Amazon advertising management that cuts wasted spend and grows revenue at the same time
Most brands treat Amazon advertising like a dial. ACOS spikes, they cut spend. Revenue drops, they turn it back up. Neither move changes what is actually broken: the campaign structure underneath. We fix the structure first. Then both numbers move in the right direction.
30+ PPC accounts is this workstream's active subset. 180+ Amazon brands served and $42M+ in advertising spend managed are portfolio-wide totals. See all Amazon program figures
Your ACOS is high because your campaign structure is broken, not your budget
Broad match campaigns burning money on searches that never buy
Auto campaigns without negative keyword harvesting spend ad dollars on irrelevant searches. ACOS rises while your sales stay flat. You pay more and sell no more.
ACOS lies. TACoS tells you if you are actually making money.
ACOS only counts ad-attributed sales. It ignores your organic revenue. A brand at 40% ACOS can still be profitable if organic rank is climbing. Without TACoS, you are making ad decisions based on half the data.
Paid ads eating into sales you would have made for free
When you bid on your own branded keywords without a protection strategy, you pay for customers who were already coming to you. Every sale you win that way costs you margin you did not need to spend.
Static bids set in January still running in September
Competitor pricing shifts. Seasonality changes conversion rates. When bids are not reviewed daily, you overpay during slow periods and miss opportunities during high-volume windows. The market moves every day. Your bids should too.
Structured campaign hierarchy with harvested negatives
Auto campaigns mine search terms. Exact match campaigns capture proven winners. Negatives are harvested weekly to prevent budget waste from day one.
TACoS tracked alongside ACOS every week
Every Monday report includes both ACOS and TACoS with attribution to organic growth. You always know the real profitability picture, not just the ad cost slice.
Brand defense campaigns protect organic revenue
Branded keyword campaigns are structured to defend organic placements at low cost, not cannibalize them. Organic sessions stay attributable to organic spend.
Bids reviewed and adjusted every business day
Daily bid monitoring catches seasonality shifts and competitor activity before they erode ROAS. Every meaningful metric change triggers a response within 24 hours.
What a typical Amazon PPC agency does versus what we do
Most brands have hired a PPC agency that sent monthly reports but never changed what was actually broken. Compare the approach below.
Campaign audit before any spend changes
TACoS tracked alongside ACOS in every report
Negative keyword harvesting on a weekly schedule
Bid management reviewed every business day
Creative testing with statistical significance tracking
Full-funnel strategy: Sponsored, DSP, and Amazon Marketing Cloud coordinated
Line-by-line scoped proposal before work starts
Related service
Amazon TACoS reduction
Your ACOS might look fine. But if paid advertising drives most of your revenue, you are one budget cut away from a visibility problem. This scope reduces your reliance on ad spend over time — without stalling sales growth — by building organic rank alongside your paid campaigns.
Pricing scoped to your catalog size, monthly ad spend, and ad types in scope. You receive a line-by-line proposal before any work begins. No percentage-of-spend retainer — which means we have no financial incentive to increase your budget instead of improving your results.
All your Amazon ad types running together, not in separate silos
Sponsored Products, Brands, Display, and DSP are not separate line items. They are parts of one system. When managed together, each layer makes the others more efficient.
Amazon Sponsored Products management
We build the campaign structure, manage bids daily, harvest negatives weekly, and expand into keywords that convert. Sponsored Products drives the most Amazon sales volume. We set it up to lower ACOS and grow your organic rank at the same time.
Amazon Sponsored Brands management
Headline ads, video ads, and Brand Store campaigns placed at the top of search. Built to win new customers who have never bought from you before — and stop competitors from showing up when buyers search your brand name.
Explore Sponsored BrandsAmazon DSP management
DSP runs display and video ads on Amazon properties and across the web — reaching shoppers before they search, and retargeting those who browsed but didn't buy. Best for brands with significant ad spend who want to reach buyers outside the Amazon search results page.
Full-funnel Amazon advertising
Most Amazon sellers run Sponsored Products in one campaign, DSP in another, and Brands in a third — managed separately with no shared strategy. We coordinate all of them under one plan and one reporting view, so every dollar builds on what the other is doing.
Amazon TACoS reduction
If paid ads drive most of your Amazon revenue, your margin depends on your ad budget never getting cut. We build a plan to grow your organic rank so you sell more with less paid support over time.
How a DTC pet brand grew its Amazon presence when listings and advertising were both broken
A subscription pet brand selling on Amazon in a crowded, price-competitive category. Their listings were under-optimized and their ad campaigns were not structured to attract the right buyers. Marketplace visibility was low despite having a strong product.
Their ad spend was generating impressions but not sales. Subscription products need to convert visitors quickly or the customer acquisition cost becomes unsustainable. Listings were not built for conversion and campaigns were sending traffic to pages that couldn't close the sale.
"Before working with Redefine, we were spending on ads without knowing if they were actually helping or hurting. Now we see exactly what each campaign is doing and why. Our visibility on Amazon is the strongest it has been since we launched."
Ruff and Purr Pets
Direct-to-Consumer Pet Brand, Amazon Advertising Client
Three things Redefine does that most Amazon PPC agencies do not
ACOS is a number. TACoS is the truth.
Optimizing for ACOS alone gives you an incomplete read on whether your ads are working. A campaign running at 35% ACOS could be your best spend on the account if organic rank is improving because of it. We track both metrics every week and make decisions based on the full picture.
- TACoS and ACOS both appear in every Monday report
- Revenue attributed to organic and paid separately
- Structured TACoS reduction roadmap included in scope
Your campaign structure should match your catalog, not a template we use for everyone.
Most PPC agencies apply the same structure to every account. We start from your catalog, your margin targets, your current organic rank, and your competitive position. We diagnose what is broken in the audit before we change a single bid. That way, every change we make is built on data about your specific situation, not assumptions.
- Full campaign audit before any structural changes
- Architecture mapped to catalog margin and organic rank goals
- Negative harvesting runs on a fixed weekly schedule
Reporting without attribution is just noise.
Every Monday you receive a report that attributes revenue to specific campaign actions — not just a scorecard of last week's numbers. You see what changed, what it produced, and what happens next. We also include a written 30-day action plan with owners and due dates so you always know what we are working on.
- Monday report with revenue attributed by campaign
- Written action plan with owner and due date for next 30 days
- Quarterly Amazon Marketing Cloud attribution deep-dive included in full-funnel scope
The questions buyers ask about Amazon PPC management before they commit
Amazon PPC management at Redefine covers: Sponsored Products, Brands, and Display campaign management; daily bid monitoring and adjustments; weekly negative keyword harvesting; weekly reports with ACOS and TACoS attribution; and creative testing. Full-funnel scope adds DSP management and Amazon Marketing Cloud attribution. Before work starts, you receive a line-by-line proposal — not a general description of services.
ACOS measures your ad spend against ad-attributed sales only. TACoS measures your ad spend against all your Amazon revenue — including organic. A brand with rising ACOS but growing organic rank may actually have the most efficient ad spend on the account. Optimizing for ACOS alone can lead you to cut the campaigns that are building your long-term ranking. We track both metrics every week and make every bid decision with both numbers in front of us.
Amazon PPC management at Redefine is priced based on your catalog size, monthly ad spend, and which ad types are in scope. We do not use a percentage-of-spend model. That model gives agencies a financial reason to grow your budget rather than improve your returns. Visit the pricing page for ranges, or submit your brief to get a line-by-line proposal in 3 business days. No commitment required to see pricing.
Initial ACOS improvement from campaign restructure and negative keyword changes typically shows within 30 to 45 days. Bid management refinements continue to improve over 60 to 90 days as we learn which positions convert best for your catalog. TACoS reductions from growing organic rank take 60 to 120 days to show in your data. The full picture across Sponsored Products, Brands, and Display develops over one quarter. Your proposal includes a week-by-week schedule of deliverables so you know what we are doing and what to measure at each stage.
PPC and Amazon SEO work best together. PPC drives traffic to listings optimized to convert and those sales improve your organic rank faster. SEO builds the organic foundation that reduces your reliance on paid spend over time — which brings TACoS down. When you coordinate both, paid spend accelerates your ranking gains more than either approach alone can. Redefine manages both from one team with one attribution view so there is no disconnection between what your ads spend and what your organic rank earns.
Tell us about your Amazon advertising situation
Submit your brief. Get a line-by-line PPC proposal within 3 business days. No commitment. No pitch. Just pricing.
Scoped to your ad spend, catalog size, and ad types. Every line itemized before we start.
No percentage-of-spend retainer. We have no incentive to grow your budget instead of your results.
Submit your Amazon pay-per-click brief
You have read how we work. Now see what it would cost for your account.
Submit your brief today and get a line-by-line PPC proposal within 3 days. No commitment. No pitch. Just the numbers.
All Amazon pay-per-click services
