always-on background tasks
Fully managed SQL Server with built-in high availability,
automatic backups with point-in-time restore, and Advanced
Threat Protection. We configure elastic pools for multi-tenant
cost efficiency, geo-replication for disaster recovery, and
Transparent Data Encryption.
How we configure it: Azure SQL · Elastic Pool (multi-tenant) · Private Endpoint · Entra ID authentication · Long-term backup retention
When we choose the alternative: Cosmos DB — for document-oriented or globally distributed workloads needing sub-10ms latency
Globally distributed NoSQL for document, key-value, graph, and
column-family workloads. Single-digit millisecond reads. We
scope the consistency level, partition key strategy, and RU
provisioning model before any data model is built.
How we configure it: Cosmos DB · SQL API or MongoDB API · Multi-region writes · Private Endpoint · Server-side functions
When we choose the alternative: Azure SQL — for relational data with complex joins, transactions, or reporting requirements
Centralized secret, key, and certificate management. Every
application secret is stored in Key Vault. Applications
reference secrets through Managed Identity, never connection
strings in config files. We configure access policies,
soft-delete protection, and HSM-backed keys for regulated
workloads.
How we configure it: Key Vault · Managed Identity · Key Vault references in App Service · Secret rotation policies · Diagnostic logs
When we choose the alternative: Application settings — not recommended for secrets. Always Key Vault.
Identity platform for user authentication (SSO, MFA,
Conditional Access) and service-to-service authorization
(Managed Identity, App Registrations). We configure Entra ID
for your application, set up user flows or B2C for external
users, and implement role-based access control against Azure
resources.
How we configure it: Entra ID · App Registration · Managed Identity · Conditional Access · MSAL libraries
When we choose the alternative: Custom auth — building your own identity system when Entra ID covers the requirement is rejected in our architecture review
Full CI/CD with multi-stage YAML pipelines. Build, test, SAST
scan, publish artifacts, and deploy across environments with
approval gates. We configure branch policies, environment
protection, and integration with Azure Boards for traceability
from ticket to deployment.
How we configure it: Azure DevOps · YAML pipelines · Environments + approvals · Azure Artifact feeds · SAST integration
When we choose the alternative: GitHub Actions — for teams with existing GitHub workflows; we build in either depending on your preference
Full-stack observability from VM metrics to user sessions.
Application Insights SDK added to every application for
distributed tracing, custom metrics, and failure rate
alerting. Azure Monitor alerts fire before your users notice a
problem.
How we configure it: Azure Monitor · Application Insights · Log Analytics workspace · Alert rules · Workbooks · Smart detection
When we choose the alternative: Third-party APM — Datadog or Dynatrace for advanced APM features; we integrate either alongside Monitor when required
Azure Development Outcomes
Five Azure capabilities. Measured outcomes. Not promises.
Value stack · Azure DevOps pipeline on large monitor showing successful deployment stages, dev team nearby
Replace: developer reviewing Azure DevOps pipeline with green stages on large monitor, natural office light, over-shoulder · 1200×400
0%
infrastructure as code coverage
All environments from Bicep or Terraform. Zero portal drift.
Reproducible in under 20 minutes.
0
minutes average deployment
Azure DevOps pipelines with parallel jobs, caching, and
environment promotion gates.
0
secrets in application code
Key Vault references and managed identities. Connection strings
never leave the vault.
0%
uptime SLA on App Service Standard tier and above
Azure Monitor alerts, health probes, and auto-restart configured
from Sprint 1.
0s
point-in-time restore for Azure SQL
Geo-redundant backups with 7 to 35-day retention configured on
every production database.
Client Result
Azure infrastructure design for Microsoft Dynamics 365 Business Central ERP migration.
Proof · IT manager and business lead reviewing new Business Central ERP running on Azure, satisfied
Replace: IT manager and business lead reviewing live Business Central ERP on Azure, natural office light, side profile · 1200×400
99.9%
Enterprise ERPAzure Infrastructure
Problem
Legacy ERP system had functional and scalability limitations
constraining business operations and growth. Legacy
architecture increased operational risk and made compliance,
performance, and reporting requirements difficult to meet.
What we delivered
Microsoft Dynamics 365 Business Central on Azure
infrastructure with Entra ID identity management, Azure-based
security posture, and a scalable cloud foundation designed for
future growth. Finance, sales, and customer operations unified
on one platform.
System uptime
0%
post go-live on Azure infrastructure
Azure services used
Dynamics 365 Business Central
Azure Cloud Infrastructure
Microsoft Entra ID
Azure Security Center
How Redefine Azure Compares
Not every Azure development partner approaches cloud architecture the same way.
Azure capability
Freelancer
Azure boutique
Redefine
Architecture Decision Record before deployment
Service rationale documented before any resource is created
Rarely
Sometimes
Every project
100% infrastructure as code (Bicep or Terraform)
No portal-only resource creation
Often portal
Varies
Standard
Key Vault for all secrets from Sprint 1
Zero secrets in config or code
Often config
Sometimes
Always
Azure Monitor and Application Insights set up at launch
Not added later as an afterthought
Afterthought
Standard
Sprint 1
Cost model documented before provisioning
No surprise Azure bills
Not provided
Estimate only
Documented
DR and backup strategy included in architecture
Point-in-time restore, geo-redundancy scoped up front
Extra scope
Sometimes
Included
Common Questions
What CTOs and engineering leads ask before an Azure engagement.
We build on Azure App Service, Azure Kubernetes Service, Azure
Functions, Azure SQL, Cosmos DB, Key Vault, Entra ID, Azure
Monitor, and Azure DevOps. Service selection is driven by your
workload requirements, not familiarity bias. We document the
rationale for every service choice in the Architecture
Decision Record before writing any infrastructure code. Expand
any service in the
Azure service map
above to see how we implement it.
Yes. We use Bicep and Terraform for Azure infrastructure as
code. All infrastructure is version-controlled alongside
application code, so every environment change is tracked,
reviewable, and reproducible. We do not click through the
Azure portal to create production resources. No portal drift
means your environments are always reproducible from the repo
in under 20 minutes.
Yes. We assess your current architecture, define the target
Azure architecture, and plan the migration path before moving
anything. Migrations are staged to avoid downtime:
lift-and-shift for quick wins, followed by cloud-native
refactoring where the workload benefits from Azure-native
services. See also our
legacy application modernization
services.
Security is scoped at the architecture level. We implement
Entra ID for identity and access control, Key Vault for
secrets management, Azure Policy for governance guardrails,
and Microsoft Defender for Cloud for posture management. For
regulated workloads, we scope the compliance boundary and
service selection against the applicable standard before the
first resource is deployed.
Azure development engagements typically run between $40,000
and $250,000 depending on application complexity, number of
Azure services, infrastructure requirements, DevOps pipeline
build, and ongoing maintenance scope. Infrastructure costs
depend on your workload and scale targets. We produce a cost
model for both development and infrastructure before quoting.
We scope before we quote.
Book an Azure Architecture Call
Tell us about your Azure project.
We respond within two business days. No commitment. No pitch.
Form
48 hours
Response
IaC
Bicep • Terraform
0
Secrets in code
99.9%
Uptime SLA target
Ready to build your Azure application with architecture that
scales from day one?