Conversion-First Design Agency

Your site should bring in more revenue. We build designs that do exactly that.

We handle web design, UX/UI, branding, ecommerce, and app design. Every project starts with a scoped plan. You see every line item before we build a single thing.

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design projects delivered

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brands redesigned

3-day

proposal turnaround — guaranteed

A polished web design deliverable shown on a laptop with the landing page hero section visible while a designer annotates spacing on a Wacom tablet nearby
All Design Services

Pick the design service your business needs. Everything is here.

Web design, UX/UI, branding, ecommerce, and app design. Find your service and see what it includes.

What Generic Design Costs You Every Month

Your site is losing buyers right now because it looks like ten thousand others.

What a generic site does to your revenue
  • Bounce rate above 70%. Visitors can't find what to do next so they leave.
  • Your template appears on 10,000 other sites. Nobody stops on yours in Google.
  • Mobile layout breaks on phones that hold 40% of your traffic. You lose those buyers silently.
  • No design system. Every new page needs two weeks of internal debate before it ships.
  • Eight CTAs on your homepage. Visitors see all of them and click none.
A cluttered old homepage mockup with a generic stock hero, eight competing CTAs, and a stale resources menu visible

Before Redefine. 8 CTAs. 74% bounce rate. Real project.

What conversion-focused design does for your numbers
  • One CTA above the fold. Visitors know exactly where to click and why.
  • Your brand gets a custom visual system. No template that 10,000 other sites share.
  • Tested on 12 real devices before launch. Mobile-first from day one, not patched afterward.
  • You get a Figma component library at handoff. Your team ships new pages in hours, not weeks.
  • The page layout guides buyers from curiosity to checkout. Every section has one job.
A calm redesigned homepage mockup with one sharp headline, one primary CTA, an inline proof strip, and a named owner visible

After Redefine. Same brand. Bounce rate dropped to 41% in 60 days.

Deliverables That Pay For Themselves

Good design pays for itself. Here's what you get every time.

Every project hands your team a system, not just a mockup. You get something your team can use, scale, and measure from day one.

Figma Component Library

Every project includes a fully annotated design file. Developers get every spec they need. Spacing, states, variants, and responsive rules are all documented. Your dev team ships fast without guessing or asking questions.

Design TokensComponent StatesResponsive Specs
A Figma UI kit with component library, typography scale, and color tokens visible

Layouts Built to Convert Buyers

Every layout decision serves one goal. More buyers take action. Headline placement, CTA position, and trust signals are set specifically to raise your conversion rate.

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average conversion rate lift across our ecommerce redesigns

%

Design Decisions Backed by Evidence

Before we move a single element, we audit your current site, map the buyer's path, and trace where clicks drop off. Every design choice has data behind it.

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real device viewports tested before every launch.
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usability checks per page, every page.

Ecommerce Design That Lifts Revenue

Product page layouts that cut returns. Cart flows that reduce abandonment. Collection pages that show buyers the right product first. Every decision comes from 50+ real ecommerce projects and real revenue data.

A polished ecommerce storefront homepage visible on a monitor while a designer annotates a component library in Figma on a second screen, calm after state

A Complete Brand System, Not Just a Logo

Most agencies hand you a logo and call it done. Redefine builds the full visual language. Color palette, type scale, icon family, spacing rules, and brand guidelines. Every piece of your brand looks like the same company.

Logo SuiteColor SystemType ScaleBrand Guidelines PDF
See What a Redesign Is Worth to You

What Would a Better-Converting Site Put in Your Pocket Each Month?

No cost, no commitment. Enter your traffic numbers and see how much a conversion lift adds to your monthly revenue.

Enter your site's current numbers

Redefine's average conversion rate lift across ecommerce redesigns is 23%. Your actual lift depends on your starting point and the number of pages redesigned.

Here's what a redesign could add to your revenue

Based on your inputs above

Current monthly revenue$15,300
New monthly revenue$18,819
Monthly uplift+$3,519
Your projected yearly revenue gain
+$42,228

Most redesigns earn back their full cost within 90 to 120 days. Then every month after that is pure return.

Get My Proposal and Start Growing Revenue
Client Results with Real Numbers

What happened when these brands redesigned with Redefine.

A conversion focused landing page mockup with hero headline, social proof row, and a single primary call to action visible
ShopifyUX/UIKlaviyo
Client
Narragansett Beer
Legacy DTC beverage brand. Direct-to-consumer ecommerce.
BeverageDTC
Problem
POS, ecommerce, and customer data did not talk to each other. The Shopify store was losing buyers at every step. Marketing could not target the right customers at the right time.
Result
+$0K
Additional revenue in the first month after relaunch
The redesigned Shopify store converted more buyers from day one. Email marketing grew to generate 50% of monthly revenue within the first quarter.
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%

of monthly revenue from email. Narragansett Beer, after redesign.

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M+

annual revenue. CCTV Security Pros, after BigCommerce redesign.

0
K

added per month in email revenue. Merlette, after UX/UI redesign.

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+

design projects across web, ecommerce, brand, and app

How Redefine Is Different From Other Design Agencies

Other design agencies deliver mockups. Redefine delivers results with a measurable number behind them.

What We Compare What Most Agencies DoWhat Redefine Does
How projects are scopedYou pay a discovery retainer before seeing any pricing You get a line-by-line proposal in 3 days. No payment or commitment to receive it.
Design handoffStatic mockups passed to a separate dev team. Delays and gaps are common. A complete Figma component library with everything developers need. Dev-ready from the first handoff.
Ecommerce expertiseGeneralist design applied to ecommerce pages Revenue-led PDP, cart, and collection design from 50+ ecommerce projects
MeasurementDesign delivered - conversion tracking up to you Every engagement includes baseline CVR capture and a 60-day post-launch check
Time to first deliverable4 to 6 weeks before client sees a single wireframeSprint 1 wireframes within 1 week of sign-off

Design and Development Under One Team

Your designer and your developer work in the same room. No translation layers. No scope gaps. Projects ship faster because no one is waiting on a handoff.

You Own Everything We Build

At handoff, you get the full Figma file, all source assets, and brand guidelines. No proprietary lock-in. No licensing fees for anything Redefine created. It is all yours to keep, modify, and hand to any future team.

We Measure Conversion. Other Agencies Guess.

Before we touch your site, we capture your baseline conversion rate. After launch, we run a 60-day check to confirm the lift is real. You decide whether to continue based on data. Not promises.

Your Timeline From Brief to Launch

From brief to launch in 4 to 8 weeks. With check-ins at every milestone.

You review the work at every milestone. Nothing ships without your approval. No mystery periods, no surprises.

1

Brief and Scope

You share your goals. Redefine audits your current site and sends a line-by-line proposal within 3 business days. You pay nothing to see it.

Days 1 to 3

2

Discovery and Audit

We audit your existing site for UX problems, capture your current conversion rate, and map how buyers move through your pages. Every design decision starts with what the evidence shows.

Week 1

3

Design Rounds

We deliver wireframes and visual designs in two-week rounds. You review and approve each round. All feedback and revisions go into Figma before development starts.

Weeks 2 to 5

4

Handoff and Launch

You receive the complete Figma file, component library, brand guidelines, and spec sheets. Then 60 days after launch, we check your conversion numbers to confirm the design is doing its job.

Weeks 6 to 8

Exactly What You Get at Every Handoff

What Redefine delivers at every handoff.

Figma Master File
Every page, component, and variant in one organized file. Developers open it and know exactly what to build. No questions, no back-and-forth.
Design Tokens
Color palette with accessibility ratios, type scale, spacing rules, and elevation values. Your team can maintain the design without breaking it.
Responsive Specs
Every layout documented at mobile (375px), tablet (768px), and desktop (1440px). Nothing breaks on the devices your buyers actually use.
Brand Guidelines PDF
Usage rules, visual examples, logo clear space, and export formats for any partner or vendor. Your brand stays consistent everywhere.
Accessibility Report
Color contrast and keyboard navigation reviewed against WCAG 2.1 AA before handoff. Your site works for every buyer, including those with visual impairments.
Design System - Figma
Color Tokens
--color-primary
--color-accent
--color-light
--color-success

Type Scale
Display700 / 24px / -1.2px
Heading600 / 17px
Body paragraph400 / 14px

Button States
Live - Auto-updating design tokens
Questions Buyers Ask Before Starting

Real questions about starting a design project with Redefine.

Cost depends on the project scope. A landing page redesign is priced differently from a full ecommerce store with a component library. Redefine scopes every project individually. You receive a line-by-line proposal within 3 business days of sharing your brief. You pay nothing to see it and commit to nothing by requesting it.
Most web design and UX/UI projects run 4 to 8 weeks from sign-off. You see your first wireframes within 7 days of starting. The exact timeline depends on the page count, the complexity, and how quickly your team provides feedback. Every project includes a milestone plan so you always know what comes next.
Yes. Redefine covers full design and development under one team. This removes the gap that causes delays and budget overruns when you use two separate agencies. See Web Design and Development Services for the combined package.
Your site URL, a rough idea of what you want to achieve, and any brand assets you already have (logos, color codes, Figma files). You do not need a detailed brief. Redefine audits your site during discovery and asks you the right questions on the first call. Just share what you know and the team builds the rest.
Yes. Redefine has dedicated design services for Shopify, WooCommerce, and headless ecommerce builds. Platform-specific design means every layout decision accounts for how your platform handles checkout, product pages, and collections. See Ecommerce Web Design and WooCommerce Web Design for full details.
Yes. You receive the full Figma file, all source assets, brand guidelines, and spec sheets when the project ends. No platform lock-in. No licensing fees for anything Redefine built. Everything is yours to use, modify, and hand to any future team.
Start With a Free Proposal

Tell us where your site is losing buyers. We'll show you how to fix it.

Submit your brief. Redefine reviews your site and sends a detailed proposal within 3 business days. No commitment, no payment required to see it.

A Figma canvas with a marketing website homepage wireframe and a component library visible while a designer annotates spacing
Response within 48 hours
Detailed proposal in 3 days. Free to request.
50+ design projects delivered
You own every file at handoff. No lock-in.

Call within 48 hours. Proposal in 3 days. Design work starts within 1 week.

Ready to Start?

Your first design deliverable lands in 7 days.

Share your brief today. Get a detailed proposal in 3 days. See your first designs within 1 week of giving us the green light. No commitment required to see the proposal.

No commitment. No sales pressure. Just a detailed proposal so you can decide with complete information.

A polished personal brand website homepage mockup with a long form article layout and a podcast episode card grid visible

Get on a call with us to see how we can help you

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