Klaviyo Retention Marketing
Turn one-time buyers into a
Turn one-time buyers into a
lifetime revenue engine
Most Shopify stores leave 40 to 60 percent of their email revenue untouched. Redefine builds the Klaviyo retention systems that recover that revenue: flows, segmentation, and lifecycle programs your competitors are not running yet.
50%
of monthly revenue from email
$20K
added monthly from flows alone
40%
lift from automated sequences
Submit brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 within 1 week of sign-off
The retention gap
Your email account is either working or waiting
Every day your flows are not running, buyers are forgetting you. The gap between stores with proper Klaviyo retention and those without is measured in five figures per month.
Old way: without retention flows
- Batch-and-blast campaigns onlySame message to every subscriber. Unsubscribes climb weekly.
- No abandon recoveryBrowse and cart abandons go unaddressed. Revenue walks out the door.
- Zero post-purchase nurtureSecond purchase rate stalls. Lifetime value never lifts off baseline.
- Segments based on guessworkNo behavioral or predictive data. Everyone gets the same offer.
- Winback attempts ignoredLapsed buyers age out of your database with no intervention.
Email contribution to revenue
approximately 18%
New way: with Redefine Klaviyo retention
- Behavioral flows triggered by actionsRight message, right moment. Abandonment, browse, post-purchase, all covered.
- 7-touch abandon recovery sequencesMulti-step flows recover 12 to 18% of abandoned carts within 72 hours.
- Post-purchase lifetime value nurture pathsCross-sell, upsell, and replenishment flows that double second-purchase rate.
- Recency, frequency, and monetary value and predictive segmentationVIP, at-risk, high customer lifetime value and new buyer segments built from real purchase data.
- Automated winback at 60, 90, 120 daysLapsed buyers brought back before they are gone permanently.
Email contribution to revenue
0%
Inside your account
What a fully-built Klaviyo account looks like
This is what you get when flows, segments, and campaigns are all running together. Numbers are representative of mid-market direct-to-consumer brands we build for.
Automated flow revenue
+29.4% versus prior period
Abandoned Cart$0
Post-Purchase Series$0
Welcome Series$0
Winback (90-day)$0
Browse Abandon$0
Total automated flow revenue$0
What we build
Every retention lever, built and running
You get a complete Klaviyo retention system, not templates dropped in and forgotten. Every flow is built for your catalog, your segments, and your buyer behavior.
Lifecycle flow architecture
Welcome, abandon, post-purchase, winback, and replenishment flows, all built to your catalog depth and audience behavior.
- 7-touch cart abandon sequences
- Browse abandon with product block
- Post-purchase cross-sell ladder
Recency, frequency, and monetary value segmentation that actually works
Recency, frequency, and monetary value segments updated in real time. VIP, at-risk, new buyer, and high customer lifetime value audiences, each receiving the exact right message.
VIP (3+ orders)0
Active buyers0
At-risk (winback)0
Campaign calendar and copywriting
Monthly send calendar, copy and design for every campaign, A/B subject line tests, and performance reporting after every send.
- 8 to 12 sends per month planned
- Subject line A/B on every send
Custom template system
On-brand email templates built in Klaviyo's drag-and-drop editor with your typography, colors, and product block logic wired in.
- Mobile-first, dark mode ready
- Dynamic product recommendation blocks
Monthly performance reporting
Every metric attributed, annotated, and presented to your team: revenue per flow, list growth rate, and deliverability health each month.
- 30-minute review call included
- Recommendations on every report
Proof
From launch to 50% email revenue share
Client
Merlette
Luxury Fashion DTC
Luxury women's fashion brand selling direct-to-consumer via Shopify. Growing audience but inconsistent email revenue with no automation in place.
Problem
Email was only contributing a fraction of potential revenue. No lifecycle flows existed. Campaigns were sent inconsistently with no segmentation. High-value buyers were receiving the same messages as first-time visitors. Revenue was leaving on every abandoned session without recovery.
Zero automation running at project start
Result
$0
added monthly revenue
Email became Merlette's primary growth channel after the Klaviyo build, generating approximately 50% of total monthly revenue through automated flows and segmented campaigns.
- Conversion rates and brand loyalty both improved
- Approximately 50% of monthly revenue from email
- High-performing luxury direct-to-consumer positioning secured
50%
Revenue from email
$20K+
Monthly revenue added
0
Flows at project start
7
Flows at project close
Why Redefine
A different kind of Klaviyo partner
Most agencies paste in templates and call it a retention strategy. We build from your actual data, your catalog structure, and your buyer's real lifecycle.
What matters
Typical agency
Redefine
Flow strategy
Template pack, minimal customization
Built from your catalog and buyer data
Segmentation depth
Basic list segments only
Recency, frequency, and monetary value, predictive customer lifetime value, behavioral triggers
Reporting
Monthly export, no analysis
Annotated performance with recommendations
Copy and design
Generic placeholder copy shipped
On-brand copy and custom templates included
Deliverability management
Monthly health audit included
Timeline to live flows
6 to 10 weeks
Flows live within 10 business days
Questions
The reasons people do not buy
Most brands see abandoned cart and welcome flow revenue within 7 to 10 days of go-live. Full lifecycle impact, including post-purchase and winback, builds over the first 60 to 90 days as the segments develop behavioral data. You will have a revenue number attributed to flows before your first monthly review call.
We audit first. If your existing flows have good bones, we optimize them rather than rebuild. If they are template-level builds with placeholder copy and no behavioral logic, rebuilding from your data is faster and produces better results. You get an honest audit in the proposal before any work begins.
The retainer covers all flows (new builds and ongoing optimization), 8 to 12 campaign sends per month with copy and design, monthly performance reporting with a 30-minute review call, list health management, deliverability monitoring, and segmentation maintenance. Copy and strategy are included. This is not a technical-only service.
We handle copy, design, and strategy. You approve before every send. Your team's time is limited to async feedback on drafts and a monthly review call, roughly 2 to 3 hours per week total. You do not need to write briefs, manage revisions, or quality assure deliverability settings.
A three-flow foundation (welcome, abandoned cart, and post-purchase) covers 80% of recoverable email revenue for most direct-to-consumer brands. We can scope and build that as a fixed project rather than a retainer. Submit your brief and we will give you honest numbers on what a foundation build costs and what it returns in 90 days.
Fit check
Who this is built for
Good fit
- Direct-to-consumer Shopify or BigCommerce brand doing over $30K monthly revenue
- You have an email list but email contributes less than 25% of revenue
- No lifecycle flows running or existing flows built from templates only
- You want email to compound over time, not just run one-off blasts
- Your team has 2 to 3 hours per week to review and approve, not to build
Not the right fit
- Pre-revenue brands: you need traffic before retention compounds
- Business-to-business software companies. Our Klaviyo work is exclusively for ecommerce product businesses
- If you want campaigns only, no flow builds. We do not separate them
- Brands that want to build everything in-house with no outside input
Not sure? Tell us your situation and we will be straight with you.
Get your audit
See exactly what email revenue you are leaving behind
Submit your brief and we will review your Klaviyo account, identify the top 3 revenue gaps, and deliver a scoped proposal. No commitment. No pitch.
Call within 48 hours
We review your brief before the call, no intake meetings
Scoped proposal in 3 days
Line-by-line pricing. No ambiguity.
Sprint 1 live within 1 week of sign-off
First flows delivering revenue before month one ends
Client volume
47 Klaviyo accounts built · $2.4M+ attributed email revenue tracked across client stores
Form
Brief received
We will review your Klaviyo situation and send a scoped proposal within 3 business days. If we see a quick win in your account, we will flag it on the call.
Start your retention build
Email revenue that runs every night
Your flows should be generating revenue while your team sleeps. No commitment. No pitch. Just a clear look at what you are leaving behind.
No commitment. No pitch. Call within 48 hours · proposal in 3 days
$2.4M+
Client email revenue tracked
47 Klaviyo accounts
50%
Revenue from email (top accounts)
versus 15 to 18% average before
10 days
Average time to first live flow
From signed statement of work
51.2%
Average open rate (managed accounts)
2.4x industry benchmark