60+ projects completed · 40+ brands redesigned
BigCommerce Redesign ServicesYour store deserves a redesign built around conversion
Most BigCommerce stores look fine. They still underperform. A Redefine redesign connects every visual decision to a revenue outcome — from page structure to checkout flow.
Brief reviewed today → scoped in 3 days → Sprint 1 within one week of sign-off
The Real Problem
Design decisions that look good but cost you revenue
The old approach
Theme chosen for aesthetics, not conversion
Your store looks polished in screenshots. It leaks revenue at every product page, cart, and checkout step.
Mobile is an afterthought
Over 60% of your traffic comes from mobile. Your current store was designed on a desktop and tested there too.
No design-to-conversion rate optimization handoff
Design and optimization run as separate projects. Every page ships without a conversion baseline or quality assurance against your actual buyer journey.
Speed and search engine optimization sacrificed for visual richness
Heavy themes slow your Core Web Vitals. Google penalizes the store. Paid traffic becomes more expensive.
The Redefine Approach
Every page structure mapped to a conversion outcome
Homepage, product detail page, collection, and cart are each scoped to move a specific metric — add-to-cart rate, average order value, or checkout completion.
Mobile-first from the first wireframe
Every layout decision starts on a 390px viewport. Desktop is the second review, not the primary canvas.
Design and conversion rate optimization reviewed together before launch
Your BigCommerce conversion rate optimization services team reviews every page design before the first sprint ships to staging.
Performance is a design deliverable
Core Web Vitals targets are scoped before design begins. Speed is built into the Stencil theme, not optimized after launch as a separate project.
See The Transformation
This is what a conversion-first redesign actually looks like
Drag the handle to compare a typical BigCommerce theme against a Redefine conversion-first build. Same product catalog. Different everything else.
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Before
After → Live
Both panels show the same product catalog. The difference is every structural and visual decision.
What You Get
Six capabilities working together, not six separate deliverables
Conversion-first user experience design
Every page is scoped to a measurable goal before the first wireframe is drawn. Homepage to homepage conversion rate. Product detail page to add-to-cart rate. Cart to checkout completion. The design is the strategy, not a layer on top of it.
Included
Funnel analysis before design
Included
Conversion rate baseline per page type
Mobile-first build
All layout decisions start at 390px. Every interaction, button size, and typography scale is tested on mobile before desktop review.
Brand visual system
Typography, color, spacing, and component tokens documented and built into the Stencil theme. Your brand scales without inconsistency across every new page.
Search engine optimization ready page structure
Heading hierarchy, schema markup, and canonical URL structure are built into the redesign from the first sprint. Your BigCommerce search engine optimization equity is preserved, not rebuilt from zero.
Custom Stencil theme
Built on the BigCommerce Stencil framework — not a cloned Cornerstone. Your theme is owned, documented, and editable by any developer after handoff.
Performance targets set before launch
Core Web Vitals — Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint — are scoped at the start and quality assurance verified before go-live. We do not launch a redesign that trades aesthetics for speed. Both are deliverables.
Largest Contentful Paint Target
< 2.5s
Cumulative Layout Shift Target
< 0.1
Interaction to Next Paint Target
< 200ms
Proof
Revenue doubled. Same catalog. Redesigned store.
Client
Three Islands
eCommerce / DTCA premium DTC brand with a strong catalog and a storefront that was not performing to its potential.
Problem
The existing BigCommerce store was outdated, lacked mobile optimization, and had a fragmented checkout flow. Usability issues were reducing conversion rates and failing to represent the premium quality of the brand. Customers were disengaging before reaching the cart.
Solution
A full BigCommerce redesign starting from user experience wireframes. Mobile-first layout decisions, a conversion-focused product page structure, and a streamlined checkout flow. Brand visual system updated and codified into a custom Stencil theme. Core Web Vitals targets met before launch.
Result
2x
Year-over-year revenue growth after redesign launch
Improved visual appeal, mobile usability, and optimized checkout contributed to higher conversion rates and sustained customer satisfaction. Revenue has continued to double since relaunch.
How It Works
From signed brief to live redesign in five phases
Every phase has a clear deliverable. You review at each gate. Nothing ships to staging without your sign-off.
Phase 1 of 5
Discovery and Audit
Your current store is audited against conversion, performance, and user experience benchmarks. We map every friction point in the buyer journey, identify the highest-value redesign levers, and scope the full project with a line-by-line sprint plan before any design work begins.
Deliverable
Store audit report
Timeline
Days 1 to 5
Why Redefine
Most redesign agencies stop at aesthetics. We don't.
Design decisions tied to metrics
Every layout choice traces back to a conversion goal. Other implementation partners deliver visual designs. Redefine delivers designs you can measure.
Mobile quality assurance before desktop approval
Your sign-off process starts on mobile. You approve the 390px layout first. Desktop is the second step, not the primary review surface. Typical agencies work in reverse.
Conversion rate optimization reviewed before every sprint ships
Your redesign and your BigCommerce conversion rate optimization work are reviewed in the same sprint. Not separate projects, separate timelines, separate budgets.
You own the codebase on day one
All Stencil theme code is documented, version-controlled, and handed off on a git repository you own. No vendor lock-in. Any BigCommerce development team can take it forward.
Performance is a launch gate, not an afterthought
Core Web Vitals targets are scoped at the start and verified before go-live. A redesign that looks better but loads slower is a conversion problem we do not ship.
From scoped proposal to Sprint 1 in one week
Submit a brief today. Reviewed today. Scoped in 3 days. Sprint 1 begins within one week of sign-off. No procurement theatre, no waiting list posturing.
Common Objections
Honest answers to the questions that slow decisions down
Most BigCommerce redesign projects run 6 to 12 weeks depending on catalog size, custom functionality, and your team's review cadence. Discovery and audit take the first week. Wireframes and design approval run in parallel with Stencil development. Staging quality assurance and launch preparation take the final 1 to 2 weeks. You receive a sprint-by-sprint timeline in the scoped proposal before any work begins.
In some cases, yes. If your current theme is a recent, well-structured Stencil build, a design refresh on top of it is faster and more cost-effective than a full rebuild. We assess this in the discovery audit. If your theme has accumulated technical debt or was not built on Stencil natively, a rebuild usually costs less over a 12-month horizon because it removes ongoing maintenance drag and performance limitations.
A well-executed redesign improves organic performance because it improves Core Web Vitals, heading structure, and internal linking clarity. We conduct a full search engine optimization audit before any URL or page structure changes. Canonical URLs, 301 redirect mapping, and schema markup are part of the redesign deliverables. Your BigCommerce search engine optimization equity is preserved, not rebuilt from scratch. We coordinate with your search engine optimization lead or handle it directly if needed.
Pricing is scoped per project, not quoted from a rate card. A focused homepage and product detail page redesign on an existing Stencil theme starts lower than a full catalog rebuild. Full redesign projects range from $8,000 to $30,000 depending on page count, custom functionality, and performance engineering scope. The proposal is line-by-line, fixed-price, and delivered before any commitment. See the BigCommerce redesign cost guide for a breakdown of what drives price.
Post-launch, you can take the codebase to any BigCommerce development team — we hand off full documentation and a clean git repository. If you want to continue with Redefine, we offer sprint-based development retainers for ongoing optimization, conversion rate optimization testing, and feature additions. We do not require a retainer as a condition of the redesign engagement.
Is This Right for You?
This redesign service is built for a specific type of store
This Is a Strong Fit If
Your store is on BigCommerce and has been running for at least 6 months with real traffic data
You know your conversion rate is below your industry benchmark and cannot explain why from analytics alone
Your brand has evolved since the store was built and the design no longer reflects who you are
You have a project decision-maker who can give async feedback within 48 hours of each sprint delivery
This Is Not the Right Fit If
You are still pre-launch and do not yet have product-market fit — a redesign before customers have validated the catalog is a misdirected spend
You need a store live in under 3 weeks — a redesign done properly cannot be compressed to that timeline without sacrificing quality assurance
You need design approval through a committee of 8 or more stakeholders — sprint-based design requires one named decision-maker per review cycle
You want a redesign without any conversion or performance targets — decorative redesigns without goals are not a service we offer
Not sure? Tell us your situation and we will be straight with you. Submit your brief and we will tell you honestly whether this engagement fits.
Get Your Scoped Proposal
Tell us what your store needs
Submit a brief. We review it today, scope the project in 3 days, and send a line-by-line fixed-price proposal. No commitment to receive it.
Brief reviewed today → scoped in 3 days → Sprint 1 within 1 week of sign-off
Your team's time investment across a full redesign is typically 3 to 4 hours per week — one sprint review, async feedback on deliverables, and a final quality assurance sign-off. We handle everything else.
3 days
Scoped proposal delivered
1 week
Sprint 1 begins after sign-off
3 to 4 hrs
Your team's weekly time
Fixed
Price before work begins
No commitment. No pitch. Just a scoped proposal for your specific situation.
Redesign brief
Brief reviewed today · Proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received
We will review your store situation and send a scoped proposal within 3 business days. If we need to clarify anything before scoping, we will reach out by email first.
Brief reviewed same day
Proposal in 3 days
60+ projects completed
Code yours on day one
Your next redesign should be the last one you do for the wrong reasons
A conversion-first BigCommerce redesign is not a visual refresh. It is a structural change to how your store earns revenue. Plan it properly.
No commitment. No pitch. Brief reviewed today.