Web design and development services
Your store deserves design that sells, not just impresses
Most web design and development services split design from code. Redefine keeps both in one team so your site launches faster, your code is cleaner, and the thing that ships actually matches what was designed.
52+ projects completed · 40+ brands served across ecommerce, B2B, and SaaS
The design-dev gap
Two teams, one brief, zero alignment
When your design agency and your dev agency are different companies, you pay for two project managers, two handoffs, two sets of miscommunication, and one launch that disappoints both teams.
The fragmented approach
Design agency builds Figma. Dev agency interprets it.
Components break in code. Revisions restart at design. Timelines slip.
Two project managers. Two Slack channels. Two invoices.
You spend your time translating between teams instead of reviewing output.
CMS is bolted on after design is locked.
Your team can't edit content without a developer. Routine updates create tickets.
Performance is an afterthought.
Beautiful designs ship as 4-second load times. Google and buyers notice.
The unified Redefine approach
One team owns design and code together.
Designers understand component constraints. Developers understand visual intent. No translation layer.
One point of contact. One sprint board. One proposal.
Your team reviews deliverables, not project manager emails.
CMS is designed into the architecture from day one.
Your team publishes pages, edits copy, and updates layouts without a developer ticket.
Performance is a design requirement, not a fix.
Core Web Vitals targets set in Sprint 1. Speed is scoped before a pixel is drawn.
Replace with team reviewing legacy website together, low energy, cramped desk, late afternoon light · 1200×400
How we build
From signed brief to live site in a structured sprint sequence
Every phase has a defined output. Every output has a review gate. Nothing goes into code until design is approved. Nothing goes live until QA is signed off.
1
Discovery and Strategy
Goals, personas, sitemap, tech stack
2
User Experience and Information Architecture
Wireframes, user flows, content hierarchy
3
Visual Design
Design system, typography, component library
4
Development
Frontend code, CMS, integrations, performance
5
QA and Accessibility
Cross-browser, mobile, Core Web Vitals, ADA
6
Launch and Handoff
Live deployment, documentation, training
Project Goal
Relaunch enterprise site with CMS and mobile-first design
Audience
B2B procurement leads, government buyers, marketing teams
Deliverables this sprint
Stakeholder kickoff and 60-minute recorded
session
Sitemap and URL architecture document
Tech stack decision document and CMS
shortlist
Sprint plan with milestone dates
Sprint status:Deliverable: Strategy brief signed off
Homepage wireframe structure
Hero block with primary call to actionAnnotated
Service navigator gridAnnotated
Proof strip: metrics and logosIn review
Feature detail rowsQueued
User flows are mapped before any visual design begins. Layout decisions are grounded in how your buyer moves through the site.
Primary
Gradient
Light
Component library coverage
Navigation and header
Done
Typography system
Done
Card and grid components
72%
Form and call to action components
40%
Sprint board
Sprint 4 activeHomepage: shipped to staging
Service pages x6: shipped to staging
CMS integration: in dev
Blog and content templates: queued
Core Web Vitals target:LCP < 2.5s · CLS < 0.1 · FID < 100ms
QA coverage matrix
Chrome, Firefox, Safari
iOS and Android mobile
WCAG 2.1 AA accessibility
Core Web Vitals pass
Form and CMS function test
404 and redirect audit
QA sign-off required byClient lead and Redefine QA lead
Handoff deliverables
Full Figma source fileYours to keep
Git repository and code commentsYours to keep
CMS training session (60 minutes)Recorded and shared
Component documentationYours to keep
Site live on production
What you get
Every deliverable ships with a named output, not a vague promise
Strategy-first design
Research before pixels. Decisions before Figma.
Every design decision traces back to a buyer persona, a content hierarchy, or a conversion target. You receive a strategy brief before any wireframe is drawn.
- Sitemap and content hierarchy approved before layout design begins
- Competitor analysis baked into the brief, not skipped
- Conversion goals defined before wireframes so layout serves the funnel
Strategy brief sample structure
Business goals and key performance indicatorsSection 1
Buyer persona profilesSection 2
Content hierarchy and priority pagesSection 3
Recommended tech stack and CMSSection 4
Sprint timeline and milestonesSection 5
Component library: live
Button
Input
Card
Components built34
Responsive breakpoints tested5
Figma tokens synced to codeLive
Component-based development
A design system you can extend, not a site you can't touch.
Every element we build is a reusable component with documented props, states, and behavior. Your team adds pages, your developers extend the system, and nothing breaks.
- Figma design tokens synced to CSS variables and code
- Every component documented with usage guidelines and variants
- Code handed over to your team at close, with no lock-in
Performance engineering
Speed is a design decision, not a dev ticket.
Core Web Vitals targets are scoped and agreed before Sprint 1. Image formats, lazy loading, font strategies, and caching policies are baked in, not bolted on at QA.
- LCP, CLS, and FID targets set and measured in every sprint
- Mobile-first development: not a responsive afterthought
- CMS built into architecture from Sprint 1, not integrated at the end
Performance baseline report
Largest Contentful Paint
1.8s
Cumulative Layout Shift
0.06
Interaction to Next Paint
87ms
PageSpeed mobile score
90+
All targets agreed before development begins. Verified in QA before launch.
Client result
A complete enterprise redesign with a CMS that the team actually uses
Replace with two-person team working at shared desk, screens visible, natural office light · 1600×520
US Emblem
Enterprise · B2BUS Emblem is an established enterprise provider of employee recognition awards, custom jewelry, and branded merchandise serving institutional, corporate, and government clients.
The problem
Their existing site carried years of legacy content but lacked clear visual hierarchy or mobile-first design. Enterprise buyers struggled to understand the full service catalog. Content management limitations meant routine updates required developer involvement, slowing the marketing team.
What we delivered
A complete website redesign and rebuild using a custom Laravel-based CMS. Mobile-first responsive layouts, a consistent design system aligned with brand legacy, and restructured navigation designed for enterprise and government buyers.
The result
0%
Internal content control
The team now publishes, edits, and maintains the site without a developer. Routine updates no longer require a ticket.
Enterprise and government navigation clarity significantly improved
Mobile usability significantly enhanced across all device types
Scalable Laravel CMS supporting future content growth without replatforming
Why Redefine
What separates a unified agency from a fragmented one
Most web design and development companies split design and development between teams or departments. You bear the coordination cost. Here is what that looks like side by side.
| Evaluation criteria | Typical agencies | Redefine |
|---|---|---|
| Design and development team | Separate teams or vendors | Single unified team |
| Code ownership at close | Often retained or subscription-locked | Full handoff, yours to keep |
| CMS architecture | Bolted on post-design | Designed in from Sprint 1 |
| Performance targets | Checked at QA, if at all | Set and scoped before build |
| Discovery and strategy | Template brief, generic questions | Custom brief with competitor and buyer research |
| Sprint visibility | Status updates on request | Live sprint board, weekly review |
| Post-launch support | 30-day bug fix window only | Documentation, training, and retainer available |
Common questions
Questions buyers ask before signing
Every engagement includes a discovery and strategy brief, user experience wireframes, a visual design system with component library, frontend development, CMS implementation, QA across browsers and devices, and a full handoff with documentation and training. Scope is line-by-line in the proposal before any work begins.
A mid-size redesign with 10 to 20 pages runs 8 to 14 weeks from signed brief to launch. Enterprise builds with custom CMS, integrations, and large page counts run 16 to 24 weeks. Timeline is agreed and locked in the sprint plan before Sprint 1 begins. We do not start development until design is reviewed and approved.
Yes. At close you receive the full Git repository with code comments, the complete Figma source file with every component and variant, and a CMS training session recorded and shared with your team. No subscription lock-in. No access revocation. The site is yours.
We build on Shopify, BigCommerce, headless architectures with Next.js, WordPress with custom themes, and custom Laravel or PHP-based CMS builds for enterprise clients who need full control. The platform recommendation comes out of the discovery brief, not a preferred vendor relationship. We build what fits your traffic, content, and team.
Pricing is scoped before any work begins. You receive a line-by-line proposal covering each phase: discovery, user experience, design, development, QA, and handoff. No hourly billing mid-project. No scope creep surprises. Any change to scope is agreed and repriced in writing before it is actioned. Submit a brief and you receive a scoped proposal within 3 business days.
Handoff includes a recorded CMS training session, component documentation, and a 30-day post-launch window for technical fixes. Beyond that, a monthly retainer for ongoing development, analytics review, and CMS content support is available if your team wants a partner rather than managing alone. Not a requirement. Completely optional.
Is this right for you?
We are a fit for some briefs, not every brief
Good fit
Ecommerce brands rebuilding for conversion, not cosmetics
B2B and enterprise companies launching or relaunching a marketing site
Teams that want to own their code and CMS after the project closes
Brands moving away from a fragmented design and dev vendor setup
Projects where performance and mobile usability are non-negotiable
Not a fit
Single-page updates or minor copy changes to an existing site
Projects needing a template or DIY builder solution
Teams that need a 2-week turnaround on a new 20-page site
Buyers looking for the cheapest option rather than a scoped outcome
Not sure? Tell us your situation and we will be straight with you.
Submit your brief
Get a scoped proposal in 3 days
Tell us what you need. We review your situation, scope the work line by line, and send a proposal within 3 business days. No discovery call required to receive a proposal.
Your team's time investment across a full design and development build is 3 to 4 hours per week: one sprint review, async design feedback, and a final QA sign-off. We handle everything else.
Call within 48 hours
A senior team member reviews your brief and calls to clarify scope, not to pitch
Scoped proposal in 3 days
Line-by-line breakdown of phases, deliverables, timeline, and investment
Sprint 1 within 1 week of sign-off
Discovery brief kicked off the week you sign. No queue. No delay.
Form
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Response within 48 hours
Proposal in 3 days
52+ projects delivered
Full code ownership at close
Replace with team at screen watching live site launch, side angle, warm desk light · 1200×400
Ready when you are
Submit a brief. Get a scoped proposal. No commitment. No pitch.
You describe the project. We scope it line by line. You decide whether to move forward. The proposal is yours to keep either way.
Get My Scoped Proposal