Stores designed to
convert, not just impress
Your BigCommerce store should close sales, not just look good. Redefine builds design-led stores where every pixel earns its place and every layout decision is backed by conversion data.
Submit your brief, call within 48 hours, scoped proposal in 3 days, Sprint 1 begins within 1 week of sign-off.
Design that looks great but never pays back
Most BigCommerce design agencies deliver a beautiful store and hand you the keys. No conversion rate optimization lens. No checkout audit. No post-launch tracking. Your conversion rate stays the same.
- Redesign scoped to aesthetics, not conversion goals
- Checkout flow treated as someone else's problem
- No baseline metrics taken before launch
- Mobile experience left as an afterthought
- Launches without quality assurance checklist or speed audit
- Every design decision tied to a conversion goal
- Checkout redesigned as part of every project scope
- Conversion baseline set in week one, tracked 30 days post-launch
- Mobile-first design built for where your buyers actually shop
- 48-point quality assurance checklist and Core Web Vitals audit before go-live
Your store in motion, not just in mockups
Every BigCommerce design project runs through a live dashboard. You see page completion, quality assurance progress, conversion rate optimization metrics, and launch readiness in real time. No status-update meetings required.
What your store looks like after Redefine
Brand-matched design that builds trust from first click
Your homepage, collection pages, and product pages work together as a system. Consistent brand tokens, typography hierarchy, and image treatment build recognition that converts first-time visitors into buyers.
- Custom design system tied to your brand guidelines
- Homepage built around your highest-converting category
- Mobile-first breakpoints across all page types
Checkout redesign included in every project scope
Most design agencies avoid the checkout because it requires BigCommerce-specific knowledge. Redefine redesigns checkout flow, trust signals, and payment presentation as part of standard scope, not as a billable add-on.
- Checkout user experience audit mapped to drop-off points
- Payment method display optimized for conversion
- Post-launch 30-day checkout conversion tracking
Landing pages built to convert paid traffic, not just display it
Pay-per-click and email campaigns deserve pages purpose-built for them. Redefine designs BigCommerce landing pages with single conversion goals, matched messaging, and fast load times that your ad spend actually earns back.
- Message-matched to ad copy and audience segment
- Under 2 second load time target on every landing page
- Variant ready for A/B testing on go-live
Everything in a Redefine design engagement
User experience audit and discovery
We baseline your current conversion metrics, map drop-off points, and audit your existing theme before a single wireframe is drawn.
Wireframes and prototype
High-fidelity wireframes for every page type before visual design starts. You approve the layout before any pixel is polished.
Full visual design system
Typography, color, component, and spacing systems built for your brand. Delivered as a Figma design system you own.
BigCommerce theme build
Stencil-based theme development with mobile-first implementation. Fully responsive across every device and breakpoint.
Quality assurance and launch readiness
48-point quality assurance checklist covering cross-device rendering, page speed, checkout flow, form validation, and analytics tracking.
Post-launch tracking
30-day post-launch conversion tracking report against the pre-project baseline. You see exactly what moved and by how much.
From first call to live store in 8 weeks
A structured process means no guesswork on timelines. Each phase has a clear deliverable, a clear owner, and a clear approval gate before the next phase begins.
Design that doubled annual revenue
A premium specialty retailer on BigCommerce whose existing site was outdated, lacked mobile optimization, and had a fragmented checkout flow limiting conversion.
Outdated visual design failed to communicate brand quality. Mobile experience was poor, and the checkout flow was losing buyers at the final step. Conversion rate sat below industry average for the category.
A fully responsive user experience and user interface overhaul modernized the visual language while improving navigation across the entire customer journey. Checkout was rebuilt to streamline the path to purchase and reduce abandonment at the final step.
- Full responsive layout: mobile, tablet, desktop
- Checkout user experience streamlined to reduce drop-off
- Visual language elevated to match premium brand positioning
- Stronger loyalty and repeat purchase patterns post-launch
Budget bands for BigCommerce design
Design investment scales with store complexity, page count, and integration depth. Most full redesigns fall in one of three bands.
- Theme customization and brand application
- Homepage, product detail page, product listing page, checkout
- Mobile optimization
- Quality assurance and go-live support
- Custom design system and full page suite
- Conversion rate optimization audit and checkout redesign included
- Landing pages for campaigns
- 30-day post-launch tracking
- Multi-storefront or multi-brand design systems
- Headless frontend design
- A/B testing programme built in
- Ongoing design retainer option
Design agencies that look great but never explain what changes
Other implementation partners rank with visually strong pages but rarely explain their process, their conversion rate optimization methodology, or what happens the day after go-live. Redefine treats design as a revenue investment, not a creative deliverable.
Conversion rate optimization lens on every design decision
Where a typical design agency asks "does this look good?", Redefine asks "does this convert?" Every layout, call to action placement, and product card choice is evaluated against conversion data.
BigCommerce-native, not platform-agnostic
We know Stencil, BigCommerce's checkout application programming interface, multi-storefront constraints, and app ecosystem limitations. Platform-agnostic agencies discover these constraints mid-project. We plan around them from day one.
Measurable outcomes, not deliverable lists
Your contract ends when your store is live. Our interest lasts 30 days longer. We track conversion rate, add-to-cart, and checkout completion against the baseline we set at the start of the project.
Design plus development in one team
No handoff friction between design and development. The same team that designs your store builds it. What you approve in Figma is what you get in BigCommerce.
Design questions answered
These are the five questions every marketing lead and founder asks before booking a redesign consultation.
A BigCommerce web design agency designs and builds storefronts, themes, and landing pages on the BigCommerce platform. Redefine ties every design decision to conversion goals, checkout flow, and post-launch performance rather than aesthetics alone.
Most BigCommerce redesigns take 6 to 12 weeks depending on scope. Discovery and wireframes take roughly two weeks, design and development four to eight weeks, and quality assurance plus launch one to two weeks.
Redefine handles both. Full redesigns on existing BigCommerce stores are the majority of our work. We audit your current theme, map conversion drop-offs, and redesign with measurable lift in mind.
Scope typically includes user experience research, wireframes, full visual design, theme development, mobile optimization, checkout redesign, quality assurance across devices, and a go-live checklist. Conversion rate optimization strategy is embedded throughout.
We baseline conversion rate, add-to-cart rate, checkout completion, and page speed before the project starts. Post-launch, we track lift in all four metrics against the baseline for at least 30 days after go-live.
Who this works for
We turn away projects that are not a fit. That honesty protects your budget and our reputation.
- Existing BigCommerce store with monthly revenue above $30,000 that needs measurable conversion lift
- Mobile traffic share above 50% and a checkout experience that has not been redesigned in two or more years
- Team that can commit 3 to 4 hours per week across an 8-week engagement for reviews and approvals
- Brand with analytics in place and a willingness to measure design against a pre-project baseline
- Pre-revenue or very early stage where design is not yet the conversion bottleneck
- Looking for a one-time visual refresh with no interest in measuring post-launch performance
- Project needing a single generalist to handle design, development, copywriting, and photography simultaneously
- Timeline under 6 weeks with no scope flexibility
Not sure? Tell us your situation and we will be straight with you.
Plan your build. Tell us your situation.
Scoped before work starts. Line-by-line pricing. No commitment to receive a proposal.
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received. We will review your workflow and send a scoped proposal within 3 business days.
Ready for a store that converts, not just one that looks the part?
Book a design consultation. We will walk through your current store, identify the three highest-impact design changes, and outline a realistic scope and timeline.
Submit your brief, call within 48 hours, scoped proposal in 3 days, Sprint 1 begins within 1 week of sign-off.