Selling on many channels?Tell us about your store
Submit a briefSleek Shop · BigCommerce
One BigCommerce store behind $30M+ a year.
Redefine joined every marketplace, supplier and stock count into one system for this high-volume retailer.
The engagement at a glance
- Industry
- High-volume online retail
- Sales channels
- Own store plus many marketplaces
- Outcome
- $30M+ annual revenue
- Engagement
- Platform, operations, search and email
- Platform
- BigCommerce with a custom theme
- Model
- Dropshipping plus stocked inventory
Services and tools
- BigCommerce
- Klaviyo
- Figma
- SEO
- Theme customization
- Dropshipping
- Order management
- Inventory automation
KlaviyoA fast store for a deep catalog.
The BigCommerce theme was tuned for speed, easy shopping and one look on every page.
See what was in the wayCustom BigCommerce theme
The challenge
Too many channels. Too much by hand.
Sales ran high across many marketplaces. The work behind them was split up and slow.
Channels
Each marketplace was run on its own.
Now one BigCommerce system
Visibility
Hand work hid stock, orders and buyers.
Now custom reports
Cost
Manual steps pushed costs up and slowed growth.
Now automated orders and stock
Volume
Big order counts needed a faster, sturdier store.
Now an optimized theme
1 system
The brief: run every channel from one place, built to carry high order volume.
Before and after
Old store to new, side by side.
A custom BigCommerce theme, plus Klaviyo emails on the same brand.
A few of the Klaviyo emails
Sleek Shop · Klaviyo
Welcome
Sleek Shop · Klaviyo
Still in your bag
Sleek Shop · Klaviyo
Time to restock?
Everything runs through one store.
Pick a part to see what BigCommerce handles there.
BigCommerce
Channels
Many marketplaces, one order queue.
Marketplace orders land in the same BigCommerce system as the store.
Suppliers
Dropship orders go out on their own.
Order processing, stock tracking and supplier updates run automatically.
Stock
Stock counts stay right everywhere.
Stock updates, product listings and restocking are automated.
Buyers
One view of every buyer.
Real-time tracking, unified customer views, Klaviyo email and SEO.
The operation
One order, through every system.
How an order, a stock change and a report move through the BigCommerce hub.
Built with
- BigCommerce
- 01
Placed
Store or marketplace
- 02
Stock reserved and routed
BigCommerce hub
- 03
Order sent to supplier
Supplier
- 04
Picked and shipped
Supplier and carrier
- 05
Tracking synced
Hub to channel and buyer
- 06
Delivered, status closed
Reporting updated
Stock is reserved and a supplier chosen before anything ships, so no order is taken for stock that cannot ship.
Any sales channel
Own store and marketplaces
Inventory engine
Reserve · decrement · restock rules
Stock of record
One count for every channel
- 01
Order placed on any channel
- 02
Stock taken off the one record
- 03
New level sent to every channel, live
One stock count, re-sent on every change, so the same unit cannot sell twice across channels.
Orders
Orders per day across every channel, as one number.
Fulfillment
Time to ship and how each supplier performs.
Oversells
Oversell and cancellation rates over time.
Products
Top products and channels by margin, not just volume.
Custom reports read from the same order record, so every team sees the same numbers.
The busy work now runs itself.
Orders, stock and suppliers stay in step without hand entry. Every event below is one part of the build.
Order managementnowMarketplace order importedAdded to the one order queue
DropshippingnowOrder sent to the supplierTracking comes back on its own
Inventory automationnowStock updated on every channelListings match what is on hand
Inventory automationnowRestock alert raisedLow items flagged before they sell out
The results
Built to scale. Past $30M.
Revenue grew while the hand work shrank.
Annual revenue
$30M+
Annual revenue on BigCommerce.
BeforeBigCommerceNow
Before and after
- Ordersfrom By hand to Automated
- Channelsfrom Separate to One system
- Reportingfrom Patchy to Custom reports
- Storefrom Slower to Optimized theme
BeforeAfter
- Orders automated
- 92%
- Up from about 15%
- Overhead
- Lower
- Fewer hand steps
- Shopping
- Faster
- Smoother store
- Oversells
- -71%
- Real-time stock on every channel
- Email revenue
- 26%
- From Klaviyo flows
Why Redefine
The team behind the store.
One in-house team for the platform, the automation, search and email.
Projects delivered
550+
Stores, apps and systems shipped
25+
Years of delivery
In-house
Design, code and data
Yours
Code and designs
BigCommerce
Klaviyo email
Source: redefineinnovations.com
Before you ask
Questions about this project.
What did Redefine do for Sleek Shop?
BigCommerce development, theme customization, dropshipping, order management, inventory automation, custom reporting, SEO and Klaviyo email.
How were the marketplaces connected?
A central BigCommerce setup brings orders from many marketplaces into one system, with real-time tracking and one view of each buyer.
What does the dropshipping setup do?
It sends orders to suppliers, tracks stock and keeps supplier updates moving without hand entry.
What were the results?
Sleek Shop scaled to over $30 million in annual revenue, with 92% of orders automated, 71% fewer oversells, 26% of revenue from Klaviyo flows, lower overhead and a faster store.
Was speed and security part of the work?
Yes. The store was tuned for speed and follows security best practices to protect data.
550+ projects · 25+ years
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