Your design and development team. One brief. One build. Ships clean.
Redefine keeps design and development under one roof. That means your site launches faster, your budget goes further, and the build that ships looks like the design you approved. We serve ecommerce brands, B2B companies, and SaaS teams that need results, not revisions.
52+ projects shipped to live · ecommerce, B2B, and SaaS brands · no subscription lock-in
Two vendors, one brief, one mess
Splitting design and development across two agencies costs more than the second invoice. You pay a project manager to translate between them. You review emails about emails. And the site that launches looks close to, but not exactly like, what you approved.
Design agency builds the Figma. Dev agency guesses at it.
Components break in code. Revisions reset at design. Timelines slide.
Two PMs. Two Slack channels. Two invoices.
You spend your time managing vendors, not reviewing work.
CMS is plugged in after design locks.
Your team needs a developer ticket to change a headline. Every time.
Performance is fixed at launch, not planned before it.
Beautiful pages ship at 4-second load times. Your Google ranking notices first.
One team owns design and code from day one.
Designers know component limits. Developers know the visual intent. Nothing gets lost in handoff.
One contact. One board. One proposal.
Your team reads finished work, not status updates.
CMS is part of the architecture plan, not plugged in at the end.
Your marketing team publishes and edits without a ticket or a developer.
Performance is a scoped requirement, not a post-launch patch.
Core Web Vitals targets are set in Sprint 1. Speed is planned before a pixel is drawn.
Replace with team reviewing legacy website together, low energy, cramped desk, late afternoon light · 1200×400
Six phases. Defined outputs. Nothing ships without sign-off.
Every phase has a defined output. Every output has a review gate. Nothing goes into code until design is approved. Nothing goes live until QA is signed off.
Discovery and Strategy
Goals, audiences, site structure, and platform decision
UX and Page Architecture
Wireframes, user flows, and where each page earns its place
Visual Design System
Your brand in components: type, color, layouts, and states
Frontend Build and CMS
Clean code, content management, and third-party integrations
QA and Accessibility
Browsers, devices, Core Web Vitals, and WCAG 2.1 AA
Launch and Full Ownership Transfer
Live site, Figma files, codebase, and CMS training
Project Goal
Relaunch enterprise site with CMS and mobile-first design
Audience
B2B procurement leads, government buyers, marketing teams
Deliverables this sprint
Homepage wireframe structure
User flows are mapped before any visual design begins. Layout decisions are grounded in how your buyer moves through the site.
Primary
Gradient
Light
Component library coverage
Sprint board
Sprint 4 activeQA coverage matrix
Handoff deliverables
Every deliverable has a name, a date, and a sign-off. No vague promises
Research before design. Goals before Figma.
Every layout decision traces back to a buyer persona, a content goal, or a conversion target. You receive a signed strategy brief before any wireframe starts.
- Site structure and content hierarchy locked before layout design begins
- Competitor review built into the brief, not added later
- Conversion goals set before wireframes so the layout earns its place in the sales funnel
Strategy brief sample structure
Component library: live
Button
Input
Card
A system your team can manage. A codebase your developers can extend.
Every element is a reusable component with clear documentation. Your team adds pages. Your developers extend the system. Nothing breaks when you touch it.
- Design decisions in Figma sync directly to live code
- Every component ships with usage guidelines and documented variations
- Full codebase handed over at close. No lock-in. No vendor dependency.
Speed is a design decision, not a dev ticket.
Core Web Vitals targets are agreed in writing before Sprint 1. Image formats, load strategies, and caching policies are built in from the start. Not fixed at QA.
- Page load, visual stability, and response time targets set and measured each sprint
- Mobile designed first. Desktop is the adaptation, not the other way around.
- CMS planned into the architecture from week one. Not bolted on at the end.
Performance baseline report
All targets agreed before development begins. Verified in QA before launch.
Enterprise redesign for US Emblem. Zero developer tickets for content updates.
Replace with two-person team working at shared desk, screens visible, natural office light · 1600×520
US Emblem
Enterprise · B2BUS Emblem supplies employee recognition awards, custom jewelry, and branded merchandise to corporations, government agencies, and institutional clients across the US.
The problem
Years of legacy content had no clear structure. Enterprise buyers couldn't navigate the service catalog fast enough to convert. The marketing team submitted a developer ticket every time they needed to update a price, a headline, or a product description.
What we built
A custom Laravel CMS rebuilt from the architecture out. Mobile-first page layouts, a design system built to their brand, and restructured navigation organized around how enterprise and government buyers actually search for products.
The result
0%
100% content control
The marketing team now publishes pages, edits copy, and updates pricing without writing a single developer ticket.
Enterprise and government buyers find the right product category in fewer clicks
Every device type loads a properly structured, mobile-optimized page
The CMS scales as the catalog grows. No replatforming required.
What buyers give up when they split design and development across two vendors
Most agencies separate design and development. You end up as the project manager between them. That costs you time, budget, and launch quality. Here is the direct comparison.
| Evaluation criteria | Typical agencies | Redefine |
|---|---|---|
| Design and development team | Separate teams that brief each other | One team that designs and builds together |
| Code ownership at close | Agency retains it, or it's tied to a platform subscription | Full Git repository and Figma files handed to you at close |
| CMS architecture | Added after design signs off | Planned into the build from week one |
| Performance targets | Reviewed at QA, sometimes skipped | Agreed and documented before development starts |
| Discovery and strategy | Templated questionnaire | Custom research covering your competitors and buyers |
| Sprint visibility | You ask for updates | Live sprint board accessible to your team, weekly review calls |
| Post-launch support | Bug fixes for 30 days | Documentation, CMS training, and optional retainer |
What prospects ask before they commit
Every engagement includes a discovery and strategy brief, user experience wireframes, a visual design system with component library, frontend development, CMS implementation, QA across browsers and devices, and a full handoff with documentation and training. Scope is line-by-line in the proposal before any work begins. Nothing is verbal. Every deliverable is named in the proposal before we ask for a signature.
A mid-size redesign with 10 to 20 pages runs 8 to 14 weeks from signed brief to launch. Enterprise builds with custom CMS, integrations, and large page counts run 16 to 24 weeks. Timeline is agreed and locked in the sprint plan before Sprint 1 begins. We do not start development until design is reviewed and approved.
Yes. At close you receive the full Git repository with code comments, the complete Figma source file with every component and variant, and a CMS training session recorded and shared with your team. No subscription lock-in. No access revocation. The site is yours.
We build on Shopify, BigCommerce, headless architectures with Next.js, WordPress with custom themes, and custom Laravel or PHP-based CMS builds for enterprise clients who need full control. The platform recommendation comes out of the discovery brief, not a preferred vendor relationship. We build what fits your traffic, content, and team.
Pricing is fixed and scoped before any work starts. No hourly billing during the project. No surprise invoices. Any scope change is agreed and repriced in writing before we act on it. Submit a brief and you receive a line-by-line proposal within 3 business days.
Handoff includes a recorded CMS training session, component documentation, and a 30-day window for technical fixes. After that, a monthly retainer for development support, analytics review, and content management is available. Most marketing teams use it for the first 90 days, then manage independently. Completely optional.
These projects are a strong fit. These are not. Read both.
Ecommerce brands rebuilding for more revenue, not just a new look
B2B and enterprise companies launching or overhauling a marketing site
Teams that want full code and CMS ownership when the project closes
Brands burned by managing two separate design and development vendors
Projects where page speed and mobile performance cannot be compromised
Single-page edits or copy updates on an existing site
Builders who want a template or a DIY platform setup
Teams with a 2-week deadline for a 20-page new build
Buyers whose primary criterion is the lowest hourly rate
Not sure if you fit? Tell us your situation. We'll be direct.
Get a line-by-line project proposal in 3 business days.
Describe your project. We review your situation, scope every phase in writing, and send the full proposal within 3 days. No discovery call required. No commitment to receive a proposal.
Your team spends 3 to 4 hours per week on the entire build. One sprint review. Async design feedback. A final QA sign-off. We run everything else.
Call within 48 hours
A senior team member reads your brief and calls to clarify your goals. Not to sell.
Scoped proposal in 3 days
Every phase, every deliverable, every timeline date, and the full investment. In writing.
Sprint 1 starts within 1 week of sign-off
The discovery brief kicks off the week you approve. No waitlist. No delay.
Reply in 48 hours · Proposal in 3 days · Sprint 1 starts within 1 week
Replace with team at screen watching live site launch, side angle, warm desk light · 1200×400
Tell us about the project. Get the proposal in 3 days. Keep it either way.
You describe what you need. We scope every phase in writing. You review the proposal and decide whether to move forward. The full scoped document is yours whether you sign or not.
Send My Project BriefBrief submitted → reply in 48 hours → full proposal in 3 days → Sprint 1 starts within 1 week of approval