Your store deserves SMS revenue that compounds every week
Most brands have SMS toggled on and earning nothing. Your Redefine team builds, manages, and optimises your full Klaviyo SMS programme: flows, campaigns, segments, compliance, so every message earns its place in revenue.
Part of Klaviyo email marketing services
You have the audience. The channel just isn't doing the work.
Email has a ceiling. SMS reaches your customers within three minutes of sending. Brands with a managed Klaviyo SMS programme regularly attribute 20 to 30% of monthly revenue to the channel.
SMS enabled, nothing running
The platform is live. There are no flows, no triggered messages, no strategy. You're paying for a channel that earns zero revenue.
Blasting your full list
No segmentation, no quiet hours, no suppression. Unsubscribes spike, complaint rates rise, and deliverability drops in a cycle that's hard to reverse.
Revenue windows left open
Cart abandonment, post-purchase upsell, browse triggers, win-back: every window without an SMS variant is revenue that went to someone else's store.
Every flow live within Sprint 1
Welcome, abandoned cart, browse, post-purchase, and win-back. Each flow has a tested SMS variant active in Klaviyo before your first sprint ends.
Segments that send less, earn more
VIP tiers, high-frequency buyers, lapsed segments, and engagement windows: each group gets the right message at the right moment, not a mass blast.
Revenue you can attribute by message
Flow-level and campaign-level revenue tracked in Klaviyo. You see exactly what each message earns, week over week, with a report you can share.
A live programme, not a set-and-forget setup
Redefine's team runs your Klaviyo SMS programme like an active revenue channel: with real-time reporting, weekly optimisation, and a dashboard you can check any time.
Every deliverable your Klaviyo SMS programme needs
Account setup and compliance
Sending domain, toll-free verification, opt-in keyword setup, TCPA and CTIA compliance review. Your programme is legal and live before the first message sends.
- Toll-free number setup
- TCPA compliance audit
- Double opt-in flow wiring
SMS flow build and quality assurance
Every lifecycle flow built with SMS variants tested against your email flows. Message copy, send window, link tracking, and quiet hours all configured before launch.
- Welcome flow SMS variant
- Abandoned cart SMS
- Win-back and browse recovery
Campaign management
Monthly promotional SMS campaigns planned, written, segmented, and scheduled by your Redefine team. Includes copy, send-time optimisation, and post-send reporting.
- Monthly campaign calendar
- Segment-matched copy
- Revenue reporting per send
Segmentation and suppression
Redefine maps your Klaviyo subscriber list into SMS-specific segments: by purchase history, engagement window, geographic timezone, and channel preference. Suppression rules prevent the over-messaging that kills opt-in rates.
SMS management pricing
Scoped to your list size, send volume, and flow complexity. No per-message fees on top of your Klaviyo plan.
Scoped before work starts · no commitment to receive a proposal
Revenue doesn't lie. Here's what a managed Klaviyo programme delivers.
Merlette
A direct-to-consumer luxury fashion brand seeking to transform their Klaviyo lifecycle programme into a primary revenue channel with measurable attribution.
Klaviyo was installed but email marketing lacked advanced segmentation, automation, and clear performance benchmarks. Revenue attribution was unclear, and the team had no way to see which messages or flows drove which sales.
- No flow-level revenue tracking
- Generic campaigns sent to full list
- No A/B testing framework
of monthly revenue attributable to Klaviyo-managed channels
Klaviyo automation and segmentation became the brand's primary revenue driver. An additional $20K per month attributed directly to the managed programme: measurable, month over month.
- +$20K additional monthly revenue
- A/B testing on every flow variant
- Fraud risk reduced, site speed improved
Every trigger mapped. Every window covered.
Redefine builds your SMS architecture as a layered system: lifecycle flows on top, campaign cadence underneath, with suppression logic protecting every send window from overlap.
Specificity is what separates a programme that earns from one that blasts.
SMS-specific strategy, not email copied to text
Other agencies apply email logic to SMS and wonder why unsubscribes climb. Redefine builds SMS as its own channel with its own cadence, copy, and conversion benchmarks.
Compliance built in, not bolted on
TCPA, CTIA, quiet hours, double opt-in, and geographic suppression are part of your programme structure from setup: not a checklist you run through at launch and forget.
Revenue attribution you can act on
You see which flow, which segment, and which message generated each pound of revenue. Bi-weekly reporting with actionable recommendations: not a screenshot of a Klaviyo dashboard.
Questions before you book
No. Redefine handles the full Klaviyo SMS setup: number provisioning, sending domain, opt-in keyword configuration, and compliance review. You do not need anything active before your first call.
The Telephone Consumer Protection Act requires proper opt-in consent, clear opt-out instructions, and quiet-hour suppression in the US. Redefine audits your current opt-in collection, configures suppression rules, and implements CTIA-compliant keyword handling. This is included in your programme build. You do not need a separate legal review unless you operate in highly regulated categories.
Your Redefine team writes all SMS copy: flow messages, campaign sends, and A/B test variants. You review and approve before anything sends. For the first sprint, we gather your brand voice, product details, and tone reference during the brief call. After that, copy is submitted for async review 3 to 5 days before scheduled sends.
Both. Most Redefine clients run a combined email and SMS retainer: this gives your team a single point of accountability for the full Klaviyo channel and prevents the flow conflicts that arise when email and SMS are managed separately. Standalone SMS management is also available if your email programme is already running well.
SMS can be profitable from around 500 opted-in subscribers when flows are the primary vehicle. Campaign sends need larger lists to justify message costs. If you're below that threshold, Redefine recommends starting with SMS capture optimisation before moving to a full managed programme. We're direct about this in the scoping call so you're not paying for a programme that isn't ready to earn.
Redefine SMS is a good fit when:
You have a Klaviyo account with SMS enabled or you want to set one up from scratch
Your store has an email list of at least 2,000 subscribers you're not fully monetising
You want a programme that runs with 2 to 3 hours of your team's time per week: not a project that expands indefinitely
You need flow-level revenue reporting, not just aggregate send stats
You're looking for a one-time setup with no ongoing management
Your monthly revenue is under $10K and you're in early pre-product stage
Not sure? Tell us your situation and we'll be straight with you.
No commitment. No pitch. A conversation about whether this is the right next step for your programme.
Submit your brief
Get a scoped proposal in 3 business days.
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off