The Shopify retainer agency that grows your store every month

The initial retainer term is 3 months. This minimum exists because the first two months typically involve onboarding, auditing your tech stack and existing work, and resolving the backlog of issues: cancelling before that is complete leaves the store partially improved. After month 3, the retainer runs on 30-day rolling notice. No long lock-in after the initial term.

In a 30-minute assessment call, you describe your store's current state, your team's bandwidth, and your growth goals. Redefine recommends a scope based on which service pillars will move the needle most for your specific situation. The scope is then documented in writing before month one begins. You can add or remove pillars quarterly as your needs change.

Yes, with one condition: any service area covered by the retainer scope should not be duplicated by another vendor. You would be paying twice for the same work and introducing coordination overhead. Services outside the retainer scope can continue with whoever manages them. The retainer team will coordinate with those vendors as needed.

Retainer pricing depends on the scope of services included and the monthly allocation of each. Entry-level retainers covering maintenance and basic search engine optimization typically start around $2,500 per month. Full-service retainers covering development, search engine optimization, conversion rate optimization, email, and analytics typically run $5,000 to $12,000 per month depending on catalog size, integration complexity, and traffic volume. A clear scope and price is provided after the assessment call, before any commitment.

The retainer is modular. If you already have an email marketing partner and do not want email included, the retainer scope simply does not include that pillar. The five remaining service areas are scoped independently. As your needs evolve, pillars can be added or removed at quarterly review points. The retainer grows with you rather than locking you into a fixed package.