Redefine×CCTVSecurityPros · Google Ads & website support engagement
Performance Google Ads and website support for CCTVSecurityPros.
CCTVSecurityPros is a US provider of security camera systems for residential and commercial customers. In a crowded security market, they needed to grow e-commerce sales profitably — so Redefine ran a structured Google Ads program and provided website support: custom quotation forms, a Reddit pixel and conversion tracking, all measured for accurate attribution and ROI.
Digital strategyGoogle AdsConversion trackingReddit pixelBing tracking & remarketingCustom quotation formsWebsite support
$8M
▲ e-commerce retailer
Client revenue scale (context)
Google Ads
▲ qualified demand
Structured paid search
US
▲ focused market
United States
Tracking
▲ conversion tracking
GA4 + Reddit pixel
Industry
Security camera systems e-commerce
Scale
United States · residential & commercial
Outcome
$8M revenue scaled
Engagement
Google Ads & website support
Platform
BigCommerce Enterprise
Model
Data-driven · Google Ads
Certified & partnered
- Google Partner
- Google Ads Certified
Summary
CCTVSecurityPros is a US provider of security camera systems for residential and commercial customers. Redefine ran a structured Google Ads program to drive qualified, profitable traffic, and provided website support: custom quotation forms to capture leads, a Reddit pixel and conversion tracking for accurate attribution, and ongoing storefront fixes. The focus: better product visibility, qualified traffic and ROI optimization across the engagement.
ClientCCTVSecurityPros — security camera systems
for homes & businesses
PartnerRedefine Innovations — one team across
strategy, media & analytics
Outcome$8M revenue scaled (documented)
PlatformBigCommerce Enterprise platform
ChannelsGoogle Ads (paid search)
TrackingGA4, Reddit pixel & Bing tracking — conversion tracking & reporting
FocusProduct visibility, qualified traffic, ROI optimization
DisciplinesDigital strategy, paid search (Google Ads), conversion tracking, website support
Note: the $8M revenue figure is documented; other metrics and testimonials on this page are illustrative samples pending verification against GA4.
The challenge
CCTVSecurityPros was competing in a crowded security-hardware market where visibility is expensive and buyers compare heavily before they purchase. Growing online sales meant not just spending more on ads, but spending smarter — reaching the right residential and commercial buyers, in the right markets, at a cost that still returned a profit.
The harder problem was knowing what actually worked. Spread across paid search, social and email, performance was difficult to attribute, so budget decisions risked flowing to channels that looked busy rather than the ones that drove revenue. Reliable tracking was the prerequisite for everything else.
And the storefront itself had to do its part. Qualified ad traffic only pays off if visitors can quickly compare specs, trust the brand and request a quote — so reliable lead capture and on-site tracking were part of the same problem as the ad spend.
Visibility
A competitive security market made organic reach slow and paid visibility expensive
to win profitably.
Targeting
Campaigns needed sharper targeting and conversion efficiency to turn spend into
qualified, buying traffic.
Measurement
Without reliable attribution and reporting, it was hard to tell which channels were
truly driving revenue.
Conversion path
Paid clicks needed reliable lead capture and tracking on-site to turn qualified
traffic into quotes and sales.
~$45K/mo
With incomplete attribution, an estimated $45K a month — about
$540K a year of ad budget can leak into channels that look good in-platform but don't convert.
Quantifying that waste is what reframes measurement from an overhead into recovered margin. (Sample
figure — verify.)
The approach
Demand and measurement, built together.
One track drove qualified demand through Google Ads; the other made every dollar measurable with clean conversion tracking — so budget could move to what actually returned.
Track 01 · Google Ads & website support
Drive qualified demand, profitably
A focused Google Ads program to win the right buyers, paired with the on-site support that turns paid clicks into quotes and sales.
- Structured Google Ads campaigns for qualified traffic and conversion efficiency
- custom quotation forms set up to capture qualified leads on-site
- Reddit pixel and conversion tracking installed for full-funnel measurement
- Bing tracking & remarketing setup for cross-engine measurement and re-engagement
- Ongoing website support to keep the storefront fast and conversion-ready
Delivered: Google Ads · Custom quotation forms · Reddit pixel · Bing tracking · website support
Track 02 · Measurement & optimization
Make every dollar accountable
A clean tracking setup turned scattered activity into trustworthy numbers, so spend followed revenue and ROI — not vanity metrics.
- Google Analytics 4 configured for accurate data collection and reporting
- Reddit pixel and conversion tracking to see what truly drove conversions
- Performance reporting that enabled smarter budget allocation
- Continuous, data-driven optimization to improve ROI as spend scaled
Delivered: GA4 setup · conversion tracking · reporting · Google Ads optimization
Before & after
The storefront before and after the engagement.
Google Ads sent qualified, measured traffic to the storefront, while on-site support — custom quotation forms, the Reddit pixel and conversion tracking — helped turn that traffic into leads and sales. (Screenshots representative — verify.)
● Before · dated & cluttered
● After · modern & conversion-tuned
Quote forms
Generic → custom quotation forms
Google Ads
Unstructured → structured
Tracking
Unclear → GA4 + Reddit pixel
Traffic
Untracked → qualified & measured
The before/after screenshots are representative; swap in real captures before publishing. Redefine’s scope here was Google Ads and website support — not a storefront redesign.
The work
Google Ads with a conversion-measurement loop.
Marketing & measurement architecture (representative — verify)
What we executed
- Google Ads — structured search campaigns for qualified traffic and better conversion efficiency.
- Custom quotation forms — set up on-site to capture qualified leads from paid traffic.
- Reddit pixel & tracking — installed for full-funnel conversion measurement.
- Bing tracking & remarketing — set up for cross-engine measurement and audience re-engagement.
- Website support — ongoing storefront fixes to keep the site fast and conversion-ready.
- GA4 + conversion tracking — configured for accurate collection, attribution and continuous reporting.
- Optimization loop — performance data drives budget reallocation and ROI gains.
Why it compounds
Trustworthy measurement is the multiplier. Once GA4 and the Reddit pixel attributed conversions accurately, every optimization cycle moved Google Ads budget toward what converted and away from what didn't — so the same spend produced more leads and sales over time.
Ads and on-site experience weren't treated separately: Google Ads captured demand, custom quotation forms turned that demand into leads, and the Reddit pixel plus GA4 closed the loop — one measurable system rather than disconnected line items.
“What stands out most is their reliability. They understand our business, respond quickly, and consistently deliver solutions that make a real difference. After more than 20 years of working together, we consider them a trusted technology partner rather than just a service provider.”
GD
Gregg D
CCTVSecurityPros
CCTVSecurityPros
“They’ve become an extension of our internal team, and I highly recommend them to any business looking for a dependable long-term ecommerce and digital partner.”
N
Nick
CCTVSecurityPros
CCTVSecurityPros
The results
Built to scale — and it did.
The Google Ads program and website support increased product visibility and online sales and supported sustainable, profitable growth. The headline outcome reflects the client’s scale; the supporting metrics below are illustrative, for the team to confirm against GA4.
Reading these numbers
$8M is the client’s documented revenue scale. The remaining figures (ROAS, conversion efficiency, cost per acquisition, lead capture) are reasoned estimates placed here as a structure — replace each with the real number from GA4 and the ad platforms before this case study is published.
$8M
▲ client revenue
Context · client scale
6.2×
▲ Google Ads ROAS
Paid search (sample)
+38%
▲ conversion efficiency
Paid traffic (sample)
Full
conversion tracking
GA4 + Reddit pixel
-27%
▼ cost per acquisition
After optimization (sample)
Real-time
attribution & reporting
GA4 + Reddit pixel
Where the lift came from — before → after (illustrative — verify)
Google Ads ROAS
6.2× ← 3.1×
Paid conversion rate
1.9% ← 1.4%
Quote-form leads
+2.4× ← baseline
Attribution coverage
full ← partial
Annual revenue — scaled to $8M (shape illustrative; confirm the curve)
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