Your ad budget is generating revenue for Google.
We make it generate revenue for you.
Redefine manages Google Ads, Microsoft Ads, Shopping, and retargeting with live attribution and weekly return-on-ad-spend reporting. Every dollar traced to a transaction before you renew.
On a $10,000 monthly pay-per-click budget, the average business converts only $2,800.
The rest funds Google broad match tests, bot traffic, irrelevant clicks, and your agency fee. We fix every leak in 60 days.
Some agencies report on impressions. We report on revenue. See the difference.
Filter by category. See how Redefine beats the industry standard on the things that drive your return on ad spend.
Six paid media systems, one team. Every dollar traced to a sale before you renew.
We map keywords to real purchase intent. Negative lists get updated weekly. Match types get reviewed every sprint. You stop paying for clicks that never buy.
We optimize your product feed and label SKUs by margin. Bids favor your highest-return products. You beat Google's automated defaults on profit, not just volume.
Bing and LinkedIn campaigns run alongside Google. You capture the 30% of paid search that rivals ignore. You pay a lower cost per click for it.
We split audiences by intent, recency, and product interest. Cart abandoners, browsers, and past buyers each get their own campaign. You bring warm buyers back to check out.
We rebuild GA4 to trace every paid click to a sale. Each weekly report shows revenue per campaign, keyword, and ad group.
Every Monday your dashboard shows return on ad spend by campaign, cost-per-click trends, wasted spend reduction, and sprint pace. No monthly PDFs. No impressions or reach stats.
Client case study
CCTV Security Pros sells commercial and residential security cameras worldwide on BigCommerce. Broad match defaults and broken attribution were draining the ad budget in a crowded market. They needed structured paid media to grow revenue.
The challenge
They spent heavily but could not trust their attribution. Marketing needed sharper targeting, a conversion tracking rebuild, and a cleaner account. The goal: tie every ad dollar to real revenue.
The approach
We ran one paid media plan across Google Search, Shopping, and retargeting. We rebuilt GA4 to trace every paid click to a sale. We cut wasted spend with weekly negative keyword expansion and match type fixes.
See digital marketing services →12-month return-on-ad-spend progression
Most pay-per-click agencies profit from your wasted spend. Their incentives are not aligned with yours.
Before you sign with any pay-per-click agency, know these three industry practices. We tell you because we do none of them.
The standard model charges 15 to 20 percent of ad spend as the management fee. If your budget grows from $10K to $20K, their fee doubles regardless of performance results. This creates a structural incentive to recommend budget increases rather than efficiency improvements. Redefine charges a fixed monthly retainer. Our fee does not change when your budget grows.
Broad match maximizes impression volume. It also routes your budget to thousands of tangentially related queries that will never convert. Agencies that report on impressions and click volume rather than return on ad spend and revenue are almost certainly running broad match everywhere. We report on revenue per campaign before anything else.
Broken conversion tracking inflates conversion counts (double-tracking, non-revenue events) or deflates them (missing GA4 events). Agencies living on inflated numbers have no incentive to fix the configuration. Redefine audits conversion tracking in sprint one and rebuilds it before optimizing a single campaign.
Fixed monthly retainer. Never a percentage of spend. Scoped before you sign.
Google Search Ads for brands spending $3K to $10K per month. Includes attribution rebuild in sprint one.
- Google Search Ads management
- Conversion tracking audit and rebuild
- Negative keyword expansion weekly
- Weekly return-on-ad-spend reporting dashboard
Google and Microsoft plus Shopping and retargeting. Full paid media system for brands spending $10K to $50K per month.
- Everything in Pay-per-click Starter
- Google Shopping and Performance Max
- Microsoft Advertising management
- Retargeting and audience segmentation
For brands spending $50K or more per month. Dedicated strategist, custom attribution infrastructure, quarterly board-ready reporting.
- Multi-platform enterprise management
- Custom attribution modeling
- Scoped proposal in 3 days
Fixed fee only. No percentage of spend. Scoped before you sign. Cancel with 30 days notice.
Pay-per-click agency FAQ: what CMOs ask before handing over the ad account
Sprint 1 (days 1 to 14) focuses on stopping the bleed: fixing conversion tracking, pausing irrelevant keywords, and restructuring match types. Wasted spend should reduce within the first 30 days. Return-on-ad-spend improvements appear in weeks 3 to 6 as the account data reflects the cleaner structure. Full optimization takes 60 to 90 days to reach a stable higher return-on-ad-spend baseline.
Percentage-of-spend pricing creates a conflict: the agency earns more when your budget grows, regardless of whether that growth improves your returns. A fixed fee aligns our incentive with your outcome. If we improve efficiency and your budget stays the same, our fee stays the same. Our success is measured by your return on ad spend, not by how much you spend.
You own everything. Your Google Ads account, your Microsoft Advertising account, your GA4 property, and your campaign history all remain under your control. We manage within your accounts. If you leave, you take everything including the campaign structure, negative keyword lists, and audience lists we built.
Yes. Paid search data shows you which keywords convert before you invest months in organic rankings. Organic search engine optimization then captures those same searches at zero marginal cost per click. When we manage both, keyword data and landing page insights flow between channels. See our search engine optimization services for how we build the combined system.
Every Monday your Looker Studio dashboard updates with return on ad spend by campaign, return-on-ad-spend week-over-week trend, average cost-per-click movement, wasted spend percentage, conversion rate by campaign, and sprint pace. No impression counts, no reach statistics. If your CFO cannot explain it to the board, we do not put it in the report.
We turn away businesses when pay-per-click cannot earn a positive return.
- Spends at least $3,000 per month on paid search
- Has Google Ads and GA4 accounts accessible for audit
- Can wait 60 days for return on ad spend to stabilize
- Wants revenue attribution, not impressions and click reports
- Have a brand new domain with no conversion history
- Operate in a restricted Google Ads category
- Need fast volume growth without regard for return-on-ad-spend efficiency
Not sure? Share your current spend and we will tell you honestly whether pay-per-click is the right channel. Start here →
Submit your brief. We run a full wasted spend audit. Free, with no pitch.
We audit your account, tell you exactly what we find, and suggest working together only if the numbers justify it.
Your team invests approximately 1 to 2 hours per week for campaign approvals and budget reviews. We handle everything else.
What is your biggest pay-per-click challenge?
Account audit within 48 hours · proposal in 3 days · campaigns optimized within 1 week of sign-off
No commitment. No pitch.
Every day your campaigns run unoptimized is revenue going to Google, not your business.
Let us audit your account. We will show you where the waste is, your real return-on-ad-spend potential, and what a fix would cost.
Get My Free Pay-per-click AuditNo commitment. No pitch. Account audit delivered within 48 hours.