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Get a QuoteMost user experience / user interface designers deliver beautiful files. Redefine's designers deliver conversion-baseline research, annotated wireframes in Sprint 1, and A/B test-ready design systems your developers can build from without a retainer.

Outcome: Beautiful files. Unknown revenue impact. You redesign again in 18 months.
Outcome: Measurable conversion improvement. Revenue attribution on the design investment.

Set your current revenue and conversion rate below. Adjust the expected lift from user experience improvements to see the monthly and annual revenue impact. Compare it to the cost of a user experience design engagement.
Your numbers
Industry research average: professional user experience design delivers 1.5% to 3% conversion rate lift. Enter your realistic expected improvement.
Additional monthly revenue
Based on your current revenue growing from a 2.0% to a 3.5% conversion rate
Additional annual revenue
Return on investment on user experience design investment
Annual revenue uplift versus a typical user experience / user interface design engagement ($20,000 scoped project). Your actual investment varies by scope.
Get My Scoped User Experience ProposalUser journey mapping, Baymard Institute-informed audit, and competitive user experience benchmark. Research that informs every design decision before a wireframe is drawn.
Conversion-optimized Figma wireframes with labels, logic notes, and component hierarchy. Sprint 1 output, your team sees testable layouts in week 1 or 2.
Component library with usage guidelines, brand tokens, and responsive specifications. Every team member publishes on-brand without opening a design ticket.
Clickable Figma prototype for stakeholder review and user testing before development begins. Validate flows before any code is written.
High-fidelity screens for every page type and interactive state. Designed mobile-first and verified across all responsive breakpoints before handoff.
Annotated components with spacing specifications, interactive state definitions, and asset exports. Your development team builds from the file, no interpretation required.
Split test setup, variant specifications, and analytics event mapping. Launch with a test framework ready to run, not one you need to retrofit later.
Every view designed mobile-first. Touch target sizes validated, scroll behaviors specified, and responsive breakpoints defined at every stage.
Core Web Vitals impact reviewed during design. Image sizing, lazy loading, and layout shift avoidance documented before development starts.
Scoped before work starts · line-by-line pricing · no commitment to receive a proposal
User experience / user interface design engagements are priced by scope and deliverable count, not by the hour.

Additional monthly revenue from email marketing enabled by user experience / user interface redesign
Improving the product discovery, checkout, and post-purchase experience unlocked email marketing as a primary revenue channel, generating approximately $20,000 in additional monthly revenue.
A high-design fashion brand selling directly to customers online. Sophisticated product catalog, international buyer base, and a customer journey requiring user experience refinement at every stage of the purchase flow.
Existing site experience limited usability and accessibility, underperformed on mobile, and failed to personalize the customer journey. Poor user experience flow suppressed both direct conversion and the email capture that drove repeat revenue. Optimization required research-led structural changes, not aesthetic updates.
A full user experience / user interface redesign grounded in Baymard Institute ecommerce research. Navigation, product discovery, and checkout flows were rebuilt through structured A/B testing and user feedback. Accessibility was addressed site-wide. Personalization and post-purchase flows were designed to capture and retain buyers.
Ecommerce web design services →Before a single wireframe is drawn, you and the team agree on the conversion metric this engagement must move. Every layout decision traces back to that agreement. We do not design to win awards or to look impressive in a portfolio. We design to shift a number you care about.
The result: a before-and-after performance report at handoff showing what the design actually moved, not just what it looked like.
Most agencies pitch their portfolio. Redefine shows you the metric the design moved.
Sprint-based delivery means your team sees browser-rendered, testable output in week 1 or 2 of the engagement. Not a progress update. Not a draft deck. Annotated wireframes you can respond to, test internally, and feed back into Sprint 2.
Feedback happens on real deliverables, not on a static PDF presentation. The design gets sharper through structured sprint reviews: one per week, 60 minutes, async feedback between sessions.
Your time investment: 1 sprint review per week (60 minutes) + async feedback. Redefine runs the rest.
A/B test architecture, analytics event configuration, and variant specifications are included in every user experience / user interface handoff. Your team starts optimizing from launch day with a working test framework, not from zero weeks after go-live.
Other design agencies treat testing as an afterthought. Redefine treats it as a design requirement, the same as responsive specifications or developer annotations.
Test-ready does not mean "you figure out testing later." It means the framework is wired and documented at launch.
Every user experience / user interface engagement includes: user experience research report (user journey map, conversion audit, competitive benchmark), annotated wireframes delivered in Sprint 1, a Figma component library and design system, an interactive prototype, high-fidelity visual user interface design across all responsive breakpoints, developer handoff documentation with spacing and state specifications, A/B test architecture and analytics event mapping, and a before-and-after performance report at handoff. The specific scope for your project is agreed in the proposal before Sprint 1 starts.
User experience / user interface design is scoped, not hourly. You receive a line-by-line proposal showing every deliverable and the total cost before Sprint 1 starts. Pricing is based on screen count, complexity, and the research and testing requirements. Typical user experience / user interface design engagements for ecommerce and product pages start at a fixed project fee. Detailed pricing is at user experience / user interface design pricing. Submit a brief and receive a scoped proposal at no cost within 3 business days.
For a design-only engagement, yes: you need a development team to build from the Figma files. Redefine provides annotated developer handoff documentation so your team does not need to interpret anything. If you do not have a developer and need a full build, Redefine also offers ecommerce web design and development services where design and build are delivered in the same sprint cycle. Flag this in your brief and the proposal will scope accordingly.
Three structural differences. First, a structured sprint process: deliverables in predictable sprint windows, not on the freelancer's availability. Second, a documented research and conversion baseline before design starts. Most freelancers go straight to screens. Third, A/B test architecture and performance benchmarking included in the handoff. A freelancer typically delivers Figma screens. Redefine delivers a conversion system with those screens as one component of it. The question is not which is cheaper. It is which produces a measurable revenue result.
Sprint 1 (wireframes and research report) ships within 7 days of sign-off. A full user experience / user interface design project covering a core set of pages (homepage, product page, category page, checkout) typically completes in 5 to 8 weeks. A design system including a full component library adds 2 to 4 additional weeks. Every engagement has a fixed scope agreed before Sprint 1, so you know the timeline before any work begins. If you have a hard deadline, flag it in your brief and the sprint sequence is structured to hit it.
Not sure which side you are on? Tell us your situation and we will be straight with you.
Submit your brief →No commitment. No pitch. Submit your brief and receive a line-by-line user experience / user interface design proposal. Scoped, priced, and sprint-sequenced before you agree to anything.
Submit your design brief below
Discovery call within 48 hours to confirm scope, conversion goal, and platform
Scoped, line-by-line user experience / user interface design proposal in 3 business days
Sprint 1 wireframes within 1 week of sign-off

48-hour response
Brief reviewed same day
Sprint 1 in 7 days
Wireframes fast
A/B ready at launch
Test framework included
Full Figma ownership
No retainer at handoff
We will review your user experience / user interface design brief and send a scoped proposal within 3 business days.
No commitment. No pitch. · Call in 48 hours · Wireframes in Sprint 1