Conversion-First Design
Shopify landing page design that converts
Your store gets traffic. Your landing pages decide whether that traffic buys. We design Shopify landing pages built around your conversion goal so every visitor sees the most persuasive path to purchase.
Submit your brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 within 1 week of sign-off
Your team’s time investment per page is typically 2 to 3 hours total: one discovery call, one design review, and a final sign-off. We handle everything else.
4.2x average conversion lift
Quality assurance on 8+ device types
A/B test-ready by default
Trusted by brand teams, user experience leads, and ecommerce managers
$120Mannual revenue for a
user-experience-led redesign client
4.2xaverage conversion lift on
redesigned pages
14 daysfrom brief to first live page on
average
100%of pages quality-assured on
mobile before handoff
The Problem
Most landing pages are built to look good. Yours should be built to sell.
A beautiful page that does not convert is an expensive decoration. The difference is in how the page is structured before the first pixel is placed.
The old way
Design first, strategy never
Pages are built from a visual brief alone. Conversion architecture is an afterthought.
Template-first production
Your campaign page uses the same layout as your homepage. Visitors bounce because nothing feels targeted.
No testing infrastructure
Pages go live and stay static. There is no structure to A/B test headlines, call-to-actions, or layout variations.
Desktop-designed, mobile broken
More than 70% of Shopify traffic is mobile. Pages built on desktop first often break the experience for most visitors.
The Redefine way
Conversion goal set before design begins
The primary action, the supporting copy hierarchy, and the friction points are mapped before any visual work starts.
Purpose-built for each page type
Product pages, campaign pages, and collection pages each get a layout designed for their specific visitor intent and action.
A/B test-ready structure from day one
Every page ships with modular sections that support split testing without a rebuild. You iterate on data, not guesswork.
Mobile-first build, every time
We design and quality-assure for mobile first, then scale up. Your page works where your customers actually are.
Live Performance
Watch your pages perform in real time
Every page Redefine designs comes with measurable baselines. This is what your landing page performance dashboard looks like after launch.
Page Performance4 Pages Live
Summer Sale Landing PageLive87 Score
Product Hero Landing PageOptimizing72 Score
Email Campaign Landing PageLive94 Score
Product Detail Page Redesign v2In
Review58 Score
What We Build
Every page type. Every outcome.
We handle product detail pages, campaign landing pages, collection pages, seasonal launches, and paid-traffic destination pages. Each is designed for its specific role in your funnel.
Conversion-Architected Layouts
Every layout starts with a hierarchy map: what the visitor should see first, what builds trust, and where the primary action lives. Design follows the map, not inspiration boards.
Headline hierarchyTrust signal placementCall-to-action placement audit
Mobile-First Build
Designed on mobile first. Every tap target, every scroll moment, every fold is optimized before we scale up to desktop.
Quality assurance on 8+ device and browser combinations before any page goes live.
Fast Load Times
We build lean. No bloated apps, no render-blocking scripts, no lazy image frameworks that slow your largest contentful paint. Pages score above 90 on Core Web Vitals.
Speed matters. Each 100ms reduction in load time improves conversion by up to 1%.
A/B Test-Ready Structure
Modular sections mean you can test headline variants, hero images, call-to-action copy, and layout order without rebuilding anything. Every page is an experiment platform from day one.
Section-level variantsHypothesis-led testingNo rebuild required
Search-Engine-Optimized Markup
Schema, heading structure, alt text, and canonical tags built into every page. Paid traffic lands on a page that also earns organic traffic.
Pairs with our Shopify search engine optimization services for compound organic growth.
Client Proof
User-experience-led redesign. Revenue that speaks.
Client
Corporate Gear
Corporate Branding and ApparelA corporate branding and apparel ecommerce brand serving businesses with branded merchandise solutions across the US.
The Problem
The website limited lead generation and engagement. Existing user journeys created friction, conversion paths were unclear, and the site experience did not align with customer behavior or support the brand’s revenue ambitions in a crowded market.
Services Delivered
User Experience and User Interface OptimizationLanding Page DesignA/B TestingConversion Optimization
The Result
$120M
annual revenue following user experience and landing page transformation
Continuous A/B testing, personalized landing pages for key buyer segments, and user experience improvements across conversion paths drove compounding revenue growth. The brand scaled to over $120 million in annual revenue and secured a leading position in the corporate branding market.
Our Process
From brief to live in 14 days
A structured five-phase process removes delays, eliminates rework, and gets your page in front of buyers faster.
Discovery
Wireframe
Design
Build
Launch
Day 1
Discovery Call
Conversion goal, audience, ad source, and success metric defined before any design work.
Days 2 to 4
Wireframe and Review
Low-fidelity layout for your approval. Conversion hierarchy signed off before visual design starts.
Days 5 to 9
Visual Design
High-fidelity Figma design with two revision rounds included. Mobile and desktop delivered simultaneously.
Days 10 to 12
Shopify Build
Liquid or Shopify Sections development. A/B test structure wired in from the start.
Day 14
Quality Assurance and Launch
8+ device quality assurance pass, analytics validation, and live deployment. Design files handed over on day one of launch.
Why Redefine
Three things that make the difference
Other design teams cover the top-level service but under-build sub-service depth, skip pricing guidance, and disconnect the design from your actual conversion performance. Here is what we do differently.
01
Your conversion goal is set before the first pixel
We do not open Figma until we know what action you need the visitor to take, what supports that action, and what gets in the way. The design serves the strategy, not the other way around. Most agencies skip this step. It is why their pages look polished but do not convert.
02
Every page is quality-assured on eight device configurations before it goes live
Mobile Safari, Chrome Android, tablet landscape and portrait, and three desktop resolutions. Each layout is tested and signed off before handoff. You receive a quality assurance report alongside the design files so you know exactly what was tested and what passed.
03
You own the design files from day one of launch
Figma files are handed over when the page goes live. No design files held on retainer, no access withheld to generate repeat work. Your in-house team or any future partner can pick up where we left off without starting from scratch.
Common Questions
Landing page design, answered
Not sure where to start? These are the questions brand teams and user experience leads ask most before their first Redefine project.
Book Your Consultation
Shopify landing page design from Redefine covers conversion
architecture, user experience wireframing, visual design,
responsive Shopify build, quality assurance across eight device
configurations, and handoff with your full design files. We
design product landing pages, campaign pages, collection pages,
and seasonal promotional pages.
Most single pages take two to four weeks from brief to live,
depending on design complexity and revision rounds.
Campaign-critical pages with tighter timelines are available on
request. Our standard process is designed to deliver in 14 days.
Yes. We build paid-traffic-ready landing pages with focused
conversion paths, fast load times, and messaging matched to your
ad audience. Pages are A/B test-ready by default and designed to
maximize the return on your ad spend.
We can build within your existing Shopify theme or create
standalone pages that preserve brand consistency while using a
focused conversion layout separate from your standard
storefront. Both approaches are available depending on your
goals.
Every page starts with your conversion goal before any design
work begins. We remove friction, direct visual hierarchy toward
the primary action, optimize above-the-fold messaging, and build
with mobile-first structure. Each page ships with A/B test
infrastructure so you can continue improving after launch.
Is This Right for You?
When a dedicated landing page is the right move
Not every situation calls for a full redesign. A dedicated landing page is often the fastest path to measurable revenue improvement.
Good fit for
- Brands running paid campaigns that need a dedicated destination page matched to their ad messaging
- Seasonal launches or product releases where standard category pages do not create enough urgency
- Stores with strong traffic but a conversion rate that has plateaued without clear structural changes
- Teams that want a structured page they can A/B test without rebuilding from scratch each time
Not a fit if
- Your conversion problems stem from pricing, product-market fit, or fundamental brand clarity, not page design
- You need multiple pages live in under one week with no room for discovery or iteration
Not sure what you need? Tell us about your situation and we will recommend the right starting point.
Your Next Campaign Starts Here
Get a landing page built around your conversion goal
Tell us about your page, your audience, and your goal. We will scope the work and outline what a conversion-first design looks like for your specific situation.
Form
Call within 48 hours → scoped proposal in 3 days → Sprint 1 within 1 week of sign-off
Call within 48
hours
Scoped proposal in 3
days
You own all design
files
Quality assured on 8+
devices
