Build the System Behind Your Revenue Growth.
Marketing strategy consulting that connects your channels, aligns your budget to your highest-return opportunities, and builds an integrated system brands use to scale from $14M to $90M. Not a slide deck. A working plan.
client revenue achieved
average revenue growth
strategies delivered
Most brands have marketing tactics. Few have a strategy.
Toggle between how disconnected marketing looks versus how an integrated strategy system performs. The difference is not effort. It is architecture.
Email, paid ads, search engine optimization, and social each have separate agencies, separate key performance indicators, and no unified reporting. You cannot tell which channel is actually driving revenue.
Last year's budget becomes this year's budget with small adjustments. No analysis of which spend generated returns and which spend maintained the status quo.
You know what you spend on marketing but not what it costs to acquire a customer through each channel, or what a customer is worth over their lifetime.
Each new campaign is launched in isolation. Email promotes one thing, paid ads promote another, and social posts something else. The buyer sees a fragmented brand at every touchpoint.
Revenue plateaus at a level the existing channel mix can sustain. Breaking through requires adding more spend, not reorganizing the system, so the ceiling stays where it is.
Monthly reports show impressions, clicks, and open rates. They do not show revenue per channel, cost per acquisition by source, or lifetime value by acquisition channel.
From first call to live strategy roadmap in two weeks.
Every engagement starts with an audit before any strategy is built. You see exactly where your marketing system is leaking revenue before we recommend a single change.
Days 1 to 2
Channel audit and revenue map
Every channel audited against your current revenue model
Days 3 to 5
Customer acquisition cost and lifetime value modeling
Customer acquisition cost mapped per channel with lifetime value projections
Days 6 to 9
Strategy roadmap and budget model
90-day and 12-month channel plan with projected revenue outcomes
Days 10 to 14
Execution handoff and team alignment
Strategy briefed into your team or execution partner with live tracking setup
Revenue attribution by channel · last 12 months
Unattributed revenue
$22,100
Attribution coverage
77%
Customer acquisition cost by channel
| Channel | Acquisition Cost | 12-month Lifetime Value | Lifetime Value:Cost |
|---|---|---|---|
| $4.20 | $184 | 43.8x | |
| Organic Search Engine Optimization | $11.40 | $210 | 18.4x |
| Paid Search | $38.70 | $162 | 4.2x |
| Social Paid | $84.20 | $139 | 1.7x |
Recommendation: shift 30% of Social Paid budget to Email and Organic Search Engine Optimization expansion based on lifetime value versus customer acquisition cost differential.
Month 1
Fix Attribution
GA4 and Klaviyo unified
Month 2
Shift Budget
Email and search engine optimization scaled
Month 3
Revenue Target
+40% channel return
Marketing strategy consulting that produces a working system.
0
channel gaps identified per audit
Channel audit covers paid, organic, email, social, and direct against your current revenue model.
0x
average revenue growth from aligned strategy
Parsons Kellogg scaled from $14M to $90M on an integrated digital marketing strategy.
0
day delivery from audit to roadmap
Full strategy delivered in 14 days, not 6-week consulting cycles. You start executing while it is still relevant.
0%
average budget reallocation opportunity found
Most brands are spending 25 to 40% of their marketing budget on channels with sub-3x lifetime value versus customer acquisition cost ratios.
0
deliverables in every strategy engagement
Channel strategy, budget model, customer acquisition cost and lifetime value dashboard, execution brief, and a 12-month revenue projection.
100%
data and documentation stays yours
Every model, brief, and dashboard is built in your accounts. No proprietary tool dependency.
Strategy connects these execution services
$14M to $90M. Integrated marketing strategy across 30 stores.
Proof · Operations team reviewing revenue dashboard
Starting point
$0M
Annual revenue at the start of digital transformation. Fragmented systems, no unified visibility across 30 stores, manual reporting processes.
Strategy phase
Unified reporting and automation deployed
Real-time analytics, streamlined warehouse workflows, and automated reporting gave leadership accurate data for the first time. Decisions became faster and more confident.
Growth phase
Channel expansion and customer experience integration
Online visibility increased alongside improved customer experience. The integrated marketing strategy connected digital acquisition to in-store operations and fulfillment.
Outcome
$0M
Annual revenue achieved
Parsons Kellogg became an industry leader in promotional apparel, supported by a scalable digital foundation built for continued growth.
Not a slide deck. Not a framework. A working revenue system.
We audit before we advise.
Other consulting engagements start with frameworks and apply them to your business. We start with your revenue data. The audit comes first: your channel attribution, customer acquisition cost by source, and lifetime value cohort data inform every recommendation. You never receive a generic strategy that was built for the last client.
Strategy delivered in two weeks, not two months.
Traditional strategy consulting cycles take 6 to 12 weeks to produce a recommendation. By the time the deck is delivered, the market has moved. You receive a complete channel strategy, budget model, and 90-day roadmap within 14 days of the first call. The first changes can be implemented while the strategy is still fresh.
Strategy connects directly to execution.
Most strategy consultants hand you a document and leave. Your strategy is briefed into your execution teams or Redefine's implementation services: email, paid, search engine optimization, and content, so the channel plan is not just documented but actioned. Monthly strategy check-ins ensure the plan adapts to what the data shows after launch.
What brands ask before starting a marketing strategy engagement.
Strategy sits above execution. Your email agency, paid media team, and search engine optimization agency all need a shared channel plan to execute against. Without it, each team optimizes for their own key performance indicator rather than a shared revenue outcome. The strategy engagement defines what each channel is accountable for, what budget it receives, and how success is measured, then briefs into your existing execution partners or ours.
Read access to GA4, your email platform (Klaviyo or Mailchimp), and your ad accounts (Google Ads and Meta). A current or recent profit and loss statement is helpful for budget modeling. We do not need lengthy intake questionnaires or team interviews before the audit begins. The data tells us more than most teams know about their own marketing performance.
Pricing is scoped based on the number of channels audited and the complexity of the budget model. Most engagements are scoped in a single discovery call. You receive a line-by-line proposal within 3 days of that call. No estimate before we understand your situation. No commitment needed to receive a proposal.
Both options are available. Strategy delivery alone gives you the channel plan, budget model, and execution brief to take to your existing team or partners. Strategy plus execution means Redefine continues into monthly implementation across email, content, paid, and search engine optimization with the strategy as the governing plan. Most clients start with strategy-only to validate the direction before committing to execution.
Scaling reveals gaps that growth at current revenue masked. The audit will either confirm that your channel mix is already optimized for scale and identify where to add capacity, or it will find the bottleneck that is preventing the next revenue tier. Either outcome is useful. Brands that are already growing see the fastest returns from strategy because there is existing channel performance to amplify.
Marketing strategy consulting works for brands ready to build a system.
Strong fit if your brand:
- Generates at least $1M in annual revenue with active marketing spend across two or more channels
- Has hit a revenue plateau and suspects the channel mix rather than the product is limiting growth
- Wants a clear 90-day action plan, not a six-month discovery process
- Has analytics access: GA4 and at least one ad or email platform, to provide real data for the audit
- Is willing to reallocate budget based on what the data shows, not what the team is already comfortable with
Probably not the right service if:
- You are pre-revenue or pre-product and need positioning and branding work before strategy makes sense
- You want validation for an existing plan rather than an objective data-driven audit of what is actually working
- Your team or leadership is not ready to act on the recommendations within 30 days of delivery
- You have no analytics tracking in place: the audit requires real performance data to be useful
Not sure? Tell us your revenue, your current channels, and your growth target. We will tell you whether a strategy engagement makes sense for your situation.
Tell us your revenue, your channels, and your growth target.
We audit your channel attribution, model customer acquisition cost and lifetime value by source, and deliver a written strategy roadmap with a 90-day action plan and 12-month revenue projection. Before you commit to anything.
Which channels are you currently running?
Review call in 48 hours · strategy audit in 3 days · roadmap delivered in 2 weeks · No commitment. No pitch.
48 hours
Response turnaround
3 days
Strategy audit delivered
30+ strategies
Delivered to date
You own
All data and documents
Revenue does not scale by spending more. It scales by building better.
No commitment. No pitch. An audit and strategy roadmap that shows you exactly where your current marketing is leaking revenue and what to do about it.
What the strategy engagement delivers
- Channel attribution audit: every revenue source mapped
- Customer acquisition cost and lifetime value model by acquisition channel
- 90-day channel plan with revenue projections
- Budget reallocation model with projected return on investment impact
- Execution brief for each channel and execution partner