Conversion Rate Optimization Services

Stop losing revenueyour traffic already earned

We run A/B testing, UX audits, and funnel fixes for ecommerce stores. Your traffic is fine. Your conversion is where the money leaks. We find the drop-off points and fix them with data, not guesses.

$0M+
Revenue driven via conversion rate optimization
0x
Average revenue growth across engagements
0
Ecommerce stores optimized
Analytics and user experience team reviewing ecommerce conversion rate data on large monitors
The Conversion Gap

You do not have a traffic problem. You have a conversion problem.

Most growth advice says spend more on ads. Do the cheaper thing first. Capture the revenue from visitors who already arrive.

0%
Global average ecommerce conversion rate
Most ecommerce stores convert below this. If you are at 1 to 2 percent, you are leaving money on the table at every traffic level.
0%
Of carts abandoned before purchase
Nearly 7 in 10 customers who add items to their cart never complete the purchase. That is not a traffic problem, it is a friction problem.
0
To form a first impression
A visitor decides whether to stay or leave within 3 seconds of landing. If your page does not immediately show them what they came for, they bounce.
A 1-point
conversion lift can add 50%+ revenue
Moving from 2% to 3% conversion rate on a store with 10,000 monthly visitors and a $90 average order value means an additional $9,000 in monthly revenue.

We had 80,000 visitors a month and barely 1.4% were buying. That is 78,880 people leaving every month without spending a dollar.

This is what most ecommerce brands bring us. Traffic was never the problem.

78,880
Visitors lost monthly
2.8x avg
Conversion rate lift after conversion rate optimization engagement
Revenue Opportunity Calculator

See the revenue your store loses to weak conversion every month

Move the sliders to match your store. The panel shows what a conversion rate optimization program could return.

Your current store metrics
Monthly unique visitors
15,000 visitors
1K500K
Current conversion rate
1.8% conversion rate
0.3%5%
Average order value
$85 average order value
$20$800
Target conversion rate after optimization
3.2% conversion rate
0.5%8%

A realistic target is a 50 to 100% lift on your current rate. Structured testing gets you there over 3 to 6 months. The default 3.2% is conservative from a 1.8% start.

Revenue opportunity
Your current monthly revenue
$22,950
Projected monthly revenue
$40,800
Monthly revenue gain
+$17,850
Annual revenue gain
+$214,200
Additional orders per month
+210 orders

This projection assumes no increase in ad spend. The same traffic, optimized. Every gain is pure margin improvement.

Get My Conversion Rate Optimization Audit

No commitment. No pitch. Call within 48 hours.

What The Service Includes

Four disciplines, one revenue outcome: more buyers from the same traffic

Conversion rate optimization is not one fix. It is a system of disciplines. We run all four together because each one feeds the next.

01 / Heatmap + Session Analysis

See exactly where your visitors lose interest and leave

We install session recording, heatmaps, and scroll tracking on your busiest pages. Every drop-off point becomes visible first. Then we write hypotheses that target real lost revenue.

  • Click density mapping on product detail pages, cart, and checkout
  • Scroll depth analysis to find content that goes unseen
  • Session replay review of the 100 most-abandoned journeys
  • Rage-click and error detection to surface broken experiences
Heatmap, Product Page · Session Report
Product Image Gallery
Product Title
Add to Cart Button, 34% click rate
Reviews Section, 18% scroll depth
34%
Add to Cart
67%
Gallery hover
18%
Reviews reach
02 / A/B Testing Architecture

Every change is tested before it ships permanently to your store

We build and run A/B tests on your highest-impact pages. No change goes live without proof. No winner ships below 95% confidence, so you never get a guess pushed to production.

  • Call-to-action copy, placement, and colour tests on product detail pages
  • Checkout flow tests: field order, trust signals, progress indicators
  • Social proof placement: above fold, below call to action, inline
  • 95%+ statistical confidence required before any test closes
See our audit methodology
A/B Test Dashboard · Product Detail Page Call-to-Action Test
Product Detail Page Call-to-Action Copy + Color Test
Day 14 of 21 · 6,820 visitors
Running
Test progress (14/21 days)
Control A
"Add to Cart"
1.8%
Conv. rate
Variant B
"Get It Today"
3.4%
Conv. rate
Variant B leading
Confidence: 91%
Projected winner: +89% conversion rate lift if trend holds
03 / Funnel Audit + User Experience Redesign

Fix the friction that stops visitors before they reach your button

Every store has a funnel. Most have never measured where customers drop out. We map each stage, size the drop-off, and rank fixes by revenue impact.

Funnel Audit · Checkout Flow Analysis
Landing Page
100%
Product Page
62%
Add to Cart
28%
Checkout Start
14%
Purchase
9%
Biggest drop: Add-to-cart to checkout (-50%). Fix priority: HIGH
User experience researcher watching customer session replay to identify friction points in ecommerce checkout flow
Proof

From a stalled conversion rate to $45M+ in annual revenue

Corporate ecommerce operations team reviewing revenue milestone driven by conversion rate optimization and user experience improvements
Corporate branded apparelHeadless ecommerceUser experience / User interface
Client
Corporate Gear
The Problem
Corporate Gear had strong traffic and real product demand. But its site structure and clunky user experience suppressed sales at every funnel stage. It ran no data-driven testing. Personalization was thin. Its analytics could not point to a single clear fix. Revenue flatlined even as traffic climbed.
The Approach
We ran continuous UX testing, session analysis, and data-driven optimization across the platform. We added personalization layers. We built A/B testing on the highest-traffic landing and product pages. Every sprint produced a tested hypothesis, a clear winner, and revenue we could attribute.
The Result
$0M+
in annual revenue, scaled through continuous conversion rate optimization and user experience optimization
  • Significant increase in website traffic, lead generation, and conversion rates through data-driven optimization
  • Improved personalization and usability strengthened customer engagement and loyalty
  • Continuous testing and real-time optimization drove sustainable revenue growth to over $45M annually
Attribution note
Revenue outcome driven by conversion rate optimization, user experience optimization, and personalization work, the three disciplines at the core of Redefine's ecommerce conversion rate optimization service.
Why Redefine

Most conversion rate optimization agencies run templates. We run your data.

Typical conversion rate optimization agencies run templates. We start with your actual visitor data. The three principles below are why results differ.

90
Days of data before a single recommendation

Your data first. Never a template hypothesis.

Every engagement starts with 90 days of session recording, heatmap data, and funnel analysis before we suggest a single change. Most agencies write recommendations from industry blogs. We write them from your actual visitor behavior.

Every A/B test runs until we reach 95% confidence. We do not call early winners. We do not let gut feeling override data. If a test needs 28 days, it runs 28 days. You never get a losing change shipped to your store.
Revenue attributed to every single experiment

You see the revenue number every change generated.

Every closed experiment ships with a revenue attribution report. It shows what the control earned, what the winner earned, and the monthly gain from shipping the winner. You always know what conversion rate optimization is worth to you.

Common Questions

Conversion rate optimization FAQ

Real reasons brands wait on conversion rate optimization. Real answers. The audit covers anything we miss here.

Get My Conversion Rate Optimization Audit

No commitment. No pitch. Call within 48 hours.

Conversion rate optimization on an ecommerce store involves identifying where visitors drop off in the purchase journey and systematically fixing those points through structured testing. In practice, that means heatmap and session recording analysis, A/B testing on product pages, cart, and checkout flows, copy and user experience changes validated by data, and revenue attribution on every experiment. It is not one project, it is an ongoing optimization cycle that compounds over time.

The first 30 days are data collection and audit, we are watching your visitors, mapping your funnel, and writing hypotheses. The first tested winner ships in weeks 5 to 8. Compounding results (multiple experiments stacked) become visible between months 3 and 6. If you are expecting a new checkout button to triple your revenue in week 2, conversion rate optimization is not the right service yet, but if you want systematic, permanent improvement to your store's conversion over a full engagement, that is exactly what this delivers.

Meaningful A/B tests require enough traffic to reach statistical significance within a reasonable timeframe. The minimum we work with is 5,000 monthly unique visitors to the page being tested, below that, tests take too long to reach 95% confidence. Most of our clients have between 10,000 and 200,000 monthly visitors. If you are below 5,000, the heatmap and funnel audit work still applies, but full A/B testing infrastructure should wait until traffic grows.

Yes, for winning test variants to ship permanently, we need to implement changes in your theme or codebase. For Shopify stores, that means collaborator access. For headless or custom builds, we work through your existing deployment pipeline. We document every change before shipping it and require your approval before any update goes to production. You are never looking at a change you did not review first.

Every closed experiment gets a revenue attribution report: control revenue, variant revenue, statistical confidence level, and the estimated monthly gain from shipping the winner permanently. Weekly progress updates cover active tests, what is being monitored, and what the next hypothesis is. You always know what each experiment is worth, and what the overall conversion rate optimization engagement is returning per month.

Yes, but timing matters. A/B testing requires a stable baseline, if your site is mid-redesign, test results are unreliable. We run conversion rate optimization on your existing store while a redesign is planned, then run a fresh audit on the new design at launch before resuming full A/B testing. If a platform migration is underway, the funnel audit and heatmap analysis are valuable inputs to the new design brief and can be done in parallel.

Get my free audit

Submit your brief. Get a scoped conversion rate optimization audit in 3 days.

No commitment. No pitch. A real look at where your store is leaking conversion, and what fixing it is worth.

Your team spends about 3 to 4 hours a week. That covers one sprint review, quick feedback on variants, and final sign-off on winners. We handle everything else.

Under 5K5K to 20K20K to 100K100K+
Landing pageProduct pagesCartCheckoutNot sure

Call within 48 hours → audit delivered in 3 days → first test live within 1 week of sign-off

48 hour response
Call within 2 business days
3-day audit
Scoped proposal delivered fast
40+ stores optimized
Across multiple verticals
No commitment
You own every line of code

Get on a call with us to see how we can help you

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