Stop Paying for Clicks That Will Never Convert.
An independent Google Ads audit that finds your wasted spend in seven days. We flag broken Quality Scores, wrong match types, and missing negative keywords. Every finding is ranked by estimated monthly waste. Your team or agency can act on the plan right away.
client revenue driven through paid media optimization
full audit delivered
audits completed
Every day without an audit, your account burns budget that never reaches a buyer.
This counter estimates the waste piling up in an unaudited Google Ads account. Enter your monthly budget to see your own number. The counter starts at zero when the page loads.
Wasted ad spend accumulating right now
Time since page loaded
00:00:00
Estimated waste accumulated
$0.00
Based on $10,000 per month budget · $0.86 per minute waste rate
Industry average waste rate: 26% of monthly Google Ads budget in unaudited accounts
This week
$600
This month
$2,600
This year
$31,200
Where the waste is coming from
Keyword match type restructure
Shift from broad to phrase/exact on 14 revenue keywords
Negative keyword library
Build 380-term list from 90 days of search term data
Landing page Quality Score fix
3 pages updated to match ad group intent: Quality Score 4 to 8
Your account has alerts firing right now. You just cannot see them.
The left column shows what is happening in an unaudited Google Ads account. The right shows the same account after the audit findings are implemented. These are not hypothetical: they reflect findings across accounts audited in the last 12 months.
Unaudited account: active issues
Broad match on every keyword
Your budget is being spent on searches that have nothing to do with your product. Google is matching broadly to meet its own targets, not yours.
Negative keyword list under 50 terms
Competitors, job seekers, students, and out-of-market browsers are clicking your ads. Every irrelevant click is budget that cannot reach a buyer.
Quality Scores below 5 on revenue keywords
Low Quality Scores mean you pay more per click than competitors for the same position. The audit shows which keywords and which landing page changes fix this.
Automated bidding with no conversion history
Smart Bidding requires at least 30 to 50 conversions per month to work correctly. Enabling it too early causes the algorithm to spend inefficiently.
Search term reports reviewed monthly at best
Irrelevant search terms accumulate every day. Reviewing search terms monthly instead of weekly means thousands of dollars in waste between each cleanup.
Post-audit account: issues resolved
Match type strategy restructured
Exact and phrase match on revenue keywords. Broad match only on structured prospecting campaigns with tight negative keyword coverage. Spend reaches buyers.
Negative keyword library built and organized
300 to 500 negative keywords across branded and non-branded lists. New irrelevant search terms added weekly. Irrelevant clicks drop by 20 to 40%.
Quality Scores 7 to 10 on commercial terms
Landing pages match keyword intent. Ad relevance scores high. CPC drops 15 to 30% on your top revenue keywords.
Manual cost per click with conversion history baseline
Smart Bidding turns on only after enough conversion data is collected. Target CPA and target ROAS goals are set to numbers your account can actually hit.
Search term review automated and weekly
Weekly negative keyword additions become part of account management. Wasted spend is caught and blocked before it stacks up.
Pain · Marketing team reviewing Google Ads campaign waste report
Every audit dimension. One prioritized action plan.
Campaign structure and budget allocation audit
How your campaigns, ad groups, and budgets are structured decides how much spend reaches buyers. The audit maps every campaign to its conversion performance. Then it shows the structural changes that shift budget toward your best campaigns.
Quality Score and cost per click analysis
Every keyword's Quality Score broken down by expected click-through rate, ad relevance, and landing page experience. Keywords with Quality Scores below 6 are identified with specific fixes to raise them and reduce your cost per click.
Keyword and match type audit
Every keyword categorized by match type, search term overlap, and wasted spend. Broad match keywords generating irrelevant traffic identified and restructured. Search terms report analyzed for 90 days to build the negative keyword list.
Bid strategies are checked against your conversion volume and goals.
We verify conversion tracking, including Google Tag, import accuracy, and double-counting. Then we review your attribution model against your real buyer journey. You stop bidding blind and start bidding on clean data.
Connect to these services after the audit
$15M in annual revenue. Attribution fixed. Budget put where it earns.
Proof · Paid media analyst reviewing return on ad spend attribution dashboard
The Problem
A global security ecommerce brand competed in a crowded market and needed to scale revenue. Its paid media lacked sharp targeting, reliable tracking, and clear ROI across platforms.
- Fragmented attribution across Google, Meta, and programmatic channels: no unified return on investment view
- Budget allocated by habit, not by return on ad spend data. Highest-spend campaigns not highest-performing
- No clear path to sustainable global growth within a competitive security market
The Result
Annual revenue achieved
$15M
Fixing attribution and reallocating budget by ROAS drove revenue to $15M a year. Continuous audit cycles, not just an initial setup, kept the gains compounding.
- Enhanced attribution and reporting enabled more efficient budget allocation across all channels
- Improved return on investment driven by continuous audit cycles and campaign optimization, not just initial setup
- Sustainable global growth across digital channels: competitive security market, scalable ad system
$15M
annual revenue
Multi-platform
Google, Meta, programmatic
Global
market expansion
A Google Ads audit built for conversions, not vanity metrics.
| Audit dimension | Typical agency / tool | Redefine Google Ads Audit |
| Search term analysis and negative keyword build | Surface-level only | 90-day full search term export, 300+ negatives built |
| Quality Score diagnosis by keyword | Score reported, no fix plan | Quality Score broken into click-through rate, relevance, landing page: fix brief per keyword |
| Conversion tracking verification | Assumed accurate, not verified | Every conversion action tested: double-counting and gaps identified |
| Return on ad spend by campaign and ad group | Blended return on ad spend only | Campaign-level ROAS with budget reallocation model |
| Bid strategy readiness assessment | Not included | Smart Bidding vs manual CPC assessed with specific recommendation |
| Ad copy and landing page alignment audit | Ad copy only | Ad copy matched to landing page intent for each ad group: Quality Score impact mapped |
| Audience and targeting exclusion review | Not covered | Audience exclusions, demographic adjustments, and placement exclusions reviewed |
| Sprint-structured action plan | Flat report: no sequence | Week 1 / Week 3 / Month 2 sequenced fixes ranked by estimated monthly savings |
| Walkthrough call with full question and answer | Not included | 45-minute walkthrough call on day 8, every finding explained |
Google Ads audit FAQ
Agency reports show metrics that make the agency look good. An independent audit reviews the same account with no stake in the result. It flags match type problems your agency may skip, because fixing them shrinks the click volume they manage. It also surfaces negative keyword gaps and checks whether your conversion tracking overstates revenue.
Read-only access to your Google Ads account, Google Analytics 4 or GA4 linked via the Ads account, and Google Search Console if available. Nothing is changed in your account during the audit. Read-only access can be granted in under five minutes by adding an email as an account-level user with the Standard access role. We do not need login credentials.
Blended ROAS hides campaign-level waste. An account at 4x blended ROAS often carries campaigns running at 1x, masked by others running at 8x. The audit breaks ROAS down to campaign and ad group level, identifies the campaigns dragging the average down, and shows where the underperforming budget should go instead. That reallocation alone recovers more margin than a new creative refresh.
Pricing is based on your monthly ad spend and the number of active campaigns. You receive a flat-fee proposal within 48 hours of submitting your brief. No commitment needed to receive the proposal. Every proposal is line-by-line with no retainer, no setup fee, and no recurring engagement required after the audit is delivered.
No. The audit is entirely read-only. Your campaigns continue running throughout. The audit analyzes historical data and current account structure without making any changes. After the audit is delivered, the action plan tells your team or agency exactly what to change and in what order, and you decide when and how to implement.
Tell us your budget, your current ROAS, and your biggest campaign concern.
You receive a flat-fee audit proposal within 48 hours. No commitment needed. The audit takes 7 days from read-only access granted. Your team's total time: under 30 minutes of access setup.
What is the primary reason for the audit?
Flat-fee proposal in 48 hours · audit in 7 days · walkthrough call day 8 · No commitment. No pitch.
Brief received.
Brief received. We will review your account and send a flat-fee proposal within 48 hours. Expect a quick call to confirm details first.
48 hours
Flat-fee proposal
7 days
Full audit delivered
40+ audits
Completed to date
Read-only
No account changes