Stores designed to convert, not just impress
Your BigCommerce store should close sales, not just look good. We design for founders and marketing leads who want measurable lift. Every layout choice is backed by conversion data.
Design that looks great but never pays back
Most BigCommerce agencies deliver a beautiful store and walk away. No CRO lens. No checkout audit. No post-launch tracking. Your sales stay flat.
- Redesign scoped to aesthetics, not conversion goals
- Checkout flow treated as someone else's problem
- No baseline metrics taken before launch
- Mobile experience left as an afterthought
- Launches without quality assurance checklist or speed audit
- Every design decision tied to a conversion goal
- Checkout redesigned as part of every project scope
- Conversion baseline set in week one, tracked 30 days post-launch
- Mobile-first design built for where your buyers actually shop
- 48-point quality assurance checklist and Core Web Vitals audit before go-live
Your store in motion, not just in mockups
Every project runs through a live dashboard. You track page completion, QA progress, CRO metrics, and launch readiness in real time. No status-update meetings needed.
What your store looks like after Redefine
Brand-matched design that builds trust from first click
Your homepage, category pages, and product pages work as one system. Consistent color, type, and imagery build recognition. Recognition turns first-time visitors into repeat buyers.
- Custom design system tied to your brand guidelines
- Homepage built around your highest-converting category
- Mobile-first breakpoints across all page types
Checkout redesign included in every project scope
Most agencies avoid the checkout because it needs BigCommerce-specific knowledge. We redesign checkout flow, trust signals, and payment display in standard scope. It is never a billable add-on.
- Checkout user experience audit mapped to drop-off points
- Payment method display optimized for conversion
- Post-launch 30-day checkout conversion tracking
Landing pages built to convert paid traffic, not just display it
PPC and email campaigns deserve pages built for them. We design BigCommerce landing pages with one clear goal and fast load times. Your ad spend earns its money back.
- Message-matched to ad copy and audience segment
- Under 2 second load time target on every landing page
- Variant ready for A/B testing on go-live
Everything you get in a Redefine redesign
User experience audit and discovery
We baseline your conversion metrics and map drop-off points. Then we audit your current theme. All before a single wireframe is drawn.
Wireframes and prototype
High-fidelity wireframes for every page type before visual design starts. You approve the layout before any pixel is polished.
Full visual design system
Typography, color, component, and spacing systems built for your brand. Delivered as a Figma design system you own.
BigCommerce theme build
Stencil-based theme development with mobile-first implementation. Fully responsive across every device and breakpoint.
Quality assurance and launch readiness
48-point quality assurance checklist covering cross-device rendering, page speed, checkout flow, form validation, and analytics tracking.
Post-launch tracking
30-day post-launch conversion tracking report against the pre-project baseline. You see exactly what moved and by how much.
From first call to live store in 8 weeks
A structured process means no guesswork on timelines. Every phase has one deliverable, one owner, and one approval gate. Nothing moves forward until you sign off.
Design that doubled annual revenue
A premium BigCommerce retailer came to us with an outdated site. It lacked mobile optimization. A fragmented checkout was capping conversion.
The dated design failed to signal brand quality. Mobile felt clunky, and checkout lost buyers at the final step. Conversion sat below the category average.
We rebuilt the store as a fully responsive UX and UI overhaul. We modernized the visual language and cleaned up navigation across the journey. We rebuilt checkout to shorten the path to purchase and cut abandonment.
- Full responsive layout: mobile, tablet, desktop
- Checkout user experience streamlined to reduce drop-off
- Visual language elevated to match premium brand positioning
- Stronger loyalty and repeat purchase patterns post-launch
Budget bands for BigCommerce design
Your design investment scales with store complexity, page count, and integration depth. Most full redesigns land in one of three bands.
- Theme customization and brand application
- Homepage, product detail page, product listing page, checkout
- Mobile optimization
- Quality assurance and go-live support
- Custom design system and full page suite
- Conversion rate optimization audit and checkout redesign included
- Landing pages for campaigns
- 30-day post-launch tracking
- Multi-storefront or multi-brand design systems
- Headless frontend design
- A/B testing programme built in
- Ongoing design retainer option
Why founders pick Redefine over a typical design agency
Many agencies rank with pretty pages but never explain their process or their CRO method. Fewer still tell you what happens after go-live. We treat design as a revenue investment, not a creative deliverable.
A CRO lens on every design decision
Where a typical design agency asks "does this look good?", Redefine asks "does this convert?" Every layout, call to action placement, and product card choice is evaluated against conversion data.
BigCommerce-native, not platform-agnostic
We know Stencil, the BigCommerce checkout API, multi-storefront limits, and app ecosystem constraints. Platform-agnostic agencies hit these mid-project. We plan around them from day one.
Measurable outcomes, not deliverable lists
Your contract ends when your store is live. Our interest lasts 30 days longer. We track conversion rate, add-to-cart, and checkout completion against the baseline we set at the start of the project.
Design plus development in one team
No handoff friction between design and development. The same team that designs your store builds it. What you approve in Figma is what you get in BigCommerce.
BigCommerce web design FAQ
These are the five questions every marketing lead and founder asks before booking a redesign consultation.
A BigCommerce web design agency designs and builds storefronts, themes, and landing pages on the BigCommerce platform. Redefine ties every design decision to conversion goals, checkout flow, and post-launch performance rather than aesthetics alone.
Most BigCommerce redesigns take 6 to 12 weeks depending on scope. Discovery and wireframes take roughly two weeks, design and development four to eight weeks, and quality assurance plus launch one to two weeks.
Redefine handles both. Full redesigns on existing BigCommerce stores are the majority of our work. We audit your current theme, map conversion drop-offs, and redesign with measurable lift in mind.
Scope typically covers UX research, wireframes, full visual design, and theme development. It also includes mobile optimization, checkout redesign, and cross-device QA. CRO strategy runs through the whole project.
We baseline conversion rate, add-to-cart rate, checkout completion, and page speed before the project starts. Post-launch, we track lift in all four metrics against the baseline for at least 30 days after go-live.
Plan your build. Tell us your situation.
Scoped before work starts. Line-by-line pricing. No commitment to receive a proposal.
Ready for a store that converts, not just one that looks the part?
Book a design consultation. We will walk through your current store together. Then we name the three highest-impact changes and outline a realistic scope and timeline.