Design Services
Designs that convert visitors into buyers.
Web design, UX/UI, branding, ecommerce design, and app design. Every engagement starts with a scoped brief. You see the plan before any work begins.
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Projects completed
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Brands served
3 days
To scoped proposal
Design Hub
Where every design service lives.
Navigate to any design discipline: web, UX/UI, branding, ecommerce, or app design.
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Design Services
Full stack design across web, user experience, branding, mobile apps, and creative for teams ready to ship better work.
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Platform native storefronts and audits for WooCommerce and headless ecommerce teams who need design tuned to their stack.
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Conversion Focused Web Design
The Real Cost of Generic Design
Your site loses buyers every day it looks like everyone else's.
Without Redefine
- Homepage bounce rate above 70% because visitors can't find a clear next step
- Stock template used across 10,000 other sites - no differentiation in SERP clicks
- Mobile layout breaks on three common viewport widths - 40% of traffic penalized
- No design system - every new page takes two weeks of internal back-and-forth
- Eight competing CTAs on the homepage - visitors don't know what to do next
Before: a real site with 8 CTAs and a 74% bounce rate
With Redefine
- One clear CTA above the fold - visitors know exactly what happens when they click
- Custom visual system built from your brand - instantly recognizable, no template debt
- Tested on 12 real device viewports before launch - mobile-first, not mobile-patched
- Figma component library handed off - your team ships new pages in hours, not weeks
- Conversion-architected layout with hierarchy that guides eyes from interest to action
After: same brand, redesigned - bounce rate dropped to 41% in 60 days
What You Get
Design that pays for itself.
Every engagement delivers a concrete output: not just a pretty mockup, but a system your team can use, scale, and measure.
Figma Component Library
Every project includes a fully annotated Figma handoff file - tokens, spacing, states, variants, and responsive behavior documented so your devs ship without guessing.
Design
TokensComponent
StatesResponsive
Specs
Conversion-First Architecture
Every layout decision - headline hierarchy, CTA placement, trust signals, section order - is made with conversion rate as the output metric.
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Avg. CVR lift across ecommerce redesigns
%
Research-Backed UX
Heuristic audits, user journey mapping, and click-path analysis run before a single pixel is moved. Design decisions have a reason.
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Viewport tests per launch
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Heuristic checks per page
Ecommerce Design Depth
PDP layouts that reduce returns. Cart flows that cut abandonment. Collection pages that surface the right product first. Built from real ecommerce revenue data.
Full-Brand System, Not Just a Logo
Redefine's brand design goes beyond a mark. You get a full visual system - color palette with accessibility ratios, type scale, icon family, spacing grid, and usage guidelines - so every touchpoint reads as the same brand.
Logo
SuiteColor
SystemType
ScaleBrand
Guidelines PDF
Return On Investment Calculator
See what a redesign is worth to you.
Enter your current numbers. The calculator shows you the monthly revenue a conversion lift creates, before you spend a dollar on design.
Your current site
Avg. CVR lift across Redefine ecommerce redesigns is 23%. Your lift depends on current baseline and page depth.
Your projected uplift
Based on your inputs above
Current monthly
revenue$15,300
New monthly revenue$18,819
Monthly uplift+$3,519
Annual uplift
+$42,228
Most redesigns recover their cost in 90 to 120 days.
Real Results
Proof from brands we've redesigned.
ShopifyUX/UIKlaviyo
Client
Narragansett Beer
Legacy DTC beverage brand - direct-to-consumer
ecommerce
BeverageDTC
Problem
Disconnected systems across POS, ecommerce, and customer data limited performance
visibility. The Shopify store had conversion and UX gaps while marketing lacked advanced segmentation to
capitalize on demand.
Result
+$0K
Additional revenue in the first month after
relaunch
Improved UX, secure payments, and optimized marketing drove higher
conversion rates. Email marketing became a primary revenue channel, generating approximately 50% of
monthly revenue.
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%Email share of monthly revenue (Narragansett)
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M+Revenue scaled - CCTV Security Pros BigCommerce redesign
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KAdded monthly email revenue - Merlette UX/UI redesign
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+Design projects completed across all service types
Why Redefine
What separates us from every other design agency.
| Dimension | Typical Design Agency | Redefine |
|---|---|---|
| Scope process | Discovery retainer needed before any pricing | Scoped proposal in 3 days - line by line, no commitment to receive it |
| Design handoff | Static mockups handed to a separate dev team | Figma component library with tokens, states, and responsive specs - dev-ready |
| Ecommerce expertise | Generalist design applied to ecommerce pages | Revenue-led PDP, cart, and collection design from 50+ ecommerce projects |
| Measurement | Design delivered - conversion tracking up to you | Every engagement includes baseline CVR capture and a 60-day post-launch check |
| Time to first deliverable | 4 to 6 weeks before client sees a single wireframe | Sprint 1 wireframes within 1 week of sign-off |
Design + Dev under one roof
No handoff gap between your designer and developer. Redefine builds both - reducing scope creep and shipping faster than two-agency models.
You own everything
Full Figma file, all source assets, brand guidelines - transferred to you at handoff. No proprietary platform lock. No licensing fees for assets we built.
Conversion tracked, not assumed
Baseline CVR captured before the first pixel changes. A 60-day post-launch check confirms lift. Your decision to re-engage is based on numbers, not promises.
How It Works
From brief to launched in 4 to 8 weeks.
A clear, sprint-based process. You review at every milestone. No black-box periods, no surprise delays.
1
Brief & Scope
Submit your brief. Redefine reviews your current site and sends a line-by-line scoped proposal within 3 business days. No commitment to receive it.
Days 1 to 3
2
Discovery & Audit
UX heuristic audit, conversion baseline capture, competitor landscape, and buyer journey mapping. Every design decision starts with evidence.
Week 1
3
Design Sprints
Wireframes, visual design, and prototype delivered in 2-week sprints. You review each sprint. Iterations captured in Figma before dev begins.
Weeks 2 to 5
4
Handoff & Launch
Dev-ready Figma file, component library, brand guidelines, and spec sheets. 60-day post-launch CVR check included in every engagement.
Weeks 6 to 8
Design System
What gets delivered at every handoff.
Figma Master File
All pages, components,
and variants in one organized file with auto-layout and proper naming
Design Tokens
Color palette with WCAG
contrast ratios, type scale, spacing system, and shadow/elevation tokens
Responsive Specs
Breakpoint behavior
documented at mobile (375px), tablet (768px), and desktop (1440px)
Brand Guidelines PDF
Usage rules, do/don't
examples, logo clear space, and partner-safe export formats
Accessibility Report
WCAG 2.1 AA color
contrast audit and keyboard-navigation review before handoff
Color Tokens
--color-primary
--color-accent
--color-light
--color-success
Type Scale
Display700 / 24px / -1.2px
Heading600 / 17px
Body
paragraph400 / 14px
Button States
Live - Auto-updating design tokens
Questions Answered
Frequently asked design questions.
Design scope and cost depend entirely on the
project type. A landing page redesign starts at a different price than a full ecommerce storefront with
a component library. Redefine scopes every project individually - you receive a line-by-line proposal
within 3 business days of submitting your brief, with no commitment required to see it.
Most web design and UX/UI projects run 4 to 8
weeks from sign-off. Sprint 1 wireframes are delivered within 7 days of starting. The exact timeline
depends on the page count, complexity, and how quickly your team turns around feedback. Every project
ships with a Gantt-style milestone tracker so nothing surprises you.
Yes. Redefine offers full design-and-development
engagements under one roof. This eliminates the handoff gap that causes scope creep and delays when you
use a separate design agency and development agency. See Web Design and
Development Services for that combined offering.
Your current site URL, a rough outline of what
you want to achieve, and any brand assets you already have (logos, color codes, existing Figma files).
Redefine conducts its own audit of your current site during discovery - you don't need a detailed brief
to start. Submit the intake form and the team will ask the right questions on the call.
Yes. Redefine has dedicated platform design
services for Shopify, WooCommerce, and headless ecommerce builds. Platform-specific design means every
design decision accounts for platform constraints, theme architecture, and the specific conversion
patterns that work on that platform. See Ecommerce Web Design and WooCommerce Web
Design for details.
Yes. You receive the full Figma master file, all
source assets, brand guidelines, and spec sheets at handoff. No proprietary platform lock-in. No
recurring licensing fees for assets Redefine built. Everything transfers to your team at project close.
Get Your Design Proposal
Tell us what your site needs to do better.
Submit your brief. Redefine reviews your situation and sends a scoped proposal within 3 business days. No commitment required.
Response within 48 hours
Scoped proposal in 3 days
50+ projects completed
Full Figma ownership at handoff
Call within 48 hours → scoped proposal in 3 days → Sprint 1 within 1 week of sign-off
Brief received.
Redefine will review your situation and send a scoped proposal within 3 business days. Expect a call within 48 hours to discuss your project goals.
Design Services
Your next design sprint starts in 7 days.
Submit your brief today. You get a scoped proposal in 3 days. Sprint 1 wireframes land within 1 week of sign-off. No commitment to see the proposal.
