Local SEO audit

Get found by local customers searching for your service

Miss the top 3 of Google's local pack and 85% of local customers never see you. A Redefine local SEO audit shows why you are missing and what to fix first.

Get my free local SEO auditView Audit Pricing
0+
Local audits done
3-day
Delivery
20%+
Avg traffic lift
coffee shop near me
1
The Bean Lab
2
Sunrise Cafe
?
Your Business
1
The Bean Lab
0.2 mi · Coffee shop · Open now
4.9 (312)
2
Sunrise Cafe
0.5 mi · Coffee shop · Open now
4.1 (88)
?
Your Business
Not appearing in local pack · ranked #9 overall
2.8 (12) · missing hours, photos, categories
Your business is not appearing in the local pack. Customers searching nearby cannot find you.
Small business owner checking local search results on phone in their shop with warm natural light
The local search reality

Local customers are searching. Most of them never find you.

0%
Of all Google searches have local intent
Nearly half the people searching on Google are looking for something local and nearby.
0%
Of local clicks go to the top 3 local pack results
If you are not in positions 1, 2, or 3, 85% of local searchers will never see your business.
0%
Of local searches result in a purchase within 24 hours
Local search converts fast. These are buyers, not browsers. Every day you are not ranked costs real revenue.
0x
More likely to visit a business with a complete Google Business Profile
An incomplete Google Business Profile is the single most common audit finding across all local businesses.
"

We had great reviews from real customers and had been in business for 11 years. New customers kept saying they found our competitor online. We did not even appear when we searched for ourselves in the next town.

Small business owner · service industry
#9
Local pack position before audit
#2
Local pack position after audit
Small business owner at desk reviewing a healthy Google Business Profile performance dashboard with calls, directions and views climbing
Audit workflow

Five audit zones. Click each one to see exactly what we find.

Every local SEO audit covers five areas. Click any node to see what we check, what we commonly find, and what fixing it does for your ranking.

Zone 01
Google Business Profile Audit
Completeness, categories, photos, posts
We review every field of your Google Business Profile against a 23-point checklist used to improve local pack visibility.
Common issues found
Wrong primary category suppressing local visibility.
Too few photos and inconsistent post activity.
What the audit delivers
Optimized category map and profile completion checklist.
Posting cadence and content prompts for your category.
The result is a profile Google trusts enough to rank in the local pack.
Zone 02
Citation Consistency Analysis
Name, Address, and Phone consistency, directory coverage
We validate your business identity across key directories so search engines can trust the location data tied to your brand.
Common issues found
Inconsistent phone/address across directories.
Outdated listings causing duplicate location signals.
What the audit delivers
Directory-by-directory correction sheet.
Priority order for the highest-impact submissions.
Consistent data rebuilds the algorithm's confidence in your location.
Zone 03
On-Page Local SEO
Location pages, schema, keyword signals
We audit your location pages and schema to ensure your site clearly signals where you operate and what services you provide locally.
Common issues found
Missing LocalBusiness schema and weak city signals.
Title tags and headings not aligned to local intent.
What the audit delivers
Ready-to-implement schema recommendations.
Exact local keyword placement updates by page.
Zone 04
Review Velocity
Volume, recency, response patterns
We benchmark your review momentum against top local competitors and identify where recency and response quality are holding rankings back.
Common issues found
Low review recency compared with top 3 competitors.
Limited or no owner responses to customer reviews.
What the audit delivers
Practical review acquisition cadence for your team.
Response templates for common customer scenarios.
Zone 05
Technical Local SEO
Page speed, mobile experience, local signals
We evaluate mobile performance and technical blockers that reduce local conversions from search, especially on high-intent location pages.
Common issues found
Slow mobile load times on key service pages.
Tap-to-call and local contact actions not optimized.
What the audit delivers
Technical fix list ranked by local impact.
Mobile UX recommendations for local conversion paths.
What you receive

Six audit deliverables. Every one action-ready.

You do not receive a report that describes problems. You receive a fix list that tells your team what to do on Monday morning, ranked by the size of the local ranking impact.

Google Business Profile Optimization Report

A line-by-line review of your Google Business Profile. We flag every missing field, recommend primary and secondary categories, and spot photo gaps. You get a posting cadence that signals an active profile to Google.

Citation Consistency Audit

We check your business name, address, and phone number across 50+ directories. Inconsistent Name, Address, and Phone data confuses the algorithm and suppresses local pack rankings. You get a complete correction list and priority directory submission map.

Citation errors found in 91% of auditsWeek 1

On-Page Local Signal Review

We audit your location pages, title tags, headers, and body copy for local keyword signals, correct LocalBusiness schema markup, and embedded map signals. You receive exact rewrite recommendations for each page, not a description of what to do.

Schema errors in 78% of auditsWeek 1

Review Velocity Analysis

Reviews are a direct local pack ranking signal. We benchmark your count, recency, and response rate against your top 3 competitors. Then we tell you the review volume and cadence to close the gap. A response template set is included.

Mobile and Speed Audit

75% of local searches happen on mobile. We test your site across 3 real devices, measure load time on real 4G connections, and identify every friction point between a nearby searcher and your contact form or phone number. Fix list included.

Mobile fails in 65% of local sitesWeek 2

Competitor Gap Report

We compare your full local SEO profile against the top 3 businesses in your local pack. Every edge they have is listed with a ranking impact score. You learn what keeps you out and what to build first.

Website conversion audit →Marketing return-on-investment calculator →Business-to-business marketing services →Pricing and audits →
Proof

From invisible to the local top 3 in 90 days

Before local search engine optimization audit
1
Top Competitor A
--
2
Top Competitor B
--
3
Regional Chain
--
#9
Your Business
Not in local pack
4
Nearby Competitor
--
5
Another Business
--
After local search engine optimization audit implementation
1
Top Competitor A
--
#2
Your Business
+7 positions
3
Top Competitor B
-1
4
Regional Chain
-1
5
Nearby Competitor
--
6
Another Business
--
Microphone Madness team packing orders at shipping station during sustained revenue growth from search engine optimization driven traffic
Consumer electronicsShopifySearch-engine-optimization-driven growth
Client
Microphone Madness
The Challenge

The old store was hard to maintain and could not scale with sales. Complexity slowed development and held back marketing. The business needed a scalable platform and steady support to grow.

The Approach

We built a new Shopify store and paired it with continuous SEO and performance work. We tracked traffic gains against real sales, not vanity metrics. Search visibility became the main revenue driver.

The Result
0%+
20%+ revenue growth a year, driven by SEO
  • SEO traffic lifted online sales from the first month after launch.
  • Annual revenue grew at least 20% year over year after launch.
  • Ongoing optimization kept the platform stable as rankings compounded.
Why Redefine

A generic SEO report names problems. We rank them by revenue impact and tell you what to fix first.

Most local SEO audits list everything that could be better. Ours ranks what will move your local pack position the most, within your timeline and budget. Every finding gets an impact score.

What our audit reveals versus a generic SEO report
1
Google Business Profile category mismatch causing 34% visibility loss
Primary category is set to "Business" instead of the specific service category. Algorithm cannot match you to the right local searches. This is the fix that moves the needle fastest for most businesses.
Critical
2
37 citation inconsistencies across key directories
Your phone number on Yelp differs from Google. Your address format on Apple Maps does not match. Each inconsistency reduces the algorithm's confidence in your business location. We give you the exact corrections for every directory.
High
3
Competitor has 3x your review velocity from the last 90 days
Review recency matters more than total count. A competitor who got 15 reviews in the past 3 months ranks above your 200 older reviews. We model exactly how many reviews you need in the next 60 days to close the gap.
Medium
4
No LocalBusiness schema on your location pages.
Schema tells Google your address, hours, service area, and type in machine-readable form. Missing schema forces the algorithm to guess. We hand you the exact JSON-LD to paste in.
Medium
5
Mobile page speed at 4.8s on 4G, past the abandonment point.
Local searchers are on mobile and moving. A load over 3 seconds loses most before they see your number. We flag the files slowing you and rank them by impact.
Standard
Questions

Local SEO audit FAQ

Honest answers to the questions most small business owners ask before booking.

Get my free local SEO audit

No commitment. No pitch. Delivered in 3 days.

The audit takes 3 business days from when we receive access. We need: view access to your Google Business Profile (you stay the owner), access to your Google Search Console account, and your business website URL. We install no software, make no changes, and do not need admin access to anything. Your total time involvement is one access brief and one findings call.

First page of organic results and the local pack are different rankings. A business can rank on page 1 organically and still not appear in the 3-pack map results that dominate most local searches. The local pack requires different signals: Google Business Profile quality, citation consistency, review velocity, and local on-page signals. We audit both and show you exactly which signals are keeping you out of the 3-pack even if your organic ranking is good.

Google Business Profile fixes show ranking movement within 2 to 4 weeks. Citation corrections take 4 to 6 weeks to propagate across directories. Review velocity improvements are continuous but most brands see measurable local pack movement within 60 days of addressing the critical findings. We give you a realistic timeline in the findings call based on the specific issues your audit reveals.

The audit deliverable is the findings and prioritized action plan. Implementation is a separate engagement. Most clients take the plan to their internal team or website manager. For clients who want us to implement, that becomes a local search engine optimization engagement that includes all the technical corrections, citation submissions, schema markup, and ongoing review velocity management. We scope that on the findings call if it is relevant.

Yes. Multi-location audits are scoped per location. Each location has its own Google Business Profile, its own citation footprint, and its own local pack competition. We audit each independently and deliver a combined findings report that shows which locations have the highest opportunity and which issues are systemic across all locations, so you know where to invest first.

Request your audit

Submit your brief. Local SEO audit delivered in 3 days.

No commitment. No pitch. A real look at why local customers cannot find you and what to fix first.t.

1 location2 to 5 locations5+ locations
Not in local pack at allRanked 4 to 10, not top 3Traffic but no callsCompetitors outrank meNot sure where the problem is

Audit delivered in 3 days → findings call to walk through results → prioritized fix plan handed over

Brief received
We will review your business profile and reach out within 48 hours to confirm access requirements and start the audit.
3-day delivery
Impact-ranked
40+ audits done
No commitment
Local search engine optimization strategist reviewing audit findings document at desk with natural morning light, BrightLocal local search grid on screen
Local SEO Audit Report · Sample · Sample
Local Search Engine Optimization Health Score
Needs improvement
5 critical findings · 8 medium · 3 low
Google Business Profile completeness
41/100
Citation consistency
63/100
Review velocity versus competitors
28/100
Mobile and technical search engine optimization
72/100
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