Find exactly where your Shopify store loses sales
You do not need a full redesign to lift conversion. See where visitors drop off, then fix the highest-cost problems first. The audit shows you both.
A user experience audit surfaces the problems quietly costing you sales
Most ecommerce managers change their store on instinct and competitor guesswork. The audit replaces that guesswork with session evidence.
Without an audit
You redesign before understanding the problem
Full redesigns often move the same friction points to a new layout. The core issue stays unsolved.
Mobile user experience is treated as a desktop footnote
More than 70% of Shopify traffic is mobile. Fixes based on desktop reviews miss most of your drop-off.
Opinion-led decisions that cancel each other out
Without data, every stakeholder has equal say. Changes get reversed. Progress stalls.
No ranking of what to fix first
Teams fix what is easy to code, not what moves revenue. High-impact fixes stay buried in a backlog.
With a Redefine user experience audit
Every fix is backed by session data and conversion evidence
No opinions. Every recommendation cites the data pattern behind it and the conversion impact it addresses.
Mobile and desktop reviewed independently
Mobile friction is mapped separately. Your audit includes device-specific findings for both environments.
A shared document your whole team can act on
Designers, developers, and marketers get a single source of truth. No more conflicting priorities.
Issues ranked by estimated revenue impact
Fix the highest-yield issues first. The action plan tells you in order which changes will move the needle most.
Issues found on your store
Select every statement that describes your current Shopify store. Your score updates in real time.
0 to 2 issues
Your user experience foundation is solid. A targeted audit can reveal incremental gains worth capturing.
Book an audit to find the gaps3 to 5 issues
Your store has real user experience gaps. An audit shows which to fix first for the fastest conversion lift.
Get Your Audit Now6 to 8 issues
Your store is likely losing 15 to 25% of potential revenue to user experience friction. An audit is urgent.
Book Urgent User Experience AuditFour deliverables that show you where your store loses sales
Each deliverable targets one layer of your store's user experience. Together they show you exactly where you lose sales, and why.
Conversion Path Mapping
We trace the exact steps visitors take from landing to purchase and mark every point where they leave. You see, in ranked order, which drop-off points are costing you the most revenue per session.
Visitor Journey Funnel
Mobile viewport
Mobile issues
Mobile User Experience Review
We review your store across iPhone, Android, and tablet viewports. Every friction point is documented with a screenshot, a severity score, and a specific fix recommendation. You know exactly what is broken and why it matters.
Friction Zone Identification
We map where visitors look against where they act. Where attention and action split, friction lives. We name each zone, explain the friction, and give you the fix that recovers the sale.
Product Page: Attention versus Action
Fixes ranked by revenue impact
11 findingsMove add-to-cart above fold (mobile)
Est. impact: +18% mobile conversion rate
Add trust signals above product fold
Est. impact: +9% product detail page conversion
Rewrite homepage hero headline
Est. impact: +7% bounce reduction
Reduce navigation to 5 categories
Est. impact: +4% discovery rate
Priority Action Plan
Every finding is ranked by estimated revenue impact, not by how easy it is to code. You get a numbered action list: highest impact at the top, specific fix instructions for each item, and an estimated conversion improvement for each change.
How Merlette lifted monthly revenue with a luxury Shopify UX overhaul
Named luxury fashion case study on Shopify. Single-client results — not a portfolio aggregate. Sleekshop’s beauty retail story lives on BigCommerce.
Client
Merlette
Luxury fashion · Shopify DTCMerlette is a luxury fashion brand selling premium womenswear direct to consumers on Shopify, competing at the top end of digital retail.
The Problem
Merlette had to protect a luxury look while lifting conversion. Usability, accessibility, and mobile speed all needed work. Nothing could compromise the brand.
The Result · Merlette
additional monthly revenue from email for Merlette, driven by improved user experience and customer journey
0%
of Merlette’s total monthly revenue attributed to email after the user experience transformation
Better user experience design raised Merlette’s conversion rates and repeat purchases. Faster performance cut fraud risk and sped up the site.
Single-client case study — +$20K/mo and ~50% email revenue belong to Merlette only, not a portfolio sum.
Full Merlette luxury Shopify story
A five-layer user experience pipeline in 5 days
The audit runs five analysis layers across five days. You get a full picture of your store's friction in one work-week.
Recordings
Analysis
Mapping
Review
Matrix
Day 1
Session Recording Review
We analyze real visitor sessions to identify rage clicks, scroll depth, and drop-off moments across your top 5 pages.
Day 1 to 2
Heatmap Analysis
Click, scroll, and attention heatmaps reveal what visitors actually look at versus what they ignore. Mismatches are friction.
Day 2 to 3
Friction Mapping
We document each friction point: type, location, severity, and the segment it hurts most. Mobile and desktop stay separate.
Day 3 to 4
User Flow Review
We walk the full purchase journey as a first-time visitor, documenting every moment of confusion, hesitation, or dead end.
Day 5
Priority Matrix Delivery
All findings ranked by revenue impact. Report, action plan, and 30-minute walkthrough call delivered on day five.
Why our Shopify user experience audit beats a generic report
Most audits list problems. Ours tells you which ones cost money, which to fix first, and exactly how to fix each one.
Issues ranked by revenue impact, not technical severity
Most auditors rank findings by how hard they are to find or how obvious they look. We rank every issue by the revenue it is costing you. Your developer fixes the right thing first, not the easy thing.
Mobile reviewed as a standalone, not as a footnote
Your mobile user experience gets its own section of the audit. We test on 8 device configurations and treat mobile as a separate environment with its own friction map. Not a desktop review with a "mobile note" at the bottom.
Every finding includes a specific fix, not a vague recommendation
We do not say "improve the call to action." We tell you the exact position, the exact copy, and the exact spacing to change. Your team acts on the report without a follow-up call.
Delivered in 5 days, not 5 weeks
We built the audit process to move at campaign speed. You do not wait a month to find out your homepage is losing 30% of visitors before the first scroll. Five business days from brief to full report and walkthrough call.
Shopify user experience audit FAQ
Straightforward answers to the questions user experience leads and ecommerce managers ask most.
A Shopify user experience audit from Redefine covers conversion path analysis, mobile user experience review, above-the-fold assessment, friction point identification, navigation and information architecture review, checkout flow analysis, trust signal placement, and page speed impact on user experience. Every finding is tied to a specific conversion impact estimate.
The audit is delivered in five business days. You receive a full written report with prioritized recommendations, annotated screenshots, and a ranked action plan. Rush delivery in three days is available on request.
Most stores have specific, fixable user experience gaps rather than fundamental design failures. The audit tells you which is true for your store. If the issues are structural, we say so clearly. If targeted fixes will move the needle, the audit shows you exactly where to focus.
You receive a full user experience audit report, a prioritized fix list ranked by estimated revenue impact, annotated page screenshots with specific issue callouts, a mobile user experience review, and a 30-minute walkthrough call where we explain every finding and answer your questions.
The audit identifies where visitors abandon, what creates friction before the add-to-cart moment, and which design elements reduce purchase confidence. By fixing the highest-impact issues first, most stores see measurable conversion improvement within 30 days of acting on the audit findings.
Find out what your store is costing you right now
Tell us about your store and your conversion goals. We will scope your audit and explain the five-day process for your situation.
No commitment. No pitch. A focused conversation about your store and what the audit will find.
5 days
delivery
$20K
monthly lift · Merlette only
8+
device configs tested
Brief received.
We will review your store and follow up within 24 hours to confirm the audit start date.