Your Amazon channel should earn more than it spends.
Redefine manages Brand Registry, listing optimization, PPC, and your brand storefront as one connected program. Real deliverables. Full account ownership. No reseller arrangements. No vanity reports.
Portfolio-wide totals for our Amazon practice. Service pages show workstream-specific subsets of these figures.
Every part of your Amazon channel, run by one team.
Choose the service you need right now. Stack more as your channel grows. Account management, advertising, creative, audits, and platform integration all operate under one strategy and one point of contact.
Amazon Storefront and Creative
Brand stores that convert browsers into buyers. Includes launch builds, ongoing store management, A+ content, and shoppable creative connected to your ads and listings.
Amazon Audit Services
Account, SEO, listing, and PPC audits that show exactly where margin leaks and what to fix first. You get findings, fixes, and projected revenue lift in one document.
Amazon Account Management
Seller Central, Vendor Central, and hybrid account operations. Catalog management, case resolution, reimbursement recovery, and inventory health. One team owns it all.
Amazon SEO
Keyword research, indexation, backend search terms, and listing structure tuned for organic rank on Amazon.
Amazon Listing Optimization
Title, bullet, image, video, and A+ content rewrites mapped to buyer search behavior. Every listing compliant, on-brand, and indexed correctly.
Amazon PPC Management
Sponsored Products, Brands, Display, and DSP run under one media plan. ACoS and TACoS targets per campaign. Not vanity impressions.
Amazon Integration
Amazon agency teams for Shopify, BigCommerce, and WooCommerce brands. One strategy spans your DTC store and your marketplace channel.
Not sure which service to start with?
Tell us where your Amazon channel stands today. We will tell you which service moves the needle first and which ones can wait. No commitment. No sales pitch.
A channel that burns budget but does not grow revenue.
Most brands we meet are not failing on Amazon for one reason. They are failing on five small ones, all at once. Here is what the losing version looks like next to the version that keeps getting better.
- Listings written for the brand, not for search
Titles missing the phrases buyers actually type. Bullets full of feature jargon. Backend terms left blank.
- PPC running on default targeting
Auto campaigns from launch day still spending. No keyword harvesting. ACoS climbs every month.
- A Plus content never built or never refreshed
Detail pages stop at the basic six images. No comparison modules. No video. No brand story.
- Cases and reimbursements piling up
Lost inventory uncredited. Suppressed listings unresolved. Brand Registry violations not enforced.
- Reporting that hides the truth
Vanity dashboards. No TACoS. No view of incremental sales. The team learns nothing month over month.
- Listings indexed for every phrase a buyer types
Title hierarchy, bullet structure, backend terms, and image ALT text wired to the keyword map.
- PPC managed against a target TACoS
Branded, non branded, defensive, and conquest split. Negatives harvested weekly. ACoS targets per campaign.
- A Plus and Brand Store that close the sale
Comparison modules, lifestyle imagery, video, and a Brand Store that closes the search and consideration loop.
- Account hygiene as a weekly ritual
Reimbursements pursued. Suppressions cleared. Brand Registry policed. Inventory health green.
- Reporting that drives the next sprint
TACoS, incremental sales, share of voice, and category rank tracked. Every number has a next move attached.
Seven workstreams, one accountable team.
Every service ships as scoped deliverables, not retainer mystery hours. You see the work product. You own the assets. We hold the targets.
PPC, DSP, and the full advertising program
Sponsored Products, Brands, Display, plus DSP and audience targeting. ACoS, TACoS, and category share targets per campaign. Weekly bid, budget, and negative keyword sprints.
- Branded defense, non branded harvest, and conquest campaigns separated
- DSP retargeting tied to detail page traffic and Brand Store visits
- Weekly negatives, dayparting, and placement optimizations
Listings and A Plus
Title, bullets, images, video, and A Plus comparison modules rewritten against the keyword map and the buyer journey.
Amazon SEO
Keyword research, indexation, backend search terms, and browse node placement tuned for organic rank on Amazon.
Brand Store and Creative
Storefront launch, ongoing brand store management, and shoppable creative that ties campaigns to detail pages.
Account Operations
Seller and Vendor Central operations, cases, reimbursements, suppressed listing recovery, and Brand Registry enforcement.
Audits
Account, SEO, listing, and PPC audits. A single deliverable that shows what is broken, what to fix first, and the projected lift on each fix.
DTC and Marketplace Integration
Amazon agency teams for Shopify, BigCommerce, and WooCommerce brands. One channel strategy, both FBA and seller-fulfilled inventory, and unified reporting across your DTC store and Amazon.
One brand, three years, real numbers.
Off Grid Knives
Premium outdoor and everyday carry knives sold across DTC and Amazon in a category that runs into restricted product policy on every platform. A real constraint, handled.
Revenue had plateaued near $1 million a year. Their Amazon channel was under-built: no A+ content, a Brand Store that sent buyers away, and PPC running without a target ACoS. DTC and Amazon had no shared strategy. Each channel pulled in a different direction.
Redefine rebuilt the Amazon channel from the ground up. Listings rewritten against a new keyword map. A+ content produced and published. Brand Store relaunched with shoppable creative. PPC restructured with a target ACoS per campaign type. Klaviyo lifecycle flows connected Amazon buyers to the DTC store, closing the channel gap.
Revenue grew from $1 million to $3.8 million across DTC and Amazon over three years. Amazon became a meaningful second channel, not a liability. Klaviyo drove a significant share of DTC revenue. Organic rank and earned social traffic grew alongside paid, lowering blended customer acquisition cost.
Your account. Your assets. Your data. No revenue share.
Most Amazon offers take one of three forms. Two of those forms cost you more than you know. Here is the plain-English difference.
The honest questions first.
No. We charge a fixed fee per workstream. You own every dollar of revenue and every dollar of ad spend. We send a weekly TACoS report so you see exactly what each campaign costs and earns.
Start with an audit. We document what is working, what is not, and what the prior team missed. If the audit makes sense, the handover sprint moves Brand Registry, advertising console access, and asset libraries cleanly. Usually one week of overlap, then we run.
Both. We run Seller Central, Vendor Central, and hybrid accounts. The Vendor Central workstream has its own dedicated team. If you are weighing a Vendor move or pulling out of Vendor, we model the margin shift before you commit.
If you are pre revenue on Amazon, start with the launch workstream and a small media plan. If you are doing under 50 thousand dollars a month in marketplace revenue, we will tell you which one or two pillars to start with and skip the rest. We will not sell you a retainer that does not pay back.
We have dedicated Shopify, BigCommerce, and WooCommerce agency teams in house. If you want one operator across DTC and Amazon, that is the integration workstream. If you have a DTC partner you trust, we coordinate. Channel cannibalization is something we model, not ignore.
The audit deliverable lands in week two. Listing and PPC fixes start moving rank and ACoS in weeks four to six. A+ content can improve product-detail-page performance when it is aligned with buyer intent and listing quality. Meaningful revenue growth is a 90 to 180 day arc, not a month-one promise.
Start with the audit. Account, SEO, listing, and PPC findings in one document, ranked by margin recovery. From there we scope a 90-day plan with two or three workstreams running at the same time. No need to commit to the full program on day one.
A scoped Amazon plan in three days.
Tell us where your channel stands today. We will reply within 48 hours with a call slot and a sample plan from a brand at your stage.
Start with one service. See how we work.
Most brands start with the audit or one focused workstream we can prove inside a quarter. From there we build the rest of the channel together, at your pace.
No commitment. No pitch.