Merchandise design services
Merch design that makes your brand look as good on a hoodie as it does on your homepage
Generic merch vendors produce files. Redefine produces brand-consistent merchandise design: apparel graphics, promotional item artwork, packaging, labels, and print-production-ready files that your printer can use without asking a single question.
50+ brand merch systems designedProduction-ready files every time
Every merch engagement delivers
Production-ready CMYK and vector files
Brand-consistent across every item type
Full source file ownership at close
Printer and Amazon marketplace ready
50+
brand merch systems designed
Generic merch versus brand merch
What your merch says about your brand, and what it should say instead
Generic merch vendor output
MERCH ORDER: Unbranded batch
100x T-shirtsWrong PMS colors
Logo stretched to fill, white background showing on black shirt
50x Tote bagsLow resolution
JPEG at 72dpi: printer requires 300dpi minimum
200x Promo pensNo file spec
Font embedded: cannot be separated for engraving
3 items, 3 different logo versions, none print-vendor ready
When merch design is an afterthought, every order costs time and embarrassment
- Printer rejects files and charges a setup fee to fix them for you
- Colors shift between items: the shirt, bag, and pen don't look like the same brand
- Merch that does not match your digital brand undermines the trust you built online
Redefine merch design deliverable
MERCH DESIGN PACKAGE: Production ready
T-shirt apparel filePrint vendor approved
AI vector · PMS 2685C · 300dpi fallback · white underbase spec included
Tote bag artworkScreen print ready
EPS vector · 2-color separation · bleed marks · die-cut outline included
Promo item suite5 formats exported
Pen · notebook · lanyard · mug · sticker: all consistent PMS colors
1 brief. 3 items. All consistent. All vendor-ready. Zero back-and-forth.
One merch design brief delivers a consistent brand across every product type
- Every file is production-ready for your printer. No guesswork, no rejection fees
- Consistent PMS colors across every item: shirt, bag, pen, and package all match
- Your merch reinforces your digital brand instead of undercutting it
Merch design capabilities
Every merchandise design type, handled from one brief
One engagement covers your full merch design scope. You brief us once and receive every file type your production vendors need.
1
Apparel and wearables design
T-shirts, hoodies, hats, athletic wear, and jackets
2
Promotional merchandise design
Mugs, bags, notebooks, lanyards, and accessories
3
Packaging and label design
Product boxes, labels, hang tags, and inserts
4
Brand merch system and guidelines
Application rules for brand on all physical touchpoints
Brand Merch Collection: Apparel S1
Black: Primary
White: Secondary
Brand color
T-shirt: chest logo placementFile ready
Hoodie: left chest + backIn review
Hat: embroidery specIn review
Files: AI vector · PMS 2685C · CMYK fallback · embroidery .DST
Promotional Items: Print Specs
Branded tote bagScreen print ready
14"x15" · 2-color sep · EPS vector · bleed marks included
Branded notebookFoil stamp ready
Cover · spine · back: all surfaces designed and exported
Enamel pin setManufacturer ready
Hard enamel spec · PMS colors · cloisonne lines
Sticker packDie-cut approved
Kiss cut · white underbase · 5 designs exported
Product Packaging: Pre-press Files
Label type
4"x6" die-cut · BOPP matte
Bleed: 0.125" · safe zone: 0.25"
Color profile
CMYK + spot Pantone
Total ink density: 280% max
Front label: primary artworkPre-press approved
Back label: compliance copyPre-press approved
Box dieline: print flat
Final proofing
Brand Merch Application Guide
Logo placement rules
Left chest placement: 3.5" wide max
Full-front without clear space: Banned
Color rules by material
Dark fabric: White or PMS 2685C version
Light fabric: Primary black version
Foil/emboss: Reversed knockout version
Merch covered by this system12 item types
Custom merchandise design deliverables
Every merch design format.One engagement. One brief.
Custom apparel design
T-shirts, hoodies, hats, jackets, athletic wear, and uniforms. Brand-consistent across every garment, file-ready for your screen printer, embroiderer, or direct-to-garment vendor.
Files delivered: AI vector · PMS colors · embroidery DST · size-specific layouts
Promotional merchandise design
Mugs, tote bags, notebooks, lanyards, enamel pins, stickers, pens, and tech accessories. One brand voice across every item your buyer touches at a trade show or unboxing.
Files delivered: EPS · CMYK · die-cut outlines · color separations
Packaging and label design
Product boxes, labels, hang tags, inserts, and mailer packaging. Pre-press approved files with bleed, safe zone, and color profile specifications your printer needs to run without corrections.
Files delivered: PDF pre-press · dieline AI · CMYK + Pantone spot · barcode zone
Brand merch guidelines
Application rules for every item type: logo placement, color versions by material, sizing constraints, and vendor specifications. Your team applies the brand correctly on every future order without calling us.
Delivered as a PDF and Figma reference file
Print production files
Every format your production vendors need: vector AI, layered PSD, press-ready PDF, high-resolution PNG, and platform-specific files for Amazon, Printify, Printful, or your offline vendor.
All files organized and labeled for your vendor: zero format translation needed
Amazon merch design
Amazon Merch on Demand, Amazon Brand Registry, and FBA product packaging design. Files formatted for Amazon's print-on-demand specs with compliant dimensions, safe zones, and product imagery guidelines.
Amazon-compliant: 300 DPI · sRGB · transparent background merch uploads
Merchandise design pricing
Scoped to your merch list before work begins. Line-by-line proposal in 3 days.
See design and merch pricing →Client result
From zero brand infrastructure to a fully branded merch and packaging systemat launch
Nutraflav
Supplements · DTC + Amazon · Shopify + Brand + Packages DesignNutraflav is a direct-to-consumer supplement brand that needed to launch simultaneously on its own DTC store, Amazon marketplace, and across branded packaging: with zero existing brand infrastructure.
The starting point
Nutraflav had no trademark protection, no Brand Registry access, no DTC store, no Amazon presence, no fulfillment strategy, and no brand or packaging design. The product was ready; the brand infrastructure was not.
No trademark or Brand Registry: could not protect brand identity on Amazon
No packaging design: product could not go to production or marketplace
No brand system: could not ensure consistency across DTC, Amazon, and physical packaging
What the engagement delivered
0
Complete brand + merch + packaging system launched from zero
Trademark protection secured + Brand Registry access granted
Full brand and packaging design: DTC, Amazon, and physical product all consistent
Amazon FBA and MCF fulfillment live with branded packaging design in production
Conversion-optimized Shopify DTC store with brand design applied consistently throughout
Why Redefine for merchandise design
Three things most merch vendors do not do
01
Every file ships production-ready for your printer, not just presentation-ready for your approval deck
Most design files look great on screen. Then the printer opens them and finds the colors in RGB, the fonts not outlined, and the resolution too low to print. You pay a correction fee, wait for a revision, and reprint. Redefine delivers AI vector, outlined type, CMYK color profiles, and bleed marks as the default: not as an add-on.
Always included
AI vector files
Always included
CMYK + PMS colors
Always included
Bleed and safe zones
02
Your brand extends consistently from the t-shirt to the label to the Amazon listing: one design system, not three separate vendors
When your apparel vendor designs your shirt, your packaging vendor designs your box, and your marketing team designs your Amazon listing, you get three different versions of your brand. Redefine designs the system once and applies it across all touchpoints so the customer who sees your Amazon page and then opens your package experiences the same brand: not three different ones.
What happens without a system
Different logo versions across items
Inconsistent colors between products
Unboxing experience contradicts digital brand
What the Redefine system delivers
One master brand + merch system
Consistent PMS across all item types
Digital and physical brand are the same brand
03
You own every source file at close. Never pay to re-export your own merch designs.
Every AI, EPS, PSD, and Figma file transfers to you when the engagement closes. No ongoing agency relationship required to access your own merch design files. When you need to reprint, update, or expand to a new product type, you open the file yourself or hand it to any vendor of your choosing.
Common questions
Questions buyers ask about merchandise design services
Every engagement delivers: Adobe Illustrator AI files (primary vector), EPS, press-ready PDF with bleed and crop marks, high-resolution PNG on transparent background, and Pantone PMS color callouts. For apparel embroidery, we also deliver DST format. For packaging, we include dieline PDF and pre-press PDF. All files are organized and labeled for your vendor.
Yes. If you do not have an existing brand system, the engagement starts with brand identity development before merch design begins. We develop your logo, color palette, and typography, then apply that system to your merch scope. This is a single combined engagement with one brief. Submit your brief and tell us where you are starting from.
Yes. We deliver files formatted for Printify, Printful, Gooten, and other print-on-demand platforms, as well as Amazon Merch on Demand. Platform-specific file requirements: dimension, DPI, color space, transparent background: are built into the deliverable. You upload the file directly without any format conversion.
A focused merch design engagement covering 3 to 5 item types runs 2 to 3 weeks. A broader system covering 10 or more item types with brand merch guidelines runs 4 to 6 weeks. If brand identity development is needed before merch design begins, add 2 to 3 weeks. Timeline is agreed in the proposal before Sprint 1 and does not change without a written amendment.
Fixed-scope billing based on the number and type of items in your brief. We scope the engagement, return a line-by-line proposal in 3 days, and begin within 1 week of sign-off. No hourly rates and no scope creep charges without a written amendment. Submit your merch list and we scope it.
Is this the right service?
When merchandise design services make the clearest difference
Good fit
- DTC and ecommerce brands that sell or give branded merchandise and need production-ready files
- Amazon sellers needing brand-consistent packaging, inserts, and Merch on Demand files
- Businesses ordering promotional merchandise for events who keep getting files rejected by vendors
- New brands that need to launch with consistent merch design from day one, not patch it together later
Not a fit
- Buyers who need one item designed and are not concerned with brand system or file quality
- Teams that need merch for tomorrow with no brief prepared and no brand direction
- Companies that do not want to own the source files and prefer to rely on a vendor for all future updates
Not sure? Tell us your situation and we will be straight with you.
Submit your brief
Get your merch design proposal in 3 days
Tell us what items you need designed, who your brand is for, and whether you have an existing brand system we should work from. We scope it and return a proposal in 3 business days.
Call within 48 hours
A senior creative director reviews your brief and calls to understand your brand and merch scope
Scoped proposal in 3 days
Item-by-item scope with timeline and investment
Sprint 1 within 1 week of sign-off
Design work begins within 1 week of sign-off
Form
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Response within 48 hours
Proposal in 3 days
50+ merch systems built
Full file ownership
Ready when you are
Submit a brief. Get a merch design proposal. No commitment. No pitch.
Tell us what items you need, what vendor you're printing with, and where your brand is today. We scope it line by line and return a proposal in 3 days.