Headless Shopify storefronts built on Hydrogen and Next.js
When your Liquid theme hits its limit, you need a decoupled build. Redefine builds headless storefronts on Next.js, Hydrogen, and the Storefront API. Clients cut load times from over 4 seconds to under 1.
When your Liquid theme becomes your growth ceiling
At 50,000 monthly orders, our Liquid theme was elegant but fragile. Every feature request cost a sprint. Every new market needed a manual deploy. Headless gave us our roadmap back.
- Build on any JavaScript framework: React, Vue, or Svelte. Your team ships in the stack it already knows.
- Full checkout UI control. Design the buying moment that converts, not a locked template.
- Multi-region, multi-language at the edge. Sell in new markets without a rebuild.
Your headless scope depends on your business model
Select your situation. See exactly how Redefine scopes, stacks, and delivers for your context.
You have outgrown Dawn. Your marketing team moves faster than your dev queue. You need sub-second mobile and full frontend control.
You run complex pricing, approval workflows, and ERP sync that no template storefront supports. Headless gives you the API layer to build exactly that.
You are on Plus for platform depth. Headless reaches the last 20% Liquid and Scripts cannot touch: custom checkout, advanced Functions, and true multi-market.
Five layers that make a headless build fast and flexible
These five layers turn Shopify into a headless storefront. Click any layer to see what it does and why it matters.
Your frontend, Shopify's backend, full control
Click any layer to see what Redefine builds there and how it connects to the rest of your stack.
How a B2B apparel brand grew revenue with headless
A B2B apparel and branded merchandise platform. It serves enterprise clients across the US with a large, complex catalog.ir legacy store limited performance, user experience, and personalization at the scale their clients demanded.
Redefine rebuilt the store as headless. We ran data-driven optimization and A/B-tested checkout flows across the platform.
"Continuous testing and data-driven optimization on the headless platform drove strong revenue growth and a stronger position in enterprise ecommerce."
Four reasons our headless builds outlast the alternatives
Most headless agencies sell you a framework. Redefine delivers a storefront you own and a team that supports it.
Framework-agnostic expertise
We are not locked into one framework. We build with Hydrogen when it fits and Next.js when it fits better. We advise on your real performance and team needs, not our favorite stack. You get the right tool, not our default.
Performance is a contract, not a promise
We target specific Core Web Vitals numbers in the brief and measure them at delivery. LCP under 1 second, Lighthouse above 90. If you are not hitting those targets at launch, we keep working. Speed is not a nice-to-have on headless builds.
Full-stack ownership, not a frontend-only shop
Redefine builds the frontend, the API layer, the deployment pipeline, and the monitoring. One team owns the whole architecture. No frontend shop pointing at Shopify when something breaks.
Also see Shopify app developmentScoped and priced before a single line is written
Headless projects go over budget when scope is murky. Redefine starts every headless engagement with a paid discovery sprint that produces a written architecture spec, component inventory, and fixed quote. No estimate surprises when development starts.
See headless pricingHeadless Shopify FAQ
The headless decision is significant. Get the answers you need before the call.
Book Free ConsultationHeadless is the right choice when your Liquid theme is limiting your conversion testing, your page load is hurting mobile conversions, or you need frontend capabilities that no theme architecture supports. If your store does less than $2M per year and your marketing team does not need frequent frontend changes, a well-optimized Liquid theme may be sufficient. We help you make the call in the free assessment.
Hydrogen is Shopify’s own React framework, purpose-built for Shopify’s Storefront API. It runs natively on Oxygen (Shopify’s edge hosting) with zero platform fees and deep API integration. Next.js is a more general-purpose React framework with a larger ecosystem and more flexibility for complex integrations. We recommend Hydrogen for most direct-to-consumer headless builds and Next.js when you need complex server-side integrations, a larger team wants to own the code, or you have existing Next.js infrastructure.
Headless builds are more complex than theme projects. A focused Hydrogen storefront with standard product detail page, product list page, and checkout typically starts at $20,000 to $40,000. A full-stack platform with custom integrations, B2B logic, and multi-market support runs $50,000 to $120,000+. Every engagement starts with a paid discovery sprint that produces a written spec and fixed quote. See headless pricing for indicative ranges.
Yes, when the migration is handled correctly. Headless builds using server-side rendering or static site generation generate crawlable HTML that search engines index identically to Liquid. Redefine implements a pre-migration audit, maps all canonical URLs, ensures structured data and meta tag parity, and monitors crawl behavior in the weeks after launch. Headless storefronts consistently score higher on Core Web Vitals, which directly benefits search engine optimization rankings.
Yes. The headless architecture separates the frontend code from content management. Your team continues using the Shopify admin for products, collections, metafields, and pages. We also connect headless builds to Shopify’s native metaobject and metafield system so your team can control structured content from the Shopify admin without code access. For complex content needs we integrate a headless content management system like Contentful or Sanity alongside Shopify.
Book your free headless assessment
Tell us your current stack, your speed bottlenecks, and your goals. We will scope a headless build, or tell you honestly that Liquid still fits. We have delivered 45+ headless builds.
Brief received.
We will review your stack and goals, then send a scoped assessment within 3 business days.
