Turn your existing Shopify traffic into more revenue
Most Shopify stores sit on revenue they never collect. Redefine audits your full funnel, removes checkout friction, and runs structured A/B tests. Every point of lift compounds month over month.

Brands that trust Redefine to lift their Shopify conversion rate

More traffic is not the answer if your store leaks
"We were spending $80K a month on paid ads. Turns out 40% of cart visits were abandoning at a single friction point in checkout."
Growth Director, direct-to-consumer apparel brand (200+ SKUs) SKUs) SKUs) SKUs)
See what a 1% conversion rate lift is worth to your store
Enter your store numbers. Watch the monthly revenue gap update live. No email required.
Submit brief → call within 48 hours → scoped proposal in 3 days
Every layer of your funnel, treated as a revenue lever
Redefine's Shopify CRO practice runs from diagnosis to deployment. No guesswork. No "best practices" applied blindly.
Conversion Rate Optimization Audit
FoundationRedefine maps your store page by page. We use session recordings, heatmaps, funnel drop-off data, and Baymard Institute research. We rank every friction point by revenue impact before changing a thing.
Shopify A/B Testing Services
Core serviceHypothesis-first testing with Convert, VWO, Neat A/B, or your preferred platform. Redefine runs test design, development, QA, and statistical analysis. No underpowered experiments, no winners called too early. You deploy only proven wins.
Checkout Optimization
High-impactShopify checkout is your highest-leverage page. Redefine cuts field count, adds trust signals, and places express pay where buyers expect it. We test cross-sell timing so abandonment drops and average order value climbs.
Product Detail Page and Landing Page Conversion Rate Optimization
Core serviceProduct pages lose buyers at the worst moments: weak social proof, slow media, unclear variants, a buried buy button. Redefine rebuilds each element against a conversion-first template. We inform every change with your category data.
Shopify Growth Optimization Retainer
OngoingCRO compounds over time. The retainer keeps a new test live every 2 to 4 weeks. Redefine interprets results, deploys winners, and queues the next hypothesis. Your revenue grows with the program.
Conversion rate optimization that scaled a brand to $45M+ in annual revenue
annual revenue after UX optimization and a structured A/B testing program
Corporate Gear sells branded merchandise to businesses. The store handles heavy personalization and high transaction volume.
A crowded market and a friction-heavy site held back leads and conversions. The store needed structured testing and a clearer buyer flow to hit its growth targets.
A full CRO program. We ran A/B and multivariate tests across key pages. We improved navigation and accessibility. We built landing pages tailored to each customer segment. Market research and analytics guided continuous refinement, and SEO integration widened organic reach alongside the conversion gains.

A structured testing pipeline behind every result
Every experiment follows the same 5-stage pipeline. No ad hoc changes. No underpowered tests. No decisions made on gut feel. You get results you can trust.. You get results you can trust.. You get results you can trust.. You get results you can trust.
Why a real Shopify CRO agency beats guesswork
Shopify CRO services: your questions answered
A Redefine conversion rate optimization audit covers your full purchase funnel: homepage, collection pages, product detail pages, cart drawer, checkout, and post-purchase flow. Redefine maps where visitors drop off, cross-references session recordings and heatmaps with Baymard research benchmarks, and delivers a ranked opportunity list with estimated revenue impact per fix. You receive a prioritized backlog before any test begins.
The first audit findings are ready within 14 days of kickoff. The first live A/B test typically runs in weeks 3 to 4. Statistically significant results from a single test take 2 to 6 weeks depending on your traffic volume. Higher traffic stores see results faster. Redefine sequences tests to keep your experiment velocity high even while individual tests are running.
A general threshold for reliable A/B testing is 1,000 or more monthly transactions on the page being tested. If your traffic is below that, Redefine shifts the approach: qualitative research (surveys, session replay, user testing) drives the audit findings instead, and changes are deployed directly. Lower-traffic stores benefit from the conversion rate optimization audit process even without formal split testing.
User experience design shapes how your store looks and flows. Conversion rate optimization measures whether that design is actually converting and systematically tests alternatives to find what works better. Redefine combines both: design changes are informed by conversion rate optimization data, and conversion rate optimization tests are implemented by the design and development team in the same engagement. You do not need to hire two separate agencies.
Yes. Most Redefine conversion rate optimization engagements start with stores built by previous agencies or in-house teams. The audit process is platform-agnostic in approach: Redefine reviews the store as it is, maps friction points, and runs tests against the live theme. No migration or rebuild is required to start a conversion rate optimization program.
Your store already has the traffic. Let Redefine turn it into revenue.
Book a free 30-minute review of our Shopify CRO services. Redefine walks your store live with you. We name your three highest-value conversion opportunities. Then we outline what a full engagement costs and delivers.
No commitment. No pitch.
Submit brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 within 1 week of sign-off
