Redefine×Narragansett Beer · Digital transformation · "Hi, Neighbor!" since 1890
A legacy beer brand, tripled, on connected data.
Narragansett Beer is a New England icon with a fast-growing direct-to-consumer channel, and a stack of systems that weren't talking to each other. Redefine unified the whole ecosystem with one team: Power BI across Toast, Shopify and VIP; secure Stripe and PayPal payments; a conversion-focused Shopify theme; and Klaviyo lifecycle marketing. The first month added $70,000 in revenue, and email grew into about half of monthly revenue.
Analytics & Power BIShopify & SEOStripe & PayPalKlaviyoGA4 & social
3×
▲ revenue
After the transformation
+$70K
▲ in the first month
Additional revenue
≈50%
▲ of revenue from email
Email became a primary channel
Unified
▲ one data ecosystem
Toast · Shopify · VIP
The revenue figures above are documented in the engagement brief. Other dashboard values and percentages later on this page are illustrative samples pending verification.
Industry
Beverage · legacy brand, DTC e-commerce
Engagement
End-to-end digital transformation
Stack
Power BI, Shopify, Klaviyo, Stripe/PayPal, GA4
First month
+$70,000 in revenue
Email
≈ 50% of monthly revenue
Model
Fixed price · one team
Disciplines & partners
- Power BI analytics
- Shopify development
- Klaviyo email
- Stripe & PayPal
- GA4 & SEO
- Social strategy
Summary
Narragansett Beer is a legacy beverage brand with a growing direct-to-consumer channel, held back by disconnected systems across POS, e-commerce and customer data. Redefine Innovations delivered a unified digital strategy with one in-house team: Power BI integrated with Toast, Shopify and VIP for real-time reporting, predictive insights and trend forecasting; secure Stripe and PayPal gateways with encryption, tokenization and automated billing; a custom, conversion-focused Shopify theme grounded in UX research, SEO and mobile optimization; and Klaviyo for advanced segmentation, personalized campaigns and A/B testing, with GA4 and social strategy unifying measurement and messaging. The result was a fully integrated analytics and commerce ecosystem, an additional $70,000 in revenue in the first month, and email growing to roughly half of monthly revenue.
ClientNarragansett Beer · legacy brand, DTC e-commerce
PartnerRedefine Innovations · one team, fixed-price, full ownership
AnalyticsPower BI across Toast, Shopify & VIP, predictive insights
PaymentsStripe & PayPal · encryption, tokenization, auto-billing
CommerceConversion Shopify theme · SEO & mobile
MarketingKlaviyo segmentation, personalization & A/B testing
MeasurementGA4 & social strategy unifying the brand
Documented+$70K month one · email ≈ 50% of revenue · 3×
Note: the revenue figures (+$70K in month one, email ≈ 50% of revenue, a tripling of revenue) are documented from the brief. All other dashboard values, percentages and testimonials on this page are illustrative samples placed as structure, replace each with verified data before publishing.
The challenge
Narragansett had momentum but no clear view of it. POS ran in Toast, the store ran in Shopify, customer data lived in VIP, and none of it joined up, so performance and customer behavior were a guess assembled from disconnected reports.
That fragmentation rippled outward. Payment workflows needed stronger security and automation. The Shopify store needed conversion and UX work. And marketing was firing without the advanced segmentation and predictive insight to actually capitalize on demand. The brand was leaving growth on the table simply because it couldn't see clearly.
The brief was a unification, not a patch: connect the systems into one source of truth, secure and automate payments, sharpen the storefront, and turn marketing into a measurable growth engine.
Disconnected
POS, e-commerce and customer data ran in silos, limiting visibility.
Payments
Workflows needed stronger security and automation.
Conversion
The Shopify store needed conversion and UX improvements.
Marketing
Campaigns lacked segmentation and predictive insight to capitalize on demand.
Flying half-blind
When POS, store and customer data never meet, every decision is made on a partial picture, and growth quietly leaks through the gaps between systems. Unifying the data is what turns a guessing game into a plan you can act on. (Directional context — verify against the business's own reporting.)
The approach
See clearly, then sell better.
Two tracks ran together: connect the data so the business could finally see itself, and use that clarity to optimize commerce, payments and marketing for growth.
Track 01 · Connect & see
One source of truth
Integrate Power BI across Toast, Shopify and VIP for real-time reporting, predictive insights and forecasting, with GA4 and social tying measurement together.
- Power BI across Toast, Shopify & VIP
- Real-time reporting, predictive insights & forecasting
- GA4 & social unifying measurement
Delivered: data unification · BI · forecasting
Track 02 · Convert & grow
A storefront and engine that sell
Secure payments, a conversion-focused Shopify theme with SEO and mobile, and Klaviyo segmentation and A/B testing to turn demand into orders, profitably.
- Secure Stripe & PayPal with automated billing
- Conversion Shopify theme, SEO & mobile
- Klaviyo segmentation, personalization & A/B
Delivered: payments · conversion theme · Klaviyo
Design & UX · the storefront
A 130-year-old icon, made to shop.
UX research turned the brand’s heritage into a clean, conversion-focused Shopify store — classic and current at once, and fast on every device. (Brand colours and type follow Narragansett’s guidelines. Representative — illustrative pending sign-off.)
Design direction · brand identity
NARRAGANSETT.
Hi, Neighbor! · since 1890
N
B
Palette (brand guidelines)
Rich Black#231F20
Crimson Red#C22032
Emerald Green#006648
Warm Light Gray#E5E2DA
White#FFFFFF
Type & hierarchy
Hi, Neighbor.
Since 1890.
Since 1890.
AaAaAaInterstate · UI
A heritage type system in Interstate with Maven Pro support, in rich black, crimson and emerald, so a 130-year-old icon feels classic and current at the same time, on every page.
narragansettbeer.com
NARRAGANSETT.
New England’s beer since 1890, now shipping to your door.
Shop Beer & GearLager
from $18
Variety Packs
from $32
Merch & Gear
from $14
A 130-year-old icon, online
The brand’s heritage carries into a modern store without losing what made it loved.
“Hi, Neighbor” at scale
A warm, local voice that still works across email, social and the wider DTC channel as the audience grows.
One brand, one dataset
A consistent identity backed by unified Power BI data, so every channel tells the same story.
Live storefront:Visit narragansettbeer.com
Before & after
Disconnected to unified, side by side.
An aging store on systems that didn’t talk, rebuilt as a conversion-focused Shopify experience wired to unified Power BI data, Klaviyo and secure payments. (Screenshots are placeholders — drop in the real before/after exports.)
● Before · dated store
● After · conversion Shopify
Store
Dated → conversion Shopify
Data
Siloed → unified Power BI
Email
Minimal → ≈50% of revenue
Revenue
Baseline → 3×
Before/after images are placeholders following the case-study asset path. The 3× revenue, +$70K first month and email ≈50% of revenue are documented; upload the real storefront exports (or update each src) before publishing.
The foundation · one connected ecosystem
From silos to a single source of truth.
The whole transformation rests on connection: the systems that ran in isolation now feed one Power BI core, which turns scattered data into real-time reporting, prediction and forecasting. The diagram is an inferred reconstruction for the team to confirm.
Integrated data ecosystem (inferred · verify)
- Power BI integrated with Toast, Shopify and VIP, one connected view of POS, store and customer.
- Real-time reporting, decisions made on live numbers, not week-old spreadsheets.
- Predictive insights & forecasting, planning that anticipates demand instead of reacting to it.
Analytics & forecasting
Numbers that see around corners.
With everything in one place, the Power BI layer became a command center: live KPIs across the business and forecasts that turn history into a plan. (Dashboard values and the forecast are illustrative samples to verify.)
Revenue (MTD)
$214k
▲ vs last month (sample)
Orders
3,180
▲ DTC + POS (sample)
Conversion
3.4%
▲ post-redesign (sample)
Forecast accuracy
±6%
▲ demand model (sample)
Demand forecast · actuals then projection (illustrative · verify)
KPI values and the forecast shape are illustrative placeholders for the Power BI layer; replace with real dashboard data before publishing.
Payments & billing
Secure by default, automated by design.
Two trusted gateways, encryption and tokenization so card data is never exposed, and automated billing and invoicing to cut manual work. The flow is an inferred reconstruction for the team to confirm.
SStripe
PPayPal
Tokenized payment flow (inferred · verify)
Stripe & PayPal · encryption & tokenization · automated billing & invoicing · no raw card data stored
Commerce · conversion, SEO & mobile
A storefront tuned to sell.
The Shopify store was upgraded with a custom, conversion-focused theme grounded in UX research, SEO best practices and mobile optimization, so more of the brand's hard-won traffic turns into orders.
Conversion-focused theme
A custom theme built on UX research, with a clear path from landing to checkout.
- Clear hierarchy & calls to action
- Trust signals & social proof
SEO best practices
Technical and on-page SEO so the brand earns and keeps organic visibility.
- Structured data & clean markup
- Speed & crawlability
Mobile optimization
A fast, thumb-friendly experience where most of the brand's shoppers actually are.
- Responsive, fast-loading pages
- Simple mobile checkout
Lifecycle marketing · Klaviyo
Email became half the business.
Configured for advanced segmentation, personalized campaigns and A/B testing, Klaviyo turned a quiet channel into a primary growth engine, generating roughly half of monthly revenue. The split below reflects that documented outcome.
Documented: email marketing generates roughly half of monthly revenue. Channel split shown is approximate, confirm exact share before publishing.
How Klaviyo was built to convert
New & first-time
welcome & first order
PersonalizedRepeat buyers
replenish & reward
SegmentedLapsing
win-back
TriggeredHigh value
VIP & early access
TargetedBrowsed / abandoned
recover the cart
Automated- Advanced segmentation, the right message to the right customer, not one blast to all.
- A/B testing, subject lines, offers and timing tuned against real results.
- Personalized campaigns, powered by the unified customer data behind the scenes.
The flows that earn it · example
Abandoned-cart flow · example
Started checkout · didn’t buyTrigger
Wait 1 hour
✉ Forget something, neighbor?
Your cart’s still cold — here’s what’s in it
⧂ Conditional split · placed order? yes → exit · no → continue
Wait 23 hours
✉ Free shipping, on us
A nudge + the reviews behind the lager
Wait 2 days
✉ Last call before it’s gone
Low-stock urgency + one-tap reorder
The documented ~50% comes from the flows running between campaigns. Klaviyo welcomes new neighbors, recovers abandoned carts with free-shipping nudges, and brings lapsed buyers back with the “Hi, Neighbor” voice — so a large share of revenue is earned automatically from the existing list, not bought again through ads.
Welcome series 6%*
Trigger · new subscriber
Introduces ‘Gansett and earns a confident first order with a soft offer.
Abandoned cart 12%*
Trigger · started checkout
Recovers near-misses with reminders and free-shipping nudges.
Browse abandonment 5%*
Trigger · viewed product
Re-engages shoppers eyeing variety packs and merch.
Post-purchase 5%*
Trigger · order placed
Sets delivery expectations, cross-sells gear, requests reviews.
Replenishment 4%*
Trigger · time since order
Prompts the next case before the fridge runs dry.
Win-back 3%*
Trigger · lapsed customer
Re-activates lapsed neighbors with a timely, local offer.
≈50%
▲ of revenue
email channel (documented)
+44%*
▲ repeat purchase
first-time → returning
9.1×*
▲ revenue / recipient
flows vs one-off campaigns
+38%*
▲ list growth
larger reachable audience
* Illustrative samples to verify. The ≈50% email revenue share and the Klaviyo build are documented; the per-flow shares, figures marked * and the email designs below are representative.
A few of the emails
Designed in Klaviyo on the Narragansett brand system: welcome, recovery and seasonal campaigns. (Illustrative CSS mock-ups — representative, not exported sends.)
Narragansett
Welcome to the neighborhood
Welcome to the neighborhood
Narragansett
Forget something, neighbor?
Forget something, neighbor?
Narragansett
New variety packs just dropped
New variety packs just dropped
The results
Connected data, compounding revenue.
The overhaul delivered an integrated analytics and commerce ecosystem and turned it into growth, an additional $70,000 in the first month, email at roughly half of revenue, and a tripling of revenue overall. Those figures are documented; the others below are illustrative and for the team to confirm.
Reading these numbers
Three figures are documented in the brief: an additional $70,000 in revenue within the first month, email at roughly 50% of monthly revenue, and a tripling of revenue. Other values on this page, conversion rates, dashboard KPIs and channel details, are reasoned placeholders showing the kind of result the work targets. Replace each with the real number before this case study is published.
3×
▲ revenue
After transformation (documented)
+$70K
▲ first month
Additional revenue (documented)
≈50%
▲ revenue from email
Primary channel (documented)
Unified
data ecosystem
Toast + Shopify + VIP (documented)
+34%
▲ conversion rate
Post-redesign (sample)
Predictive
planning
Forecasting & reduced risk (documented)
Where the lift came from · before → after (mix of documented & illustrative)
Monthly revenue
3× documented
Email share of revenue
≈50% documented
Conversion rate
+34% sample
Data unification
one source ← silos
Monthly revenue through the transformation (shape illustrative; +$70K month one is documented)
Systems that don't talk, growth you can't see?
One team to unify your data and optimize commerce, payments and marketing on top of it, scoped fixed-price before any work begins.
Why it was low-risk
A transformation you could measure as it happened.
Fixed price, scoped first
The full program scoped before work began, with no open-ended billing.
No subcontractors
One named, in-house team across data, commerce, payments and marketing.
Measured throughout
Power BI made progress visible in real time, not at the end.
Secure payments
Encryption and tokenization through Stripe and PayPal from day one.
You own everything
Full code, dashboards, store and accounts handed over.
Predictive, not reactive
Forecasting that reduces risk and supports planning ahead.
“For the first time we can see the whole business in one place. We added $70K in the first month and email is now about half our revenue, this changed how we run the company.”
MR
Morgan Reilly
E-commerce Director, Narragansett
E-commerce Director, Narragansett
“They didn't just build dashboards, they connected everything, secured payments and tuned the store and email. It feels like a modern company now, on a hundred-plus-year-old brand.”
CD
Casey Dunn
Operations, Narragansett
Operations, Narragansett
How it ran
A unified program (sequence inferred · verify).
Phase 1
Connect data
Power BI across Toast, Shopify & VIP
Phase 2
Secure payments
Stripe & PayPal, tokenization, billing
Phase 3
Optimize store
Conversion theme, SEO & mobile
Phase 4
Marketing engine
Klaviyo segmentation, A/B, GA4
Outcome
Growth
+$70K month one · email ≈ 50%
Start here
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