Your products should rank on their own. Here is how to make that happen.
Paid ads stop working the moment you stop spending. Organic rank keeps delivering. We build the keyword structure and listing content that moves your products to the first results page and keeps them there.
180+ Amazon brands served and $42M+ in advertising spend managed are portfolio-wide totals — ad spend volume, not client revenue. See all Amazon program figures
Flat organic rank is an invisible revenue leak. Every day it stays flat, it costs more.
"After 18 months of heavy Sponsored Products spend, our organic rank hadn't moved once. We were paying to compensate for an SEO problem. Nobody told us they could fix it."
"Every time we paused ads, revenue fell the next day. That told us the whole story: we had nothing working on the organic side. Not a single product ranking where it should be."
more clicks from position 1 than position 10 on Amazon search results
of Amazon shoppers click an organic result before any sponsored listing
days — when structured listing optimization produces visible rank movement
in ad spend required to keep organic rank gains once earned
See how much organic revenue your current rank position is costing you
Enter your organic numbers. See the gap between your rank today and position 1 to 3. Most brands are surprised by the size of the number.
Estimate assumes Amazon A9 click-through rate data: positions 1 to 3 capture 35 to 55% of clicks; positions 10 to 15 capture 4 to 8%. Calculator shows organic gap only and does not include paid amplification of improved rank.
Six interconnected disciplines that build rank together, not one at a time
Organic rank is built through six interconnected disciplines. Fix one without the others and gains reverse when the next variable shifts. We work all six from day one.
Find the keywords your buyers use. Rank for the ones your competitors miss.
We map high-intent search terms, analyze competitor gaps, and build backend search term architecture around how real buyers describe what they want. Broad keywords bring traffic. Precise keywords bring buyers.
Explore Keyword Research →Move your products off page 3. Get them to the top 3.
We build rank through content relevance, review velocity, and conversion signals — the three factors Amazon's algorithm weights most. On average, clients gain 34 positions in the first 90 days.
Explore Product Ranking →Capture the searches your competitors miss.
Amazon crawls hidden backend fields most sellers ignore. We optimize every field — subject matter, style keywords, intended use — to maximize the search terms your listings index for. Our clients maintain a 97% indexation rate across their catalog.
Explore Search Term Optimization →Titles and bullets that rank the listing and close the sale.
A listing title has two jobs: tell Amazon what the product is and tell the buyer why to click. We rewrite titles and bullets to do both — primary keywords in the positions that move rank, benefit language in the structure that converts browsers to buyers.
Your products might not appear in searches you expect them to.
Indexation gaps are invisible. A listing edit, a suppressed term, or a misclassified browse node can remove your product from entire search result pages without a single error message. We audit indexation weekly and fix gaps within 48 hours of discovery.
Explore Indexation Services →Rankings dropped overnight? We find out why before we fix it.
Applying a generic fix to a suppression problem wastes weeks. We start with a diagnostic audit that identifies the exact root cause — policy violation, content flag, algorithm signal shift, or competitor conversion gap. Clients typically see first rank movement within 30 days of recovery work starting.
Explore Ranking Recovery →Browse node and attribute optimization
Misclassified products miss entire discovery channels even with perfect keyword optimization. Browse node and attribute errors are the silent rank killers most audits miss. We fix classification before it costs you category placement.
Amazon search engine optimization consulting
For brands with in-house teams who are not getting the organic rank results they expect. We provide expert review, a ranked priority roadmap, and direct answers on why specific keywords or content decisions are underperforming.
Amazon SEO as part of a channel that compounds over time.
Off Grid Knives
Revenue grew from $1M to $3.8M across DTC and Amazon over three years. Keyword architecture, listing optimization, and organic rank work were one workstream inside a coordinated Amazon program that also included A+ content, Brand Store, PPC, account operations, and Klaviyo lifecycle flows.
Generic listing optimization fixes the most visible problem and stops. This is what a coordinated system looks like.
Most services fix the most obvious listing problem and leave. Rank improvement requires all four variables working at once: keywords, content, indexation, and conversion quality. Pull one and the others stall.
Keyword architecture, not keyword stuffing.
We build a keyword framework mapped to what buyers search at each stage of the decision. Not a list of volume terms dropped wherever they fit. The architecture determines which keywords rank first — and which ones follow once the first gains hold.
Indexation tracked, not assumed.
The most common reason a well-optimized listing still underperforms is an indexation gap nobody checked. We verify indexation weekly for every target keyword — not just the obvious title and bullet terms. Gaps get fixed before they cost position.
Ranking content that also converts.
Rank without conversion is wasted traffic. We write every title, bullet, and A+ module to satisfy Amazon's relevance ranking signals and to close the sale when a buyer clicks. Both goals are served at once. We never write for rank at the expense of conversion, or for conversion at the expense of rank.
Weekly rank reporting with attribution.
Every week, you receive a keyword-by-keyword rank report with attribution to the specific changes made that week. You know exactly which actions moved which keywords — and by how much. No black box. No guessing what worked.
Questions about Amazon SEO, answered honestly
Amazon SEO is the process of optimizing your product listings to rank higher in Amazon search results. The key difference from Google: Amazon's algorithm (called A9) scores purchase probability above everything else. Conversion rate, sales velocity, and review volume all influence rank — not just keywords. A listing that ranks on Amazon has to sell, not just appear. That is why rank and conversion cannot be worked on separately.
The first signals appear within 1 to 2 weeks: indexation improvements and search term coverage fixes register quickly. Organic rank movement on target keywords typically shows within 30 to 60 days. The compounding effect — where early rank gains drive more sales, which improve rank further — develops over 60 to 90 days. This is what makes SEO a durable revenue asset rather than a campaign. It builds on itself every month.
PPC and SEO on Amazon are complementary, not interchangeable. PPC delivers immediate visibility while organic rank builds. As organic rank improves, PPC becomes more efficient because the listings it sends traffic to convert better. Most brands run PPC aggressively in the first 60 days of an SEO engagement to accelerate review velocity and sales signals, then pull back on spend as organic rank carries more traffic. Together, they compound faster than either alone. But SEO builds the foundation that outlasts any campaign.
No commitment required to see the numbers — just submit your brief and receive a line-by-line proposal within 3 business days. Pricing is scoped to your catalog size, number of ASINs, and services needed. Catalog optimization projects are priced as fixed-scope deliverables. Ongoing rank management and monthly monitoring are retainer-based. Visit the pricing page for ballpark ranges.
Sudden rank drops come from one of four places: a content compliance issue from a policy change, a competitor outperforming you on conversion rate, an indexation gap that crept in after a listing edit, or an algorithm signal shift in your subcategory. Our ranking recovery service starts with a diagnostic audit that identifies the exact cause before a single fix is recommended. Applying a generic optimization over a suppression problem wastes weeks and budget. We diagnose first.
Tell us what is happening with your Amazon rank. We will scope a proposal in 3 days.
Line-by-line pricing, scoped before any work starts. No commitment required to see the numbers.
Stop paying to compensate for an organic rank problem. Fix it.
Every day without organic rank is a day your competitors pull further ahead on keywords you are paying to compete for. Get a scoped proposal that shows exactly what changes drive which rank gains — and in what order.
