Shopify Plus B2B
Shopify Plus B2B that automates your wholesale channel
Company accounts, custom price lists, net payment terms, and purchase order workflows, all running natively on Shopify Plus. Replace manual B2B with a self-serve wholesale portal your buyers actually use.
Shopify Plus Certified Partner
B2B on Shopify Plus native
Zero-disruption DTC co-existence
Acme Interiors Group
Trade, Tier 2Net 30 terms
Credit used
$12,500 / $50,000
Active price
list, Trade Wholesale Q4
WIN-DRP-001 · Linen Drape 84"
$127.00$88.90-30%
ROL-BLD-022 · Roller Blind 60"
$260.00$156.00-40%
SHD-RND-005 · Roman Shade 48"
$185.00$129.50-30%
WIN-DRP-001 · Linen Drape 84"
$127.00$88.90-30%
ROL-BLD-022 · Roller Blind 60"
$260.00$156.00-40%
SHD-RND-005 · Roman Shade 48"
$185.00$129.50-30%
Recent
orders
3 pending approval
PO-2024-0851Awaiting manager approval
$6,240PO-2024-0847Fulfilled · Net 30 due Jan
14
$4,280PO-2024-0839Paid · Dec 2
$2,10073%
Reduction in B2B order processing time after Shopify
Plus B2B implementation
4 price tiers
Average number of custom price lists deployed per B2B
program, retail, trade, wholesale, distributor
0 integrations
Third-party middleware required, B2B features run
natively on Shopify Plus without bolt-on tools
100%
Of B2B capabilities running alongside your DTC store,
no separate platform or subdomain required
The B2B wholesale problem
Manual B2B kills your team before it scales your revenue
Most B2B wholesale programs run on email, spreadsheets, and custom invoices. Every new trade account adds hours of operational overhead. Shopify Plus B2B removes the manual layer entirely.
Manual B2B: 8 to 14 hours of operations overhead per new
trade account
The old B2B workflow
Manual, fragmented, slow
- Pricing negotiated by email, then manually applied per orderEach buyer gets a custom quote. No self-serve.
- Orders placed by phone, fax, or a separate wholesale formSales reps transcribe orders manually into the system.
- Net terms tracked in a spreadsheet, invoices sent manuallyCollections require a dedicated operations resource.
- Approval workflows done by forwarding emails to managersNo audit trail. Orders lost in inboxes.
- B2B and DTC run on separate platforms, separate inventoryDouble the tools, double the errors, double the cost.
B2B on Shopify Plus
Automated, native, scalable
- Custom price lists auto-apply per company account on loginEach buyer sees their contracted price. No intervention needed.
- Buyers self-serve 24/7 via a dedicated B2B storefrontPlace orders, view history, download invoices, no rep required.
- Net 30/60/90 configured per company, invoices auto-generatedPayment terms enforced at checkout. Enterprise resource planning syncs automatically.
- Shopify Flow routes approvals above threshold to managersFull audit trail. Approved instantly below the limit.
- B2B and DTC share one Shopify Plus organization, one inventory poolOne platform, unified data, full channel visibility.
How it works
The complete B2B purchase workflow, built natively on Shopify Plus
Click any stage to see exactly how Shopify Plus handles that step, from first company setup to final enterprise resource planning sync. Every node is a capability Redefine configures and tests before your B2B channel goes live.
Company
Setup
Price
List Assigned
Buyer
Portal Login
Purchase
Order Submission
Approval
Gate
Fulfillment
Sync
1 · Company Setup
2 · Price List Assigned
3 · Buyer Portal Login
4 · Purchase Order Submission
5 · Approval Gate
6 · Fulfillment Sync
Stage 1 of 6
Company Setup and Account
Configuration
The Shopify Plus organization admin creates a company account and assigns buyer contacts. Each company gets its own credit limit, payment terms, and assigned price list. Contacts receive a self-registration invite. Setup takes under five minutes per company with no developer involvement after initial configuration.
Company nameAcme Interiors Group
Payment termsNet 30
Credit limit$50,000
Price listTrade Wholesale Q4
Buyers assigned3 contacts
Invite sent to 3 buyers
Platform architecture
Shopify Plus B2B data model, every entity, every relationship
B2B on Shopify Plus is built on a native data model, not a bolt-on. These entity relationships drive every capability your wholesale buyers see, from price at login to invoice at payment.
Company
Root entity, the B2B buyer
organisation
Name
Credit limit
Tax ID
↓ has many
Buyer Contacts
Role: Admin / Buyer
Login credentials
Spend limit override
Price Lists
Per-variant pricing
% or fixed adjustment
Currency and market
↓ creates
Draft Orders / Purchase Orders
Purchase order number field
Note to seller
Approval status flag
Payment Terms
Net 30 / 60 / 90
Due date auto-calc
Enterprise resource planning invoice trigger
Architecture advantages
Native, no middleware required
All B2B entities live in the
Shopify Plus data model. No external B2B application, no API middleware, no third-party database.
Your data is unified with DTC on one platform.
Shared inventory, one pool, full visibility
B2B and DTC draw from the same
inventory. Oversell risk is eliminated. Enterprise resource planning sync deducts stock once per
order, regardless of channel.
Shopify Flow, approval logic without code
Approval workflows trigger
automatically when purchase order value exceeds your configured threshold. Notifications route to
the right manager. No code, no scheduled jobs.
Custom Storefront API, headless B2B possible
If your buyers need a fully
custom portal experience, Shopify's B2B Storefront API supports headless B2B storefronts with
company context baked in at authentication.
Unlimited
Companies per Shopify Plus
organization
500+
Variants per price list
supported
Native
Net terms, no third-party
application
API
B2B Storefront API for
headless portals
B2B capabilities
Six B2B capabilities Redefine configures, tests, and launches in your Plus program
Not a feature list. Each card represents a tested, production-configured capability your wholesale buyers interact with from day one.
Company Account Management
Create unlimited company accounts with multiple buyer contacts per company. Assign roles (Admin or Buyer), set individual spend limits, and manage all B2B relationships from a single Shopify Plus organization admin. No third-party customer relationship management required for account management.
Unlimited
companiesMulti-contact
Custom B2B Price Lists
Build tiered price lists for every segment, retail, trade, wholesale, and distributor. Prices apply per-variant with percentage discounts or fixed amounts. Each company account auto-loads its assigned price list at checkout. No coupon codes, no public sales, no pricing errors.
Per-variant
pricingCurrency-aware
Net Payment Terms
Net 30, 60, and 90 payment terms configured natively, no external invoicing application needed. Due dates are calculated automatically at order time. Buyers check out without a credit card and receive payment instructions. Enterprise resource planning integration triggers invoice creation at fulfillment.
Net
30/60/90No
application required
Purchase Order Workflows
Buyers submit orders with a purchase order number and custom notes. Shopify Flow routes high-value orders to a manager for approval before fulfillment begins. Low-value orders auto-approve. Full audit trail stored in the order record. Purchase order numbers flow through to enterprise resource planning and invoicing systems automatically.
Purchase
order number fieldThreshold
routing
B2B Buyer Portal
Buyers log in to a dedicated company storefront showing their contracted prices, available catalog, order history, and invoices. No consumer pricing is visible. Reorder from past purchase orders in two clicks. Designed for wholesale buyers who order regularly and need a self-serve portal, not a generic storefront.
Plus
DevelopmentSelf-serve
24/7
Shopify Flow B2B Automation
Beyond approval routing, Flow handles: new company welcome notifications, credit limit alerts, tier upgrade triggers when spend thresholds are hit, reorder reminders for accounts with 90-day inactivity, and low-inventory alerts for B2B stock-keeping units. Zero code. Configured by Redefine during the implementation sprint.
No-code
workflowsAuto-triggers
Client results
A wholesale trade program rebuilt natively on Shopify Plus
Home Furnishings,
Shopify Plus B2B Trade Program
Client
Half Price Drapes
A high-volume home furnishings brand serving both direct-to-consumer buyers and a professional trade program for interior designers and commercial buyers, a true B2B and DTC co-existence requirement.
The problem
The trade program ran on manual pricing emails and custom invoices. Each new trade account required hours of setup. B2B and DTC inventory was tracked separately, causing oversell and operations friction.
B2B outcome
$0
Annual revenue on Shopify Plus, DTC and B2B trade
channel unified on one platform
- Trade price lists auto-apply on buyer login
- Enterprise resource planning inventory sync eliminates oversell
- Net 30 payment terms configured natively
What they said
"Our trade buyers now place their own orders at 2am without waiting for a sales rep to send a custom quote. The pricing is right, the history is there, and the invoices generate automatically. It changed how we operate."
Head of Trade Sales
Half Price Drapes
Solution
Shopify Plus migration from legacy platform, B2B company accounts configured for 200+ trade accounts, tiered price list deployment (consumer, trade, designer, commercial), and Dynamics 365 enterprise resource planning integration for real-time inventory and invoicing.
Why Redefine for B2B
What separates a Shopify B2B agency from one that has done a handful of wholesale setups
B2B on Shopify Plus is not a simple feature toggle. Most agencies understand the company account user interface. Few understand how to architect price lists at scale, configure approval workflows correctly, or integrate enterprise resource planning payment terms without a third-party application.
Typical B2B agency
Redefine
Price list architecture for 200+ trade accounts
Scalable rule design, not manual per-account overrides
LimitedIncluded
Shopify Flow B2B approval workflow configuration
Threshold-based routing, not just basic notify triggers
BasicAdvanced
Enterprise resource planning integration for net terms
and invoicing
No bolt-on invoicing applications, native payment terms
and enterprise resource planning sync
Application-dependentNative
B2B and DTC co-existence architecture
One organization, one inventory pool, correct channel
routing
Separate storesUnified
Custom B2B buyer portal user interface development
Branded portal beyond Shopify's default B2B storefront
theme
Default onlyCustom
Post-launch B2B account management training
Your operations team runs new company onboarding
themselves
Docs onlyIncluded
B2B Shopify Plus questions
Common questions about Shopify Plus B2B
The questions operations leaders ask before committing to a Shopify Plus B2B implementation.
Yes. Native B2B on Shopify, including company accounts, custom price lists, net payment terms, and purchase order workflows, is exclusively available on Shopify Plus. Standard Shopify plans cannot access these features. If your current plan is not Plus and you are evaluating B2B, we can help you assess the business case for upgrading alongside your B2B implementation.
Yes, and this is one of Shopify Plus B2B's most important advantages. B2B and DTC operate within the same Shopify Plus organization, sharing one inventory pool and one admin. B2B buyers log into a dedicated company-specific storefront that shows only their contracted prices and catalog. DTC customers see your standard public store. No separate platform, no synced inventory, no double maintenance.
Shopify Plus supports unlimited company accounts within your organization. Each company can have multiple buyer contacts, each with their own login and optional spend limit. Whether you have 20 trade accounts or 2,000, the architecture scales without additional cost per company. Price list complexity (number of unique lists, variant count per list) is where planning matters most at scale, which Redefine scopes in discovery.
Yes, both natively. Buyers can enter a purchase order number at checkout, which flows through to the order record, enterprise resource planning sync, and invoicing. Net payment terms (Net 30, 60, 90, or custom) are configured per company account. Buyers complete checkout without a credit card and receive payment instructions. Due dates are calculated automatically and visible in the company portal order history.
A focused B2B configuration engagement, company accounts, price lists, net terms, approval workflows, and buyer portal setup, runs 4 to 8 weeks depending on the number of price lists, integration complexity (enterprise resource planning connection for net terms), and buyer portal customization requirements. If B2B is part of a broader Shopify Plus development engagement, it is scoped within the 12-week delivery timeline.
Start your B2B implementation
See your B2B wholesale channel running on Shopify Plus within weeks, not months
In a 30-minute consultation, we scope your company accounts, price list structure, and enterprise resource planning integration needs. You leave with a clear timeline and delivery estimate before any commitment.
No commitment. No pitch. A scoped B2B plan before anything is signed.
Brief received
We will review your workflow and send a scoped proposal within 3 business days.
Tell us about your B2B program
form
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Response within 48 hours
Senior review of every brief
Scoped proposal in 3 days
Line-by-line, no guesswork
60+ stores launched
Enterprise Shopify Plus track
record
Full code ownership
Your store, your repository