Find every dollar your marketing is quietly losing.
A marketing audit for founders and marketing leads who own the budget. We show you where spend leaks, rankings stall, and conversions drop. You get a line-by-line report with every fix ranked by revenue.
Your team spends about 2 to 3 hours total. One kickoff call, a quick async review, and a 30-minute walkthrough. We handle all data gathering and analysis.
Pick the audit that fits your biggest gap.
Choose the audit that matches your highest-priority gap, or run the full suite.
Digital Marketing Audit
A complete review of your digital presence: SEO, paid media, content, and analytics. Understand exactly where your marketing spend is underperforming before you commit another dollar.
SEO Audit Service
Technical issues, crawl errors, keyword gaps, and backlink health. Know what is holding your rankings back.
Google Ads Audit
Wasted spend, poor Quality Scores, structural issues, and missing negatives. Find the leaks in your paid search budget.
Website Conversion Audit
Heatmap analysis, funnel friction, form drop-off, and page-level conversion rates. Fix what stops visitors from converting.
Marketing ROI Calculator
Model the return on every channel before you spend. See which channel earns the most per dollar. Fund the winners with confidence.
Lead Generation Audit
Pipeline entry gaps, lead quality issues, channel attribution, and nurture flow performance. Fix your top-of-funnel before scaling spend.
Local SEO Audit
Google Business Profile, local citations, map pack visibility, and geo-targeted keyword rankings. Win the map pack in your service area.p pack in your service area.
Your marketing budget is leaking. Every day you don't audit, you are funding the leak.
Budget disappears into black-box reporting
Agencies send PDF reports full of impressions and clicks. Nobody explains why revenue stayed flat while ad spend climbed.
SEO rankings plateau with no clear diagnosis
Traffic is flat and pages are indexed. The real cause could be technical, content, backlinks, or all three.
Ad spend duplicated across keywords that never convert
Broad match campaigns burn budget on irrelevant searches. Negative keyword lists are three months out of date.
Conversion rates sit below 1% with no actionable data
Visitors land and leave within seconds. Heatmaps were never set up, so no one can see which pages kill the funnel.
Lead quality is inconsistent across channels
Sales team says leads are unqualified. Marketing says the volume is there. Nobody can trace which channel produces closeable pipeline.
Decisions based on vanity metrics, not revenue signals
Impressions, followers, open rates. Marketing looks busy. Revenue growth tells a different story.
Every finding comes from your live data, not guesswork.
Every audit uses live data from GA4, Google Search Console, Ahrefs, SEMrush, Google Ads, and Hotjar. We do not work from screenshots or self-reported metrics.
Data Sourcing and Attribution Setup
We verify your tracking is clean before we analyze anything. Broken GA4 events, duplicate conversions, and misattributed revenue cause most misleading reports. We fix the data layer first.
Average across 200+ Google Ads audit engagements
Keyword Gap Analysis
We map your existing keyword footprint against your competitors' organic and paid presence. Every high-value term you are missing gets flagged with estimated traffic and revenue potential.
Technical SEO Crawl
Crawl errors, redirect chains, Core Web Vitals, structured data, canonical issues, and indexation gaps. Every technical blocker ranked by impact on ranking and traffic.
Funnel Drop-Off Analysis
Heatmap data, session recordings, and funnel visualization from Hotjar layered over your GA4 funnel reports. Every step where visitors leave gets a quantified revenue cost.
What You Receive
Every audit delivers a structured report. Findings are grouped by impact tier. The fix list shows effort and revenue lift per item. You also get a 60-minute call with the analyst who ran it.
What most agencies call an "audit" is not one.
Most agencies deliver an automated report from a single SEO tool. A Redefine audit is analyst-led and multi-tool. It answers one question. Where is your budget not working?
| Audit dimension | Typical agency audit | Redefine audit |
|---|---|---|
| Data sources used | 1 automated tool (Semrush or Ahrefs export) | GA4, GSC, Ahrefs, Semrush, Google Ads, Hotjar |
| Analyst involvement | Auto-generated PDF, minimal human review | Dedicated analyst interprets every finding |
| Deliverable format | Raw export with no context or prioritization | Prioritized fix list with ROI per item |
| Tracking audit included | Rarely, or only at extra cost | Always included: data quality verified first |
| Competitor gap analysis | Surface-level keyword overlap only | Organic and paid competitive gap, revenue-weighted |
| Results walkthrough | None, or a recorded Loom video | Live 60-minute call with the audit analyst |
| Turnaround | Instant automated, or 3 to 4 weeks for manual | 5 to 7 business days from data access |
How we turn your raw data into a ranked action list.
Click any phase to see exactly what happens and what you receive.
Phase 1: Access Grant (Day 1)
We send a standardized access request for GA4, Google Search Console, Google Ads Manager, and any relevant social or email platforms. You add us as read-only users. No sharing of passwords or API keys.
Revenue does not lie.
A global provider of security camera systems for residential and commercial customers. Multi-channel digital marketing across Google Ads, email, Facebook Marketplace, and analytics.
CCTV Security Pros wanted more sales in a crowded security market while expanding globally. Their targeting, tracking, and ROI were inconsistent across platforms. They spent budget without knowing which channels actually converted.
Revenue scaled past $15 million after an audit-led restructuring. Cleaner attribution and reporting enabled more efficient budget allocation and sustainable global growth.
Marketing audit FAQ
We request read-only access only. We never need editor or admin permissions. Access is revoked after the audit is delivered. We use standard platform user roles: Google Ads view-only access, GA4 viewer role, and Search Console restricted user. Your login credentials are never shared with us.
Each audit is a standalone engagement. You can request a single SEO audit, a Google Ads audit, or a conversion audit without committing to the others. The full suite is available for organizations that want a complete view. You can always add individual audits after the first one.
Five to seven business days from the date we receive access to your accounts. Day 1 is the access grant. Days 1 to 2 are data gathering. Days 3 to 5 are analysis. Days 5 to 7 are the report build. The walkthrough call is booked on day 7. Rush turnarounds (48 to 72 hours) are available for an additional fee.
The audit is a standalone deliverable. Your team can implement the fixes independently. If you want Redefine to implement, you can engage one of our marketing service teams. Many clients start with the audit, implement high-priority fixes themselves, then return for implementation support on the complex items. There is no pressure to do anything beyond the audit unless it fits your situation.
Data integrity verification is always the first phase of every audit. If your tracking is broken, it becomes finding number one on the report, with specific instructions to fix it. Auditing broken data produces misleading conclusions, so we flag the tracking issue immediately and advise on whether to fix it before or after the rest of the audit runs.
Automated SEO tool reports surface issues but cannot tell you which ones matter for your specific business or how to prioritize them against each other. A Semrush site audit will flag 200 issues without telling you which three will move your rankings. A Redefine audit combines six data sources, applies analyst judgment, and delivers a ranked action list where every item has an estimated revenue impact. You do not need to decide which errors matter.
Tell us where your marketing is underperforming.
We will review your situation and send a scoped audit proposal within 3 business days. No commitment required to receive it.
Individual audits: scoped before work starts, line-by-line pricing, no commitment to receive a proposal. Full suite pricing available on request.
Brief received. We will review your situation and send a scoped audit proposal within 3 business days. Expect a call within 48 hours.
Find out where your budget is leaking before spending more.
A Redefine marketing audit gives you a ranked, revenue-weighted action list in 5 to 7 business days. You keep the full report either way. There is no obligation to hire us afterward.
You keep the full report either way. There is no obligation to hire us afterward.
