Higher Return on Ad Spend. Lower Cost per Acquisition. Every Dollar Accountable.
We manage Google Ads across Search, Shopping, Performance Max, and Remarketing. Every campaign is built to your revenue targets. We audit weekly and report monthly, in plain language that ties spend to closed revenue. to closed revenue.
These numbers come from a typical unmanaged account. Your real grade arrives after the audit.count. Your actual grade arrives after the audit.
Return on Ad Spend
4.8x
Quality Score
9/10
Conversion Rate
8.4%
Unmanaged Google Ads accounts waste budget. Managed accounts compound returns.
See the contrast below. These numbers come from real accounts we audited before management began.
Without management
Estimated monthly waste on a $10K budget: $2,600
With Redefine management
Same $10K budget: we recover an estimated $2,340 a month through optimization.
Pain · Paid media team reviewing campaign performance improvements at agency
Each campaign type gets its own strategy, structure, and weekly optimization.
Pick a campaign type to see active management in action. See exactly what we do each week.
Search Campaigns
Keyword-targeted text ads: buyers with intent
Shopping Campaigns
Product feed optimization: return on ad spend by product group
Performance Max
Asset groups, audience signals, conversion tracking
Remarketing
Audience lists, Remarketing Lists for Search Ads, frequency caps
Impressions
48,201
Clicks
2,140
Conversions
180
Five management phases. One goal: revenue you can track.
01
Account Architecture
We build your campaign structure from scratch, or restructure the existing account. We assign match types and segment ad groups by buyer intent. Conversion tracking is verified in GA4 before a dollar is spent.
02
Launch and Baseline
We launch on manual CPC to build clean conversion data. Days 1 to 30 set your baseline ROAS by campaign and ad group. We hold Smart Bidding until conversion volume is proven.
03
Weekly Optimization
We review the search term report weekly and add negatives the same day. We adjust bids by device, location, and time of day. Ad copy A/B tests rotate monthly.
04
Monthly Reporting
You get ROAS by campaign, ad group, and keyword. You see cost per conversion by traffic source. We confirm attribution against GA4 and CRM data, then recommend where next month's budget goes.
05
Scale and Expand
Every month we move budget from low-return to high-return campaigns. We add new campaign types as the data confirms readiness. You get a quarterly expansion plan built with your team.
01
Account Architecture
Campaign structure built from scratch, or existing account restructured. Match types assigned. Conversion tracking verified before spend begins.
02
Launch and Baseline
Manual cost per click launch. Days 1 to 30 build conversion baseline. Smart Bidding held until data is sufficient.
03
Weekly Optimization
Search term review weekly. Negative keywords added same day. Bid adjustments and ad copy tests running continuously.
04
Monthly Reporting
Return on ad spend by campaign and keyword. Attribution verified. Budget reallocation recommended.
05
Scale and Expand
Budget moves monthly from low-return to high-return campaigns. New campaign types added as data confirms readiness.
Connect to these before engagement begins
7x return on every dollar of paid campaign spend. $80,000 in monthly revenue.
The Problem
A retail client ran paid campaigns with no structured tracking or attribution. Listings were inconsistent and analytics were thin. Nobody could see which spend drove revenue, so budget leaked and retention suffered.
- Paid campaigns running without structured tracking or attribution: no visibility into which spend was driving revenue
- Listing performance inconsistent across paid channels: no optimization cycle, no negative keywords, no return on ad spend reporting by campaign
- Customer retention and loyalty systems disconnected from paid acquisition: paid traffic not flowing into owned channels
The Result
Paid campaigns, listing optimization, and attribution structured correctly.
Return on paid campaigns
0x
Monthly revenue
$0K
We restructured the paid campaigns, fixed listing performance, and built proper attribution. Paid campaigns returned a reported 7x on spend. Monthly revenue reached $80K, and the team could finally trace every dollar to a result.
- Operational workflows for listings, ads, inventory, and payments were streamlined: manual effort reduced
- Integrated point-of-sale and loyalty capabilities enhanced the customer purchasing experience and supported sustained revenue growth
Four things that separate managed Google Ads from managed-looking Google Ads.
Audit before spend. Every time.
Before we touch a bid, we audit the existing account structure, search term history, and conversion tracking setup. Every gap identified, every waste source mapped. The audit brief is Sprint 1. Spending starts in Sprint 2.
Quality Score means lower cost, not just a number.
We optimize landing pages to match ad group intent. We do not just bid higher to win impressions. When Quality Score rises from 4 to 8, your cost per click drops 30 to 50% for the same position. We report that improvement by keyword every month.t by keyword every month.
Return on ad spend at campaign level, not account level.
Blended ROAS hides a campaign running at 1x next to one running at 8x. We break ROAS down to campaign, ad group, and keyword. Then we move budget monthly toward what is actually closing, not what looks good on a dashboard.
Weekly demo, not monthly report.
Every week you see what changed, why, and what is next. It is a 30-minute structured call, not a PDF you never open. You learn what we optimized, how ROAS moved, and what ships next week.
Google Ads management FAQ
A monthly report tells you what already happened. By the time you read that your cost per acquisition increased in week 2, the budget for weeks 3 and 4 was already spent at the higher rate. Weekly optimization means we catch bid drift, match type leaks, and search term irrelevance before they become a month of wasted spend. The report is the output: optimization is the work, and it happens every week.
It depends on your conversion volume. Smart Bidding requires at least 30 to 50 conversions per campaign per month to optimize correctly. Below that threshold, it guesses, and often guesses poorly. If your account has sufficient conversion history, we keep Smart Bidding and optimize the target inputs. If not, we switch to Manual cost per click until the baseline is built, then layer Smart Bidding on top of clean data.
You see the first improvements within 30 days. Those include lower wasted spend from negative keyword builds, better Quality Scores from landing page fixes, and bid adjustments by device. Full return on ad spend optimization including Smart Bidding re-tuning and budget reallocation between campaigns takes 60 to 90 days to stabilize. We track and report both short-term wins and long-term trajectory every month.
Management fees are based on your monthly Google Ads spend and the number of active campaigns. You receive a flat-fee proposal after the scoping call. Proposals are line-by-line: you see exactly what is included, what is excluded, and what the monthly optimization cadence looks like. No percentage-of-spend billing. No retainer minimums above what the scope requires. No commitment is needed to receive the proposal.
Yes. We work alongside internal teams regularly. Your team retains admin access to the account at all times. We coordinate on budgets, promotions, and landing pages through a shared Slack channel and a weekly 30-minute call. Some clients use us as the full paid media function. Others use us as a specialist layer alongside a generalist in-house marketer. Both models work: we scope accordingly.
Tell us your monthly spend, your current ROAS, and your biggest campaign problem.
Strategy call in 48 hours. Scoped proposal in 3 days. Sprint 1 starts within a week of sign-off. Your team joins the onboarding call and weekly 30-minute demos. That is all we ask.
What is your primary Google Ads challenge?
Strategy call in 48 hours · proposal in 3 days · Sprint 1 in 1 week of sign-off · No commitment. No pitch.
Brief received.
We will review your Google Ads situation and schedule a strategy call within 48 hours to scope the management engagement.
48 hours
Strategy call scheduled
3 days
Flat-fee proposal delivered
Weekly demos
Not monthly PDFs
Admin access retained
Always yours
Stop guessing what your Google Ads spend is doing. Start seeing what it returns.
No commitment. No pitch. A strategy call in 48 hours and a scoped management proposal in 3 days.
Strategy call in 48 hours → Proposal in 3 days → Sprint 1 in 1 week of sign-off
What management includes every month
- Weekly search term review and negative keyword adds
- Bid adjustments by device, location, and time of day: weekly
- Return on ad spend report by campaign, ad group, and keyword: monthly
- what changed and what is next
- Budget reallocation recommendation: monthly, by return on ad spend tier