Your Klaviyo account is leaving
$20K a month on the table
Shopify stores typically capture only 18% of their email revenue. We bring that to 40 to 50 percent. Redefine builds the Klaviyo flows, segments, and campaigns that make email your top revenue channel. Most brands see their first flow revenue within 10 days.
Every day without retention flows costs you revenue you cannot get back
Every day your flows are not running, buyers are forgetting you. For most direct-to-consumer Shopify brands, that gap runs $10K to $20K every month. It compounds.
- Blast campaigns with no targetingSame email goes to everyone. Unsubscribes rise every week.
- No cart or browse recoveryAbandoned sessions go unaddressed. That revenue never comes back.
- No post-purchase follow-upBuyers make one purchase and disappear. Repeat revenue never builds.
- No behavioral segmentationHigh-value buyers and first-time visitors get the same email. Both leave.
- Lapsed buyers never brought backCustomers who haven't bought in 90 days get nothing. They move on.
- Flows that trigger on every buyer actionCart abandon, browse, post-purchase, and winback — all automated and running 24/7.
- 7-step cart recovery that works in 72 hoursOur multi-step sequences recover 12 to 18% of abandoned carts. Revenue that was walking away now comes back.
- Post-purchase sequences that drive repeat buyersCross-sell, upsell, and replenishment flows. Brands we work with see second-purchase rates double.
- RFM and predictive segmentation on every sendVIP, at-risk, and new-buyer segments built from real purchase data. Every buyer gets a different message.
- Winback emails at 60, 90, and 120 daysLapsed customers get a reason to come back before the relationship goes cold.
This is what your Klaviyo account earns when everything is running
These numbers come from Redefine-managed accounts for direct-to-consumer Shopify brands doing $30K to $500K monthly. Your results will vary. These give you a realistic target.
Everything your Klaviyo account needs to earn revenue on autopilot
This is not a template pack dropped in and left to run. Every flow is built around your catalog, your buyer segments, and the way your customers actually shop.
Automated email flows for every buyer action
Welcome, abandon, post-purchase, winback, and replenishment — all built around your products and the way your buyers actually behave.
- 7-step cart recovery sequences
- Browse abandon with dynamic product block
- Post-purchase cross-sell series
RFM segmentation that makes every send more profitable
Segments refresh in real time. VIPs, at-risk buyers, new customers, and high-LTV audiences each get a different message. The right one. Not a mass blast.
Campaigns planned, written, and sent — every month
We plan 8 to 12 sends per month, write the copy in your brand voice, design each email, and report results after every send.
- On-brand copy written for your audience
- A/B subject line testing on every send
Email templates that look like your brand
Custom templates built to your colors, fonts, and product layout. Mobile-first and dark-mode ready from day one.
- Built to your brand guidelines
- Dynamic product blocks that pull from your catalog
Monthly reports that tell you what is working
Revenue by flow, list growth, and deliverability — explained, not just exported. Every report comes with specific actions for the next month.
- 30-minute review call included
- Specific optimization recommendations every month
How Merlette went from zero email automation to 50% of revenue from Klaviyo
- Email revenue: 0% to 50% of monthly store revenue
- $20K+ added monthly in attributed email revenue
- 7 flows built and live — from zero automation to full lifecycle coverage
Why most Klaviyo agencies leave revenue on the table — and how we do not
Most Klaviyo agencies paste in templates and call it a retention strategy. We build from your actual purchase data, your product catalog, and how your buyers actually buy.
Questions Shopify founders ask before working with us
Most brands see revenue from cart recovery and welcome flows within 7 to 10 days of launch. Full lifecycle performance, including post-purchase and winback, builds over the first 60 to 90 days. By the time your first monthly review call happens, you will already have a revenue number to review.
We audit first. If your flows have a solid structure, we optimize rather than rebuild. If they are template setups with generic copy and no audience logic, a clean rebuild is faster and gets better results. You see the audit findings in the proposal before we discuss any next steps.
The monthly retainer includes everything: all flow builds and ongoing optimization, 8 to 12 campaign sends with copy and design, monthly reporting with a 30-minute review call, list health management, deliverability monitoring, and segmentation maintenance. Copy and strategy come with every plan. We run the full program — not just the technical setup.
We handle copy, design, and strategy. You review drafts and approve before every send. That is typically 2 to 3 hours of your team's time per week. You do not write briefs, manage revisions, or check technical deliverability settings. We do all of that.
A three-flow foundation, welcome, abandoned cart, and post-purchase, covers roughly 80% of the email revenue most direct-to-consumer brands are leaving behind. We can build that as a fixed project, not a retainer. Submit your details and we will give you honest numbers on what a foundation build costs and what it generates in the first 90 days.
Find out exactly how much email revenue you are losing every month
Fill in the form and we will review your Klaviyo account, find your top 3 revenue gaps, and send a scoped proposal. No commitment required. No sales pitch.
47 Klaviyo accounts built. $2.4M+ in tracked email revenue across active client programs.
We will review your Klaviyo account and send a scoped proposal within 3 business days. If we spot an obvious revenue gap right away, we will flag it on our first call.
Your Klaviyo flows earn revenue while your team focuses on the business
Your flows should be generating revenue around the clock. No commitment, no pitch. Submit your details and get a clear view of what your Klaviyo account is leaving behind.
Fill in the form. Call back within 48 hours. Proposal delivered in 3 business days.