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Pillar 10 · Analytics and Reporting
Ecommerce Analytics Software

The best analytics software for ecommerce puts every channel in one analytics view. No business intelligence tool needed.

Real-time commerce dashboards, channel attribution, executive key performance indicators, and AI-assisted insights, all from the same unified data model that powers your B2B portal, direct-to-consumer store, marketplace listings, and program stores.

See Reporting and DashboardsTry the Live Dashboard
Commerce analytics dashboard showing unified channel revenue in real-time
0
Reports stitched today
across B2B, direct-to-consumer, marketplace, and program stores
0 tools
Business intelligence stack replaced
one unified data model, no separate warehouse
0%
Reporting time cut
based on enterprise rollouts using Power BI on Redefine
What makes Redefine the best analytics software for ecommerce? Redefine bundles real-time commerce dashboards, channel attribution, executive key performance indicators, operational service level agreement tracking, product information management data quality scores, and AI-assisted insights into one reporting layer. Because your storefront, order management, product information management, marketplace, and workflow data already live in one platform, every report draws from the same record. No data warehouse build. No separate business intelligence license. No reconciliation between tools.
Why this matters now

Your numbers live in five places. One report should answer one question.

Tap any of the disconnected tools below to see what it costs your team every week. The right ecommerce analytics software ends that drag. The total is real, summed live, and matches what most growing commerce operations spend on stitching reports by hand.

Today: 5 tools, 5 sources of truth
0 hours per week stitching reports. Click tiles to reveal each tool's drag.
Tomorrow: one Redefine view
Unified analytics, live
$5.3M
GMV month to date
3.4%
Conversion rate
10
Active channels
98%
Listing health
B2B portal revenue$4.2M
Marketplace revenue$1.1M
Program store redemptions$340K
Product information management completeness score94%
One data model. Every channel. Refreshed in seconds, not overnight.
Analytics and tracking dashboard showing unified ecommerce data
The signature view

One analytics dashboard software, three lenses. Switch roles, watch the dashboard reshape.

Pick a role above the dashboard. Each view uses the exact same Redefine data model but surfaces what that person actually owns. This analytics dashboard software lets you click any key performance indicator card to drill down on the breakdown, no separate report required.

Operations team reviewing live commerce dashboards on screen
Redefine analytics, CEO viewLive
Executive overview
Revenue across every channel and model
7D30D90DYoY
Revenue by channel, 30 day trend
Top 5 markets, month to date
United States$3.1M
Canada$0.62M
United Kingdom$0.48M
Australia$0.34M
Germany$0.21M
Quarterly forecast in range. AI projection: $16.4M to $17.1M end of quarter, on plan.
Operations overview
Fulfillment, listing health, and product information management data quality
7D30D90DYoY
Fulfillment service level, 7 day
Product information management gaps causing suppression
Missing GTIN14 stock keeping units
Image below 1000px9 stock keeping units
Missing material7 stock keeping units
Title length4 stock keeping units
Bullet missing4 stock keeping units
22 Amazon listings suppressed. All linked to a missing GTIN attribute in product information management. Open the product information management task list to fix in bulk.
IT operations overview
System health, integrations, and access control
24h7D30D90D
API throughput, last 24 hours
Recent audit events
Single sign-on login, admin14:22
Pricing rule edit13:48
Product information management bulk update11:08
Catalog publish09:56
Multi-factor authentication check09:00
Single sign-on, multi-factor authentication, role-based access control, audit log: enforced and clean. SOC 2 evidence package generated and ready for download.

One analytics dashboard software on the same Redefine database. No data warehouse to maintain. No business intelligence license to renew. Click any key performance indicator card to drill down on the breakdown.

9 reporting modules included

Every report your team asks for. Already built. Already live.

9 reporting modules ship with the analytics dashboard software in every Redefine deployment. Click any module to see capabilities, sample reports, and the role that uses it most. Each module draws from the same record, no data plumbing required.

Executive dashboards
Cross-platform key performance indicators and trend comparisons, plus role-specific landing pages so leadership opens the right view by default. Combines commerce revenue, product information management data quality, marketplace performance, and workflow service level agreement into one executive surface.
  • Cross-platform key performance indicator dashboard with revenue, orders, GMV
  • Trend comparisons: year over year, month over month, custom ranges
  • Customizable widgets and filters per role
  • Scheduled email delivery to leadership
  • Drill-through from key performance indicator to source record
Sample report: Quarterly executive briefing
Total GMV, quarter to date$14.7M
Forecast end of quarter$16.4M to $17.1M
Active selling channels10
B2B portal share79%
Product information management completeness average94%
Workflow service level compliance98.4%
How it works

From source system to dashboard, in one straight line.

No data warehouse build. No reverse ETL. No reconciliation. Click any stage below to see what happens at that step and what it replaces in your current stack.

Business intelligence software development screen showing live data pipeline

Your data never leaves Redefine. Every source feeds the same semantic model, so every report draws from the record that powered the order, not a stale export from last night.

Source systems, already on Redefine

Your storefront, order management system, product information management, marketplace channels, workflow forms, and program stores are not external sources. They are the same Redefine platform. That means analytics never has to fetch, transform, or reconcile data from anywhere else. The query goes straight to the live record.

  • B2B and direct-to-consumer storefront orders, customers, sessions
  • Order management system, fulfillment, inventory turns
  • Product information management completeness, enrichment
  • Marketplace listings, feeds, channel performance
  • Workflow forms, approvals, service level agreement timers
  • Program stores, budgets, redemptions
AI reporting, included

AI that actually explains the spike, not just plots it.

Three AI capabilities live inside every dashboard. No separate forecasting tool. No data scientist required to find a cohort. Tap any card to watch the AI walk through what it found.

Team reviewing ecommerce analytics results and business performance charts
Business intelligence tool comparison

Keep your business intelligence tool, or drop it entirely. Either path works.

Redefine is ecommerce analytics software that ships native dashboards to replace Tableau, Power BI, and Looker for most reporting. If you must keep a business intelligence tool, the connector is included. Toggle below to compare both paths.

Business intelligence software showing multi-channel commerce analytics unified in one view
Tool 1
Tableau workspace

Connected via the Redefine business intelligence connector. Refreshed nightly. Owned by analytics team.

Refresh cadenceNightly
Source recordsRedefine extract
LicensePer seat, separate
Lag versus live ops
Tool 2
Power BI workspace

Connected via the Redefine business intelligence connector. Refreshed hourly. Owned by ops team.

Refresh cadenceHourly
Source recordsRedefine extract
LicensePer seat, separate
Definitions drift over time
Tool 3
Looker workspace

Connected via the Redefine business intelligence connector. Refreshed every 30 minutes. Owned by marketing.

Refresh cadence30 minutes
Source recordsRedefine extract
LicensePer seat, separate
Three numbers for one question
If your team already runs Power BI, Tableau, or Looker, the connector ships ready. The catch: three workspaces means three sets of definitions, three license bills, three places where reports drift apart.
Commerce
GMV month to date$5.3M
Conversion3.4%
Average order value$248
Channels live10
Operations
Order service level met98.4%
Listings suppressed38
Product information management completeness94%
Returns rate2.1%
Workflow and AI
Approval cycle median4.2 hours
Service level compliance97.6%
Anomalies open2
Forecast confidence92%
One refresh. One definition. One license. Real-time.
Native dashboards inside Redefine pull from the live record. Same numbers everywhere. No ETL. No license stack. No drift between workspaces.
Where competing reporting tools fall short

Most reporting tools only see one corner of your business.

Storefront analytics tools show commerce. Product information management tools show completeness. Feed management tools show feed errors. Program store tools show program orders. None of them show all four in one place. The best analytics software for ecommerce does.

Reporting capability
Siloed reporting tools
Redefine unified analytics
Cross-pillar revenue attribution
× Storefront only, marketplace separate
✓ B2B, direct-to-consumer, marketplace, program in one view
Cross-platform key performance indicator dashboard
× One tool per data source, manual stitching
✓ Commerce, product information management, marketplace, workflow combined
Marketplace versus product information management correlation
× Listing tool reports errors, no product information management tie
✓ Suppressed listings linked to source attribute gap
Operations versus product information management correlation
× Returns reporting in order management, content quality elsewhere
✓ Returns linked to product content score
Real-time refresh
× Nightly extract or hourly batch
✓ Live, query-time refresh against the record
Role-aware default views
× One workspace, every user sees the same start
✓ CEO, Ops, IT, Marketing each open their own
Anomaly alerts with root cause
× Threshold ping, no diagnosis
✓ Spike, cause, fix path, all in one alert
Total stack cost
× 3 to 5 separate license bills
✓ Included with the Redefine platform
All Redefine products
Industries and roles using analytics

The report that finally answered the question.

Six real situations where one Redefine report replaced a week of stitching. See how ecommerce customer analytics software answers each one. Tap any card to see the report that solved it.

Technical consulting team reviewing ecommerce data analytics and reporting setup
Implementation, on a clock Fixed scope. Go-live date committed in your Statement of Work.

Live dashboards in 8 weeks, not next year.

A four-phase rollout with named deliverables, named owners, and a guaranteed go-live date. Click each phase to see what is in your Statement of Work.

Screen banner showing analytics and tracking dashboard live during rollout
Setup and discovery, weeks 1 to 2
  • Connect order management, product information management, marketplace channels, workflow forms
  • Map existing metric definitions onto the Redefine semantic model
  • Agree on single sign-on, role-based access, audit log retention
  • Confirm the three pilot role views (CEO, Ops Lead, IT Director)
  • Lock the production go-live date in the Statement of Work
  • Name the executive sponsor and the analytics owner
Plan My Reporting Setup

Submit your brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 within 1 week of sign-off

Integrations and ecosystem fit

Pulls from everything you have. Pushes to wherever your team already works.

Most reporting tools are inbound only. Redefine reads from any commerce, enterprise resource planning, marketplace, and marketing source, and pushes alerts and exports to where your teams already live.

Data sources, inbound
SHShopify
ACAdobe Commerce
NSNetSuite
SFSalesforce
D365Dynamics 365
KLKlaviyo
STStripe
AMAmazon Seller
WMWalmart
TGTarget Plus
Redefine
Unified analytics hub
One semantic model, every record
Export targets, outbound
SLSlack alerts
EMEmail digest
TMMicrosoft Teams
XLCSV, Excel, PDF
TBTableau connector
PBPower BI connector
LKLooker connector
S3Amazon S3
BQGoogle BigQuery
SNSnowflake

Native connectors are part of the platform. No middleware. No paid add-on. Need a source that is not on the list? The integrations team builds it as part of your Statement of Work.

Customer proof, in production

Power BI on Redefine. $14M to $90M. Same team.

A real example of what ecommerce customer analytics software, custom Power BI dashboards, and headless commerce did for one promotional apparel ecommerce operation. Plus two more Power BI deployments where reporting hours went down and revenue went up.

Hero casePromo apparel ecommerce

Parsons Kellogg: from a fragmented $14M operation to a $90M unified ecommerce business.

Challenge
A fast-growing $14M promotional apparel business operating 30 storefronts and managing more than one million items. Order data, customer data, inventory, and marketing all sat in disconnected systems. Leadership had no single view of channel performance, no way to spot inventory issues early, no live key performance indicators.
Solution
Redefine deployed a unified architecture: headless commerce, Microsoft Dynamics 365 as the system of record, RESTful APIs across the stack, and custom Power BI dashboards built on the unified data layer. Every storefront, every order, every stock keeping unit rolled up into one analytics model.
Outcome
Real-time analytics across all 30 storefronts. Leadership saw the same numbers as operations. Channel-level performance, inventory health, and customer cohorts all available without leaving the dashboard. Revenue grew from $14M to $90M with the same operational footprint.
$14M to $90M
Revenue, after unified analytics rollout
30
Storefronts on one analytics model
1M+
Items, in one unified record
Real-time
Power BI dashboards on the live data layer
Analytics and tracking dashboard deployed for Parsons Kellogg showing 30-storefront unified view
Power BI on Redefine, Live
$90M
Revenue post-rollout
30
Storefronts, one model
Home goodsHalf Price Drapes

$70M ecommerce business unified on Power BI plus Dynamics 365.

Half Price Drapes consolidated order management, inventory, and customer data into Microsoft Dynamics 365 with custom Power BI dashboards. Result: one source of truth for a $70M ecommerce operation, complete with real-time channel analytics and inventory health views.

$70M
Annual ecommerce revenue
Dynamics 365
Single system of record
Live
Power BI refresh cadence
Apparel and retailPower BI deployment

35% recovery lift, 40% reporting time cut, after Power BI on Redefine.

An apparel and retail brand replaced manual rollups with Power BI dashboards built on the Redefine data layer. Recovery campaigns, inventory aging, and channel margin analyses moved from weekly Excel exports to live, role-aware views that anyone could drill into.

35%
Lift in recovery campaigns
40%
Reporting hours cut
Live
Channel and margin analytics
Pricing

Ecommerce analytics software is included. Pick your platform tier.

The best analytics software for ecommerce is bundled with every Redefine deployment, no separate analytics or business intelligence license required. Tier choice is driven by data volume, modules in use, and rollout scope.

Essentials
$1,920 per month
For growing ecommerce teams launching unified reporting on a single channel.
  • Executive and commerce dashboards
  • Operations and product information management data quality reporting
  • Up to 3 role views
  • Scheduled email exports
  • Marketplace and program-store reporting
  • AI anomaly alerts and forecasting
See Full Pricing

Submit your brief → call within 48 hours → proposal in 3 days

Growth
$4,320 per month
For multi-channel commerce operations replacing a business intelligence license stack.
  • Everything in Essentials
  • Marketplace and program-store reporting
  • AI anomaly alerts and forecasting
  • Up to 10 role views
  • Slack, Teams, business intelligence tool connectors
  • Custom report builder
See Full Pricing

Submit your brief → call within 48 hours → proposal in 3 days

Enterprise
Custom
For enterprise commerce groups with custom data residency, audit, and service level needs.
  • Everything in Growth
  • Unlimited role views and dashboards
  • Custom data residency, EU and US
  • SOC 2, ISO, audit log integration
  • 24x7 support, dedicated success engineer
  • Custom AI cohort and forecasting models
Talk To Sales

Submit your brief → call within 48 hours → proposal in 3 days

Final pricing depends on data volume, modules in use, and rollout scope. See full pricing details.
Frequently asked

Practical questions buyers ask before the demo.

For most commerce reporting, yes. The native dashboards cover executive, commerce, operations, marketplace, program-store, workflow, product information management, and AI use cases. Many teams keep one business intelligence tool for finance or non-commerce data, and use the included connector to push the Redefine data layer into it. The decision is yours, both paths are supported in your Statement of Work.

Native dashboards query the live Redefine record at view time. For most commerce metrics that means seconds-old data. Heavy aggregate views (90 days, full-catalog) are cached and refresh every 5 to 15 minutes. AI forecasts and anomaly checks run continuously in the background, no manual refresh needed.

No. Because storefront, order management system, product information management, marketplace, workflow, and program-store data already live on Redefine, the analytics layer queries the platform directly. No data warehouse build, no reverse ETL, no copy-and-sync overhead. If you already operate Snowflake or BigQuery for non-commerce data, the connector pushes Redefine records there as well.

Both. Nine pre-built reporting modules ship with the platform, covering the most common executive, ops, and marketplace questions. The custom report builder lets business users assemble new views with drag-and-drop fields, filters, joins, and visualizations against the same governed semantic model. No structured query language required, but available for advanced users.

Yes. Native connectors are included for Power BI, Tableau, and Looker. They expose the Redefine semantic model as a governed data source so your existing dashboards keep working. Most enterprise rollouts keep Power BI on top of Redefine for board-level reporting, while business users live in the native dashboards.

Is This Right For You?

Who this ecommerce customer analytics software is built for

We would rather help the right team than sell to the wrong one.

Good fit for

  • You run multi-channel commerce across business-to-business, direct-to-consumer, and marketplace, and each channel's numbers live in a different tool today.
  • Leadership spends more than 2 hours per week waiting for manually assembled reports or reconciling conflicting numbers from different systems.
  • You find out about listing suppressions, returns spikes, or inventory issues from sales drops rather than from a live monitoring tool.
  • You are paying for 2 or more separate business intelligence licenses and still stitching reports by hand between them.
  • You need live dashboards in 8 weeks with committed delivery, not a multi-year data warehouse build.

Not a fit if

  • You need a one-time dashboard export with no ongoing analytics layer or platform commitment.
  • Your commerce data all lives in a single channel and you have no plans to expand to additional platforms or marketplaces.
  • You are pre-revenue or under $500K GMV and the reporting overhead is not yet a bottleneck for your team.
  • You need dashboards live in under two weeks with no onboarding or semantic model mapping.

Not sure? Tell us your situation and we'll be straight with you.

Start Here

Tell us what your team is stitching by hand

Scoped before work starts. Line-by-line detail. No commitment to receive a proposal.

form
Response within 48 hours
Scoped proposal in 3 days
180 projects completed
Full code ownership on handoff
Data analytics consulting team reviewing ecommerce performance results
Ready when you are

See reporting and dashboards on your own data.

A 30-minute walkthrough of the best analytics software for ecommerce: the Redefine data model, the role-tabbed dashboard, the AI alerts, and the business intelligence tool path. We bring the dashboards, you bring the questions your team has been asking for months.

Most Chosen
See reporting and dashboards live

Live walkthrough on a sandbox already populated with multi-channel commerce data. Ask any question of the dashboard during the call.

Request My Analytics Demo
For active rollouts
Plan my reporting setup

Working session with the implementation team to map your existing metric definitions onto the Redefine semantic model and lock the 8-week rollout.

Plan My Setup
No commitmentNo pitchFree dashboard walkthrough

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