Get a Channel Strategy That Turns Spend Into Revenue.
We audit every channel, map your budget to the highest-return opportunities, and deliver a working revenue system. One client scaled from $14M to $120M. You get a plan, not a slide deck.
client revenue achieved
average revenue growth
strategies delivered
Most brands have marketing tactics. Few have a strategy.
Disconnected channels waste budget. An integrated system compounds it. The difference is not effort. It is architecture. Switch the toggle to see both.
Email, paid ads, SEO, and social each run on separate agencies, separate KPIs, and no shared reporting. You cannot tell which channel drives revenue.
Last year's budget becomes this year's budget with small adjustments. No analysis of which spend generated returns and which spend maintained the status quo.
You know what you spend on marketing but not what it costs to acquire a customer through each channel, or what a customer is worth over their lifetime.
Each new campaign is launched in isolation. Email promotes one thing, paid ads promote another, and social posts something else. The buyer sees a fragmented brand at every touchpoint.
Revenue plateaus at a level the existing channel mix can sustain. Breaking through requires adding more spend, not reorganizing the system, so the ceiling stays where it is.
Monthly reports show impressions, clicks, and open rates. They do not show revenue per channel, cost per acquisition by source, or lifetime value by acquisition channel.
Your strategy roadmap, from first call to live plan in 14 days.
Every engagement starts with an audit before any strategy is built. You see exactly where your marketing system is leaking revenue before we recommend a single change.
Days 1 to 2
Channel audit and revenue map
Every channel audited against your current revenue model
Days 3 to 5
CAC and LTV modeling
Cost to acquire mapped per channel, with lifetime value projections
Days 6 to 9
Strategy roadmap and budget model
90-day and 12-month channel plan with projected revenue outcomes
Days 10 to 14
Execution handoff and team alignment
Strategy briefed into your team or execution partner with live tracking setup
Revenue attribution by channel · last 12 months
Unattributed revenue
$22,100
Attribution coverage
77%
Customer acquisition cost by channel
| Channel | Acquisition Cost | 12-month Lifetime Value | Lifetime Value:Cost |
|---|---|---|---|
| $4.20 | $184 | 43.8x | |
| Organic Search Engine Optimization | $11.40 | $210 | 18.4x |
| Paid Search | $38.70 | $162 | 4.2x |
| Social Paid | $84.20 | $139 | 1.7x |
Recommendation: shift 30% of paid social budget to email and organic SEO. LTV versus CAC supports the move.
Month 1
Fix Attribution
GA4 and Klaviyo unified
Month 2
Shift Budget
Email and search engine optimization scaled
Month 3
Revenue Target
+40% channel return
Every strategy engagement delivers a channel plan you can act on.
0
channel gaps identified per audit
Channel audit covers paid, organic, email, social, and direct against your current revenue model.
0x
average revenue growth from aligned strategy
Parsons Kellogg scaled from $14M to $120M on an integrated digital marketing strategy.
0
day delivery from audit to roadmap
Full strategy delivered in 14 days, not 6-week consulting cycles. You start executing while it is still relevant.
0%
average budget reallocation opportunity found
Most brands waste 25 to 40% of budget on channels with weak LTV-to-CAC ratios. We find that budget and move it.
0
deliverables in every strategy engagement
Channel strategy, budget model, CAC and LTV dashboard, execution brief, and a 12-month revenue projection.
100%
data and documentation stays yours
Every model, brief, and dashboard is built in your accounts. No proprietary tool dependency.
Your strategy connects directly to these execution services.
$14M to $120M. Integrated marketing strategy across 30 stores.
Proof · Operations team reviewing revenue dashboard
Starting point
$0M
Annual revenue at the start of digital transformation. Fragmented systems, no unified visibility across 30 stores, manual reporting processes.
Strategy phase
We unified reporting and automation
Real-time analytics and automated reporting gave leadership accurate data for the first time. Warehouse workflows got faster. Decisions got more confident.
Growth phase
Channel expansion and customer experience integration
Online visibility grew as customer experience improved. The integrated strategy connected digital acquisition to in-store operations and fulfillment.
Outcome
$0M
Annual revenue achieved
Parsons Kellogg reached $120M across 30 stores on a scalable digital foundation. The system still supports their growth today.
Not a slide deck. Not a framework. A working revenue system.
We audit before we advise.
Most consultants start with a framework and apply it to your business. We start with your revenue data. The audit comes first. Your channel attribution, CAC by source, and LTV cohorts shape every recommendation. You never get a strategy built for the last client.
Strategy delivered in two weeks, not two months.
Traditional consulting takes 6 to 12 weeks to reach a recommendation. By then the market has moved. You get a full channel strategy, budget model, and 90-day roadmap in 14 days. You start executing while the strategy is still fresh.
Strategy connects directly to execution.
Most consultants hand you a document and leave. We brief your strategy into your team or Redefine's execution services: email, paid, SEO, and content. The plan gets actioned, not filed. Monthly check-ins adapt the plan to live data.
Marketing strategy consulting FAQ
Strategy sits above execution. Your email agency, paid media team, and search engine optimization agency all need a shared channel plan to execute against. Without it, each team optimizes for their own key performance indicator rather than a shared revenue outcome. The strategy engagement defines what each channel is accountable for, what budget it receives, and how success is measured, then briefs into your existing execution partners or ours.
Read access to GA4, your email platform (Klaviyo or Mailchimp), and your ad accounts (Google Ads and Meta). A current or recent profit and loss statement is helpful for budget modeling. We do not need lengthy intake questionnaires or team interviews before the audit begins. The data tells us more than most teams know about their own marketing performance.
Pricing is scoped based on the number of channels audited and the complexity of the budget model. Most engagements are scoped in a single discovery call. You receive a line-by-line proposal within 3 days of that call. No estimate before we understand your situation. No commitment needed to receive a proposal.
Both options are available. Strategy delivery alone gives you the channel plan, budget model, and execution brief to take to your existing team or partners. Strategy plus execution means Redefine continues into monthly implementation across email, content, paid, and search engine optimization with the strategy as the governing plan. Most clients start with strategy-only to validate the direction before committing to execution.
Scaling reveals gaps that growth at current revenue masked. The audit will either confirm that your channel mix is already optimized for scale and identify where to add capacity, or it will find the bottleneck that is preventing the next revenue tier. Either outcome is useful. Brands that are already growing see the fastest returns from strategy because there is existing channel performance to amplify.
Tell us your revenue, your channels, and your growth target.
We audit your channel attribution and model CAC and LTV by source. You get a written strategy roadmap, a 90-day action plan, and a 12-month revenue projection. All before you commit to anything.
Which channels are you currently running?
Review call in 48 hours · strategy audit in 3 days · roadmap delivered in 2 weeks · No commitment. No pitch.
48 hours
Response turnaround
3 days
Strategy audit delivered
30+ strategies
Delivered to date
You own
All data and documents
Revenue does not scale by spending more. It scales by building better.
No commitment. No pitch. You get an audit and strategy roadmap. It shows where your marketing leaks revenue and what to do about it.
Submit brief → Call in 48 hours → Strategy audit in 3 days → Roadmap in 2 weeks
What the strategy engagement delivers
- Channel attribution audit: every revenue source mapped; CAC and LTV model by acquisition channel; 90-day channel plan with revenue projections; Budget reallocation model with projected ROI; Execution brief for each channel and partnerartner