Klaviyo email marketing that pays for itself
You have a Klaviyo account. Your list is growing. The revenue should be following, but it's not at the level it could be. We build, run, and optimize the full email channel so your store earns more from every subscriber you already have.
Most stores leave 30 to 50% of their email revenue on the table
Not because they don't have Klaviyo: they do. Because the account isn't fully built, the flows aren't complete, and campaigns go out without a strategy. Here's what that costs.
- Klaviyo set up once and never fully audited: broken flows losing revenue every day
- Campaigns sent based on gut feel: no segmentation, no A/B testing, no learning
- List health ignored: deliverability declining, open rates falling quarter over quarter
- No attribution clarity: can't tell which flows generate revenue and which waste budget
- Internal team managing email part-time on top of everything else: execution is always the bottleneck
- Full account audit in week one: every broken flow, gap, and revenue leak identified and fixed
- Campaigns built on data: advanced segmentation, tested subject lines, optimized send times
- Proactive list hygiene and deliverability monitoring: inbox placement protected every month
- Clear attribution reporting: you see exactly which flows and campaigns drive revenue each month
- Senior team handles all execution: you review results, not drafts, saving 15+ hours per week
Every channel, metric, and flow: managed and optimized
This is what a healthy, fully-managed Klaviyo account looks like. You get a live view of your email performance every sprint: numbers you can act on, not spreadsheets you have to interpret.
Swipe to see all columns →
Every deliverable. Scoped before we start.
Automated revenue running while your team sleeps
We build and optimize the core lifecycle flows that turn Klaviyo into a 24/7 revenue engine: welcome, abandonment, post-purchase, win-back, and VIP sequences, each one built for your specific customer journey and product catalog.
- 12+ automated flows built and actively optimized
- A/B testing on subject lines, content, and timing continuously
- Monthly optimization report with revenue attribution per flow
Campaigns that convert, not just campaigns that send
Weekly or bi-weekly campaigns built around your product calendar, customer segments, and seasonal opportunities. Every send includes subject line testing, send-time optimization, and revenue reporting.
- 4 to 8 campaigns per month including editorial, promotional, and replenishment
- Advanced segmentation: VIP, at-risk, first-time buyers, high customer-lifetime-value targets
- Full copywriting, design, and pre-send quality assurance included in retainer
The right message to the right customer at the right moment
Generic blasts kill deliverability and subscriber engagement. We build Klaviyo segments that respond to real purchase behavior, browse history, customer-lifetime-value thresholds, and engagement windows, so every email feels relevant.
- Customer-lifetime-value tiers: VIP, loyal, first-time, at-risk, and lapsed segments maintained
- Product-category and browse-history personalization for campaign relevance
- Predictive analytics segments: next order date, churn risk, high-spend likelihood
8.4K
14.3K
5.2K
3.8K
Clear numbers every month: no spreadsheets, no guessing
You receive a structured monthly report showing email-attributed revenue by flow and campaign, list growth, deliverability health, and the next 30-day optimization plan. Every metric explained, every number traceable.
- Monthly report: revenue, open rates, click rates, conversion, list health
- Sprint review call: review results, align on next month's priorities
- Proactive deliverability alerts: inbox placement monitored weekly
Email as the primary revenue channel, not a side project
A regional beverage brand with strong product-market fit had Klaviyo connected to Shopify but no structured email strategy. Point-of-sale, ecommerce, and customer data were siloed across systems: marketing had no visibility into which customers were most valuable or most likely to convert. Campaigns went out infrequently, without segmentation, and email attribution was unclear.
- No email attribution: couldn't identify email-driven revenue versus other channels
- No automation flows: zero revenue from lifecycle sequences despite strong catalog
- Payment friction and conversion gaps in checkout reducing email campaign return on investment
- Email became the primary growth channel, generating approximately 50% of monthly revenue
- Data unified across point-of-sale, ecommerce, and customer-relationship-management enabling real-time attribution and reporting
- Klaviyo advanced segmentation and predictive analytics activated for lifecycle personalization
Klaviyo connects to everything your store already runs
We configure and maintain every integration in your stack: Shopify, Recharge, Gorgias, Yotpo, Attentive, and more, so Klaviyo has the data it needs to personalize at scale. Integrations auto-cycle below — click any platform to explore on your own.
More specific than any broad agency. More accountable than any freelancer.
Other agencies claim Klaviyo expertise as one of twenty services. We build Klaviyo accounts full-time. Here's the difference in practice.
Most agencies require a discovery call, a proposal, and three follow-up emails before they'll share a number. Redefine scopes your retainer in writing: line by line, deliverable by deliverable, before you sign anything. You know what you're buying. You know what it includes. You know when it starts.
See how we price Klaviyo retainers →Every case study on this page comes from a brand we managed on Klaviyo: not a vaguely related digital marketing result from five years ago. You can ask which flows we built, which campaigns we ran, and what the open rates were before and after we took over. We have that data.
See the full service hub →At most agencies your retainer is handed to a junior manager who runs your account alongside 12 others. At Redefine, the team that pitches you is the team that builds your flows. Strategy, copy, design, and integration: senior across every lane. You're not an account number.
Real reasons founders don't move forward: answered
Klaviyo agency retainers vary based on list size, flow complexity, and campaign frequency. Redefine provides scoped pricing before any work starts: no ambiguity, no hidden fees. You can see the full pricing breakdown here.
Most brands see measurable revenue contribution from email within 30 to 60 days of a properly configured Klaviyo account. Flow automations, welcome, abandonment, post-purchase, begin generating revenue within the first two weeks once live. Campaign results are visible immediately after the first send.
Yes. Our scope covers the full Klaviyo stack: flow architecture and ongoing optimization, weekly or bi-weekly campaign execution, list health management, segmentation, deliverability monitoring, and performance reporting. You get one team managing the entire email channel, not one agency for flows and another for campaigns.
Yes. We begin every engagement with a full Klaviyo account audit regardless of prior setup. This identifies gaps, broken flows, deliverability issues, and revenue leaks before we optimize. Most accounts we inherit have at least three fixable issues generating measurable revenue loss: we document all of them in writing before any optimization begins.
A specialized agency brings a full team across strategy, copywriting, design, technical integration, and analytics. Freelancers cover one or two of these. Redefine delivers end-to-end Klaviyo ownership so your internal team spends 3 to 4 hours per week on reviews, not execution. You also get continuity: if one person is unavailable, your account never stops.
- Your store does $500K or more in annual revenue and email is underperforming
- You want a team managing Klaviyo end-to-end, not a tool to do it yourself
- You have a product-market fit and a growing list: you need execution, not strategy from scratch
- You're pre-revenue or in MVP stage: your channel investment should come after product-market fit
- You want to manage email in-house and need only one-time setup or training
- You need all digital marketing covered: email, paid, search engine optimization, and social, under one roof
Not sure? Tell us your situation and we'll be straight with you.
Tell us what your team is doing manually that a system should handle
Submit your brief and we'll send a scoped proposal within 3 business days. No commitment. No pitch: just a clear picture of what we'd do and what it would cost.
Your team's time investment is typically 3 to 4 hours per week: one sprint review and async feedback on deliverables. We handle copy, design, segmentation, flows, and reporting.
We'll review your Klaviyo situation and send a scoped proposal within 3 business days. A team member will reach out within 48 hours to confirm we have what we need.
Your email channel should be your most reliable revenue source
128+ ecommerce brands now generate 35 to 55% of their monthly revenue from email. Submit your brief and we'll show you exactly what we'd build for your store.