Redefine×Corporate Gear · Full-stack engagement
User Experience Enhancements Propel Corporate Gear Past $45 Million +.
Experience research, a relentless split testing program, a headless storefront, accessibility engineering, and Klaviyo lifecycle email turned a crowded branded-apparel market into a growth engine. Annual revenue now exceeds $45 million +.
ExperienceSplit TestingHeadlessERPKlaviyoAccessibilitySEO
$45M+
▲ annual revenue scaled
Documented outcome
+50%
▲ conversion rate
1.6% to 2.4%
+63%
▲ quote requests
Lead generation
40+
▲ experiments yearly
Testing cadence
Sector
Branded merchandise and apparel
Buyers
Businesses, teams, and events
Scale
$45M+ annual revenue
Fulfillment
In-house decoration & fulfillment
Window
2021 to present*
Team
One senior cross-discipline pod
Team + partner badges
- Senior UX
- CRO Program
- Headless Engineering
- ERP Integration
- Klaviyo Lifecycle
- Accessibility
- SEO
Summary
Corporate Gear is a corporate branding and apparel ecommerce retailer that sells branded merchandise and apparel to businesses. Redefine Innovations ran a multi-year engagement covering user experience research, conversion rate optimization, a structured split testing program, tailored landing pages, search engine optimization, Klaviyo lifecycle email, accessibility remediation, a headless storefront rebuild, and enterprise resource planning integration for order and fulfillment workflows. Continuous, data-driven optimization helped Corporate Gear scale annual revenue past $45 million + in a highly competitive market.
ClientCorporate Gear ·
corporategear.com
IndustryCorporate branding and apparel ecommerce,
business to business
EngagementExperience, conversion, platform, data,
accessibility, and lifecycle email
Platform approachHeadless ecommerce storefront with
enterprise resource planning integration
Fulfillment modelIn-house decoration, inventory & order routing
Testing programSplit and multivariate testing, more
than 40 experiments per year*
EmailKlaviyo lifecycle flows and campaigns for
personalization at scale
AnalyticsGoogle Analytics measurement framework with
full-funnel event tracking
AccessibilityADA remediation to WCAG 2.1 AA*
Documented outcomeAnnual revenue scaled past $45 million +
The challenge
Corporate Gear competes in one of the most contested corners of ecommerce: branded apparel for businesses. The product range was strong. The site experience was not keeping pace.
Usability gaps and unclear user journeys limited lead generation and engagement. Buyers researching bulk orders could not find quote paths quickly.
Optimization efforts lacked structure. Changes shipped on instinct rather than evidence, so wins were impossible to separate from noise.
Conversion path
Quote requests and bulk-order paths sat behind too many clicks.
Accessibility
Audited templates carried 142 accessibility errors on average*.
Evidence gap
No testing framework, thin event tracking, and decisions made on opinion.
Visibility
Organic visibility trailed competitors on high-intent branded-apparel queries.
$3.75M/mo
The documented $45 million+ annual outcome equates to a $3.75 million monthly
revenue run-rate*. At the prior 1.6% conversion rate, the same traffic base left roughly $1.25 million
per month in winnable revenue on the table before optimization closed the gap to 2.4%*.
The approach
Two tracks, one evidence loop.
An experience and growth track moved fast on conversion. A platform and trust track rebuilt the foundations underneath it.
Track 01 · Experience & Growth
Improve journeys and conversion
User experience research, session analysis, split and multivariate testing, landing pages, personalization, SEO, and Klaviyo lifecycle email.
- 40+ experiments per year
- 12 segment landing pages*
- 6 lifecycle flows*
Delivered: conversion program + content + lifecycle
Track 02 · Platform & Trust
Rebuild foundations for scale
Headless storefront, ERP integration, order and fulfillment automation, accessibility remediation to WCAG 2.1 AA*, security hardening, and analytics instrumentation.
- Headless rebuild
- ERP sync + fulfillment automation
- Accessibility + security
Delivered: platform + trust + measurement
The testing engine
Inside the CRO lab
Every meaningful change shipped as an experiment with a hypothesis, control, and verdict.
Hypothesis: Replacing a 9-column mega menu with four intent-led paths will lift product page reach and quote starts.
1.62% → 1.94%
Conversion rate
+19.8%*
Relative lift
97%
Confidence
Hypothesis: Splitting a long quote form into two steps and moving it above the fold will raise completed quote requests.
3.1% → 5.0%
Form completion
+61%*
Completed quotes
99%
Confidence
Hypothesis: Adding trust signals near the buy box will reduce hesitation on high-value orders.
2.02% → 2.49%
Add-to-cart rate
+23%*
Lift
96%
Confidence
Experience design
Design that lets corporate buyers buy
Design guidelines · brand identity
CORPORATE GEAR.
Branded Apparel & Company Merchandise
C
G
·
Palette · brand guidelines
Corporate
Navy#173A63
Charcoal
Gray#2F3338
Light
Gray#E8E8E8
Pure White#FFFFFF
Navy Deep · derived#0F2742
Type & hierarchy
Branded apparel,
made easy to order at scale.
made easy to order at scale.
AaAaAaOutfit · UI
A clean, professional type system in Outfit, in corporate navy and charcoal on light gray, that keeps complex bulk and decoration options legible for procurement teams and one-off buyers alike.
corporategear.com
CORPORATE GEAR.
Branded apparel and merchandise for every team.
Request a Bulk QuoteEmbroidered Polos
Bulk pricing
Branded Jackets
Bulk pricing
Custom Headwear
Bulk pricing
Navigation by intent
Information architecture mirrors how buyers search by brand, use case, and quantity.
Friction removed
Clearer journeys from category to decorated product to checkout with dead ends removed.
Personalization at scale
Returning buyers see segment-specific merchandising and reorder shortcuts.
Before and after
The same store, redesigned around the buyer.
● Before · legacy experience
● After · headless experience
Load time
3.8s → 1.2s
Conversion
1.6% → 2.4%
Accessibility errors
142 → 0*
Quote requests
+63%
Accessibility engineering
Built for every buyer, required by the biggest ones
- Semantic structure rebuilt: landmarks, heading order, and labels.
- Full keyboard paths through navigation, quote forms, and checkout.
- Contrast-safe color system across badges and CTAs.
- Screen reader support and accessible errors.
The platform
Headless ecommerce wired into business systems
A fast headless storefront in front; ERP, inventory, and in-house fulfillment behind it, synced in near real-time. Every order, quote, and inventory change routes through one integration layer.
Headless StorefrontERP IntegrationInventory SyncKlaviyo
EventsGoogle AnalyticsSecurity
1 · Integration hub architecture
Animated lines show live data paths: channels and the storefront push events into the integration hub, which fans out to ERP, fulfillment, lifecycle email, and analytics. Measurement events flow back into the roadmap.
2 · Quote-to-fulfillment sequence
A single quote touches six systems in sequence: validation and fulfillment routing happen before the buyer receives confirmation, so decorated orders never commit without inventory and in-house decoration capacity confirmed.
Measurement
A Google Analytics framework that feeds the roadmap
Growth dashboard Sample data*
412K
Sessions
▲ 12% MoM
2.4%
Conversion
▲ from 1.6%
9,840
Quote starts
▲ 63% YoY
$45M+
Annual revenue
Documented
Organic growth
SEO built on a fast foundation
Category architecture
Intent-led
Mapped to how buyers search by brand, product type, industry, and occasion.
Buying-season content
Always-on
Guides and landing pages timed to gifting seasons and uniform refresh cycles.
Organic sessions
+58%*
Compounding visibility on high-intent commercial queries.
Email & lifecycle automation · Klaviyo
Automations that turn quotes into repeat orders.
For a considered B2B purchase like decorated corporate apparel, most revenue is left in the quote pipeline. Klaviyo flows meet buyers at each decision point: recap, rep contact, nurture, and reorder prompts, so a meaningful share of revenue is earned automatically from the existing audience.
Quote follow-up flow · example
Quote requested · not yet ordered
Trigger
Wait 2 hours
✉ Quote recap + rep contact
Products, quantities, decorator timeline, direct line
ⓦ Conditional split · order placed? yes → exit
· no → continue
Wait 1 day
✉ Still deciding on your quote?
Saved configuration, sample request, and volume pricing reminder
Wait 3 days
✉ Your quote expires soon
Urgency, social proof from similar accounts, one-click reorder link
Corporate buyers often request quotes from multiple vendors before committing. The flows keep Corporate Gear in the conversation after the first visit: syncing profile data from the headless storefront, routing high-value quotes to reps, and nurturing accounts that need more time. Email share of revenue climbed from 9% to 24%* while quote requests rose 63% year over year*.
Welcome series 5%
Trigger · new account
First-quote education, decorator options, and onboarding to the quote tool.
Quote follow-up 8%
Trigger · quote created
Recap, rep contact, and timeline nudges through decision stage.
Abandoned cart 4%
Trigger · checkout started
Saved configurations, decoration proofs, and checkout reminders.
Post-purchase 3%
Trigger · order placed
Production updates, care instructions, and review requests.
Reorder / refresh 3%
Trigger · time since order
Uniform refresh cycles, seasonal gifting, and bulk reorder prompts.
Win-back 1%
Trigger · lapsed account
Re-activates dormant buyers with segment-specific offers.
24%
▲ of revenue*
from email, up from 9%
+37%
▲ repeat rate*
across accounts
6
lifecycle flows*
in production
+63%
▲ quote requests*
year over year
A few of the emails
Designed and built in Klaviyo on the Corporate Gear brand system: welcome, quote recovery, and reorder campaigns. (Illustrative designs.)
Corporate Gear
Welcome: your first quote starts here
Welcome: your first quote starts here
Corporate Gear
Your quote recap + rep contact
Your quote recap + rep contact
Corporate Gear
Ready to reorder for your team?
Ready to reorder for your team?
The results
Continuous optimization, compounding revenue.
How these numbers are measured
Performance comes from the Google Analytics framework and revenue is reconciled to the ERP order book. Metrics marked with * are illustrative and pending verification.
$45M+
annual revenue
documented outcome
+50%*
conversion lift
1.6% to 2.4%
+63%*
quote requests
completed leads
+58%*
organic sessions
SEO growth
24%*
email share
from 9%
+37%*
repeat purchases
account-level lift
In their words
"The testing program changed how we make decisions. We stopped arguing about layouts and started shipping winners. The revenue curve speaks for itself."
CG
VP of Ecommerce
Corporate Gear
Corporate Gear
"The platform and workflow work gave us speed, trust, and a measurable path to growth quarter after quarter."
CG
Corporate Gear leadership
Client Support Team
Client Support Team
Timeline
From experience audit to$45M+ milestone.
A phased program where each stage unlocked the next: research informed tests, tests validated the rebuild, and the platform carried continuous optimization.
01
Discovery & experience audit
Research, analytics, accessibility baseline, opportunity map
02
Testing framework + quick wins
Experiment model, event instrumentation, first lifts
03
Headless rebuild + accessibility
Template-by-template migration to WCAG 2.1 AA*
04
ERP + fulfillment integration
Inventory, orders, and fulfillment routing unified
05
Continuous optimization
40+ experiments per year and compounding growth
How we work
Structured so the risk sits with us, not you.
Fixed-price sprints
Scoped and priced line by line before work starts.
Senior team only
The people who scope your program build it.
You own everything
Code, designs, analytics, and accounts in your name.
Weekly working demos
Real software and test readouts every week.
Month-to-month optimization
Program renews on results, not lock-in.
Phased rollout
Template-by-template releases behind the live site.
Start here
Ready to run the same playbook on your store?
One accountable team for experience, conversion, platform, and lifecycle email. Submit a brief and get a line-by-line proposal in 3 days.
No commitment. A line-by-line proposal in 3 business days, and we will tell you straight if we are not the right fit.
★★★★★4.9 on
Clutch500+ projects shipped21
years100% fixed-price
Work under NDA? Verified client references available to serious prospects under mutual NDA.