Web Design Services
Your website should be your best salesperson.
Most sites lose 97 out of every 100 visitors. A strategically designed website converts the traffic you already have, without spending more on ads.
127 websites built80+ brands served
The Problem
Your site is costing you revenue right now.
Every hour a slow, unstructured website runs, visitors leave and don't come back. This is what that looks like, and what working with a strategic team changes.
The old way
Generic template, wrong buyer
Your site looks like 10,000 others. Visitors don't understand what you do or why it matters to them.
Slow on mobile
60% of your visitors are on phones. A 3-second load is enough to lose them for good.
No conversion architecture
Calls to action exist, but nothing guides the visitor toward action. Every page feels like a dead end.
Vague timeline, unclear deliverables
Weeks pass. Revisions multiply. The launch keeps moving. You're still not live.
With Redefine
Custom strategy tied to your buyer journey
We research your customer first. Every section and headline is built around how they actually decide to buy.
Mobile-first, sub-2-second loads
Core Web Vitals optimized. Built for the device your visitors are actually on.
Every element earns its place
Conversion architecture is designed in from day one. Nothing is decorative without purpose.
Scoped proposal before a single pixel is drawn
Deliverables, timeline, and price agreed before work starts. No surprises, no scope creep.
Revenue Calculator
Calculate what a better website is worth to your business.
Move the sliders to your current numbers. See the revenue gap your website is creating every month.
15,000
1,000150,000
1.5%
0.1%8%
$85
$10$1,000
Uplift modeled on a 0.6% conversion rate improvement: the median lift from a strategic redesign across our portfolio.
Current monthly revenue
$19,125
at your current conversion rate
A strategic redesign adds
With a better website
$25,500
at +0.6% conversion improvement
What You Get
What your website gets built on.
Five capabilities that separate a website that earns from one that just exists.
Design Strategy
Research first, pixels second. We map your buyer journey, analyze your competitors, and align every layout decision with how your customer actually decides to convert. Your website is built as a business tool, not an art project.
Deliverables
Buyer journey map
Deliverables
Wireframes
Deliverables
Brand alignment doc
Responsive Build
Mobile, tablet, desktop: one codebase, zero compromise. 60% of your visitors are on phones. We build for them first and scale up.
Conversion Architecture
Every section earns its place. Every call to action has a purpose. We structure information hierarchies that guide visitors toward the action you need them to take.
Performance Engineering
Core Web Vitals aren't a bonus: they are a baseline. Sub-2-second loads on 4G. Lazy-loaded assets. Optimized fonts. Every build ships with a Lighthouse score above 90.
LCP optimizedINP compliantCLS zeroLighthouse 90+
Search Engine Optimization Foundation
Semantic HTML, structured data schema, canonical URLs, meta architecture, and speed. Every build is search-ready from day one, not retrofitted after launch.
How It Works
From discovery to live in 6 weeks.
A fixed, sprint-based process. You know exactly what happens and when, before you commit to anything.
Click any step, or watch it run
1
Discovery Brief
Day 1
2
Scoped Proposal
Day 3
3
Design Sprint
Week 2 to 3
4
Build Sprint
Week 4 to 5
5
Quality Check, Launch and Handover
Week 6
Step 1: Discovery Brief
Your brief includes
Business goals and key performance indicators
Current pain points and frustrations
Target audience and buyer journey
Platform and integration requirements
We review within 24 hours and call to confirm scope.
Step 2: Scoped Proposal
Proposal contains
Sitemap
All pages scoped
Deliverables
Line-by-line list
Timeline
Sprint-by-sprint
Fixed price
No scope creep
No commitment needed to receive a proposal.
Step 3: Design Sprint
Design milestones
In reviewWireframes complete
High-fidelity mockups ready
Client revision round open
Step 4: Build Sprint
Homepage
Live on stagingProduct pages
Live on stagingCheckout flow
In progressIntegrations
ScheduledStep 5: Launch and Handover
Site is Live
Lighthouse score: 94
Content management system training session complete
30-day post-launch support active
Client Proof
What a strategic redesign delivers in the first month.
Revenue
+$70K
additional revenue in the first month after launch
Email Revenue Share
50%
of monthly revenue driven by email, enabled by the new infrastructure
Revenue Growth
3x
overall revenue growth following the full digital overhaul
Food and Beverage · Direct-to-Consumer
Brand
Narragansett Beer, a legacy beverage brand scaling its direct-to-consumer ecommerce channel.
Challenge
Disconnected point-of-sale, ecommerce, and customer data systems. Limited visibility into performance. Shopify store underperforming on user experience and conversion. No advanced segmentation for marketing.
Solution
Full Shopify redesign with conversion-focused user experience research. Power BI analytics integration. Klaviyo advanced segmentation. GA4 implementation. Secure payment gateway rebuild. Sprint-based, 6-week delivery.
Platform Support
Built on the platforms your business already uses.
We design and build for the platform that fits your scale, not the one that's easiest for us.
Shopify
Theme-based and headless builds for direct-to-consumer and ecommerce brands at any scale.
Custom Liquid theme development
Headless with Hydrogen or Next.js
Klaviyo, GA4, and app integrations
Migration from any platform
WordPress
Custom themes and full content management system builds for content-rich sites that need editorial control.
Custom theme from scratch
Block editor and ACF integrations
WooCommerce setup and optimization
Performance and security hardening
Headless
API-first architecture for brands that need maximum speed and flexibility across channels.
Next.js and Nuxt frontend builds
Shopify, Contentful, or custom CMS backend
Edge-deployed for sub-100ms time to first byte
Multi-region and multi-channel ready
BigCommerce
Stencil and headless builds for mid-market and enterprise ecommerce at scale.
Custom Stencil theme development
Business-to-business buyer portal and account user experience
ERP and product information management data integrations
Multi-storefront catalog management
Design-to-live pipeline
BriefProposalDesignBuildLive
Shopify Direct-to-Consumer Redesign
Fashion / Direct-to-Consumer
Build
Headless Commerce Build
Business-to-Business / Software
Design
WordPress Brand Site
Services / Local
Proposal
BigCommerce Migration
Ecommerce / Business-to-Business
Live
4
Active projects
38
Average days to live
127
Sites shipped
Why Redefine
Not every web design company works this way.
Most agencies show you a portfolio and a monthly retainer. We show you the process, the deliverables, and the price, before you commit to anything.
Typical web design agency
Redefine
Generic templates with your logo swapped in
Custom strategy built from buyer research
Vague pricing revealed after weeks of calls
Scoped proposal with line-by-line pricing in 3 days
No visibility into who's doing the work
Senior specialists only, no offshore hand-offs
Timelines that slip month after month
Sprint-based delivery. Live in 6 weeks.
Disappear after launch
30-day post-launch support included
Frequently Asked
Questions worth answering before you commit.
Pricing is scoped to the project, not a fixed monthly retainer. A landing page starts around $4,500. A complete small business site ranges from $8,000 to $15,000. An ecommerce store or custom web application is scoped individually. You receive a line-by-line proposal before any work starts. No commitment is required to receive a quote. See web design pricing for more detail.
Most projects go from signed proposal to live site in 6 weeks. Sprint 1 (design) takes 2 weeks. Sprint 2 (build and quality check) takes 2 to 3 weeks. Launch and handover in the final week. Complex integrations or large sites may extend this. The scoped proposal will include the exact timeline before you commit.
Yes. We design and build on Shopify, WordPress, BigCommerce, headless (Next.js, Nuxt), and custom Laravel or PHP stacks. If you're mid-platform and don't want to migrate, we build within your existing system. If a different platform would serve you better, we'll say so in the proposal with a reason, not a sales pitch.
3 to 4 hours per week across the full project. This includes one sprint review, async feedback on design deliverables, and a final quality check session before launch. You don't need to write briefs, manage developers, coordinate quality assurance, or produce handoff documentation. We handle all of that.
Every project includes 30 days of post-launch support at no additional cost. For bugs or broken behavior, we fix it immediately. For new features or scope additions, those are scoped as a separate sprint. You will also receive content management system training so your team can manage content without depending on us for routine updates.
Both. We have worked with pre-revenue startups building their first web presence and with multi-million-dollar brands running complex ecommerce operations. The engagement is calibrated to your stage. A startup doesn't need the same architecture as an enterprise, and we won't try to sell you one.
Fit Check
This is the right fit if...
Good fit
You're a revenue-generating business that wants a strategic partner, not just a vendor
You're willing to share business context so we can build something that actually works for your buyer
You want a fixed scope, fixed price, and fixed timeline, not a running retainer with undefined output
You can commit 3 to 4 hours per week to sprint reviews and async feedback
Not a fit
You need something live in 72 hours: rushed builds deliver rushed results
You want a $500 template with your logo dropped in. That is a different service.
You're not ready to share sales data, buyer personas, or business goals
You want endless revisions without a defined scope: that process benefits nobody
Not sure? Tell us your situation and we'll be straight with you.
Call within 48 hours of brief submission
Scoped proposal with line-by-line pricing delivered in 3 business days
Sprint 1 starts within 1 week of signed proposal
No commitment required to receive your proposal
Typical starting points
Landing pageFrom $4,500
Small business siteFrom $8,000
Ecommerce storeFrom $15,000
Enterprise redesignScoped individually
Submit your brief
Form
Call within 48 hours → proposal in 3 days → Sprint 1 within 1 week of sign-off
48hr response
Proposal in 3 days
127 builds done
You own the code
Ready to start
Your next website is 6 weeks away. Get a scoped proposal today.
Submit a brief. Get a scoped proposal in 3 days. No commitment. No pitch.
Submit brief → call within 48 hours → proposal in 3 days → Sprint 1 within 1 week of sign-off