Digital Marketing Audit
Find every place your marketing budget is leaking revenue.
A structured audit of your search engine optimization, paid ads, email, and analytics. Delivered in 5 days. Every finding comes with a prioritized fix. No slide decks: a working action plan.
$120M
revenue post-audit
5 days
full audit delivered
40+
audits completed
Search Engine Optimization Audit
Rankings, gaps, content, technical
Paid Ads Audit
Return on ad spend, wasted spend, targeting
Email Audit
Flows, deliverability, attribution
Analytics Audit
GA4, tracking, attribution
The audit gap
Most brands know something is wrong. Few know exactly what.
Hover or tap each card to slowly reveal what the audit uncovers instead of the symptom you are seeing now.
Hover a card to reveal the audit finding
Traffic up, revenue flat
Organic sessions growing but conversion rate declining. You do not know which pages are driving buyers and which ones are leaking them.
Reveal audit finding
The audit reveals:
Which landing pages have the highest exit rates before conversion, which intent keywords you rank for but fail to convert on, and exactly which call-to-action placements are costing you revenue.
Ad spend climbing, return on ad spend falling
Increasing paid budgets to maintain revenue. The more you spend, the less efficient each dollar becomes. You do not know where to cut.
Reveal audit finding
The audit reveals:
Campaign-level return on ad spend versus blended return on ad spend, the exact campaigns to pause, which audiences are profitable and which are burning budget, and how much wasted spend is recoverable.
Email open rates look fine, revenue is not
Open rates around 30 to 40 percent. Revenue attributed to email is under 15 percent. The metrics look acceptable but email is not pulling its weight.
Reveal audit finding
The audit reveals:
Which flows are missing, which segments are not receiving buyer-intent messages, what your list is worth versus what it should be worth, and the specific flows to build to reach 40 to 50 percent email revenue share.
Reporting shows sessions, not decisions
Monthly reports full of sessions, impressions, and click rates. You cannot connect any metric to a revenue decision. The data exists but it is not telling you anything useful.
Reveal audit finding
The audit reveals:
Which GA4 events are firing incorrectly, which channel attribution is being inflated or lost, and a specific tracking configuration that connects sessions to revenue accurately for the first time.
Search engine optimization rankings but no commercial traffic
Blog posts ranking, product pages invisible. Organic traffic from informational queries that never buy. The keyword strategy is producing traffic, not buyers.
Reveal audit finding
The audit reveals:
The exact commercial keywords your competitors rank for that you do not, which category pages to create and optimize first, and the internal linking changes that push product pages into top-5 positions within 90 days.
Agencies say everything is working
Every agency reports green metrics for their channel. But revenue is not growing at the rate it should. No one sees the whole picture. The problem sits between channels.
Reveal audit finding
The audit reveals:
The cross-channel attribution gaps where revenue is being lost between ad click and purchase, which touchpoints your analytics is missing, and the channel interaction that is costing the most in unattributed revenue.
Audit readiness
Check what your brand has ready. See exactly what the audit needs.
Tick what you currently have. The audit requires read-only access only. Your score updates as you go.
1
Google Analytics 4 property (read access)
Required for attribution, traffic, and conversion analysis
2
Google Ads account (read access)
Required for paid ads return on ad spend, wasted spend, and targeting audit
3
Meta Ads Manager (read access)
Required for paid social attribution and audience efficiency audit
4
Email platform (Klaviyo, Mailchimp, or similar)
Required for flow audit, deliverability, and revenue attribution
5
Google Search Console (read access)
Required for search engine optimization keyword, ranking, and indexing audit
6
Ecommerce platform access (Shopify, BigCommerce)
Optional: enables checkout funnel and product page audit
0%ready
Tick the access you have above to see your audit readiness score.
You have everything needed for a full audit.
Request My Audit NowMissing access? We can start the audit with what you have and add channels as access is granted.
Start with What I HaveWhat the audit covers
Four audits. One integrated action plan.
Search Engine Optimization Audit
Every keyword gap your competitors are exploiting right now.
Keyword ranking analysis across your top 50 commercial terms. Competitor gap map. Technical search engine optimization: crawl errors, Core Web Vitals, indexing. Internal link structure mapped against your revenue pages. Schema and structured data review.
Commercial keyword gapsTechnical search engine optimizationCore Web VitalsInternal link map
High-intent gaps versus competitors
best [product] under $100
You: P18Comp: P2
[product] versus [product]
You: P31Comp: P1
buy [product] online
You: P7Comp: P3
[brand name] reviews
You: P1Comp: P4
Opportunity: 14 high-intent keywords within top-5 reach with targeted content.
Paid Ads Audit
The campaigns to pause and where to put that budget instead.
Campaign-level return-on-ad-spend breakdown across Google and Meta. Audience overlap and fatigue analysis. Ad creative performance against spend. Landing page quality score and bounce rate by campaign source. A budget reallocation model with projected impact.
Return on ad spend by campaignWasted spend identificationBudget reallocation model
Branded search8.4x return
Category keywords5.2x return
Display: broad1.8x return
Social: lookalike cold0.9x return
Recommendation: Pause cold lookalike. $2,400 per month recoverable budget.
Email Audit
Flows you are missing and segments you are ignoring.
Every active flow audited against industry benchmarks. Missing flows identified. List health, deliverability, and inbox placement tested. Revenue attribution verified against GA4. Segmentation structure mapped.
Analytics Audit
Tracking that actually connects clicks to revenue.
GA4 event audit: every conversion event tested for accuracy. Attribution model review. Pixel and tag audit across all platforms. Cross-channel attribution gap analysis. A complete tracking plan with priority fixes.
purchase event
Firing correctly
add_to_cart eventFiring on variant only
checkout_started eventNot firing: fix required
Meta pixel: PageViewDuplicate fires on product detail page
Proof
A full digital marketing audit and optimization program scaled revenue to $120M.
Revenue achieved
$0M
annual revenue post-optimization
Services audited
5
Search engine optimization, GA4, Klaviyo, user experience and user interface, Headless
Primary channels
3
Search engine optimization, email, conversion rate optimization
Category
DTC Apparel
Corporate branding and apparel
Corporate Branding · DTC Ecommerce · Enterprise
A corporate branding and apparel ecommerce brand competing in a crowded market needed to improve website usability, conversion performance, and marketing visibility across all digital channels.
The Problem
Existing site experiences limited lead generation and engagement. Marketing efforts lacked structured testing, clearer user journeys, and better alignment with customer behavior. No unified analytics connecting traffic to conversion across channels.
The Solution
User experience optimization combined with search engine optimization, Google Analytics, Klaviyo, and headless ecommerce audit and implementation. Structured conversion rate testing, personalization improvements, and data-driven channel optimization. Attribution across all channels unified for the first time.
The Result
Substantial revenue growth, scaling annual revenue to over $120 million. Website traffic increased alongside lead generation and conversion rates. Improved personalization and usability strengthened customer engagement and loyalty. A competitive position secured in the corporate branding and apparel market.
$120M
annual revenue
5+
channels optimized
GA4
full attribution
Why Redefine
A digital marketing audit that produces an action plan, not a PDF.
Most audits produce a report that sits in someone's inbox. You get a structured priority list, a 90-day implementation plan, and a walkthrough call where you can ask every question about every finding.
5-day delivery, not 5 weeks
Full audit across search engine optimization, paid ads, email, and analytics. Delivered in 5 business days. No retainers, no onboarding periods: read-only access granted, audit completed, walkthrough booked.
Prioritized, not everything at once
Every finding ranked by revenue impact. You know what to fix first, what to fix next month, and what is low priority. No 200-item to-do list with equal weight given to everything.
Revenue framed, not vanity metric framed
Every finding is expressed in revenue terms. "Fixing this attribution gap will recover an estimated $X per month in untracked revenue." Not "impressions are underperforming."
Cross-channel, not single-channel
Most audits cover one channel. This audit covers your entire digital marketing system and specifically looks for the gaps between channels where the most revenue is being lost.
Walkthrough included, not extra
A 45-minute structured walkthrough call is included in every audit. You ask questions about every finding. You leave knowing what to do next, not what to think about next.
Read-only access, no system changes
The entire audit runs on read-only access. Nothing is changed, moved, or implemented without your sign-off. You own all data. Access can be revoked at any point.
Common questions
What brands ask before requesting a digital marketing audit.
The audit takes 5 business days from the moment read-only access is granted. Your team's only involvement is granting platform access (GA4, Google Ads, Meta, email platform, Search Console), which takes under 30 minutes, and attending the 45-minute walkthrough call when the audit is delivered. We do all the analysis.
Especially then. Single-channel agencies audit their own work and inevitably report good results. An independent audit looks across all channels and specifically at the gaps between them that no one agency sees. Most audits done on brands with active agencies find attribution issues, cross-channel budget inefficiencies, and missing flows that the individual agencies did not flag because they were not looking at the full picture.
No. The audit delivers a complete, prioritized action plan that you can take to your internal team, your existing agencies, or implement yourself. You are under no obligation to use Redefine for implementation. That said, clients who do implement with us see the fastest results because the audit brief goes directly into our execution services without a separate discovery process.
Audit pricing depends on the number of channels included and the complexity of your paid media setup. You receive a flat-fee proposal within 48 hours of submitting your brief: no ranges, no "starting from" language. The proposal is line-by-line. No commitment is required to receive it.
Single-channel audits are available. A search-engine-optimization-only audit, paid-ads-only audit, or email-only audit can each be scoped separately. The full-suite audit produces a more useful action plan because it surfaces cross-channel issues, but if you know your search engine optimization is fine and your paid ads are the problem, a focused audit makes sense. Tell us in the brief and we will scope accordingly.
Is this right for you?
A digital marketing audit works when you have data to audit.
Strong fit if your brand:
Has been running digital marketing for at least 6 months: enough data history to analyze patterns
Spends at least $3,000 per month on paid ads: enough scale to find meaningful inefficiency
Has GA4 or some analytics platform installed and generating data
Suspects revenue could be higher from existing marketing spend but cannot identify exactly where
Needs a structured action plan before making significant budget changes or hiring new agencies
Probably not the right fit if:
Your brand launched less than 3 months ago: not enough data for meaningful trend analysis
You have no analytics tracking: the audit needs real data, not speculation
You want someone to implement changes, not diagnose them: you might need execution services directly
You want the audit to validate a decision already made rather than find what is actually happening
Not sure? Submit your brief below and we will tell you whether an audit makes sense before you commit to anything.
Request your audit
Tell us what your current marketing looks like. We will find what is missing.
Submit your brief. We will review your channel mix and send a flat-fee audit proposal within 48 hours. No commitment required to receive the proposal.
Proposal in 48 hours
Audit delivered in 5 days
40+ audits completed
Read-only access only
Which channels do you currently run?
Google AdsMeta AdsSearch Engine OptimizationEmailTikTok Ads
Flat-fee proposal in 48 hours · audit in 5 days · walkthrough call on day 6 · No commitment. No pitch.
Brief received.
We will review your channel mix and send a flat-fee audit proposal within 48 hours. No commitment needed. Expect a call to confirm your details first.
Ready when you are
You already know something is not working. The audit tells you exactly what.
No commitment. No pitch. A flat-fee proposal in 48 hours and a full audit delivered in 5 days.
What every audit delivers
- Search engine optimization keyword gap and technical audit
- Paid ads return on ad spend and wasted spend audit
- Email flows, deliverability, revenue attribution
- GA4 tracking accuracy and attribution audit
- Prioritized 90-day action plan with revenue framing
- 45-minute walkthrough call with full question-and-answer