Higher Return on Ad Spend. Lower Cost per Acquisition. Every Campaign Managed.
We manage Google Ads across Search, Shopping, Performance Max, and Remarketing. Every campaign built to your revenue targets, audited weekly, and reported monthly in plain language that connects spend to closed revenue.
Your Google Ads account grade
?
score
Before Redefine manages your account, we audit it.
These are the numbers from an unmanaged account. Your actual grade arrives after the audit.
Return on Ad Spend
4.8x
Quality Score
9/10
Conversion Rate
8.4%
Unmanaged Google Ads accounts waste budget. Managed accounts compound it.
Hover over each panel to see the contrast. These numbers reflect real findings from accounts audited before management began.
Without management
Estimated monthly waste on a $10K budget: $2,600
With Redefine management
Same $10K budget: estimated $2,340 per month waste recovered through optimization
Pain · Paid media team reviewing campaign performance improvements at agency
Every campaign type managed with its own strategy, structure, and optimization rhythm.
Click any campaign type to see what active management looks like. Each panel updates every 4 seconds automatically.
Search Campaigns
Keyword-targeted text ads: buyers with intent
Shopping Campaigns
Product feed optimization: return on ad spend by product group
Performance Max
Asset groups, audience signals, conversion tracking
Remarketing
Audience lists, Remarketing Lists for Search Ads, frequency caps
Impressions
48,201
Clicks
2,140
Conversions
180
Five management phases. Continuous revenue optimization.
01
Account Architecture
Campaign structure built from scratch, or existing account restructured. Match types assigned. Ad groups segmented by intent. Conversion tracking verified in GA4 before a dollar is spent.
02
Launch and Baseline
Campaigns launch on Manual cost per click to build clean conversion data. Days 1 to 30 establish baseline return on ad spend by campaign and ad group. Smart Bidding held until sufficient conversion volume is confirmed.
03
Weekly Optimization
Search term report reviewed weekly: negative keywords added the same day. Bid adjustments by device, location, and time of day. Ad copy A/B tests running on a monthly rotation.
04
Monthly Reporting
Return on ad spend by campaign, ad group, and keyword. Cost per conversion by traffic source. Attribution confirmed against GA4 and customer relationship management data. Budget reallocation recommendation for next month.
05
Scale and Expand
Budget reallocated from low-return campaigns to high-return campaigns every month. New campaign types added as data confirms readiness. Quarterly expansion planning meeting with your team.
01
Account Architecture
Campaign structure built from scratch, or existing account restructured. Match types assigned. Conversion tracking verified before spend begins.
02
Launch and Baseline
Manual cost per click launch. Days 1 to 30 build conversion baseline. Smart Bidding held until data is sufficient.
03
Weekly Optimization
Search term review weekly. Negative keywords added same day. Bid adjustments and ad copy tests running continuously.
04
Monthly Reporting
Return on ad spend by campaign and keyword. Attribution verified. Budget reallocation recommended.
05
Scale and Expand
Budget moves monthly from low-return to high-return campaigns. New campaign types added as data confirms readiness.
Connect to these before engagement begins
7x return on every dollar of paid campaign spend. $80,000 in monthly revenue.
The Problem
Facebook Marketplace sales were underperforming due to inconsistent listings, limited analytics, and fragmented operational workflows. The purchasing experience lacked cohesion between online and point-of-sale systems, impacting conversion, efficiency, and customer retention.
- Paid campaigns running without structured tracking or attribution: no visibility into which spend was driving revenue
- Listing performance inconsistent across paid channels: no optimization cycle, no negative keywords, no return on ad spend reporting by campaign
- Customer retention and loyalty systems disconnected from paid acquisition: paid traffic not flowing into owned channels
The Result
Paid campaigns, listing optimization, and attribution structured correctly.
Return on paid campaigns
0x
Monthly revenue
$0K
Facebook Marketplace sales and engagement increased significantly, supported by improved listing performance and targeted advertising. Paid campaigns achieved a reported 7x return on investment, contributing to monthly revenue reaching $80K.
- Operational workflows for listings, ads, inventory, and payments were streamlined: manual effort reduced
- Integrated point-of-sale and loyalty capabilities enhanced the customer purchasing experience and supported sustained revenue growth
Four things that separate managed Google Ads from managed-looking Google Ads.
Audit before spend. Every time.
Before we touch a bid, we audit the existing account structure, search term history, and conversion tracking setup. Every gap identified, every waste source mapped. The audit brief is Sprint 1. Spending starts in Sprint 2.
Quality Score means lower cost, not just a number.
We optimize landing pages to match ad group intent: not just bid higher to win impressions. When Quality Score rises from 4 to 8, your cost per click drops 30 to 50% for the same position. We track and report this improvement by keyword, every month.
Return on ad spend at campaign level, not account level.
Blended return on ad spend hides campaigns running at 1x next to campaigns running at 8x. We break return on ad spend down to campaign, ad group, and keyword, and move budget monthly toward what is actually closing, not what looks good on an aggregate dashboard.
Weekly demo, not monthly report.
Every week, you see what changed, why, and what is next. A 30-minute structured call: not a PDF sent at end of month that you never open. What optimization ran last week, what the return on ad spend movement was, and what is shipping next week.
What marketing leaders ask before starting Google Ads management.
A monthly report tells you what already happened. By the time you read that your cost per acquisition increased in week 2, the budget for weeks 3 and 4 was already spent at the higher rate. Weekly optimization means we catch bid drift, match type leaks, and search term irrelevance before they become a month of wasted spend. The report is the output: optimization is the work, and it happens every week.
It depends on your conversion volume. Smart Bidding requires at least 30 to 50 conversions per campaign per month to optimize correctly. Below that threshold, it guesses, and often guesses poorly. If your account has sufficient conversion history, we keep Smart Bidding and optimize the target inputs. If not, we switch to Manual cost per click until the baseline is built, then layer Smart Bidding on top of clean data.
The first improvements: lower wasted spend from negative keyword builds, better Quality Scores from landing page fixes, and bid adjustments by device: show within 30 days. Full return on ad spend optimization including Smart Bidding re-tuning and budget reallocation between campaigns takes 60 to 90 days to stabilize. We track and report both short-term wins and long-term trajectory every month.
Management fees are based on your monthly Google Ads spend and the number of active campaigns. You receive a flat-fee proposal after the scoping call. Proposals are line-by-line: you see exactly what is included, what is excluded, and what the monthly optimization cadence looks like. No percentage-of-spend billing. No retainer minimums above what the scope requires. No commitment is needed to receive the proposal.
Yes. We work alongside internal teams regularly. Your team retains admin access to the account at all times. We coordinate on budgets, promotions, and landing pages through a shared Slack channel and a weekly 30-minute call. Some clients use us as the full paid media function. Others use us as a specialist layer alongside a generalist in-house marketer. Both models work: we scope accordingly.
Google Ads management works when there is active spend worth optimizing.
Strong fit:
- You spend at least $3,000 per month on Google Ads: enough volume for weekly optimization to produce measurable return on ad spend improvement
- Your current account is either unmanaged, managed by an agency that reports monthly with no weekly demos, or managed in-house by someone splitting their time across multiple channels
- You want return on ad spend reporting at campaign and keyword level: not a blended account return on ad spend that hides underperforming campaigns
- You want to scale Google Ads spend as return on ad spend improves: with a structured process for when and how to increase budget
Probably not the right fit if:
- You are spending under $1,000 per month: the management fee relative to recoverable waste may not justify the engagement at this scale
- You need the account manager to also run creative production, social media, email, and search engine optimization: Google Ads management is a specialist engagement, not a full-service retainer
- Your landing pages are not ready for paid traffic: conversion tracking is not installed, pages have no above-fold call to action, or mobile experience is broken. We can fix this, but it adds scope and timeline to Sprint 1.
Not sure? Submit a brief and we will tell you honestly whether this engagement makes sense for your account at its current stage.
Tell us your monthly spend, your current return on ad spend, and your biggest campaign problem.
Strategy call in 48 hours. Scoped proposal in 3 days. Sprint 1 starts within 1 week of sign-off. Your team attends the onboarding call and weekly 30-minute demos. That is all.
What is your primary Google Ads challenge?
Brief received.
We will review your Google Ads situation and schedule a strategy call within 48 hours to scope the management engagement.
48 hours
Strategy call scheduled
3 days
Flat-fee proposal delivered
Weekly demos
Not monthly PDFs
Admin access retained
Always yours
Stop guessing what your Google Ads spend is doing. Start seeing what it returns.
No commitment. No pitch. A strategy call in 48 hours and a scoped management proposal in 3 days.
What management includes every month
- Weekly search term review and negative keyword adds
- Bid adjustments by device, location, and time of day: weekly
- Return on ad spend report by campaign, ad group, and keyword: monthly
- Weekly 30-minute demo: what changed, what is next
- Budget reallocation recommendation: monthly, by return on ad spend tier