PPC management that turns ad spend into measurable revenue
Redefine runs your paid search, Shopping, and social campaigns with one goal: ROAS. We track every dollar, optimize every bid, and tie every result to revenue, not clicks.
4.8x
avg ROAS delivered
-63%
avg cost per acquisition
4.7%
avg click-through rate
340+
campaigns managed
Return on Ad Spend
0x
+2.7x versus prior
Monthly Revenue
$0
+166% versus prior
Cost Per Acquisition
$0
-63% reduction
Click-Through Rate
0%
3.5x above avg
See what your ad account looks like now. Then see what it should.
Most PPC accounts leak budget quietly. Toggle between a typical unmanaged account and a Redefine-managed one. Same spend. A typical account wastes 34% of it.unt wastes 34% of it.
Pain · PPC manager reviewing campaign optimization results, warm desk light, relief visible
See the revenue your ad spend should be returning
Enter your current numbers. See your projected revenue at Redefine's 4.8x average ROAS. The gap is the money you leave on the table every month.
Total monthly budget across all paid channels
Industry average for unmanaged accounts: 2.1x
4.8x = Redefine average from 340+ managed campaigns
Your projected returns with Redefine PPC
Current monthly revenue
$21,000
from your $10,000 spend at 2.1x
Projected monthly revenue
$48,000
from same spend at 4.8x return on ad spend
Monthly revenue uplift
$27,000
additional revenue per month
Annual revenue uplift
$324,000
projected 12-month gain
Based on Redefine's average 4.8x return on ad spend across 340+ campaigns. Actual results vary by industry, competition, and starting account quality.
Get my ROAS-based proposalFive stages. One relentless focus on your return.
We scope every PPC program before billing starts. Each stage has a deliverable. Each deliverable moves your ROAS.
Account Audit
We analyze spend, find wasted budget, review Quality Score, and study competitors. You see exactly where your money leaks before we change one setting.
Strategy Build
We map keywords, match types, negatives, bids, audiences, and campaign structure per channel. You get a plan built to hit your revenue target.
Campaign Launch
We write ad copy, review landing pages, and set up conversion tracking, GA4, and call tracking. Nothing goes live until tracking is clean.
Weekly Optimize
We adjust bids daily, mine negatives weekly, test ads, and watch Quality Score. Your cost per result drops week over week.
Attribution and Scale
We attribute revenue per keyword, track ROAS by campaign, and shift budget to winners. You scale what works and cut what does not.
PPC management for every major ad platform
Google Search, Shopping, PMAX, YouTube, Meta Ads, LinkedIn, TikTok, and Amazon Ads.
Quality Score isn't a vanity metric. It cuts your cost per click in half.
Google sets your real cost per click using Quality Score. On the same keyword, a score of 8 costs 50% less than a 4. You hold the same ad position. Redefine's account structure gets you there.
Quality Score impact on your cost per click
Redefine avg Quality Score
Google's actual cost per click formula
Actual CPC = (Competitor's Ad Rank) / (Your QS) + $0.01
Higher Quality Score = lower cost per click at the same or better position. This is why account structure matters more than bid amount.
50%
Cost per click reduction
2x
More clicks, same spend
Average ROAS result
A Redefine-built campaign architecture
3
Campaigns
14
Ad Groups
127
Keywords
312
Negatives
CCTV Security Pros: $15M in revenue from data-driven paid campaigns
Proof · Marketing team reviewing paid campaign revenue milestone results together, collaborative energy
CCTV Security Pros
Security Equipment / B2C EcommerceThe challenge
CCTV Security Pros competed in a crowded global security market. They needed sharper targeting, reliable tracking, and better ROI across search, social, and shopping. Their spend was not tied to actual revenue.
What we built
- Targeted Google Ads campaigns across search and shopping
- Paid Facebook campaigns with audience targeting and optimization
- GA4 attribution and reporting for continuous optimization
- Facebook Marketplace setup for expanded channel reach
The result
$0M
$15M in revenue, scaled through paid campaign execution and ongoing optimization across Google Ads, Meta, and other channels.
Key outcome
Better attribution let us allocate budget more efficiently, lift ROI, and grow the account across every channel.
Global
market expansion
Multi-channel
PPC attribution
Most PPC agencies optimize for spend. We optimize for return.
The difference between a PPC agency and a PPC partner is accountability. This list shows what Redefine includes as standard. Most agencies bill these as add-ons or skip them.
PPC management FAQ
PPC management retainers are scoped per account size and channel mix. Entry-level accounts start at $1,500 per month. Accounts with $20,000 or more in monthly spend are scoped at $2,500 to $7,000 per month depending on platforms and deliverable depth. Every scope is broken into line items before billing begins. See PPC management pricing for more detail.
Immediate improvements to wasted spend happen in the first sprint. Meaningful return on ad spend improvement is visible by weeks 4 to 8. Performance maximizes from month 3 onwards as bidding algorithms accumulate data and creative testing matures. The audit and strategy phase takes 5 to 7 business days before campaigns launch, so you see movement before the end of the first month.
Redefine manages Google Search, Shopping, PMAX, YouTube, Meta Ads (Facebook and Instagram), LinkedIn, TikTok, and Amazon Ads. Single-platform programs are scoped separately. Multi-platform programs include a unified attribution dashboard so budget allocation decisions are based on revenue data, not channel-silo reporting.
Return on ad spend benchmarks vary significantly by vertical. Ecommerce targets are typically 4x to 8x depending on margin. Lead generation targets are evaluated on cost per lead and lead-to-close rate rather than return on ad spend. B2B paid search targets 3x to 5x pipeline value per ad dollar. Redefine uses your unit economics to set the right return on ad spend target before campaigns launch, not after.
Yes. Redefine can operate as the specialist execution layer while your in-house lead owns strategy sign-off and stakeholder reporting. We can also be embedded for specific channel management (Google only, Meta only) while you retain other channels. Scope is defined per situation before we start.
See if Redefine PPC is a fit for you
Good fit for
- Brands spending $2,000 or more per month on paid channels who need a measurable return on investment, not just activity reports.
- Ecommerce stores, lead-generation businesses, and B2B companies that need pipeline tied directly to paid ad spend.
- Teams that can commit approximately 2 hours per week for sprint reviews and async feedback on creative.
- Businesses that have outgrown set-it-and-forget-it campaign management and want experts who own return on ad spend outcomes.
Not a fit if
- Your monthly ad budget is under $1,000 and you need immediate results within days, not weeks.
- You have no conversion tracking in place and are unwilling to implement it before campaigns run.
- You need a full organic content strategy and are not yet committed to a paid channel as your growth driver.
- Your unit economics are unsustainable at current margins, making any positive return on ad spend difficult to achieve.
Not sure? Tell us your situation and we'll be straight with you. Submit a brief →
Submit your brief. Get a scoped PPC proposal in 3 days.
No commitment. No pitch. Tell us your ad spend, platforms, and target ROAS. We send a line-by-line proposal with projected returns before you sign.
- PPC strategy call within 48 hours
- Scoped proposal in 3 business days
- Campaigns live within 2 weeks of sign-off
- No commitment. No pitch.
Your team spends about 2 hours a week: one sprint review and quick feedback on ad copy and landing pages. Redefine handles bids, optimization, testing, and reporting.
200+ brands trust Redefine · Proposals scoped with zero pressure · You own every ad account and all your data your data
Call within 48 hours → proposal in 3 days → campaigns live in 2 weeks
Brief received
We will review your ad account situation and send a scoped PPC proposal within 3 business days. Expect a strategy call within 48 hours.
48-hour response
Strategy call booked within 2 business days
3-day proposal
Line-by-line scope before you commit
340+ campaigns managed
Return on ad spend-first across every platform
You own everything
Every ad account, asset, and conversion data
Pre-footer · PPC strategist reviewing campaign performance dashboard with confident calm expression, morning light
Get a PPC proposal with projected ROAS in 3 business days
No commitment. No pitch. Submit your brief. We send a line-by-line paid campaign proposal covering platforms, targeting, ad structure, and projected returns before you sign.
No commitment. No pitch. Submit brief → call in 48 hours → proposal in 3 days → campaigns live in 2 weeks