Amazon PPC audit services that find every dollar your ad account wastes
A 72-point audit across campaign structure, keyword coverage, bid strategy, match types, negative keywords, and attribution. You get a scored report and a ranked fix list in 5 business days.
120+ Amazon PPC audits completed — a workstream subset of our audit practice. 80+ Amazon accounts audited portfolio-wide across all audit types. See Amazon audit program totals
Your Amazon ad account is likely wasting 20 to 30% of its budget right now. Most of those problems are invisible without a structured audit.
The spend happens every day. The waste compounds every week. The audit shows you exactly where money is going and hands your team a specific fix for each problem.
Broad match campaigns spend against hundreds of irrelevant search terms. No one has reviewed the search term report in months.
Your own products compete against each other across campaigns. Costs go up. Returns do not.
Bids were set at launch. They have never been reviewed against real conversion data by keyword or placement.
Your TACoS is rising. You cannot tell which campaign, ad group, or keyword is causing it.
Campaign structure grew without any plan. Duplicate keywords compete against each other and raise your cost per click.
Every wasted search term is identified, categorized by dollar impact, and added to a negative keyword list ready to upload that day.
Campaign cannibalization is mapped. Every ASIN competing against itself gets a restructure recommendation.
Bid opportunities are ranked by estimated TACoS reduction, not alphabetically.
The audit isolates TACoS contribution by campaign type. You know exactly which budget line is driving the blended increase.
Architecture gaps are documented with a fix plan ranked by what to implement first.
How much is your unaudited ad account costing you every day?
Across 120+ Amazon PPC audits, we find an average of 23% wasted spend. Enter your monthly ad spend. See how much your account is losing right now while you wait.
Your current Amazon ad spend
Based on 23% average waste found across 120+ Amazon PPC audits. Accounts that go longer without a review accumulate waste through duplicate keywords, missing negatives, and bids that no longer match conversion data.
Estimated daily ad waste (ticking live)
Estimated daily waste in your account right now
Total estimated waste since last audit
Across 6 months of unaudited ad spend
Monthly waste estimate
Based on 23% average waste across 120+ Amazon PPC audits. A pay-per-click audit identifies the specific campaigns and keywords driving this.
Get My Pay-Per-Click Audit →Pay-per-click audit investment
Full pricing in your audit proposal. No commitment to receive it.
See Amazon Audit PricingFive audit categories, every one an active source of wasted spend
Each category targets a specific layer of your Amazon PPC account. Problems compound across layers. Fixing just one layer is why accounts stay inefficient even with active management.
Campaign structure and architecture
Your campaign structure determines whether your budget is controlled or chaotic. This check covers ASIN isolation by match type, whether your auto and manual campaigns work together or fight each other, and whether cannibalization across your own products is costing you money every day.
- ASIN isolation: exact, phrase, and broad keywords in separate ad groups so you control which match type gets budget
- Auto-to-manual harvest pipeline: whether winning terms from auto campaigns get promoted to manual campaigns
- Cross-ASIN cannibalization: your own products bidding against each other, driving up costs with no winner
Keyword coverage and match type distribution
Keyword gaps mean buyers ready to purchase cannot find your product. This check maps your coverage against the actual search terms driving traffic in your category. It also flags keywords where you are paying for paid placement despite already ranking organically in the top 5.
- High-volume terms that drive your category but appear in none of your campaigns
- Keywords where you rank top 5 organically and are paying for paid placement on top of it
- Match type balance: whether broad is being used to discover terms or mistakenly to convert them
Negative keyword coverage and search term waste
Negative keywords are the fastest money you can recover. This check reviews your 90-day search term report, ranks irrelevant and non-converting terms by the dollars they waste each month, and outputs a ready-to-upload negative keyword file. Most unaudited accounts are missing hundreds of obvious negatives.
- Search terms that spent above your TACoS target with zero conversions in 90 days
- Category-irrelevant terms that pull impressions without clicks, hurting your account's relevance score
- Competitor brand terms where your product is not the right alternative — buyers who click these leave immediately
Bid strategy and placement performance
Top of search can convert 3x better than product pages for the same keyword. Your bid modifiers need to reflect that gap. This check compares your placement bid adjustments against actual conversion rate data by placement, and finds where you are paying too much for placements that do not convert for your ASINs.
- Placement-level ROAS and TACoS broken out: top of search, rest of search, and product pages separately
- Bid modifier recommendations tied to actual conversion rate differences by placement
- Dynamic versus fixed bid strategy review based on your TACoS target and current organic rank position
Budget allocation and attribution audit
If your Sponsored Products campaigns go dark mid-day during peak buying windows, you are paying for off-peak clicks and missing your highest-converting hours. This check audits budget pacing by day and hour, confirms your spend is proportional to actual revenue contribution by campaign type, and checks whether your attribution settings are producing ROAS numbers you can trust.
- Budget exhaustion timing: which campaigns run out of budget and when during the day
- Attribution accuracy: whether your ROAS includes branded organic sales being credited to paid
- Portfolio-to-campaign budget flow: whether money is stuck at portfolio level and not reaching individual campaigns
A PPC audit as the starting point for efficient spend that compounds over time
Portfolio averages below are from our PPC audit workstream. The featured client result is a single-account case study — not a portfolio aggregate.
Wasted spend recoverable through negative keywords, bid adjustments, and restructuring. Across 120+ Amazon PPC audits from the Redefine team.
Each check targets a specific setting, field, or data pattern known to waste ad spend on Amazon.
From submitted access to full scored report with fix roadmap. Your competition does not wait.
One client, one story, one page. The full CCTV Security Pros case study — problem, ad structure, and published performance figures — lives on our full-funnel advertising page, not here.
Read the full case study on our full-funnel pageGet My Pay-Per-Click AuditThree things that separate a real pay-per-click audit from a campaign performance screenshot
The fix roadmap is ranked by estimated TACoS reduction, not by problem category
Most audit reports group findings by category: negative keyword issues, bid issues, structure issues. That is logical but useless for prioritization. Your team needs to know which fix to implement first based on how much TACoS it reduces, not which tab it falls under in the spreadsheet. Every fix in our roadmap comes with an estimated TACoS impact so you can sequence implementation by financial return.
We check attribution before reporting return on ad spend. Most audits do not.
Amazon's ad platform credits organic sales that occur after an ad impression to your paid campaigns. That inflates your reported ROAS. Before we report your account's actual performance, we check your attribution window settings, your branded search cannibalization rate, and whether your conversion data is accurate. Return on ad spend built on flawed attribution is not a metric. It is noise.
The negative keyword list is a file you upload. Not a list to copy manually.
Negative keyword recommendations are only useful if they get implemented. We deliver the negative keyword output as a properly formatted bulk upload file for your ad account: campaign name, ad group, keyword text, match type, all correctly formatted so your team can upload it directly on the day the audit arrives. No reformatting, no copying from a PDF into the platform interface, no opportunities for implementation errors.
Related pay-per-click services
What sellers ask before ordering an Amazon PPC audit
What ad account access do you need to conduct the pay-per-click audit?
We request read-only access to your Seller Central advertising console. Read access gives us visibility into campaign structure, keyword data, search term reports, bid settings, placement data, and budget pacing without the ability to make any changes. We can also accept a data export from your account if you prefer not to grant platform access. For a 90-day search term report analysis, you can export directly from Amazon's Campaign Manager and share as a file. Access is removed or expires after the audit is delivered.
Does the audit identify the problems or also fix them?
The pay-per-click audit delivers findings and a prioritized fix roadmap including a ready-to-upload negative keyword file. Implementation of structural changes, bid adjustments, and campaign restructuring is scoped separately as a pay-per-click management engagement. Many clients implement the quick wins from the audit independently and then engage for full management to maintain ongoing optimization. The audit cost is applied against the management quote if you proceed within 30 days. See Amazon Pay-Per-Click Management Services for what ongoing management covers.
How is this different from Amazon's built-in campaign recommendations?
Amazon's built-in recommendations are generated by an algorithm with one goal: increasing your total ad spend on their platform. Those recommendations consistently push toward broader keywords, higher bids, and more ad types — regardless of whether those changes lower your TACoS. Our audit is structured around your TACoS target and revenue goals. Every recommendation is evaluated against whether it reduces waste or improves your ROAS, not whether it grows Amazon's ad revenue.
How much ad spend do we need to benefit from a pay-per-click audit?
A pay-per-click audit requires enough historical data to make the analysis meaningful. We recommend a minimum of $3,000 per month in active Amazon ad spend and at least 60 days of campaign history. Below that threshold, the sample size for search term and conversion data is too small to draw reliable conclusions. Accounts below that spend level are better served by a campaign setup or restructure engagement than by an audit of existing performance. For accounts above $5,000 per month, the recoverable waste identified in the audit exceeds the audit cost within the first month of implementing the negative keyword list alone.
How often should we run a pay-per-click audit?
Amazon pay-per-click accounts accumulate inefficiency faster than most other ad platforms because your organic rank, competitor landscape, and category search volume all change continuously. We recommend a structured pay-per-click audit every 6 months for accounts in active management, and immediately after any major campaign expansion, product launch, or budget increase. If your TACoS has risen more than 3 percentage points over 60 days without a clear explanation, that is a signal an unscheduled audit will find actionable waste.
Tell us what your account is losing. We will show you exactly where it is happening.
Share your monthly ad spend, current TACoS, and how long since your last structured PPC review. We confirm the audit scope within 48 hours. For accounts spending above $5,000 per month, the waste found in the first month of implementing the negative keyword list alone typically exceeds the cost of the audit.
We have your account details.
We will review your ad account details and confirm the audit scope and delivery date within 48 hours.
Submit account details → confirmation within 48 hours → audit delivered in 5 business days
Response in 48 hours
Audit in 5 days
120+ Amazon PPC audits
72 checks, every account
120+ Amazon PPC audits completed — a workstream subset. See Amazon audit program totals
72 checks. 5 days. Every dollar of wasted spend found.
A scored report across campaign structure, keyword coverage, negative keywords, bids, and attribution — plus a prioritized fix roadmap and a ready-to-upload negative keyword file. Your team can implement changes the day the report arrives. No commitment. No pitch. Scope confirmed within 48 hours.