Launch a client store from one template
Pick a template, AI fills the catalog and the copy, and the branded company merchandise store ships the same day. Company, team, or redemption.
Company
Team
Redemption
Live · 147 program stores · 30 storefronts
Promotional products software for the company merchandise store.
The promotional products software behind every company merchandise store, branded swag program, and corporate gifting platform. One product record drives every client storefront with the right product, price, decoration, and inventory.
PromoStandards supplier feedsASI ESP integrationDecorated SKUs with proof approvalsReal-time inventory across every storefront
Ten product hubs. Eighty capabilities. One operational record.
10 modulesCase
study · Parsons Kellogg
Revenue soars from $14M to $90M a year.
A major provider of promotional products, corporate apparel, and branded merchandise rebuilt operations on one stack. Headless commerce, integrated ERP, and real-time BI automate inventory across 30 stores and a million-plus items. Annual revenue scaled from under $14M to over $90M.
Parsons Kellogg · promotional products, apparel & branded merchandise · parsonskellogg.com
$90M
Annual revenue, up from under $14M
6.4×
Revenue growth after the rebuild
30
Stores and 1M+ inventory items automated
The rebuild
$14M → $90M
Annual revenue, after consolidating commerce, ERP, and BI into one
operational stack. The same team runs it.
Headless commerce architecture, Microsoft Dynamics 365 ERP integration, RESTful API integrations, and
custom Power BI reports & dashboards delivering real-time visibility across sales, operations, and
finance.
Before
and after
Drag the line. Watch eight pains disappear.
Most promotional products distributor software today is ESP plus spreadsheets plus manual sync. Pull the divider and see what each pain becomes when one corporate merchandise store runs from one product record.
Without Redefine Suite
Pain 01Fragmented product data
Six supplier files. None of them match.
Pain 02Competitors using AI
Your business is falling behind without it.
Pain 03Inventory blind spots
Reps confirm stock by phone and email.
Pain 04Disconnected systems
ESP, ERP, spreadsheets. Nothing talks.
Pain 05Stuck syncing systems
Competitors on Redefine are doubling profits.
Pain 06Manual order entry
Staff retype decoration specs on every order.
Pain 07Spreadsheet program stores
Teams track budgets and approvals by hand.
Pain 08Sync errors at scale
The team finds oversells after they ship.
With Redefine Suite
Solved 01One product record
Every supplier feed reconciled continuously.
Solved 02AI inside every hub
AI drafts, recommends, predicts. Every action carries a confidence score and an audit log.
Solved 03Real-time inventory
Live counts across every warehouse and storefront.
Solved 04One operational layer
ESP, ERP, and supplier APIs all connected.
Solved 05One connected platform
Feeds, ERP, storefronts on one operational record.
Solved 06Specs travel with the order
AI flags decoration gaps before routing.
Solved 07Governance built in
Budget and approval rules are first class.
Solved 08Drift surfaced early
AI flags oversells before anything ships.
Drag the line, or use arrow keys. Left is today. Right is Redefine Suite.
Connected to:PromoStandardsASI ESPPPAISanMarS and S ActivewearMicrosoft DynamicsNetSuiteSAP
Storefronts
Launch a corporate merchandise store in a day.
AI picks the product set. AI drafts the copy. While you're still in the kickoff call, your competitor's branded swag program already shipped.
Pricing per account, built in
Customer-specific pricing reprices every product the moment you switch the account tier.
StandardTier 2Tier 3VIP
Port Authority poloSKU PRT-2240
$24.50$22.05$20.13$17.64
Carhartt beanieSKU CT-1019
$18.00$16.20$14.76$12.96
reprices on every account
AI picks the product set & decoration zones
AI recommends the catalog and decoration placements from supplier feeds and program history. The store launches pre-filled.
AI · building catalog live
Port Authority polo ·
navy added
Carhartt beanie ·
black added
Yeti tumbler ·
20oz added
◇ Left chest◇ Full back◇ Sleeve print
Budgets & redemption points
Give each employee a balance and spend rules. The store enforces them at checkout.
Points balance
−250 pts redeemed1,2501,000
$0 out-of-pocketcap /
employeeapproval over $200
Multi-brand, multi-region
Isolated storefronts per brand and region, all from one tenancy. Each carries its own catalog and rules.
live
live
live
Sync
One product record. Drift stops at the source.
Six supplier files. One operational record. AI catches the mistake before you ship the oversell. Promotional products software built for promo.
Change it once. Every channel updates.
Edit the price on the record. Every storefront, marketplace, and feed updates instantly. Drift never starts.
Source recordPort Authority polo · navy
Company store $19.99
Team store $19.99
Marketplace $19.99
Supplier feed $19.99
AI catches drift before it ships
AI scans every record for price and attribute drift before it becomes a sync error. AI catches the oversell before you ship it.
AI · drift scan live
ColorNavy
Price · marketplace$24.50$19.99
Stock12
Six supplier files, one record
PromoStandards feeds reconcile into a single operational record. No more six files that don't match.
SanMarS&SASI ESP
1 recordcanonical
Live inventory blocks oversells
The platform checks real-time demand across channels against stock. It blocks the oversell at checkout, before the order ships.
Live demandstock · 12 units
StoreTeamMktFeed
Feed demand 15 · capped at 12
Every attribute, identical everywhere
Color, size, and decoration specs render the same product on every storefront and channel.
StoreNavy · XL$19.99
MarketplaceNavy · XL$19.99
FeedNavy · XL$19.99
identical across channels
Supplier feeds
PromoStandards · SanMar · S&S. Reconciled while you sleep.
The specialist promotional products distributor software your competitors are running. Built for promo. Never retrofitted.
Every supplier feed, reconciled nightly
PromoStandards, SanMar, S&S and more. The platform pulls, maps, and reconciles them every night. You wake up to one clean catalog.
Supplier feed sync
live · 8,454 SKUs reconciledSupplierStatusSKUsUpdated
SSanMarReconciled1,2042m
ago
SS&S ActivewearReconciled9805m
ago
aalphabroderUpdating…1,540now
AASI ESPReconciled2,3108m
ago
PPCNAReconciled76011m
ago
GGemlineQueued540pending
HHIT PromoReconciled1,12014m
ago
Run AI Enrichment. Six blank fields, filled.
AI fills missing product attributes with a confidence score on each one. It flags the low-confidence ones for human review.
AI enrichment Running
ColorNavy99%
Material100% cotton97%
Deco zonesLeft chest +195%
OriginUnited States92%
SizesS – 4XL96%
HazmatNone64% · review
No more CSVs, emails, rep calls
One live PromoStandards connection replaces the manual feed chase. No spreadsheets. No inboxes. No phone reps.
CSVEmailRep call
Live PromoStandards feed
connected
Live price & inventory
Prices and stock stream in live, so your storefronts never quote a dead or mispriced SKU.
streaming · supplier feed
SanMar polo · navySKU PRT-2240
$19.991,204 in stock
Carhartt beanie · blackSKU CT-1019
$14.76860 in stock
Native PromoStandards coverage
Built for promo on every PromoStandards service. Not a generic catalog bolted on.
Product dataInventoryPricing & configOrder statusInvoiceMedia content
Decoration
Decoration specs travel with the order. Proofs ride along.
No generalist platform handles this. The platform built for promo decoration does.
Deco specs ride with every line item
Method, placement, thread and ink colors, stitch count, and the approved proof attach to the order line. No re-keying. No email chains.
Port Authority polo · navyLine 1 · Qty 250
deco attachedPROOF v3
MethodEmbroidery
LocationLeft chest
Stitch count8,400
Threads
AI flags brand violations before the proof ships
AI checks every proof against the brand kit: colors, clearspace, type. It flags the violation before it reaches production.
AI · brand check live
PROOF v3
Brand colors
Logo clearspace
Type weight off flagged
One-click proof approvals
Clients approve proofs in one click. Every approval carries a timestamp and locks to the order.
ACME Logo · Polov3 · left chest
ApprovedTumbler · 12ozv2 · wrap
Approve ApprovedTote · canvasv1 · full front
AwaitingDecoration zones, mapped
Tag every print and embroidery location with exact placement. The decorator gets it right the first time.
12
1 Left chest embroidery · 3.5"
2 Full back screen print · 11"
Every proof, locked to the order
Versions, comments, and sign-offs live on the order. A full audit trail follows it through production.
Proof v1revised
Proof v2revised
Proof v3
approved · Jun 4, 2:14pm
Operations
Click an order. Watch it route in 47 milliseconds.
AI predicts the bottleneck before it delays the order. Your team still does this in hours. The corporate gifting platform on Redefine does it instantly.
Click an order. Watch it route in 47ms.
Every order routes itself by stock and decoration capacity. The system picks the warehouse, decorator, and carrier in milliseconds, not phone calls.
PO-48211 · Tampa250 units · embroidered polo
routing…Warehouse · Atlanta GA1,200 in stock
+0msDecorator · PrintGen FLqueue open · 2-day
+18msDelivery · 3-day groundETA Jun 12
+47ms decided in 47ms · auto-routed
vs peersOperators your size route in milliseconds. You're
still on the phone with the decorator.
Routes by inventory + decoration capacity
The system checks stock and the decorator's queue, then picks the fastest path.
Inventory · Atlanta 1,200
Deco capacity · PrintGen open
route chosenAtlanta → PrintGen → 3-day
vs peersTable stakes on every real platform. Except
yours.
AI predicts the bottleneck
AI sees the delay before it happens and reroutes around it.
AI · bottleneck watch live
PrintGen queue +2 days next week
Reroute → GraphicEdge TX · on-time
vs peersYour competitors' platforms already predict
this.
Performance by program, live
On-time rate, route speed, and throughput by program. The board rolls up the moment an order moves.
98.2%on-time
47msavg route
312orders today
Co.
storesTeamRedeemDTCDealer
vs peersYour peers read this board daily. You assemble it
by hand.
See your real orders route in 47
msBook a Platform Demo
Introducing Redefine AI
Meet Redefine AI, built into every step of commerce.
Redefine AI sits inside the promotional products software, enriching catalogs, answering buyers and reps, running orders, and writing the reports. It gives your team the capacity of another full-time hire, at a fraction of the cost.
Never miss an order
Redefine AI answers inquiries 24/7, builds the quote, and logs every order in your system.
Transcript
At 8:47am, a buyer asked about 250 embroidered polos for a September kickoff event. Navy, left-chest logo. They wanted pricing across two tiers and the soonest in-hands date before placing the order…
Redefine AI
Answering the inquiry…
Capturing order details…
Checking stock + tier pricing…
Building the quote…
Sent quote + confirmation
Instant answers for buyers and reps
Redefine AI trains on your catalog, supplier specs, and decoration rules. Every question gets a fast, accurate answer.
Redefine AI
What's the max imprint area on the Carhartt beanie? And lead time for 500 embroidered?
The Carhartt knit beanie takes a 2.5"w × 1.5"h embroidered patch on the cuff. For
500 units from SanMar stock, standard lead time is 7–9 business days after proof approval. Want me
to start a quote at the Tier 3 price?
Do more with the team you have
Ask Redefine AI to draft messages, enrich catalogs, reconcile feeds, and build reports. All inside the suite.
Generating revenue report
Catalog
views
views
Quotes
Orders
Reorders
Revenue over time
2026-012026-06
everything your operation runs on
Ten capabilities.
One platform.
Omnichannel commerce
b2b · dtc · dealer portals
Content management
visual builder · multi-site
Forms & workflow
approvals · routing · rules
Program stores
team · company · redemption
Product information
one record · zero drift
Order & inventory ops
routing · inventory · returns
Marketplace & channel
feeds · listings · channels
AI & automation
Analytics & reporting
dashboards · live reporting
Governance & security
access · audit · compliance
✦ AI inside every step
Redefine Suite
The
platform, by the numbers
What this platform actually delivers.
10
Product hubs, each with its own
canonical surface.
80
Capabilities you can audit
before signing.
1
Product record. Every company
merchandise store, every channel.
3
Days from first call to a scoped
proposal.
The
architecture, plainly
Inputs, platform, outputs. One record between them.
Every supplier feed, every storefront, every channel, every ERP, plugged into one PromoStandards integration software layer and one product record.
Inputs
Redefine Suite
One product record. Ten product hubs. Eighty capabilities.
Commerce
CMS
Workflow
Program Store
PIM
Orders
Marketplace
AI
Analytics
Governance
Outputs
Hover or click any node to trace the data flow.
From
first call to scoped proposal
Three days. Mapped to your programs before you commit.
No generic sales motion. We map Redefine Suite to your specific supplier list, your specific client storefronts, and the workflows your team runs today. Then we put it in writing.
1
Day one. Live platform walkthrough.Twenty minutes. Inside the platform, not on slides. Mapped to your supplier feed list and your top
three client programs.
2
Day two. Operational scoping.Your integrations, your storefront count, your decoration workflow, your ERP. We draft the scoped
proposal against your real operation.
3
Day three. Proposal delivered.Timeline, integrations, pricing, success criteria. In writing. You decide on your timeline, not
ours.
Questions
before the call
Things operators ask first.
ESP-only platforms handle catalog and ordering. Redefine Suite handles catalog and ordering plus the full operational record: PIM, order management, channel sync, program-store administration, approvals, and analytics. One product record drives every corporate merchandise store, every channel, every report.
Yes. The platform consumes PromoStandards-formatted supplier feeds, maps them into the product information layer, and pushes the resulting data to every storefront and channel automatically. ASI ESP integration sits alongside as a parallel input.
Supplier catalogs, decorated SKUs, customer accounts, pricing tiers, open orders, and program-store configurations. The cutover protocol runs in parallel for a defined window, with a reconciliation report at each stage.
Implementation timelines depend on the number of supplier feeds, client storefronts, and integrations required. The scoped proposal lays out the timeline in three days from first call, mapped to the specific program list.
You do. Product data, customer data, order history, and operational data are exportable in standard formats at any time. Governance controls and audit trails are first-class.
We map pricing to the scope, integrations, and number of storefronts the program needs. A scoped proposal arrives within three days of the first call. There are no public price tiers because no two promo operations are identical.
Talk
to the team
Twenty minutes. Live walkthrough. Mapped to your programs.
We map Redefine Suite to your supplier feeds, your storefronts, and the workflows your team runs today. No slides. No generic deck. Live in the platform.
- Scoped proposal in three days. Mapped to your program list before commitment.
- Built for promo distributors. Not retrofitted from a general ecommerce stack.
- One operational record. Supplier catalog to client storefront to ERP, in one place.
Book a Platform Demo
Tell us about your operation.
We will reach out within one business day to confirm a time.
We will not share your details. One reply, one demo. You can opt out anytime.
See
the platform live
See the promotional products ecommerce platform in twenty minutes.
Live walkthrough mapped to your supplier feed list, your client storefronts, and the workflows your team runs today. Scoped proposal in three days.
Book a Platform DemoTakes you back to the form. Twenty minutes on the call.