User experience audit services
Know exactly why users leave before you spend another dollar on traffic
Your user experience audit identifies every friction point in your current interface, ranks them by revenue impact, and tells you precisely which ones to fix first. No guesswork. No wasted sprint budget.
52+ audits completedFindings delivered in 7 days
Before and after a user experience audit
The difference between guessing and knowing
What teams tell us before the audit
"We know the site has problems, but we do not know which ones to fix first."
"Bounce rate is high but we cannot explain why. We just keep adding features."
"Checkout abandonment is above 70%. We have made guesses and spent three sprints fixing the wrong things."
"We cannot agree internally on what to prioritize. Everyone has an opinion and no one has data."
"We redesigned the homepage six months ago and conversion did not change."
What they know after the audit
A ranked list of the 10 to 20 friction points costing the most revenue, ordered by fix priority and impact estimate.
Heatmap and session recording analysis showing exactly where users abandon and what they attempt before they leave.
A checkout friction map with each abandonment step labeled, its cause identified, and a specific fix recommendation attached.
One shared source of truth your whole team agrees to prioritize from, with data behind every recommendation.
An independent analysis of exactly why the redesign did not move conversion, and what to do differently next time.
Calculate your user experience cost
Every day without a user experience audit is leaving money on the table
Enter your store's monthly revenue and current conversion rate. See what closing the gap to industry average is worth to you per day.
$100,000
$10K$2M
1.8%
0.5%5.0%
Daily revenue left on the table
$0per day
Based on closing the gap from your current rate to the industry average of 3.0%
Monthly revenue opportunity
$0
If a user experience audit and fix brought your conversion rate to industry average
Friction findings
14 issues foundP1Checkout: 4-step form causes 67% drop-off at
billing
-$2,800/moP1Mobile: product images not tappable to expand, 43%
exit
-$1,900/moP2Navigation: category depth causes 3.8 avg clicks to
product
-$1,200/moP2Cart: no urgency signal, 38% abandon without
purchasing
-$980/moP3Trust signals: no reviews visible above the fold on
product detail page
-$650/moTotal identified impact-$7,530/mo est.
Sample data. Your audit reveals your actual
figures.
This is a representative sample. A real user experience audit surfaces your specific friction points with behavioral data, not estimates.
What you receive
Five audit deliverables, delivered in 7 days
Heuristic evaluation
Expert user experience review against 10 Nielsen principles across every key page
Behavioral analysis
Heatmaps, click maps, scroll depth, and session recordings analyzed
Funnel drop-off map
Every step from landing to conversion mapped and quantified
Competitive benchmark
Your user experience compared to 3 category leaders with specific gap analysis
Prioritized findings report
Every finding ranked by impact and estimated fix cost, ready to share with your development team
Pages evaluated
Homepage8 issues
Category pages5 issues
Product detail pages4 issues
Cart and checkout7 issues
Principles assessed
Visibility of system status
Error prevention
Recognition over recall
Flexibility and efficiency of use
23K
Sessions reviewed
67%
Drop-off at checkout step 2
3.8s
Average hesitation before exit
Every behavioral insight is annotated with the user experience fix that would address it.
Landing page visit
100%
Category page view
62%
Product detail page
38%
Add to cart
18%
Completed purchase
1.8%
Each drop-off step is labeled with the friction cause and a fix recommendation.
| User experience dimension | Your site | Leader A | Leader B |
| Mobile usability | Partial | ||
| Checkout steps | 4 steps | 2 steps | 1 page |
| Trust signals visible |
P1
Simplify checkout to 2 steps. Est. impact: +0.6% conversion rate
3 days devP1
Make product images tappable on mobile. Est. impact: +0.3% conversion rate
1 day devP2
Add social proof above the fold on product detail page. Est. impact: +0.2% conversion rate
2 days devEstimated total impact+1.1% conversion rate from P1 fixes alone
User experience audit pricing
Scoped before work begins. Line-by-line breakdown in every proposal. No hourly billing mid-audit.
See User Experience Audit PricingClient result
From a failing conversion funnel to year-over-year revenue doubling
Three Islands
Ecommerce · BigCommerceThree Islands is a premium ecommerce brand serving buyers who expect a polished digital experience consistent with the quality of the product.
The problem
The existing website was outdated, lacked mobile optimization, and had a fragmented checkout flow. These issues limited usability, reduced conversion rates, and failed to represent the premium quality of the brand. Buyers were arriving and leaving without purchasing.
Audit-to-result timeline
Week 1
User experience audit complete
14 friction points identified. Checkout fragmentation flagged as the top revenue leak.
Weeks 2 to 4
User experience redesign scoped and wireframed
Responsive layout, streamlined navigation, and single-page checkout scope confirmed against audit findings.
Month 2
New site launched
Fully responsive, modern visual language, optimized checkout flow. Every fix traced to an audit finding.
6 months later
Year-over-year revenue doubled
Higher conversion rates and improved customer satisfaction. Mobile-friendly design increased purchase completion across all devices.
The result
0x
Year-over-year revenue growth
Supported by higher conversion rates and improved customer satisfaction across all devices
- Fragmented checkout replaced with optimized mobile-first flow
- Modern visual language consistent with the premium brand quality
- Every design decision traced to a specific audit finding with an expected outcome
- Customer satisfaction improved alongside conversion, not at the expense of it
Service
User experience audit and BigCommerce redesign
Why Redefine
Three things most user experience audit agencies do not do
We deliver findings in 7 days, not 6 weeks
Most agencies begin an audit and schedule a "discovery phase" that takes 3 to 4 weeks before any findings appear. Your conversion loss continues the entire time. We run analysis in parallel, not sequence.
- Heuristic review begins on day 1
- Behavioral analysis runs simultaneously, not after
- Findings report delivered at day 7, walkthrough scheduled for day 8
Typical timeline comparison
Typical agency
4 to 8 weeks
Redefine
7 days
Every finding is actionable, not just observed
Many audit reports describe what is wrong without telling you how to fix it, what it costs to fix, or how much revenue it is likely to recover. We include fix specifications, development effort estimates, and expected conversion impact for every finding.
- Fix specification: exactly what to change and where
- Development effort estimate: so you can plan your sprint before the report is even 24 hours old
- Priority rank: so stakeholders agree on what to fix first instead of debating it
Sample finding card
P1Checkout: 4-step billing form
Behavioral data: 67% drop-off at step 2. Session recordings confirm confusion with address validation.
Fix: Consolidate to 2 steps. Auto-validate postal code.
Dev effort: 3 daysEst. +0.6% conversion rate
We scope and begin implementation immediately after the audit
An audit that sits in a document without being acted on is an audit that cost money and changed nothing. If you want us to fix the issues we found, we transition from audit to implementation sprint without a gap, a new contract, or a re-briefing process.
- Audit findings become the sprint backlog, not a separate engagement
- Implementation quote is included with the findings report so you can decide the same day
- You can also take the findings to your own development team. Either way you walk away with a plan you can execute.
Audit-to-sprint handoff
Audit findings delivered
Implementation quote included same day
Sprint 1 starts within 1 week of sign-off
Common questions
Questions buyers ask about user experience audit services
A user experience audit includes a heuristic evaluation (expert review against established user experience principles), behavioral analysis (heatmaps, session recordings, and click maps), a conversion funnel drop-off map, a competitive user experience benchmark against 3 category leaders, and a prioritized findings report. Every finding includes a fix specification, a development effort estimate, and an expected conversion impact. The full report is delivered in 7 days.
User experience audit pricing is scoped before any work begins. The scope depends on the number of pages and user flows to be reviewed, the depth of behavioral data available, and whether you want competitive benchmarking included. Submit a brief and receive a line-by-line proposal within 3 days. See our user experience audit pricing page for more detail on how we structure investment ranges.
An initial briefing call to understand your business goals, current pain points, and the key pages or flows to prioritize. Access to your analytics platform (Google Analytics, Mixpanel, and so on) and any heatmap or session recording tools you already have running. If you do not have heatmaps running, we can recommend and set up tools before the audit begins. Your direct involvement is around 2 to 3 hours total.
Both. The findings report is yours to take to your own development team if you prefer. If you want us to implement the fixes, we include an implementation quote with the audit delivery so you can decide the same day. If you proceed, Sprint 1 begins within 1 week of sign-off. There is no gap, no re-briefing, and no new contract to negotiate.
A user experience audit tells you what is wrong and why, with data to back every finding. A redesign changes the interface. Many teams spend money on redesigns before they know what the actual problem is, which is why redesigns often fail to improve conversion. The audit is the diagnostic step that tells you which parts of the interface to redesign and in what order. Some audit findings require a redesign. Others require a single-line code change. The audit tells you which is which before you spend on either.
Is this right for you?
The right time to commission a user experience audit
Good fit
- Ecommerce stores with traffic but stagnant or declining conversion rates
- Teams planning a redesign who want to know what to redesign before they start
- Software as a service products with onboarding drop-off and no clear data on why
- Organizations where internal teams disagree on what to prioritize and need a neutral, data-backed view
- Brands investing in paid traffic who want to fix conversion before spending more on acquisition
Not a fit
- Sites with fewer than 500 sessions per month, there is not enough behavioral data to run a meaningful audit
- Teams who want audit findings to confirm a decision already made, rather than inform a new one
- Brands that will not act on findings for 6 to 12 months, behavioral data becomes stale, and so does the competitive benchmark
Not sure? Tell us your situation and we will be straight with you.
Submit your brief
No commitment. No pitch.
Tell us where your conversion is leaking and what you suspect the cause might be. We scope the audit line by line and return a proposal within 3 business days.
Call within 48 hours
A senior user experience analyst reviews your brief and calls to confirm scope
Scoped proposal in 3 days
Line-by-line breakdown of the audit scope, timeline, and investment
Findings in 7 days from sign-off
Audit work begins the day you sign. Findings delivered 7 days later.
Your team's involvement across the audit is 2 to 3 hours total: briefing call, analytics access, and a findings walkthrough. We handle everything between those touchpoints.
Form
Call within 48 hours · proposal in 3 days · findings in 7 days from sign-off
Response within 48 hours
Proposal in 3 days
Findings in 7 days
52+ audits completed
