Software built to your spec.
Your team owns it forever.
Off-the-shelf software was built for someone else's business. We design, build, and ship custom systems that fit your exact workflows. Your engineers receive full source code, full IP, and full documentation on delivery.
Off-the-shelf software owns your workflows. Your own platform puts you back in control.
CTOs, founders, and operations directors at growing companies hit the same wall. These are the two paths. Click to see both.
Signed brief to production-ready system in 10 to 16 weeks.
Each phase ends with a document you review and approve before the next one begins. You see working software every week, not project management updates.
What you receive. Defined before we start.
Every deliverable is tied to a business outcome you can measure and verify. Architecture, code, documentation, and 90-day support are standard on every project.
The first two weeks produce a scope document your team reviews and approves. You receive line-by-line pricing, a risk register, a stack recommendation with rationale, and a sprint-level delivery calendar. Nothing ambiguous enters the build.
- Technical scope document with line-by-line deliverables
- Integration risk register with mitigations mapped
- Stack decision with rationale and tradeoffs explained
- Sprint-level delivery calendar, published pre-kickoff
Every external system is mapped, mocked, and contract-tested before it touches production. We shipped five live integrations on a single B2B platform in one launch. Dynamics 365, SAP, Salesforce, Stripe, and custom ERPs are in our track record.
- API contracts written and agreed before build begins
- End-to-end integration tests, not just unit tests
- Load-tested at 2x projected peak before go-live
- Integration runbook delivered with every project
On delivery you receive the full source code repository, API documentation, architecture diagrams, a recorded technical walkthrough, and an ops runbook. Your engineers can maintain and extend the system without contacting us.
- Full IP and source code transfer on delivery date
- Recorded technical walkthrough for your engineering team
- Ops runbook and escalation guide included
- 90 days of post-launch support included in every contract
Built on the stack your engineers will actually inherit
We recommend technology based on your scale, integration surface, and the team that maintains the system after delivery. Every stack decision is documented with rationale in the scope brief.
We default to Next.js for performance, server-side rendering, and hiring availability. React, Vue, and Angular are available when your existing codebase requires it. We choose the framework based on your traffic profile, SEO requirements, and the engineers your team can realistically hire to maintain it.
Node.js is our primary backend for real-time data and API-heavy platforms. Python handles data pipelines. .NET and PHP are available for extending existing enterprise systems. Every backend recommendation includes rationale in the scope brief.
PostgreSQL is our default for transactional systems with complex data models. MongoDB for flexible schema and document-oriented workflows. Redis for caching. Elasticsearch for search-heavy platforms. Every data architecture decision is documented in the scope brief.
AWS, GCP, and Azure are all production-grade on our builds. We default to the cloud your team already operates in. Every project includes a CI/CD pipeline, environment separation (dev, staging, production), infrastructure-as-code, and a monitoring stack from day one.
Integration work is the highest-risk part of most custom builds. We treat it as a first-class engineering discipline. Every integration is contract-tested against a mock before the real endpoint is wired, so failures surface in staging, not production.
$14M to $120M annual revenue. Same platform. Six years. Zero rebuilds.
Parsons Kellogg needed one system to unify 30 stores, 1 million inventory items, and five backend platforms. The custom platform we built handled their first year and their sixth.
Parsons Kellogg provides promotional products, corporate apparel, and branded merchandise across a large multi-store ecommerce footprint.
Parsons Kellogg ran 30 separate storefronts with no unified visibility. Inventory reconciliation was manual. Backend integrations broke under seasonal load. Growth was capped by the tools, not the market.
The platform gave us real-time visibility across all 30 stores for the first time. Before, we were operating blind. The architecture has supported our growth from $14 million to $120 million without us needing to rebuild anything. We haven't needed to touch the architecture since launch. It scales with us.
Three commitments most agencies leave in the fine print.
The typical agency gives you estimates, a timeline, and hope. We give you scope documents, signed architecture, and post-launch support written into the contract before Sprint 1.
Most agencies start building on assumptions. We spend the first two weeks producing a scope document, a risk register, a stack recommendation, and a sprint calendar. You review and approve before any code is written. You can take the scope document elsewhere. No commitment required.
See How We PriceFull source code, full IP, and full documentation transfer to you on delivery. You do not pay an ongoing fee to access your own system. You can hire any engineer to extend it. You never need to call us again unless you want to.
View Engagement ModelsBug fixes, monitoring, incident response, and rollback coverage are included in every contract for 90 days after launch. We are reachable the first 48 hours after go-live, not just available.
View Support DetailsWhat CTOs and founders ask before they engage.
Most custom software builds run 10 to 16 weeks from signed brief to production. MVPs run 8 to 12 weeks. Enterprise platforms with deep integrations run 16 to 24 weeks. Every engagement starts with a two-week technical discovery that produces a sprint calendar before code begins.
Technical discovery produces a scoped brief, a risk register, a stack recommendation, a data model outline, and a sprint-level delivery calendar. It takes two weeks and requires roughly four hours from your team. No commitment is required to receive the discovery output. See our pricing methodology.
You do. Full source code, documentation, and intellectual property transfer to you on delivery. We do not retain licensing rights, lock you into proprietary tooling, or require ongoing contracts to access your own system.
Custom software builds typically run between $45,000 and $500,000 depending on scope, integration complexity, and timeline. We scope before we quote. Every proposal includes line-by-line pricing. No commitment is required to receive a proposal. See our full pricing guide.
Yes. We regularly inherit, document, and extend existing systems. The engagement starts with a technical audit that maps the current state, identifies risks, and produces a phased modernization plan before new code is written. See our migration and modernization practice.
Tell us what you are building.
Fill in your brief and we respond within 48 hours. You receive a scoped proposal in 3 days with no obligation to proceed.
Every proposal includes line-by-line pricing, a risk register, and a sprint calendar. No commitment required to receive it.
We take a limited number of new discovery engagements each month. Submitting a brief reserves your scoping slot.
Brief received, we will review your workflow and send a scoped proposal within 3 business days.
