Shopify Plus Design Agency
Enterprise storefronts that convert by design
Your Shopify Plus store is your most valuable sales channel. Redefine builds enterprise user experience, custom themes, and conversion-first design systems that turn traffic into loyal customers at scale.
217%
average conversion lift
post-redesign
6
weeks
from brief to first live
sprint
Trusted by enterprise ecommerce teams
MerletteCore PickleballNarragansett BeerGo Wise USANutraflav
$20K
added monthly revenue post-launch
(Merlette)
50%
of total revenue from
post-redesign owned channels
98/100
mobile performance score on
redesigned stores
14 days
from kick-off to first
high-fidelity design review
The Shopify Plus Design Gap
Your store is losing sales every day it looks average
Shopify Plus gives you the platform power. What you build on the frontend determines whether you grow or plateau at your current revenue ceiling.
Old way: generic Shopify Plus store
- Off-the-shelf theme with minor branding tweaks and no conversion architecture
- Mobile user experience treated as an afterthought on a desktop-first template
- Design decisions based on taste, not user experience research or session data
- No design system means every campaign page goes off-brand
Redefine way: enterprise design standard
- Custom theme built to your brand system, Baymard-informed, and A/B tested
- Mobile-first with sub-3-second load targets set before design begins
- Every touchpoint backed by user experience research: hero, product detail page, cart drawer, checkout
- Full Figma design system delivered alongside your live store
Before and After
See what a purpose-built Shopify Plus design actually looks like
Toggle between a generic store and the same brand redesigned to Redefine’s enterprise user experience standard. Every layout decision is intentional.
MY
STORE
HomeAll ProductsCollectionsNew
ArrivalsSale
ItemsBlogAboutContactFAQReturns
Policy
WELCOME TO OUR STORE!
We carry the best products at amazing prices. Browse our huge collection and save big today on
everything we sell!
78%
BOUNCE RATE
1.1%
CONVERSION
42
MOBILE SCORE
83%
CART ABANDON
SUPER PRODUCT NAME HERE
VERY LONG
$89.00
$59.00 SALE!
Another Product 2024
$44.00
Item Three
$72.00
LIMITED TIME DEAL
$120
$95.00 50% OFF
Bounce rate
78%
visitors exit without engaging
Conversion rate
1.1%
well below industry benchmark
Mobile score
42/100
Core Web Vitals failing
Cart
abandonment
83%
revenue left on the table
Bounce rate
31%
60% reduction after redesign
Conversion rate
4.3%
3.9x higher than prior baseline
Mobile score
98/100
all Core Web Vitals pass
Cart
abandonment
39%
53% drop post-redesign
What Redefine Delivers
Every layer of your Shopify Plus design, handled
From user experience strategy through to final quality assurance, your enterprise storefront is built on research and converted into code that performs.
Enterprise User Experience Strategy
Your design starts with research, not a template. Competitive audit, heatmap review, Baymard-informed principles, and a conversion hypothesis before a single pixel is placed.
User experience audit: live snapshot
Homepage hierarchyOptimized
Product detail page trust signalsIn
review
Cart drawer flowOptimized
Mobile checkoutDesigning
Accessibility (WCAG 2.1)Passed
Custom Shopify Plus Theme
Built from scratch on Shopify 2.0. Every section, block, and metafield is designed to your brand and engineered for your specific customer journey.
Conversion Architecture
Product detail page layout, cart drawer, upsell logic, and checkout experience. Every touchpoint is designed to reduce friction and advance buyers to purchase.
Shopify Plus Redesign
Migrate your existing store to a new design without SEO risk or downtime. Asset migration, 301 redirects, and full quality assurance before the launch switch flips.
Design System Handoff
Every project ends with a fully documented Figma design system. Tokens, components, and usage rules so your team scales on-brand without you in every loop.
Client Proof
Real results from a real Shopify Plus design engagement
M
Merlette
Luxury
ApparelLuxury womenswear brand with an international customer base, selling premium garments across direct-to-consumer and wholesale channels on Shopify.
The challenge
The brand needed a modern ecommerce experience that balanced luxury aesthetics with high conversion performance. Usability gaps, fragile mobile performance, and limited post-purchase personalization were reducing engagement, loyalty, and repeat revenue.
The result
$20K
added monthly revenue within the first month of the redesigned store going live.
50%
of monthly revenue driven by
post-launch email flows
3.9x
conversion rate increase
versus pre-redesign baseline
98/100
mobile performance score
post-launch
0 days
downtime during the launch
switch
What we built
Full Shopify user experience and user interface redesign using Baymard Institute methodologies. Custom theme with A/B-tested product detail page layout, Stripe and PayPal secure payment flows, Klaviyo segmentation and lifecycle email, image optimization, and full cross-device quality assurance before launch.
Design and Engineering Foundation
Built on a proven technical standard
Every Shopify Plus design is architected for performance, accessibility, and long-term maintainability, not just for launch day.
Shopify 2.0 Architecture
Sections
everywhere, app blocks, and metafield-powered components. No hardcoded layouts or locked templates.
Standard on every project
Core Web Vitals First
Largest
contentful paint, cumulative layout shift, and interaction to next paint targets are in the design spec
before development begins. Performance is baked in, not bolted on.
Monitored post-launch
WCAG 2.1 AA Accessibility
Color contrast,
focus states, ARIA labels, and keyboard navigation. Compliance is audited on delivery.
Audited at launch
Figma Design System
Full component
library, design tokens, and usage documentation. Delivered alongside the live store, always.
Every engagement
Why Redefine
Three things other Shopify Plus design agencies skip
Research before pixels
Other implementation partners open Figma on day one. Redefine runs a user experience audit, competitor teardown, heatmap analysis, and conversion hypothesis first. Your design is the output of that research, not a theme with your logo dropped in.
See how Redefine approaches Shopify Plus conversion rate optimizationPerformance is part of the design brief
Most agencies hand off a beautiful design and leave load time to the developer. At Redefine, Core Web Vitals targets go into the design spec. Every image asset, font loading strategy, and animation decision is scoped against real performance budgets from the start.
Learn about Shopify website redesign with zero downtimeYou own the design system when the project ends
When the project ends, you receive a fully documented Figma design system, not a locked file. Your team and future partners can build on it, maintain it, and extend it without dependency on Redefine. That is what ownership looks like.
Common Questions
Everything you need to know about Shopify Plus design
A Shopify Plus design engagement with Redefine covers user experience strategy, competitive analysis, wireframes, high-fidelity visual design in Figma, custom Shopify 2.0 theme development, mobile-first implementation, accessibility audit, and a complete design system handoff. Scope varies by project. Book a discovery call for a detailed breakdown specific to your store.
Shopify Plus unlocks custom checkout extensibility, B2B pricing rules, multistore management, and headless-ready architecture. These features require enterprise-level user experience thinking. The design must account for complex buyer journeys, gated wholesale flows, and multi-region localization that standard Shopify stores rarely face.
A full redesign runs 8 to 14 weeks from kick-off to launch, depending on store complexity, number of page templates, and custom development scope. Redefine delivers working design sprints from week two so you see real progress and can give feedback early.
Yes. Redefine builds and quality-assures the new design on a separate theme or staging environment. When everything passes, the launch is a single theme publish with no downtime and no search engine optimization disruption. We manage 301 redirects, asset migration, and post-launch monitoring as part of the engagement.
Mobile is the primary design surface. Redefine designs for mobile first and adapts to tablet and desktop. Core Web Vitals targets: largest contentful paint under 2.5s, cumulative layout shift under 0.1, interaction to next paint under 200ms. These are set at the design stage and verified against real device testing at launch.
Is This Right for You?
When a full Shopify Plus design engagement makes sense
Enterprise design is an investment. Here is when it pays off fastest.
Good fit for
- Shopify Plus merchants doing above $2M per year who know their frontend is limiting their revenue ceiling
- Brands migrating from a legacy platform or launching a completely rebuilt store on Shopify Plus
- Teams that want a Figma design system they own outright, not just a live theme with no documentation
- Luxury, apparel, or premium brands for whom visual design and brand expression are competitive advantages
Not a fit if
- You need a quick template refresh rather than a research-led design engagement with a full system deliverable
- Your store is still in early validation stage and a full enterprise design engagement is not yet proportional to revenue
Not sure whether a full engagement is the right scope? Tell us about your store and we will recommend the right starting point.
Start Your Design Project
Your Shopify Plus store deserves design that earns its place
Book a free 30-minute design scope call. Redefine will review your current store, identify your three highest-impact design opportunities, and outline what a full engagement would involve.
From
Brief received.
Redefine will review your store and send a preliminary opportunity summary within 48 hours.
Design brief within 48 hours
30-minute scope call
No commitment or pitch
Figma design system delivered
Start Your Design Project
Your Shopify Plus store deserves design that earns its place
Book a free 30-minute design scope call. Redefine will review your current store, identify your three highest-impact design opportunities, and outline what a full engagement would involve.
No commitment. No pitch.
What happens next
1
Submit your scope request
Share your store URL and
top three design goals
2
Receive a design brief within 48 hours
Redefine reviews your
store and sends a preliminary opportunity summary
3
30-minute scope call
Walk through the brief,
align on scope and investment, and decide together