Performance Marketing for Ecommerce and B2B

Turn every marketing channel into measurable revenue.

Redefine is a performance marketing agency for ecommerce and B2B brands. We run SEO, PPC, social, email, and CRO as one revenue engine. Not five separate vendors chasing five separate reports.

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Brands served
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Campaigns managed
$0
Revenue attributed
A digital marketing strategist reviewing a GA4 attribution dashboard and channel performance report on a laptop in a daylit workspace
Service Navigator

Find the exact marketing help your brand needs.

Every channel, service, audit, and tool, organized by hub. Jump straight to what your brand needs right now.

All marketing pages

Every service, audit, solution, and platform organized under its parent hub. Click any hub heading to visit that landing page, or jump straight to a specific service.

The Problem Worth Solving

Fragmented channels burn budget. A unified strategy compounds it.

The fragmented approach
  • Five vendors, zero alignmentSEO, PPC, email, and social all optimizing independently. No shared revenue signal.
  • Attribution black holesNo GA4 setup means you cannot tell which channel drove the sale. Budget follows gut feeling, not data.
  • Paid ads fund organic gapsWhen SEO is weak, PPC costs double to make up for it. Acquisition cost climbs every quarter.
  • Lifecycle revenue left on the tableEmail flows not connected to purchase data. Repeat revenue is 30 to 40% lower than it should be.
The unified Redefine approach
  • One team, one revenue targetSEO feeds paid audiences. Email feeds retargeting lists. Every channel amplifies the others.
  • GA4 attribution from day oneEvery dollar tracked from first touch to purchase. Budget follows performance data, always.
  • SEO lowers PPC dependencyTechnical SEO and content compound over time. Paid budget then funds growth, not survival.
  • Lifecycle automation captures repeat revenueEmail flows triggered by purchase behavior recover lost revenue that would have gone to a competitor.
A diverse marketing pod, an SEO strategist, a paid media specialist, and a lifecycle marketer, reviewing a shared revenue dashboard on a large monitor
What You Actually Get

Every capability your growth plan needs, without the vendor sprawl.

One retainer. One point of accountability. All channels working toward the same revenue target.

Search Engine Optimization

Technical SEO, content strategy, local, enterprise, and ecommerce SEO. Your site earns qualified traffic that compounds each month. That traffic lowers how much you spend on paid.

Technical AuditContent ClustersLink BuildingCore Web Vitals
A senior marketing strategist and a performance analyst reviewing a unified revenue dashboard with multi-channel attribution

PPC and Paid Media

Google Ads, Meta, LinkedIn, TikTok, and YouTube managed by platform-certified specialists. Every campaign optimized to your revenue target, not click volume.

Return on Ad Spend OptimizationSmart Bidding

Email and Lifecycle Marketing

Welcome series, abandoned cart, post-purchase, win-back, and broadcast campaigns. Connected to purchase data so every send reaches the right segment at the right moment.

Automation FlowsSegmentation

Conversion Rate Optimization

A/B testing, heatmap analysis, landing page optimization, and checkout flow improvements. More revenue from traffic you are already paying for.

A/B TestingHeatmaps

GA4 and Attribution

GA4 setup, event tracking, conversion paths, and Looker Studio dashboards. See exactly which channel earned each dollar.

GA4 SetupLooker Studio

Content Marketing

Blog posts, pillar pages, case studies, and landing pages that rank, educate, and convert. Content built on keyword clusters that align with your buyer journey.

Social Media Marketing

Organic and paid social across Meta, LinkedIn, TikTok, and YouTube. Remarketing lists built from site behavior. Community management that converts followers into buyers.

B2B and Lead Generation

Account-based marketing, LinkedIn outbound, and intent-driven lead nurturing for B2B brands. Qualified pipeline, not vanity metrics.

Marketing Strategy

Channel mix modeling, budget allocation, quarterly planning, and competitive positioning. Strategy aligned to your revenue model, not a generic playbook.

Channel MixQuarterly Plan

AIO and GEO Services

Get your brand cited in AI search answers, not just traditional results. We handle generative engine optimization and answer engine optimization.

AI SearchGEO
Live Marketing Intelligence

Your revenue dashboard, always on.

Every campaign, channel, and conversion tracked in one live view. Stop waiting for a monthly report to see if your budget is working.

Marketing Intelligence: Channel Overview
Revenue (month to date)
$0
+23% versus last month
Blended Return on Ad Spend
0x
Target: 4.0x
Customer Acquisition Cost
$38.40
-12% versus last month
Channel attribution this month
Organic Search
$48.2kLive
Google Ads
$38.6kLive
Email Flows
$31.4kLive
Meta Ads
$22.1kScaling
Social Organic
$7.9kOptimizing
Last updated 3 minutes ago via GA4 integration
Proven Results

How one unified strategy scaled a brand to $15M in revenue.

The CCTV Security Pros ecommerce team reviewing a conversion rate optimization report against a live revenue dashboard
eCommerceSecurity TechnologyMulti-channel Marketing
Company
CCTV Security Pros

A global provider of security camera systems for residential and commercial customers, scaling in a highly competitive market through multi-channel digital marketing.

The Challenge

This brand needed more visibility and sales in a crowded security market. It was also expanding globally. The team needed sharper targeting, reliable tracking, and a better return on ad spend.

The Result
$0
M Revenue

Revenue scaled past $15 million. We drove it with Google Ads, email marketing, Facebook, and GA4 tracking. Steady optimization kept visibility and ad returns climbing.

0%
Average month-over-month traffic growth after SEO engagement begins
4.1x
Blended return on ad spend achieved across Google and Meta for ecommerce brands
0%
Average email open rate for Redefine-managed lifecycle campaigns
Why Redefine Outperforms

Why Redefine outperforms a report-only agency.

Most agencies deliver activity reports. Redefine delivers revenue attribution. Here is what that looks like at the capability level.

Capability Typical Agency Redefine
Multi-channel revenue attribution
GA4 setup and event tracking includedExtra fee
SEO and paid integrated strategy
Ecommerce platform expertise (Shopify, BigCommerce) Generic
Email and lifecycle marketing in-houseOutsourced
Conversion rate optimization and A/B testing as part of retainer
AIO and GEO for AI search optimization
B2B and B2C capability in one teamB2C only
Revenue, not reports.

Every retainer is scoped to a revenue outcome. If your channels are not contributing to it, you see that in the dashboard and we fix it within the sprint cycle.

One team owns all channels.

No vendor coordination, no handoff gaps. The same team managing your SEO also informs your paid targeting, which also informs your email segmentation.

Platform-native expertise.

Shopify, BigCommerce, and Adobe Commerce marketers understand your platform's data model. Generic agencies do not. That gap costs conversion points every month.

Before You Decide

Marketing agency FAQ.

Paid channels deliver results within the first two to four weeks. SEO compounds over a three to six month horizon. By month two you should see measurable improvements in crawl health and keyword coverage. By month four, organic traffic begins its growth trajectory. We set expectations clearly in the scoping call and show you leading indicators at every sprint review.

Yes. You can start with a single channel engagement. That said, the compounding revenue benefit comes from channel integration. If you start with PPC, we will show you the attribution gaps that SEO and email would close. Most clients expand over the first six months once they see the data. Starting narrow is a completely valid entry point.

We work alongside in-house teams regularly. Common models: your team owns brand and creative while Redefine owns performance and analytics. Or your team handles social and community while Redefine handles technical SEO and paid media. We align on the scope before sprint one so there is no duplication or conflict.

Every retainer includes a Looker Studio dashboard connected to GA4, your ad platforms, and email tool. You see live data at any time, not just at the end of the month. Weekly sprint updates cover what shipped, what moved, and what is next. Monthly strategy reviews assess channel mix and budget allocation against your revenue target.

Pricing is scoped before any work starts. Single-channel retainers typically begin at $2,500 per month.

Yes. Redefine has deep expertise in Shopify, BigCommerce, and Adobe Commerce marketing. That means your GA4 events are wired to your platform's checkout data, your email flows are connected to purchase history, and your SEO is built around your product taxonomy. Generic marketing agencies apply the same playbook regardless of your platform. Redefine does not.

Start Here

Tell us where your marketing is today. We will show you where it should be.

Submit your brief. Hear back within 48 hours. Receive a scoped proposal in 3 business days. No commitment required.

1
Submit your brief today
3 to 5 minutes. Tell us about your channels, current spend, and where revenue is stuck.
2
Strategy call within 48 hours
A senior strategist reviews your channels and discusses your revenue target before any proposal is written.
3
Scoped proposal in 3 days
Line-itemized scope with channels, sprint cadence, deliverables, and pricing against your specific revenue target.
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Sprint 1 starts within 1 week of sign-off
Onboarding, platform access, and first deliverables in the first 7 business days.
A marketing sprint board showing landing page builds, A/B tests, SEO briefs, and lifecycle flows in progress across columns
Reply within 48 hours
Proposal in 3 days
120+ brands served
No commitment to receive a proposal
Ready To Grow

Every week without unified attribution is revenue you cannot recover.

Submit your brief today. No commitment. No pitch. A scoped proposal in 3 business days so you can make a clear decision.

A diverse marketing pod running a Friday sprint demo, reviewing revenue attribution and a Looker Studio dashboard

Get on a call with us to see how we can help you

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