Klaviyo audit that surfaces every revenue gap in your account
You receive a complete, prioritized breakdown of every broken flow, missed segment, and deliverability risk. A clear action plan accompanies every finding. Your team knows exactly what to fix, in what order, and why it matters.
Most Klaviyo accounts leave revenue on the table every single day
Not because the platform is hard. Because no one has looked at the account systematically. See the difference an audit makes.
- Abandoned cart flow fires too lateFirst email sends at 6 hours. Shoppers are gone. Standard is 1 hour.
- 38,000+ unengaged contacts inflating your listYou are paying for contacts who have not opened an email in 180 days and damaging deliverability.
- No post-purchase upsell sequenceYour buyers receive nothing after purchase. Every order is a missed repeat-revenue opportunity.
- Sending domain not authenticatedNo DMARC record. Campaigns land in spam at major providers. Revenue loss is invisible.
- Flows contributing 11% of email revenueThe industry benchmark is 30 to 40 percent. Your automated revenue runs two-thirds below benchmark.
- Campaigns going to your entire listNo segmentation by purchase history, engagement level, or product affinity. Open rates are averaging 18%.
- Revenue attribution is untrackedYou cannot see which flows or campaigns are actually driving revenue. Decisions are based on guesses.
- Abandoned cart flow rebuilt at 1-hour trigger3-step sequence with dynamic product blocks. Recovery rate measurable from day one.
- 38,000 contacts suppressed or cleanedMonthly cost reduced. Sender reputation improves within two send cycles.
- Post-purchase sequence live in 5 daysCross-sell recommendations, review request, and loyalty nudge built and scheduled.
- DMARC and DKIM authenticated, SPF alignedInbox placement rates climb across Gmail, Outlook, and Yahoo. Measured post-send.
- Flows now generating 34% of email revenueThree new flows added, two existing flows rebuilt. Automated revenue tripled.
- Segmented campaigns averaging 41% open rateBuyer versus non-buyer splits, engagement tiers, and product affinity segments live.
- Revenue attribution configured and verifiedEvery flow and campaign tied to a tracked revenue outcome. No more guessing which channels drive growth.
See where your account stands in 60 seconds
Each area of your Klaviyo account is scanned in sequence: your health score builds automatically as gaps are identified.
A complete diagnostic of your entire Klaviyo account
Every area that drives email revenue gets reviewed, scored, and documented. You receive a prioritised action plan, not a list of observations.
Email flows audit
Every flow is reviewed for trigger logic, timing, email count, personalization, and revenue contribution. You receive a flow-by-flow scorecard with fix priorities.
Campaign analysis
Review of your last 90 days of sends: open rates, click rates, revenue per campaign, and send-time patterns.
Segmentation review
Audit of your existing segments: overlap, staleness, missing audience splits, and unused Klaviyo data properties.
Deliverability and sending domain health
Most Klaviyo accounts have at least one deliverability issue they cannot see. You get a full technical check: DNS authentication, spam complaint rates, bounce patterns, and inbox placement across major providers.
Revenue attribution and account setup
Your audit includes a full review of how revenue is tracked and attributed inside Klaviyo. You get confirmation that your setup correctly ties email actions to revenue: or a fix plan if it does not.
- Attribution window configuration
- Klaviyo and Shopify data sync verification
- Custom event and property mapping
- List growth and opt-in source tracking
Priced to deliver more than it costs
Scope is confirmed before any work starts. No surprises, no hidden fees, and no commitment to continue beyond the audit unless you want to.
- Full flows audit (up to 10 flows)
- Deliverability health check
- Prioritized action plan document
- 60-minute readout call with your team
- Everything in starter, plus
- Full campaign analysis (last 90 days)
- Segmentation architecture review
- Revenue attribution verification
- 30-day implementation support included
How to calculate your return: A Klaviyo account we audit averages $35,000 per month in email revenue. Fixing flows lifts the automated revenue share from 12% to 34% on average. That adds roughly $7,700 per month. Against a one-time $2,400 fee. Payback in under 10 days.
How Annie's Annuals turned Klaviyo from a connected tool into a revenue system
The existing platform could not support advanced segmentation, USDA zone-based filtering, or lifecycle automation at scale. Klaviyo was connected but underused. Flows sent without proper trigger logic. Seasonal traffic spikes hit an unoptimized stack. Marketing automation was generating no measurable revenue.
We built a full Klaviyo integration alongside the headless Next.js rebuild. We implemented lifecycle automation across welcome, post-purchase, and win-back flows. We configured Klaviyo-to-GA4 attribution for full visibility across the funnel.
More specific than anything a broad agency delivers
Generic Klaviyo audits produce generic recommendations. You get a line-by-line breakdown with revenue impact estimates, not a slide deck full of observations.
What founders ask before booking
View-only access to your Klaviyo account is all that is needed. No admin permissions, no password sharing, and no integration changes until you have reviewed the findings and approved the work. Access is revoked at your request once the readout is complete.
You receive a structured document, not a slide deck, with every finding listed, ranked by revenue impact, and paired with a specific fix recommendation. A 60-minute readout call walks your team through every priority item. You leave with a clear implementation order and estimated timelines.
No. The audit deliverable is yours to use however you want. Your internal team or any other developer can implement every recommendation from the document. If you want us to implement, the full audit includes a proposal for that work: but there is no commitment and no upsell pressure during the audit engagement.
The audit is independent and advisory: it does not require changes to your existing agency relationship. Most founders use the findings to align their existing agency on priorities. Others use the report to evaluate whether that agency relationship is still the right fit. The report is objective.
The starter audit works for accounts with 5,000 to 100,000 contacts. The full audit handles accounts of any size. If you are under 5,000 contacts and generating less than $10,000 per month in email revenue, a strategy call is a better starting point than a full audit: we will tell you that on the intake form review.
Submit your brief. Get your scoped proposal in 3 days.
Tell us about your Klaviyo account. Include your list size, how long the account has been active, and any specific concerns about flows or deliverability. We review every brief and respond with a specific scope: not a generic quote.
Brief received
We will review your Klaviyo setup and send a scoped proposal within 3 business days. Expect a call within 48 hours.