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Get a QuoteBeautiful design that does not convert is decoration. Redefine delivers creative direction, brand identity, campaign creative, and user experience design that is grounded in how your buyers actually make decisions.
Brand identity
Logo, color, typography, and brand guidelines your team can use consistently across every touchpoint
Campaign creative
Ad creative, email design, landing pages, and social assets built for the campaign objective, not the design award
User experience design
Product interfaces and web experiences designed for usability, conversion, and brand coherence at the same time

Design brief is "make it look good": no conversion goal, no audience profile, no success metric
The creative looks great in the portfolio but does not connect with the audience who actually buys
Brand assets exist in isolation: the ad does not match the landing page, the email contradicts the packaging
You receive a JPEG and a PDF. No design system, no source files, no handoff for the developer to build from
Open-ended retainer. No clear scope. "We'll see how many hours it takes."
Brief starts with audience and conversion goal. Design decisions trace back to both, every time
Creative is tested against how your actual buyer responds, not how a design judge evaluates craft
A design system ensures your brand reads consistently from ad to checkout to unboxing. One voice, every channel
Full Figma source files, component libraries, and export assets delivered at close. Yours forever, no license
Fixed-scope engagement. Proposal in 3 days. Sprint 1 within 1 week of sign-off. No retainer dependency

Replace with marketing manager reviewing poor generic brand materials, concentrated dissatisfaction, afternoon Β· 1200Γ400
Most creative agencies produce outputs. Redefine produces creative systems: work that connects across every channel and leaves your team with something to build on.
Strategy defines the brief
Business goal anchors every design decision
Creative brief often starts with aesthetics, not outcomes
Audience profile and conversion goal define the brief
Ecommerce-context testing
Creative tested in the environment where it converts
Creative evaluated in isolation, not in the buying context
Design validated against the actual purchase path
Full source file transfer
Figma, AI, layered files fully owned by you
Files stay with the agency; you license usage rights
All source files transferred at close, no ongoing license
Cross-channel asset delivery
All touchpoints covered in one engagement
Each channel is a new scope, new cost, new brief
Web, print, social, and email assets from one system
Fixed-scope billing
No hourly rates, no retainer dependency
Open-ended billing; scope creep is the norm
Scoped before work starts. Line-by-line proposal. No surprises.
Design system delivered
Component library and usage rules, not just assets
Assets delivered; rules for using them often omitted
Figma component library, usage rules, and application examples included
30+
brand systems delivered
Logo, color palette, typography, brand voice, and usage guidelines. A complete system your whole team can apply without ambiguity.
See brand identity services β50+
product interfaces designed
User flows, wireframes, high-fidelity screens, and interactive prototypes. Design that earns conversions and passes usability testing before development starts.
User experience design hub βSee user experience design services βMulti
channel asset delivery
Paid ad creative, email templates, landing page design, and social assets. Built as a system for the campaign objective, not one-off deliverables.
Full
Figma component library included
Web application and SaaS product interfaces with full component libraries, developer-ready specs, and interactive prototypes for every primary flow.
See web app design services βready production files
Packaging, labels, catalogs, and print collateral designed from the brand system out. CMYK-correct, bleed-safe, print-vendor ready.
Brief
to production-ready in one engagement
Visual language, shoot briefs, creative concepting, and art direction for campaigns. The thinking that makes execution coherent across every output.
Creative design pricing
Scoped before work begins. Line-by-line proposal in 3 days. No hourly billing, no retainer dependency.
See design and creative pricing β
Replace with team reviewing finished campaign or brand book, natural light, focused expressions, wide angle Β· 1600Γ520
Narragansett Beer
Consumer brand Β· Shopify Β· User experience and UI + CreativeRevenue growth
0x
Revenue tripled following the creative and user experience transformation
Monthly revenue gain
+$70K
Additional monthly revenue
Services delivered
User experience and UI creative redesign
Shopify ecommerce design
Campaign creative + search engine optimization
Klaviyo email design
The problem
The existing digital presence lacked the creative coherence needed to communicate the brand's heritage and community identity. The visual design was fragmented across channels, and the Shopify experience did not support conversion at the traffic volumes the brand was generating. Marketing investment was not translating to revenue because the creative layer was not converting visitors into buyers.
What we delivered
A full creative and user experience transformation of the Shopify storefront, integrated with Klaviyo lifecycle design and an analytics ecosystem that enabled data-driven decision-making. Improved user experience, secure payments, and optimized creative across channels led to higher conversion rates, an analytics-driven marketing operation, and revenue tripling following the engagement.
Most creative agencies do not build the products they design for. Redefine has shipped hundreds of ecommerce builds. Our creative decisions are grounded in what converts, not what awards panels celebrate.
We have built hundreds of ecommerce sites. When we design creative, we design for the context where it converts: product pages, checkout flows, email inboxes, and paid media placements. Not for the agency portfolio.
Every creative engagement starts with the business question, not the aesthetic preference. What should this campaign make the buyer do? That question drives the brief, the concept, and the final creative direction.
We deliver design systems, not one-off files. Every creative engagement produces components, usage rules, and source files your team can extend. The work compounds instead of expiring when the project ends.
Your brand does not live on one channel. We design creative that reads consistently from the paid ad to the website to the packaging. One system, not a collection of disconnected campaign outputs.
Every source file transfers to you when the engagement closes. Figma files, AI files, layered PSDs, production-ready exports. No ongoing license. No locked dependency on Redefine to access your own creative.
Proposal in 3 days. Sprint 1 within 1 week of sign-off. No open retainers. No hourly billing. Scope is agreed before work starts and does not change without a written amendment.
Standard design services deliver a file: a logo, a website, a brochure. Creative design services deliver a thinking-led system: a brand identity with usage rules, a campaign concept with cross-channel execution, a design system your whole organization can apply. The difference is whether design decisions are grounded in business outcomes and audience insight, or in aesthetic convention and past templates.
Timeline depends on scope. A focused brand identity engagement runs 4 to 6 weeks. A campaign creative system runs 3 to 5 weeks. A full creative design engagement covering brand, user experience design, and campaign creative runs 8 to 12 weeks. Timeline is scoped and agreed before Sprint 1 and does not change without a written amendment.
Creative design engagements deliver the creative: strategy, direction, and all production-ready assets. Campaign execution (media buying, platform management, email deployment) is a separate engagement. Many clients combine creative design with Klaviyo email design or ecommerce development. State your needs in the brief and we scope what fits.
All source files transfer to you at close, no exceptions. This includes Figma files with component libraries, AI and EPS logo files, layered PSDs, production-ready exports in every format you need, and brand guidelines as a PDF and as Figma documentation. Everything is yours. No ongoing license or agency dependency required.
Fixed-scope billing. We scope the engagement based on your brief, return a line-by-line proposal within 3 days, and begin work within 1 week of sign-off. No hourly rates, no retainers, no open-ended billing. Scope adjustments require a written amendment before additional work begins.
Brands with strong traffic or product-market fit that are not converting at the rate they should
New brands launching that need a complete creative system rather than a logo and a template
Established brands whose creative has drifted inconsistently across channels over time
Product launches that need campaign creative, packaging, and digital assets from one coherent brief
Teams that need a logo by the end of the week with no interest in the system around it
Brands where creative strategy will be overridden by personal preference without a clear business rationale
Projects where 10 stakeholders need to approve every concept iteration
Not sure? Tell us your situation and we will be straight with you.
Tell us about your brand, the creative problem you are trying to solve, and who you are trying to reach. We scope it line by line and return a proposal within 3 business days.
Call within 48 hours
A senior creative director reviews your brief and calls to understand your brand and audience
Scoped proposal in 3 days
Phase-by-phase breakdown with timeline and investment
Sprint 1 within 1 week of sign-off
Creative discovery and strategy begin the week you sign
Your team's involvement in a creative design engagement is typically 2 to 3 hours per week: a strategy review, creative direction feedback, and a final approval. Research, concepting, design, and production are ours to own.
Call within 48 hours Β· proposal in 3 days Β· Sprint 1 within 1 week of sign-off

Tell us what your brand needs to communicate and who it needs to reach. We scope the creative engagement line by line and return a proposal in 3 days.