Turn every new subscriber into a paying customer, in 14 days, done for you
We build your Klaviyo welcome flow from scratch. Four conversion-ready emails. Full Shopify integration. Live in 14 days. Your team spends 2 to 3 hours total. We handle everything else.
Every new subscriber who gets no email is a sale you will never recover
A new subscriber is warmest the moment they join. They are comparing you with competitors. They want a reason to buy right now. Without a welcome email sent in minutes, that window closes. You cannot reopen it.
Revenue you are losing right now
Example: 500 new subscribers per month · $85 average order value · 20% welcome email conversion rate
Monthly revenue recovered
500 subscribers/month · $85 order value · 20% conversion rate = $8,500 recaptured per month
Find out exactly where your welcome flow is losing revenue, in 60 seconds
Check every item your flow already handles. Your score shows where revenue is leaking. It also shows what we fix first.
Critical gaps found.
Your welcome flow is losing real revenue every week it runs without these fixes. Brands at your score typically see $4,000 to $12,000 per month once they are fixed.
Get These FixedGaps in key areas.
Your base is set up. But you are missing the emails that push subscribers to buy a second time. We close those gaps in 14 days.
See What We FixStrong foundations.
Your welcome flow is performing well. Even top-scoring flows have one or two untested splits that hide recoverable revenue. An audit finds them fast.
Get A Free AuditInstant trigger email live
Sends within 5 minutes of signup
First-purchase offer in email 1
Discount, gift, or free shipping included
Subscriber segmented by source
Popup, footer, checkout differ
Multi-step sequence of 4 or more emails
Each email has a distinct role and timing
Flow suppresses after purchase
Buyers exit before discount email
Mobile-optimized templates
Renders correctly on all devices
Revenue metrics tracked in Klaviyo
Open rate, conversion rate, and revenue per recipient
A/B test on subject lines
At least one split test running
Four emails. One sequence. Configured to convert from the day it goes live.
Click any email to see what it contains, when it sends, and what conversion it drives. The timeline auto-advances as you read.
Instant · 0 to 5 min
Welcome + first offer
Day 2
Why we exist
Day 5
Proof they are not alone
Day 10
Last chance: claim your discount
What this email does
- Brand story and value proposition
- Welcome discount or exclusive offer
- Hero product highlight with call to action
Performance benchmarks
What this email does
- Founder story or brand mission
- Category education relevant to buyer
- Soft call to action: browse best-sellers
Performance benchmarks
What this email does
- 3 to 5 customer review highlights
- Before/after result proof
- Reminder of welcome offer expiry
Performance benchmarks
What this email does
- Final expiry reminder on discount
- Objection handling (question and answer format)
- Hard call to action: last 24 hours to claim
Performance benchmarks
Flow revenue (30 days)
$12,840
Revenue per recipient
$4.28
Placed order rate
18.4%
Everything included. Nothing hidden. No surprises after sign-off.
Everything below is included in your Klaviyo welcome flow setup. Click any line to see exactly what it covers.
We confirm the full scope before any work begins. You receive a line-by-line proposal within 3 business days of submitting your brief.
What is included
Klaviyo welcome flow setup
4 production email templates
Klaviyo flow build, tested and live in 14 days
Audience segmentation by signup source
Conversion copy for all 4 emails, written for your brand
Revenue tracking dashboard in Klaviyo
Pricing
Proposal provided before work begins
We send a line-by-line quote with no obligation attached
The benchmarks your welcome flow will be built to hit
Email 1 open rate
Industry average: 21%. Our welcome flow targets 55 to 65%.
Revenue per recipient
Earned per subscriber who enters the 4-email sequence
Placed order rate
Subscribers who buy within 10 days of joining
Days to launch
From kick-off call to your flow going live
Core Pickleball grew automated email revenue 340% in 60 days
Client
Core Pickleball
Shopify · Sports equipmentCore Pickleball sells pickleball gear on Shopify. They were getting solid traffic and growing their list but had no structured welcome sequence in place.
The problem
New subscribers heard nothing after signing up. There was no welcome sequence. No loyalty program. Repeat purchase rates were lower than they should have been. Revenue was being left on the table every month.
What we built
We built a 4-email Klaviyo welcome sequence from scratch. We also set up a loyalty program and improved on-page SEO across key product pages. Everything was connected to the same subscriber and buyer journey.
The result
Increase in email revenue within 60 days of the welcome flow going live
Loyalty program drove measurable repeat purchase growth
Welcome flow converted new subscribers into first-time buyers within 10 days
Shopify conversion rate improved alongside email revenue gains
You know exactly what you are paying for before you commit to anything
Other agencies
Welcome flow buried inside a broad retainer. No metrics defined upfront. No clear scope.
Redefine
We scope the work in writing. You see every deliverable and benchmark before a single email is built.
Other agencies
Junior email coordinators building the flow. Review cycle can take weeks.
Redefine
A senior Klaviyo specialist owns your flow. It goes live within 14 days of the kick-off call.
Other agencies
Generic template-based emails. Same structure for every brand they work with.
Redefine
Copy, design, and segmentation are built for your brand and your subscribers. Not copied from a template.
Other agencies
No post-launch review. Flow left running with no optimizations after delivery.
Redefine
We include a 30-day performance review. We look at the data and make one optimization pass before closing the engagement.
How we are set up to build your flow
Other Klaviyo services
Every question you are likely thinking right now
We write all four emails. You provide a short brand overview and any existing tone guide on the kick-off call. We write the drafts, you review them. Two revision rounds are included. Your team's total time on copy: about 30 minutes.
Yes. We look at what you have first and decide what to keep, rewrite, or replace. An improvement project is smaller in scope and faster to deliver than a full build. Book a call and we will tell you the right approach before you commit to anything.
Three things to start: read-only Klaviyo account access, your Shopify store URL, and any brand guidelines you have. Then a 30-minute kick-off call where we cover your audience, your offer, and your current flow performance. That is all we need.
Yes. A welcome flow earns more per subscriber on a small list than a large one. Your early subscribers are your most engaged audience. They signed up because they wanted to. The flow is worth building from 50 new subscribers per month upward. We confirm this on the call so you only move forward if it makes sense for your business.
This is a one-time project. It comes with a 30-day performance review call at no extra cost. There is no retainer obligation. After the review, some clients continue with an ongoing optimization retainer. Others run the flow themselves. You choose what works for your team.
Is this welcome flow setup right for your store?
Good fit
- Your store adds 50 or more new subscribers per month
- You are live on Klaviyo and Shopify
- You have no welcome flow or a simple one-email sequence
- You want a Klaviyo specialist to own the build, not just advise on it
- You need this live within 14 days or want a clear, fast process
Not a fit yet
- Your store is not live yet
- You already have a 4-email or longer welcome flow with strong open rates (above 40%)
- You need 10 or more automation flows built at once. Ask about our full retention retainer.
- Your store runs on a platform other than Shopify or Klaviyo
Not sure where you fall? Tell us your setup and we will be honest about whether we are the right fit.
Submit your brief. Receive a full project proposal in 3 days, no commitment needed.
No commitment. No pitch. A plain-English proposal built around your store. Then you decide.
Call within 48 hours
We confirm your brief same day
Proposal in 3 days
Every deliverable spelled out
220+ flows built
Across 85+ Shopify brands
You own the flow
Cancel anytime. No lock-in.
Tell us about your Klaviyo setup and store
Submit brief → call within 48 hours → proposal in 3 days → work begins within 1 week of approval
Brief received.
You will hear from us by email within 48 hours. We will confirm we received your brief and ask any quick clarifying questions. Your full project proposal arrives within 3 business days.