Redefine Design
Design Services Built to Convert Visitors Into Revenue
Your website is not a brochure. It is a sales channel. Redefine builds design systems that move visitors from first click to checkout, on every device, at every stage.
120+ projects completed · 80+ brands served
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Projects Delivered
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Brands Served
3 days
Proposal Turnaround
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The problem with most design agencies
Most websites look good. Few of them sell.
Design that does not drive measurable revenue is decoration. Redefine starts from the conversion goal and works backward to every pixel.
Designed for awards
Agencies optimise for Behance portfolios. Your site looks beautiful at the pitch. Conversion rate stays flat after launch.
Months before a pixel
Discovery workshops, mood boards, and brand sprints fill the calendar. You pay the clock without seeing anything shippable for weeks.
No proof it worked
The handoff is a Figma file and a Slack farewell. No conversion baseline, no before-and-after, no accountability for outcomes.
Revenue metric first
Every design decision traces back to a conversion goal: lower bounce, higher add-to-cart, shorter checkout. Beauty is a byproduct of function.
Sprint 1 ships in 7 days
You see real, browser-rendered work in the first week. Feedback happens on working pages, not static decks. Scope is locked before cost accumulates.
Measured at handoff
Every project closes with a before-and-after performance report. You know exactly what changed, why, and what to test next.
Tailored to your situation
What Redefine does for your type of business
Select your situation below. The design priorities, deliverables, and proof shift to match what you actually need.
Ecommerce Brand
More revenue from the traffic you already have
Product page redesign
Built on Baymard research. Reduces friction from gallery to cart.
Mobile-first checkout flow
60%+ of your buyers are on mobile. The flow reflects that.
Platform-native builds
Shopify, BigCommerce, WooCommerce. No generic templates.
Revenue 2x
Three Islands, BigCommerce redesign, year-over-year
Software as a Service Product
User experience that reduces churn before it starts
User experience research and audit
We identify the exact friction points driving drop-off before writing a line of design.
Component design system
Figma-first libraries your engineering team can ship from directly.
Onboarding flow redesign
First-session activation is the highest-leverage moment in software-as-a-service retention.
+40% activation
Labor Soft, user experience redesign, HR case management
platform
Local Business
A site that earns bookings while you work
Local search engine optimization structure baked in
The page architecture, schema, and copy hierarchy is built to rank for local terms on day one.
Booking and lead capture
Integrated forms and scheduling that convert mobile visitors without a follow-up call.
You update it yourself
WordPress or custom content management system. You own it. No monthly retainer just to change a phone number.
Bookings via site
Captains Detail Co., WordPress booking site,
mobile-first
Growth Agency
Dedicated sprint capacity on your schedule
White-label delivery
Your brand on every deliverable. No Redefine attribution unless you want it.
Figma-first, handoff-ready
Dev-annotated components, auto-layout grids, named variables. Your engineers ship from file.
48-hour sprint turnaround
Request in by Monday morning. First screens by Wednesday. Full review by Friday.
48-hour turnaround
Agency partnerships, Figma-first, sprint-cadence
delivery
Every design service
One studio. Every surface your brand touches.
Most Popular
Web
Design
Conversion-first websites built for your platform. From discovery to launch in a structured sprint cycle with measurable output at every stage.
ShopifyBigCommerceWordPressWebflowCustom
See web design services
User Interface / User Experience Design
Research-backed experience design. Wireframes, prototypes, and systems that reduce friction at every step of the user journey.
See user experience designEcommerce Design
Product pages, collection templates, and checkout flows optimised to lift add-to-cart and average order value.
See ecommerce designWebsite Redesign
Performance-first redesigns with before-and-after conversion baselines. Every decision justified by data.
See redesign servicesMobile App Design
iOS and Android experiences from wireframe to interactive prototype. Tested against real-user flows before a developer writes a line.
See mobile app designScoped before work starts · line-by-line pricing · no commitment to receive a proposal
See full pricing breakdowns for each service type before you book a call.
Real proof
Proof is in the numbers, not the portfolio.
Company
Three Islands
Premium Apparel · Direct-to-ConsumerA premium clothing brand operating across online and physical retail. Known for quality but held back by an outdated digital experience.
Problem
The existing website was outdated and lacked mobile optimisation. The checkout flow was fragmented across too many steps. Usability issues were suppressing conversion from paid and organic traffic the brand was already driving.
Solution
A full user interface and user experience overhaul on BigCommerce. Responsive layout rebuilt from a mobile-first baseline. Navigation, product discovery, and checkout flows redesigned to eliminate friction. Brand-centric visual system applied throughout.
Result
0x
Revenue year-over-year
Year-over-year revenue doubled following launch. Higher conversion rates and improved customer satisfaction drove sustained growth.
0%
Average pageview lift (Lizzy's Fresh Coffee)
0M+
Annual revenue at peak client (Corporate Gear)
0M+
Revenue at ecommerce redesign clients (Peekawhoo)
3 days
From brief submission to scoped proposal
Why Redefine
Three things other design agencies do not do.
Conversion metric before brief sign-off
Before any design work begins, you and Redefine agree on the metric this engagement must move. If there is no metric to move, there is no brief to sign. Every design decision traces back to that number.
Typical delivery: conversion rate baseline, agreed target delta, measurement plan
Shippable work in week one, not week eight
Other design partners spend weeks on discovery before you see a single screen. Redefine ships Sprint 1 within 7 days of sign-off. You review working pages in a browser, not static PDFs, and feedback happens on real output.
Typical delivery: Sprint 1 screens browser-ready, Sprint 2 review scheduled at sign-off
Full code ownership, no retainer to update
Your site is yours at handoff. No licence fee, no proprietary builder, no monthly retainer just to change a header image. You receive annotated Figma files, clean code, and a handoff document your team can maintain.
Typical handoff: Figma file, annotated components, performance baseline report
Honest answers
Questions that stop people from starting
Every engagement starts with a conversion metric agreed in writing. Delivery runs in sprint cycles. Each sprint produces shippable, browser-ready output. The deliverable set varies by service type, and includes: user experience research notes, wireframes, high-fidelity Figma designs with developer annotations, responsive builds in your platform, quality assurance against a baseline, and a handoff document your team can maintain. No proprietary tools, no licence fees at exit.
Sprint 1 begins within 1 week of sign-off. A focused redesign covering 3 to 8 pages completes in 3 to 5 weeks. A full-site build for a complex ecommerce store takes 6 to 10 weeks. Every engagement has a fixed scope agreed before Sprint 1 starts, so timelines are not open-ended. If your situation needs a faster turnaround, flag that in your brief and we will structure the sprint order accordingly.
Yes. Redefine builds natively inside Shopify (including Plus themes and app integrations), BigCommerce (custom and Stencil themes), WordPress (Gutenberg, WooCommerce, and custom post types), Webflow, and custom-built stacks. We do not force you into a preferred platform. The recommendation in your proposal will reflect your existing setup and long-term operational needs.
Pricing is scoped, not hourly. Before any work begins, you receive a line-by-line proposal showing what is included, what it costs, and how delivery is staged. There are no open-ended time-and-materials bills. Detailed pricing breakdowns for web design, redesign, and ecommerce are published at web design pricing. For complex or custom-scope projects, submit a brief and we will build a scoped proposal at no cost within 3 business days.
Three things: we agree on a conversion metric before design starts; you see shippable output in week one not week eight; and you own everything at handoff without a retainer or licence fee. A generalist agency will give you a beautiful site. Redefine gives you a site and a before-and-after performance report showing what changed in the metric you agreed on before we started.
Start here
Get your scoped proposal in 3 days.
No commitment. No pitch. Submit your brief and receive a line-by-line proposal showing exactly what you get, what it costs, and when Sprint 1 begins.
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Submit your brief below
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Call within 48 hours to confirm scope
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Scoped proposal delivered in 3 business days
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Sprint 1 begins within 1 week of sign-off
48-hour response
We review every brief same day
3-day proposal
Scoped and line-itemised
120+ projects
Across 80+ brands served
You own the code
No lock-in at handoff
Submit Your Brief
Form
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off