One platform. Six replaced tools.

The ecommerce platform that runs your whole operation, not just your storefront.

B2B portals, multi-brand storefronts, PIM, order operations, marketplaces, content, and workflow on one unified commerce platform. Stop paying six vendors to ship one customer experience.

Submit your stack shape → call within 1 business day → demo scoped to your workflow → proof of concept in 3 days

app.redefineinnovations.com / b2b-portal
B2B portal · Live
North-east distributor account
Healthy
34%
Repeat order rate
$2.1M
Pipeline this month
412
Active accounts
12
Channels live
ORD-4821Acme Industrial$48,200Approved
ORD-4820PNW Hardware$12,400Reviewing
ORD-4819Coastal Supply$8,900Pending
PIMOrdersStorefrontsMarketplacesCMSWorkflowAIAnalyticsGovernance
Sound familiar?

Six vendors. Six contracts. One broken stack.

Drag the handle to see the difference between patching six point tools together and running one connected ecommerce platform.

Today's stack

Six vendors. Six contracts. Six roadmaps.

B2B
The B2B commerce suite
Account-specific catalogs, ERP-tied ordering. Storefront only.
RenewalYearly
CMS
The headless CMS in your stack
Pages, locales, content models. Disconnected from PIM.
RenewalYearly
PIM
The standalone PIM tool
Attributes and channel exports. Sync nightly to storefront.
RenewalYearly
OMS
The order management add-on
Routing and inventory. Built on top of the storefront.
RenewalYearly
FEED
The marketplace feed tool
Listing rules per channel. Errors go back to PIM.
RenewalYearly
FORM
The forms and workflow tool
Quote requests, RMAs, approvals. Webhooks into the rest.
RenewalYearly
6Renewals
14+Integrations
~9 moStack onboarding
3 sources of truthSources of truth
With Redefine

One e-commerce platform. One contract. One roadmap.

Redefine
Commerce platform
StorefrontsCMSPIMOMSMarketplacesWorkflow
1Renewal
0Stack integrations
~10 wkTo first transaction
1 source of truthSource of truth

Drag left to see today's stack. Drag right to see one unified commerce platform.

Scoped before work starts · line-by-line pricing · no commitment to receive a proposal

Proof in operator metrics

Real outcomes from teams that consolidated their stack onto one ecommerce platform.

$0M
Half Price Drapes
Window-treatment retailer. Platform-migrated to a unified system. Reached $70M annual run-rate.
$0M to $0M
Parsons Kellogg
Promotional-products distributor. Annual revenue grew 6.4 times after consolidating onto one platform.
$0x
Off Grid Knives
DTC outdoor brand. Revenue lifted from $1M to $3.8M on consolidated commerce, marketplaces, and email.
$0M
Sleek Shop
Beauty and CPG retailer. Reached $30M in revenue with a unified storefront, SEO, and lifecycle stack.
0x
Narragansett Beer
Heritage beverage brand. Revenue tripled after a unified storefront, content, and lifecycle build.
01
Omnichannel Commerce Platform

B2B, direct-to-consumer, and multi-brand storefronts on one enterprise ecommerce platform.

Account-specific catalogs and enterprise resource planning-tied ordering for distributors, conversion-tuned direct-to-consumer storefronts, and centrally governed multi-brand commerce. Same product data. Same admin. Different surfaces.

acme-distributors.redefine.app / portal
Catalog · Hydraulics · Hoses
SAE 100R2 hydraulic hose
$4.20 / ftyour price
312 ft in stock
Brass JIC fitting, 1/2 inch
$1.85 / eayour price
1,210 in stock
Steel coupling, 3/4 NPT
$3.40 / eayour price
Ships in 2 days
Account pricing applied
Net 60 · 12 percent discount tier · Ship-to: Albany, NY
Built for distributors and manufacturers
Account-specific catalogs and pricing
Quote-to-order with approvals
ERP-tied stock and credit lookups
shop.northrange.com
2
Editorial drop · Spring

Made for the long way home.

Shop the drop ›
Trail shell, slate
$248
★★★★★ 4.8 (412)
Pack, sand 24L
$165
★★★★☆ 4.6 (208)
Wool cap, moss
$48
★★★★★ 4.9 (1.2k)
Field journal
$32
★★★★★ 4.9 (320)
Built for D2C and consumer brands
Conversion-tuned templates
Native loyalty and subscriptions
Lifecycle and review hooks
admin.parentco.redefine.app / brands

Brand portfolio

All synced
NR
North Range
D2C · 12 markets · USD/EUR/GBP
Live · 78% catalog parity
FT
Forge and Tide
D2C · 4 markets · USD only
Live · 92% catalog parity
AC
Acme Industrial
B2B portal · 2 markets · 800 accounts
Live · 64% account migration
LM
Lumen House
D2C · launching Q3 · UK
Pre-launch · 34% setup
Shared services
1 PIM1 OMS1 governance layer4 storefronts
Built for parent brands and acquired portfolios
Central catalog, distributed storefronts
Per-brand currency, locale, and tax
One operations team across all brands
02
Content Management System Platform

Pages that know your catalog, your orders, your customers.

Drop product blocks, live pricing, and order data directly into any page. No API calls. No headless plumbing. The content management system reads from the same data layer as the rest of the ecommerce platform.

Content blocks
Locale: English (US)
Synced to live catalog
Page preview
EN-USDraft

Click any block on the left to add it here. Click blocks to remove them.

Mobile-optimisedLive in under 5 secondsPreview any locale
03
Forms and Workflow Software

Build conditional flows that resolve themselves, not someone's inbox.

Quote requests, return merchandise authorizations, vendor onboarding, internal approvals: all hit the same form inside the ecommerce platform, all route by the same logic. Set the conditions on the left. Watch the path light up on the right.

Quote requestInbound
Order value
Customer region
Account tier
Inventory check

Toggle any condition. Routing graph updates live.

redefine.app / workflow / quote-routing
Form submittedQuote request
Inventory and pricing checkStock confirmed · standard pricing
Auto-quoteIssue under 60 seconds
Sales repStandard service level agreement, 4 hours
Exec approvalDirector sign-off · 24 hours
Quote sent to customervia email · CRM updated · OMS hold placed
LiveAverage resolution: under 60 secondsInbox load: 0 emails
04
Program Store Software

Spin up a team store, redemption store, or company store in a single afternoon.

Allocations, eligibility windows, redemption codes, group rosters, and reorder cycles are first-class concepts in this ecommerce platform, not custom code. Pick a program type and brand color. The storefront preview rebuilds itself.

Program type
Brand color
Eligibility window
Ready to publish
Set up in under 4 hours · 0 lines of code
acmeco.programstore.app / spring
2026 spring kit

Pick your gear, allocations applied automatically.

Welcome, J. Park (#4421)$240 allowance remainingOpen through May 12
1/4-zip pullover
$58$0 to you
Performance polo
$38$0 to you
Cap, structured
$24$0 to you
Duffel, embroidered
$78$36 over allowance
Team store · roster verifiedPowered by Redefine Program Stores
05
Product Information Management

One product record. Every channel gets exactly what it needs.

Attributes, variants, media, pricing, and compliance data live in a single record at the core of the e-commerce platform. Each channel reads its own view. No exports. No nightly syncs. No drift.

redefine.app / pim / products / SKU-TR-SHELL-SLATE
Variants · 24 SKUs
Slate · S M L XL 2XL
Forest · S M L XL
Brick · S M L
Trail Shell, Slate
SKU-TR-SHELL-SLATE · Outerwear · Active wear
Channel completeness
D2C storefront
100%
Marketplace listing
92%
B2B portal
88%
Google Shopping
76%
Material90% recycled nylon, 10% spandex
Weight340g
Water resistance10,000mm HH rating
Country of originUnited States of America
HS code6201.92.0000
Downstream sync status
StorefrontLast pushed 3 seconds ago
Live
Marketplace feedPublishing · ASIN updated
Syncing
B2B portalAccount pricing applied
Live
Google ShoppingMissing GTIN · 2 variants
Warning
One edit propagates to all channels. No sync jobs. No drift.
06
Order and Inventory Operations

A pipeline that advances itself, not a queue your team chases.

On the digital commerce platform, every order stage, captured, allocated, picked, packed, shipped, is a place rules and exceptions live, not a tab to refresh. Click any order to see the routing, allocation, and service level agreement detail.

Live · auto-advancing412 active orders · routing across 3 warehouses
Captured0
Allocated0
Picked0
Packed0
Shipped0
07
Marketplace and Channel Management

List once. Every marketplace sees what it expects to see.

Every marketplace has its own rules, title formats, image specs, and attribute keys. Pick a platform below, Amazon, Walmart, eBay, Google Shopping, TikTok Shop, or Meta. Watch the same product record render as a native listing for that platform.

AmazonHero plain-bg · ASIN · Buy box
Walmart MarketplaceItem ID · GTIN · Two-day delivery badge
eBayTitle 80 chars · Item specifics · Best Offer
Google ShoppingGTIN · MPN · Brand · 24 variants
TikTok ShopVertical video · Live tag · creator affiliate
Meta / Instagram Shop1:1 image · Catalog feed · dynamic ads
amazon.com / dp / B0CXX12YZA
Visit the North Range store

Trail Shell Waterproof Jacket, Slate , Lightweight Recycled Nylon, 10,000mm Rain Rating

★★★★☆ 4.6 · 412 ratings
$248.00
Prime FREE delivery Fri, May 9
08
AI and Automation

AI that operates on your data, not your wishful thinking.

A category-aware AI layer wired into the enterprise ecommerce platform: the catalog, the orders, the channels, and the workflows. Not a generic chatbot in the corner. Pick a task below. The sandbox runs it on a real product record.

Context · live SKU
Trail Shell, Slate
SKU-TR-SHELL-SLATE · 4 colorways · 24 SKUs
Try a task
redefine.app / ai / sandbox
Idle · pick a task to run

Pick a task on the left. The sandbox runs it on the live SKU record above.

On your tenant · audit-loggedAverage latency · under 2sNo catalog data leaves the boundary
09
Analytics and Reporting

One data layer. Three role views. No CSV exports between teams.

Chief financial officer needs cash conversion. Operations needs service level agreement breach risk. Merchandising needs sell-through and margin. Same warehouse, different lens. One digital commerce platform feeds all three views. Toggle below.

redefine.app / analytics / cfo-monthly
CFO monthly
North-east region · April 2026
Live · 2s ago
Revenue and gross margin · last 12 months
RevenueMargin %
10
Governance, Security and Compliance

An ecommerce platform your security review can sign off without a 90-day exception list.

Roles, audit trails, data residency, retention, single sign-on, and compliance attestations live as first-class settings across the enterprise ecommerce platform. Tick controls below to see the live posture score.

Compliance posture
75
of 100
Review-ready · 3 controls open
Trust centreSOC 2 Type II, ISO 27001, GDPR, CCPA
Data residencyUS, EU, UK, APAC · pinned by tenant
EncryptionAES-256 at rest, TLS 1.3 in transit, bring-your-own-key available
Controls · tick to apply
Industries served

Built for the operating shape of your category, not generic ecommerce software.

Filter to your category. Each tile opens an industry hub with pre-built workflows, enterprise resource planning wiring, and case studies for that operating shape.

ManufacturingConfigure-to-order · ERP-tied · multi-warehouse
DistributionAccount pricing · multi-branch · rep workflows
WholesaleTier pricing · MOQ · case-pack logic
Heavy machineryParts diagrams · serialised inventory · service quotes
Promotional productsDecoration · proofs · program stores
Industrial supplyVendor catalogs · contract pricing · punchout
Branded merchandiseDecoration spec · brand kits · approval flows
Apparel and uniform programsAllocations · employee onboarding · dress-code
Automotive partsYear-make-model fitment · core charges · dealer portals
Electrical supplyCounter sales · trade pricing · contractor accounts
HVAC and plumbing supplyJob-site delivery · contractor portals · permits
Safety and MROCabinet replenishment · regulatory data sheets
Medical supplyHIPAA-aligned · GPO contracts · UDI tracking
Foodservice distributionCut-off windows · route delivery · cold chain
Consumer brandsD2C · subscription · loyalty · creator drops
Home and furnitureWhite-glove delivery · room visualisation · made-to-order
Beauty and CPGLot tracking · subscription · sample programs
Electronics and componentsDatasheet attachments · BOM uploads · RoHS
Office and facility supplyContract catalogs · cost centres · approval limits
Education and schoolsSchool fundraisers · spirit stores · purchase orders
Sports and team programsRoster sizes · team colors · booster fundraisers
Construction supplyJob accounts · waybill · delivery scheduling
Agriculture and equipmentSeasonal demand · dealer networks · parts fitment
Janitorial and sanitationSubscription replenishment · MSDS · facility roles
Customer story

A unified commerce platform migration that scaled to $70M annual revenue.

Half Price Drapes
Window-treatment retailer · D2C and B2B trade · United States
Platform migration · Microsoft Dynamics 365 · Unified commerce
Company

Half Price Drapes is a United States retailer of custom window treatments serving both consumer households and trade designers. The company sells made-to-order curtains, rods, blinds, and accessories nationwide, balancing high-mix custom-build orders with fast-moving stock items.

The problem

The retailer was running separate ecommerce software, content, order-management, and inventory systems alongside an ageing ERP. Made-to-order workflows were stitched together with manual hand-offs. Trade-account pricing lived in spreadsheets. Marketplace listings drifted from the storefront.

  • Five disconnected systems for storefront, content, orders, inventory, and ERP
  • Manual hand-offs on made-to-order workflows, slowing time-to-ship
  • Trade pricing reconciled in spreadsheets every week
  • Marketplace and storefront product data drifting out of sync
The solution

The retailer migrated commerce, content, orders, inventory, and trade-account portals onto one connected platform with Microsoft Dynamics 365 as the ERP backbone. Made-to-order workflows became first-class records. Trade-account pricing moved into the same catalog as the consumer storefront.

  • One commerce platform for D2C, trade portals, and marketplace channels
  • Microsoft Dynamics 365 wired directly to the order pipeline
  • Trade-account pricing native to the catalog, not a spreadsheet
  • Made-to-order routing automated end-to-end
The result

Revenue scaled to a $70 million annual run-rate with no proportional growth in head-count. The team replaced five tool contracts with one ecommerce platform contract. Margin held even as order complexity rose.

$70MAnnual revenue run-rate
5 to 1Tool contracts replaced
1 ERPDirect-wired to commerce
0Spreadsheet trade pricing
Common questions

Things people ask before they sign up.

One ecommerce platform. The 10 products are modules on a shared data and identity layer, not separately acquired tools dressed up as a suite. The same product record powers a B2B portal, a direct-to-consumer storefront, and a marketplace listing without a sync job between them.

No. Most customers begin with one or two ecommerce software modules and integrate to existing enterprise resource planning, order management system, or marketplace tools through pre-built connectors. Each module pays for itself before the next comes online.

A focused launch with one storefront, the Product Information Management, and the order pipeline wired to an enterprise resource planning system lands in 8 to 12 weeks. A full multi-brand enterprise ecommerce platform rollout lands in 4 to 6 months.

Pricing is platform-wide rather than per-module. The variables are catalog size, channel count, and order volume, not which combination of modules you turn on. We will share a written quote after the discovery call so you can compare it line-for-line against your current e-commerce platform stack. See pricing details

Yes. Klaviyo, HubSpot, GA4, Amplitude, Looker, Power BI, and the major data warehouses all read directly from the platform's event stream and data warehouse exports. The ecommerce software is deliberately unopinionated about which marketing or business intelligence surface your team uses to read the data.

Have a different question? Bring it to a 30-minute call

30-minute walkthrough, no slides
Ready to see it live?

Bring your hardest workflow. We will show you how it runs on one digital commerce platform.

Pick any one of the 10 products. Or pick the workflow that hurts most today: the made-to-order routing, the trade pricing reconciliation, the marketplace listing drift. We will run it live on the ecommerce platform, on your data shape, in 30 minutes.

Submit your stack shape → call within 1 business day → scoped proposal in 3 days → first module live within 1 week of sign-off

No commitment.You leave with the workflow walkthrough whether you buy or not.
No deck.The session is run inside the live product, on your stack shape.
No surprise pricing.You get a written quote you can compare line-for-line.

Get on a call with us to see how we can help you

Get a Quote