Amazon Storefront Services

Your Brand Store, Built to Convert on Amazon

Most Amazon Brand Stores look like product grids. Yours should function like a high-converting storefront. We design, launch, optimize, and manage Amazon storefronts that build brand equity and drive repeat purchase.

60+ Amazon stores launched Avg. 38% lift in branded session value Results delivered in 10 business days
Wellness brand operations team reviewing the Brand Store launch and Amazon performance with climbing sales
Services in this cluster

Where every storefront service lives

Navigate directly to the storefront service you need, or explore the full Amazon service landscape below.

The storefront problem

A generic Brand Store costs you more than you realize

Shoppers who land on your Brand Store have already searched your brand name. They intend to buy. A poorly structured, static store pushes them back to competitor product pages and suppresses branded session value.

0%
of Brand Store visitors don't scroll past the first page row
0%
revenue left on the table when repeat-buyer tile logic is missing
0x
higher dwell time on stores with category-driven page architecture

After a Redefine storefront build, your Brand Store functions as a discovery engine. Visitors move from hero to category page to product detail without friction, branded session values climb, and your store starts showing in Sponsored Brands headline placements.

Two brand operations staff reviewing climbing Sponsored Products performance and green key performance tiles inside Seller Central
See the difference

Before Redefine. After Redefine.

The same brand. Two completely different shopper experiences. Toggle between states to see what changes and why it matters.

Showing: Before state
amazon.com/stores/YourBrandNo Brand Registry

Missing hero banner. Shows default Amazon category page.

Product A

$29.99

Product B

$34.99

Product C

$19.99

No category pagesNo brand story tileNo video moduleFlat product grid only
Avg. session duration0:38s
Branded session value$2.14
Store followers12
amazon.com/stores/YourBrandBrand Registry Active

Your Brand Hero Banner

Category tagline + call to action to featured collection

Category A

Best Sellers

New Arrivals

Brand Story

Founded 2018 • 120k customers • Made in USA

Brand Video

4 category pagesBrand story tileVideo moduleFollow call to action
Avg. session duration2:47s
Branded session value$6.81 (+218%)
Store followers1,240 (+9,900%)
What you get

Every deliverable that makes the store work

Amazon storefront design without a strategy is decoration. Every service below is tied to a measurable outcome for your brand.

Store Architecture

Multi-page Brand Store built around your product categories, not Amazon defaults. Home page, category sub-pages, and collection tiles mapped to shopper intent.

Outcome: shoppers find the right product faster

Brand Story Tiles

Custom-designed image and text tiles that communicate your brand's origin, mission, and proof points. Reduces ad attribution friction and builds repeat-buyer loyalty.

Outcome: higher brand search rate and follow conversion
Amazon operations lead reviewing the Seller Central dashboard, catalog health and advertising rows side by side

Amazon Storefront Optimization

Audit of your existing Brand Store against Amazon's Stores Quality Score criteria. We improve search engine optimization discoverability, tile click-through, and engagement time.

Outcome: higher organic store traffic and lower bounce rate

A+ Content Alignment

Your Brand Store and A+ listing content share the same visual language. We ensure product page brand modules match the storefront design system for a seamless shopper journey.

Outcome: consistent brand experience from Store to product detail page

Sponsored Brands Traffic Ready

Store pages built to receive Sponsored Brands headline and video traffic. Category pages structured to reduce cost-per-click waste and improve landing-page relevance score.

Outcome: lower advertising cost of sale on branded and category campaigns

Seasonal Creative Refresh

Hero banners, promotional tiles, and lifestyle modules updated for fourth-quarter peak, Prime Day, new product launches, and brand campaigns. Keeps your store looking current without rebuilding from scratch.

Outcome: higher Prime Day and seasonal campaign return on ad spend via relevant landing pages
Brand Store: Q4 Refresh
Active campaigns linked to store3 live
Prime Day Hero BannerScheduled
Holiday Gift Guide PagePublished
New Product Launch TileIn Review
Real proof

From $1M to $3.8M across Amazon and owned channels

Seller Central Sponsored Products campaign manager with search term report open and advertising cost of sale column sorted
Client
Off Grid Knives
Outdoor / Knives
What they do
Premium knife manufacturer selling through Amazon and BigCommerce direct-to-consumer, operating under strict advertising restrictions for bladed goods.
The challenge
Amazon advertising restrictions meant the brand could not run pay-per-click to drive visibility. The Brand Store and A+ content had to do the conversion work that paid ads normally handle.
Result
$3.8M
Revenue grew from $1M to $3.8M in three years. The Amazon Brand Store became the primary organic conversion surface, with Klaviyo email flows reinforcing owned-channel repeat purchase.
Why Redefine

Most agencies build stores. We build systems.

The difference between a visually polished Brand Store and one that drives revenue is strategy, not design software.

Capability Typical Agency Redefine
Store architecture planning before design
Sponsored Brands traffic compatibility built in
A+ content and Store visual alignment
Seasonal refresh delivered per agreed sprint
Branded session value tracked as success metric
Brand Registry navigation and compliance handled
10 days

Typical sprint from brief submission to Brand Store live on Amazon. Not 6 weeks. Not "we'll follow up."

One team

Strategist, designer, copywriter, and Brand Registry specialist in one engagement. No handoffs between vendors.

Measurable

Every storefront build sets a baseline branded session value and store traffic baseline before work begins. Your results are falsifiable from day one.

Amazon Platform Rules

Brand Registry, Store compliance, and upload rules handled for you

Amazon Brand Stores have strict content policies, image dimension requirements, and moderation queues. We know them. You don't need to.

Brand Registry Setup

Trademark verification, authorized seller setup, and Brand Registry application submission handled as part of every first-time store build.

90% success rate

Image Spec Compliance

All hero banners, tile images, and background modules delivered at Amazon's required dimensions. No rejected submissions from spec failures.

1500x600 heroSquare tiles

Content Policy Review

Copy, pricing claims, and promotional language pre-screened against Amazon Stores policies before submission. Avoids moderation delays and re-review cycles.

Average review cycle: 3 business days

Moderation Management

We monitor your submission status in Brand Central, respond to Amazon moderation feedback, and resubmit corrected assets within 24 hours.

Active monitoring included
sellercentral.amazon.com - Brand Content Manager

Store Status

Published

Active • Brand Registry Enrolled

Last Updated

2 days ago

Q4 hero banner refresh

Pending Review

1 item

New product tile: under review

Common questions

Questions brands ask before starting

Not necessarily. If you have a registered trademark, we can initiate Brand Registry enrollment as part of the engagement and build the store in parallel. If your trademark is still pending, we design everything and submit once enrollment is confirmed. Most brands have Brand Registry within 2 to 4 weeks of trademark approval.

A full Brand Store build typically goes live within 10 business days from brief sign-off. That includes store architecture mapping, tile design, copy, image spec preparation, and Amazon submission. Moderation by Amazon adds 1 to 3 business days after submission. Rush builds for imminent Prime Day or peak season launches are available.

Yes. We audit your current store against Amazon's Stores Quality Score criteria, identify the pages and tiles with the weakest engagement, and rebuild those components first. You do not need to discard the whole store. A targeted redesign of the home page and two category pages usually captures 80% of the conversion opportunity.

Your Brand Store is a multi-page destination at amazon.com/stores/YourBrand. It showcases your full catalog and brand story. A+ Content lives on individual product detail pages and upgrades those specific listings. They serve different shopper moments. We build both and ensure they share the same visual language so the brand experience is continuous from Store to product page.

We track branded session value, store visits, unique visitor count, page views per visit, and sales attributed to the Store source tag inside Amazon Stores Insights. We baseline these metrics before any work begins and report the delta 30 and 60 days after the store goes live. These are real Amazon metrics, not proxy indicators.

Ongoing management is available as a separate retainer. It covers seasonal creative refresh, new product tile additions, campaign landing page builds, and monthly performance reporting. You can also commission one-off updates without a retainer if your needs are infrequent. We scope everything before work starts so you know the cost before committing.

Get started

Tell us about your brand. We'll scope the store.

No commitment. No pitch. Submit your brief and receive a line-by-line scoped proposal within 3 business days.

1

Submit your brief

Tell us your brand, current Brand Registry status, and what you need the store to do.

2

Discovery call within 48 hours

30-minute call to review your catalog, current store (if any), and conversion goals.

3

Scoped proposal in 3 days

Line-by-line deliverables, timeline, and pricing. No vague retainer. No hidden scope.

4

Sprint 1 begins within 1 week of sign-off

Architecture mapping, tile design brief, and Brand Registry check all in the first sprint.

Abstract Amazon marketplace grid backdrop

Call within 48 hours • proposal in 3 days • Sprint 1 within 1 week of sign-off

Response in 48 hours

Proposal in 3 days

60+ stores launched

Brand Registry handled

Ready to start

Your store can be live in 10 days

Submit your brief today. A discovery call in 48 hours. A scoped proposal in 3 days. No commitment. No pitch.

Seller Central catalog screen with flat file upload and parent child variation rows

Get on a call with us to see how we can help you

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